EximRS Real Estate Corporation

What EximRS Real Estate Corporation does

EximRS Real Estate Corporation (Công ty Cổ phần Bất động sản EXIMRS) is a privately-held Vietnamese real estate distribution and brokerage firm founded on March 7, 2015, headquartered in Ho Chi Minh City's Binh Thanh District with a regional office in Hanoi. The company operates as a primary (F1) distribution partner for major property developers, holding exclusive mandates on projects including Fresia Riverside (TV Holdings), Kepler Land (TSQ Vietnam), Uni Complex (TDC), Sapphire Gem Hải Phòng (VSIP), and Eaton Park (Gamuda Land Vietnam). Its core technology is the proprietary Elink mobile application, a digital ecosystem connecting Vietnam's broker community with continuous inventory updates, integrated training content, automated sales-support tools, and transparent commission mechanisms. The company sells across all three regions of Vietnam (North, Central, South) with a stated footprint of 40+ projects, 15,000+ products delivered, and 6 provinces covered.

EximRS generates revenue through three primary streams: real estate distribution and agency fees from F1 partnerships (transaction-based commission), brokerage services operated through its exchange floor including sales, leasing, and auctions, and consulting/advisory services covering legal procedures, financing, and investment advice. Pricing is project-specific and not publicly disclosed; unit prices range from 1.9 billion VND for select 2-bedroom starter units to 36 million VND/m² for premium projects. The company's go-to-market is sales-led, with field sales teams operating from project sales galleries and showrooms, augmented by event-driven demand generation (project launches, customer appreciation events like Upgrade Fest, and minigame campaigns) and digital channels including the corporate website and social media. Bank partnerships with Agribank, VPBank, VietinBank, and MBBank provide end-buyer financing solutions (0% interest, 18-24 month grace periods, 70-75% LTV).

The company's customer base spans individual home buyers and property investors (primary segment), cash-flow investors seeking rental-yield products such as the Upgrade Collection, young families and professionals near industrial zones, and expatriates/foreign experts working at industrial parks. As of H1 2025, EximRS recorded revenue of 2,630 billion VND (~104M USD) and nearly 1,000 transactions, exceeding internal targets. The company is led by Chairwoman/CEO Trần Thị Cẩm Tú and has accrued multiple industry recognitions, including two consecutive years of VPEC ethical certification (2024-2025), the Top 10 National Brand Golden Bridge Award (VARS 2025), and Top 3 Vietnam's Best Real Estate Agencies at the Dot Property Vietnam Awards 2025. Staff compensation follows an 80/20 profit-sharing model favoring employees, supported by a dedicated 100-person training center in West Saigon.

Name

EximRS Real Estate Corporation

Legal name

Công ty Cổ phần Bất động sản EXIMRS

Website

https://eximrs.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

EximRS is a privately-held Vietnamese real estate distribution firm that serves as the exclusive F1 primary distribution agent for major developers across Vietnam, distributing 40+ projects (15,000+ units) to individual buyers and investors via its Elink broker platform and project sales galleries in HCMC, Hanoi, and Hai Phong.

Ownership category

akta.pro rank

Product category

Real Estate Distribution and Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Estate Administration & Probate Services (FSAAANAE)

Keywords

• Real estate brokerage
• Property distribution services
• Broker network platform
• Real estate consulting
• Cash-flow property investment

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Distribution/Agency Fees: EximRS earns commissions and distribution fees as the exclusive or primary sales agent (F1) for real estate projects developed by partner companies. Revenue is generated through successful property transactions.
2. Brokerage Services: Real estate brokerage and trading services through the company's exchange floor (sàn giao dịch), including property sales, leasing, auctions, and building management.
3. Consulting and Advisory Services: Real estate consulting, legal procedures, financial advisory including loans, mortgages, financial analysis, and investment consulting for partners and clients.
4. Investment and Business Development: Strategic investment and business development through partnerships with developers, leveraging financial resources to drive investment and sales activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

EximRS distributes and brokers residential and mixed-use real estate projects in Vietnam, serving as the exclusive or primary F1 sales agent for partner-developers across North-Central-South Vietnam. The firm operates an exchange floor (sàn giao dịch) for property sales, leasing, and auctions, and additionally provides real estate consulting, legal and financial advisory, and cash-home investment products with guaranteed rental returns.

