What Richardson & Associates does

Richardson & Associates operates as AdviceOnMedicare, an independent Medicare advisory agency headquartered in San Diego, California, founded in 2009 and licensed to operate nationwide across all 50 U.S. states. The firm employs 34 licensed, AHIP-certified advisors who deliver free, no-obligation Medicare plan reviews to individual beneficiaries — including those new to Medicare, comparing Medicare Advantage versus Supplement plans, and conducting annual coverage reviews during AEP/OEP. The service is agency-neutral: advisors compare across the full Medicare market rather than recommending a single carrier, distinguishing the firm from captive-agent competitors. All client interactions are conducted via phone (866-719-9292), SMS, and online callback scheduling, with the firm explicitly rejecting chatbots and AI-driven automation in customer-facing interactions.

The business generates revenue exclusively through commissions paid by insurance carriers when clients enroll in recommended Medicare plans, structured as an affiliate/referral revenue model. Pricing is free to the end customer; monetization occurs only at the point of enrollment. The firm has built a significant proprietary content asset, including a 10-year Medicare Cost History resource (2017-2026) sourced from CMS announcements, plus an ongoing library of educational articles covering enrollment periods, plan comparisons, and coverage-gap topics. These content properties function as the primary customer acquisition channel, supplemented by SEO optimization and earned credibility signals (BBB Accredited Business, AHIP-certified advisors).

Operationally, AdviceOnMedicare is partnered with Integrity Marketing Group, a leading Medicare marketing and distribution organization, which provides access to a broad carrier lineup and compliance infrastructure. The firm reports 20,000+ cumulative plan reviews completed and a 4.9/5 average client rating. There is no disclosed ownership structure (no PE, VC, or founder information), no funding rounds, no acquisitions, and no proprietary technology platform — the operating model is intentionally human-advisor-led rather than technology-led.

Name

Richardson & Associates

Legal name

AdviceOnMedicare.com

Website

https://adviceonmedicare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Richardson & Associates, operating as AdviceOnMedicare, is a San Diego-based independent Medicare advisory agency licensed in all 50 U.S. states, employing 34 AHIP-certified advisors who provide free, agency-neutral plan reviews to Medicare beneficiaries via phone, text, and online channels, earning revenue through carrier commissions on enrollments.

Ownership category

akta.pro rank

Product category

Medicare Insurance Advisory Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt) (FSAIAGAL), Medicare Advantage (MA) Plans (FSAIAGAA)

Keywords

• Medicare advisory services
• Medicare plan comparison
• Medicare enrollment guidance
• Health insurance brokerage
• Medicare education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commission Revenue: AdviceOnMedicare generates revenue through commissions paid by insurance carriers when they recommend and enroll customers in Medicare plans. As an agency-neutral broker, they compare across carriers and earn referral/agent commissions from the chosen carrier.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Richardson & Associates (dba AdviceOnMedicare.com) provides free, agency-neutral Medicare advisory services to individual beneficiaries. Licensed, AHIP-certified advisors compare Medicare Advantage and Supplement plans across carriers via phone, text, and online callback, beginning each engagement with education on how Medicare works before recommending specific plans. The company earns commissions from insurance carriers when enrolled customers are placed with recommended plans.

Product overview

Advice on Medicare operates as a Medicare advisory service rather than a product company. Its core offering is a free Medicare plan review service staffed by licensed, AHIP-certified advisors who are agency-neutral (not tied to one insurance company). This is complemented by educational resources including Medicare basics, a 10-year cost history database, and a library of articles and guides covering enrollment periods, plan comparisons, and coverage topics. The service model emphasizes human advisors over automated systems, with access via phone, text, and email.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Medicare Plan Review Free, no-obligation one-on-one consultation in which licensed, AHIP-certified advisors review a client's current Medicare coverage, compare Medicare Advantage and Supplement plans across carriers, and explain options in plain language; intended for individual Medicare beneficiaries new to Medicare, comparing plans, or seeking an annual review.
• Medicare Education and Advisory Services Independent, agency-neutral Medicare education and advisory service that explains how Medicare works, contrasts Medicare Advantage vs. Supplement plans, and walks clients through enrollment periods and cost implications before any plan recommendation; delivered via phone (866-719-9292), text ('ADVICE' to 866-719-9292), and online callback scheduling with under-2-hour response.

Quantifiable outcome

• 20,000+ plan reviews completed
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Integrity Marketing GroupcoreChannel Partner/ Reseller/ DistributorAdviceOnMedicare is a partner of Integrity Marketing Group, a leading marketing and distribution network for Medicare insurance products. This partnership provides access to the broadest possible carrier lineup, ensuring advisors can compare plans across the full market rather than a narrow shelf of products.
• Better Business Bureau (BBB)minorGTM or Marketing PartnerBBB Accredited Business status indicates AdviceOnMedicare meets ethical business standards and is subject to BBB monitoring. This accreditation serves as a trust signal for consumers researching Medicare advisors.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• eHealth: Large online Medicare broker operating a technology-led marketplace for Medicare Advantage, Supplement, and Part D plans. Direct competitor offering similar agency-neutral comparison services at greater scale.
• GoHealth: Medicare Advantage-focused insurance brokerage with a telesales/agent model similar to AdviceOnMedicare's phone-and-text advisory motion. Competes for the same AEP-driven enrollment volume.
• SelectQuote: Public Medicare-focused insurance brokerage with a similar direct-to-consumer, agent-assisted enrollment model across Medicare Advantage and Supplement plans. Closest direct competitor in terms of channel mix and target beneficiary.
• HealthMarkets: National insurance agency distributing Medicare, individual, and family health plans through a network of agents. Directly comparable agency-neutral brokerage model targeting similar consumers.

Broad incumbents

• Humana: Major Medicare Advantage carrier with captive and broker distribution channels. Competes indirectly because its carrier-direct offerings and agent network overlap with the same beneficiary pool AdviceOnMedicare serves.
• UnitedHealthcare (AARP Medicare): Largest Medicare Advantage carrier, often distributed via captive agents and online enrollment. Provides one of the major carrier options AdviceOnMedicare's agency-neutral advisors compare against.
• Mutual of Omaha: Major Medicare Supplement carrier with strong broker relationships. Represents the type of carrier AdviceOnMedicare places clients with and a partial competitor when consumers buy direct.
• Cigna Medicare: National Medicare Advantage and Supplement carrier with its own agent and direct-to-consumer channels. A key carrier counterparty in AdviceOnMedicare's commission-based revenue stream.

Emerging players

• Chapter: Tech-enabled Medicare advisory that pairs licensed advisors with software to recommend Medicare plans. An emerging competitor blending human advice with technology that may pressure AdviceOnMedicare's human-only model.

Others

• Medicare Plan Finder (Medicare.gov): Official government tool from CMS allowing beneficiaries to compare Medicare Advantage and Part D plans directly. A free ecosystem alternative that commoditizes basic plan comparison — a structural threat to any broker's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/richardson-&-associates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richardson & Associates