Clayton Tile Distributing Co

What Clayton Tile Distributing Co does

Clayton Tile Distributing Co is a family-owned tile distribution business founded in 1961 and headquartered in Spartanburg, South Carolina. The company sells porcelain, ceramic, natural stone, and mosaic tiles through four owned retail showroom locations in Greenville (two locations on Woodruff Road and Task Industrial Court), Anderson, and Spartanburg. Clayton Tile serves two primary customer segments: individual homeowners undertaking renovation or new construction projects, and trade professionals including contractors, designers, and builders sourcing tile for client installations. The company positions itself as 'The Upstate's leading tile provider' based on over six decades of continuous regional operation.

Name

Clayton Tile Distributing Co

Legal name

Clayton Tile Co.

Website

https://claytontileco.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tile distribution and retail building materials

NAICS

Floor Covering Retailers (449121), Other Building Material Dealers (444180)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain tile distribution
• Ceramic tile retail
• Natural stone tile supply
• Mosaic tile sales
• Building materials retailer

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Stone Product Sales: Clayton Tile generates revenue through the sale of porcelain, ceramic, natural stone, and mosaic tiles to residential and commercial customers. As a tile distributor, the company sells products directly to end customers and professionals through its showroom locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Clayton Tile Distributing Co distributes and retails porcelain, ceramic, natural stone, and mosaic tiles through four company-owned showroom locations in Upstate South Carolina. The company sells tiles for residential renovation, new home construction, and commercial installations, serving both homeowners and trade professionals (contractors, designers, builders) via in-store selection and personalized staff assistance.

Product overview

Clayton Tile Distributing Co is a family-owned tile distribution company operating as a single unified retail offering across four physical locations in Greenville, Anderson, and Spartanburg, South Carolina. The company has served the Upstate region for over sixty years since 1961, providing a vast selection of porcelain, ceramic, natural stone, and mosaic tiles. The product portfolio consists of four main tile categories—Porcelain Tiles, Ceramic Tiles, Natural Stone Tiles, and Mosaic Tiles—sold through their showrooms with a focus on personalized customer service. They operate as a traditional tile distributor rather than an e-commerce or technology-enabled platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Tiles A major product category offered by Clayton Tile, featuring a wide selection of porcelain tile options for residential and commercial applications. Sold in-store at all four showroom locations for homeowners and trade professionals.
• Ceramic Tiles A core product category offering ceramic tile solutions for various interior and exterior design projects. Sold in-store at all four showroom locations for residential and commercial customers.
• Natural Stone Tiles Natural stone tile products including selections for flooring, walls, and decorative applications. Sold at all four showroom locations for residential and commercial tile installations.
• Mosaic Tiles Mosaic tile options available for accent installations, backsplashes, and decorative surfaces. Sold in-store at all four showroom locations for homeowners and trade customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Broad incumbents

• MSI (M S International): MSI is one of the largest North American distributors of flooring, countertop, and wall tile products, with a network of design centers. It competes with Clayton Tile in porcelain, ceramic, and natural stone categories and serves both retail and trade channels.
• Daltile: Daltile is the largest US manufacturer and distributor of ceramic, porcelain, and stone tile, operating a nationwide network of company-owned design studios and distribution centers. It is a supplier-adjacent peer with overlapping product categories and showroom-based customer engagement.
• Lowe's: Lowe's is the second-largest US home improvement retailer, with tile and flooring offerings spanning DIY and pro customer segments. Its broad assortment and pro loyalty program place it as a scaled alternative to Clayton Tile for both retail and trade customers.
• Home Depot: Home Depot is the largest US home improvement retailer, offering tile alongside a broad assortment of building materials, tools, and appliances. It competes with Clayton Tile for DIY homeowners and small contractors in the same regional markets.
• Emser Tile: Emser Tile is a designer, manufacturer, and distributor of tile and natural stone with a national network of sales and distribution locations. It overlaps with Clayton Tile's product mix and trade-customer focus across multiple US regions.
• Marazzi (Mohawk Industries): Marazzi is a leading US ceramic and porcelain tile brand owned by Mohawk Industries, distributed through independent dealers and home centers. It supplies the same product categories Clayton Tile sells and competes indirectly through dealer networks.

Emerging players

• Bedrosians Tile & Stone: Bedrosians is a family-owned tile and stone manufacturer and distributor with showrooms across the western and southern US. It is comparable to Clayton Tile in being a family-run specialty tile retailer with regional showroom operations, though operating at broader geographic scale.

Direct peers

• Floor & Decor Holdings: Floor & Decor is a publicly traded specialty retailer of hard-surface flooring including tile, stone, wood, and laminate, with a multi-location showroom model. It is the most direct comparable to Clayton Tile in terms of product mix and showroom-based go-to-market, though at vastly larger scale.
• LL Flooring (formerly Lumber Liquidators): LL Flooring is a multi-channel flooring retailer offering tile, wood, laminate, and vinyl products through both showroom and online channels. It overlaps with Clayton Tile in the residential tile and flooring retail segment.
• Tile Shop Holdings: Tile Shop is a specialty retailer focused almost exclusively on tile and stone products, operating company-owned showrooms across the US. Its product assortment, customer segments (DIY homeowners and trade professionals), and showroom-led service model closely mirror Clayton Tile's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClaytonTile
• Instagraminstagram.com/claytontile
• LinkedInlinkedin.com/company/clayton-tile-distributing-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clayton Tile Distributing Co