Differentiator

Problem solved

Functional benefit

Brands

• Elink: Technology application for real estate transactions - an integrated ecosystem connecting brokers, managing product information, transactions, training and team development
• Fresia Riverside
• The Zenith Hải Phòng
• Sapphire GEM
• Uni Complex
• Conic Boulevard
• Eaton Park

Products and services

• Real Estate Distribution (F1 Agent) Services Primary sales agency service provided to real estate developers for the launch, marketing, and sale of residential and mixed-use projects; includes project showroom operations, sales force deployment, launch events, and customer pipeline management on an exclusive basis.
• Real Estate Brokerage and Exchange Floor Services Brokerage services executed through the company's property exchange floor covering residential and commercial property sales, leasing, auctions, and building management for individual buyers, sellers, landlords, and tenants.
• Real Estate Consulting and Advisory Services Professional advisory services for buyers, sellers, and developer partners covering legal procedures, mortgage and loan structuring, financial analysis, and investment consulting related to real estate transactions.
• Cash-Home Investment Products (e.g., Upgrade Collection) Structured buy-to-rent investment products with guaranteed rental returns, professional property/lease management, and partner-financed 0% introductory interest windows, designed for yield-seeking investors.
• Property Management Services Ongoing property management, leasing, and operational services for residential developments distributed by EximRS, provided through international-standard partners to support occupancy and rental yield commitments.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TSQ Việt NamcoreStrategic or Co-development Partner · 25 March 2025TSQ Vietnam is the developer of Kepler Land project - a luxury apartment complex in Ha Dong, Hanoi. EximRS serves as F1 (primary) distribution partner for this strategic project, which includes 2 towers with 37 floors and 620 premium units.
• TV HoldingscoreStrategic or Co-development PartnerTV Holdings is the developer of Fresia Riverside project in Bien Hoa, Dong Nai. EximRS serves as the exclusive distribution partner, collaborating on marketing campaigns including Upgrade Fest customer appreciation events and product launches.
• VSIP Hải PhòngcoreStrategic or Co-development PartnerVSIP (Vietnam-Singapore Industrial Park) is a major industrial and urban development corporation. EximRS distributes Sapphire Gem project - a 10.2ha residential development within VSIP Hải Phòng with 330 units.
• TDC (Công ty kinh doanh và phát triển Bình Dương)coreChannel Partner/ Reseller/ DistributorTDC is a state-owned real estate developer in Binh Duong. EximRS holds exclusive distribution rights for Uni Complex - a 161,928m2 mixed-use development with 104 shophouse units.
• Taisei VNminorStrategic or Co-development PartnerTaisei Vietnam partnered with EximRS for rental management services, enabling cash-home product offerings with professional property leasing support.
• BGS Global (BGEC)coreTechnology or IntegrationInternational management consulting partnership with BGS Global/BGEC including experts from Canada, USA, Singapore, and Vietnam. BGS Global governance model adopted by EximRS for organizational management and sustainable development.
• Gamuda Land (Malaysia)coreStrategic or Co-development PartnerMalaysian developer of Eaton Park project in Thu Duc City, developed by Gamuda Land with 1,968 apartments across 6 towers on 3.7ha land.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Novaland (NVL): Large Vietnamese property developer that also self-distributes, with the resources to bypass F1 agents like EximRS. Comparable as a developer counterpart and potential competitor for distribution.
• Dragon Capital Vietnam Real Estate Brokers (VRE): Larger diversified Vietnamese real estate investor and distributor with deep developer relationships. Comparable to EximRS at the upper end of the brokerage distribution market.
• Khang Điền House (KDH): Vietnamese real estate developer and distributor with proprietary sales channels. Comparable as a developer with in-house distribution that competes with F1 agents like EximRS.

Emerging players

• One Mount Group / OneHousing: Vietnamese tech-driven real estate marketplace and distribution platform backed by major Korean investor. Comparable to EximRS in pursuing tech-enabled brokerage distribution.
• Meey Land: Vietnamese proptech platform offering digital solutions for real estate brokerage, listing, and transaction management. Comparable to EximRS's Elink platform strategy of digitizing broker operations.
• PropertyGuru Vietnam (Dongnai.vn / Batdongsan.com.vn): Vietnam's largest real estate listing platform enabling property search and broker connection. Comparable as a digital channel where EximRS's Elink platform also operates.

Direct peers

• Rever: Tech-enabled real estate brokerage focused on primary distribution for developers in Vietnam, with a digital platform connecting agents and buyers. Comparable to EximRS in broker-network-driven distribution model.
• Hưng Thịnh Land: Major Vietnamese real estate brokerage and distribution arm of Hưng Thịnh Group, distributing projects nationwide. Comparable to EximRS in serving as F1 distribution partner for residential developers.
• Sài Gòn Land (SGR): Vietnamese real estate brokerage and distribution company serving as F1 agent for residential projects. Comparable in business model and customer base to EximRS.
• Dat Xanh Group (DXG): One of Vietnam's largest real estate brokerage and distribution companies, publicly listed on HOSE. Directly competes with EximRS as a primary distribution agent for developers and operates across multiple regions of Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fresiariverside
• LinkedInlinkedin.com/company/eximrs-real-estate-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EximRS Real Estate Corporation