What Clarke Animal Hospital does

Clarke Animal Hospital is a full-service small animal veterinary hospital located at 1139 Pontaluna Rd in Spring Lake, Michigan, serving pet owners in Spring Lake and surrounding West Michigan communities since the 1960s. The hospital delivers comprehensive medical, surgical, and dental care for dogs and cats through an in-house surgery suite (including orthopedic procedures such as TPLO, TTA, and luxating patella repairs), in-house radiology, diagnostic ultrasound, and an in-house laboratory. Service breadth extends to wellness and preventive care, vaccinations, parasite control, dentistry, allergy testing, microchipping, spay/neuter, soft tissue surgery, boarding, end-of-life care (euthanasia and cremation), and domestic and international travel health certificates. The practice operates a team of 7 veterinarians and 4 licensed veterinary technicians, supported by reception and kennel staff, and maintains AVMA membership.

The business operates on a multi-stream revenue model: transactional professional veterinary services for one-time and acute visits, subscription-based PAW Plans (Pet Annual Wellness Plans) with monthly payments that bundle preventive services across pet life stages, boarding services with separate dog and cat kennels, and an e-commerce online store for pet supplies and food. Distribution is direct-to-consumer at the single Spring Lake facility, augmented by online appointment booking, the PetOne mobile app for health records and scheduling, and downloadable PAW Plans brochures. After-hours emergencies are referred to Grand Rapids Animal Hospital.

Clarke Animal Hospital is privately held and operates as part of the National Veterinary Associates (NVA) network, with NVA governing corporate-level policies, digital infrastructure (PetOne app, online store platform), and ADA compliance. The hospital retains its local community brand identity and serves an exclusively retail customer base of dog and cat owners, with no disclosed enterprise or institutional accounts.

Name

Clarke Animal Hospital

Legal name

Clarke Animal Hospital

Website

https://clarkeanimalhospital.net

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarke Animal Hospital is a privately held, full-service small animal veterinary hospital in Spring Lake, Michigan, operating since the 1960s under National Veterinary Associates. It serves local pet owners with medical, surgical, dental, boarding, and preventive care, plus subscription wellness plans and an online store.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Preventive Care & Vaccination Clinics (HLAMAAAB)

Keywords

• Veterinary medical services
• Small animal healthcare
• Pet wellness plans
• Veterinary surgical services
• Pet diagnostic imaging

Headquarters

HQ city

Spring Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Services: One-time and recurring professional veterinary services including wellness exams, vaccinations, dental care, surgery, diagnostics, and emergency care
2. PAW Plans (Pet Annual Wellness): Subscription-based preventive care plans with monthly payments covering comprehensive wellness exams, vaccinations, lab tests, dental cleanings, and spay/neuter services
3. Online Store: E-commerce platform for pet supplies and food with new low prices
4. Boarding Services: Pet boarding services with separate dog and cat kennels and fenced outdoor area

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clarke Animal Hospital is a full-service small animal veterinary hospital providing comprehensive medical, surgical, and dental care for dogs and cats. Its offering spans preventive wellness (PAW Plans, vaccinations, parasite control), in-house diagnostics (radiology, ultrasound, laboratory), surgical services (orthopedic, soft tissue, spay/neuter), dental care, emergency services, boarding, and end-of-life care, supported by an online store and a mobile app for clients.

Product overview

Clarke Animal Hospital is a full-service small animal veterinary hospital offering comprehensive medical, surgical, and dental care for dogs and cats since the 1960s. The hospital operates as a single facility with multiple service modules including preventive care (PAW Plans, vaccinations, wellness exams), diagnostic services (radiography, ultrasound, laboratory), surgical services (orthopedic, soft tissue, spay/neuter), dental care, parasite control, microchipping, travel certificates, and end-of-life services. The hospital also provides an online retail store and the PetOne mobile app for client convenience. The PAW Plans serve as the primary wellness management program offering bundled preventive services through monthly payment plans.

Differentiator

Problem solved

Functional benefit

Brands

• PAW Plans (Pet Annual Wellness Plans): Preventive care plans designed to help manage pet healthcare costs and ensure regular wellness care throughout all life stages.

Products and services

• PAW Plans (Pet Annual Wellness Plans)
• Wellness & Preventive Care
• Vaccinations
• Dentistry
• Parasite Control (Fleas, Ticks, Heartworms)
• Microchipping
• Diet & Nutrition
• Radiography
• Diagnostic Ultrasounds
• Laboratory Services
• Allergy Testing & Treatment
• Spay & Neuter
• Orthopedic Surgery
• Soft Tissue Surgery
• Domestic Health Certificates
• International Health Certificates
• Euthanasia

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PetOne Veterinary AppcoreTechnology or IntegrationPetOne is a mobile veterinary app that provides convenient pet health management, allowing pet owners to schedule appointments and access health records through their smartphones.
• National Veterinary Associates (NVA)coreOthersNVA is the parent company of Clarke Animal Hospital. They maintain privacy policies and data handling practices for all NVA veterinary hospitals.
• ADA Site Compliance (ADASC)minorImplementation/ SI/ Consulting PartnerThird-party accessibility partner engaged by NVA to audit website accessibility compliance with WCAG guidelines and ensure the website is usable by guests with assistive technology needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PetVet Care Centers: PE-backed network of general practice and specialty veterinary hospitals across the U.S. Operates a near-identical model to NVA's — owning multiple GP clinics like Clarke — making it the most directly comparable platform peer.
• Thrive Pet Healthcare: PE-backed veterinary network combining general practice, specialty, and emergency hospitals. Directly comparable to NVA's multi-clinic ownership model and serves similar companion-animal GP clinic customer base.
• VetCor: Consolidator of community-based companion animal veterinary hospitals. Operates a model nearly identical to Clarke's — friendly, full-service GP clinics — making it a tight peer on service mix and clinic profile.
• Southern Veterinary Partners: PE-backed GP and specialty veterinary hospital network. Highly comparable ownership structure to NVA and serves the same small-animal GP customer segment that Clarke addresses.
• Mission Veterinary Partners: Veterinary hospital network focused on general practice clinics for companion animals. Closely mirrors the NVA-owned single-site GP clinic model that Clarke operates within.

Broad incumbents

• BluePearl Pet Hospital: Mars-owned specialty and emergency veterinary hospital network. Comparable as an adjacent veterinary services platform, though focused on specialty/ER rather than Clarke's general practice and wellness orientation.
• Banfield Pet Hospital: Largest veterinary chain in the U.S., operating primarily inside PetSmart locations. Competes with Clarke for general companion-animal wellness visits and preventive care subscriptions, but at a fundamentally different scale and footprint.
• VCA Animal Hospitals: Mars-owned national network of more than 1,000 companion animal veterinary hospitals. Overlaps directly with Clarke's service offering but operates at vastly greater scale and brand reach as a corporate incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarke-animal-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarke Animal Hospital