H10 Rubicon Palace

What H10 Rubicon Palace does

H10 Rubicón Horizons Collection (formerly H10 Rubicon Palace) is a 5-star seafront resort hotel located in Playa Blanca, south of Lanzarote, Spain, on the seafront with views of Isla de Lobos and Fuerteventura. It is part of H10 Hotels, a privately-held Spanish hotel chain headquartered in Barcelona that operates across Spain, six European countries, and three Caribbean destinations under multiple sub-brands including H10 Horizons Collection, Ocean Signature Resorts, and The One. The property was rebranded in 2024 following a renovation featuring Lanzarote-inspired interior design.

The hotel operates as a self-contained resort ecosystem targeting leisure travelers across three primary segments: families with children (Daisy Adventure area with pirate ship, Daisy Club, children's pools), adults-only guests (dedicated pool, Blue Moon restaurant, Bistro Bar), and premium travelers (Privilege tier with exclusive rooms, private pool, and El Volcán à la carte restaurant). Accommodation spans Double Rooms (34 m²), Junior Suites (56 m²), and Privilege upgrades, with pricing starting at 184 EUR per night. The property offers eight dining concepts (two buffet, five à la carte, plus food trucks), seven bars, five adult and three children's pools, the Despacio Thalasso Centre spa with seven treatment rooms, six meeting rooms, and a Blue Team entertainment programme. All Inclusive and half-board meal plans are available, alongside a 5,000+ review TripAdvisor presence earning 4.2/5.

The business model combines room revenue with ancillary F&B, spa, and event income across B2C direct channels (H10 Hotels website, mobile app, H10 Rewards loyalty programme offering 5% member discount) and B2B partnerships with tour operators and travel agencies. The property holds ISO 9001:2015 (TÜV Rheinland) and Biosphere Sustainable 2025 certifications, leveraging its location in a UNESCO Biosphere Reserve as a sustainability differentiator. No revenue or parent-level financial data is publicly disclosed.

Name

H10 Rubicon Palace

Legal name

H10 Hotels

Website

https://hotelh10rubiconpalace.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

H10 Rubicón Horizons Collection is a 5-star seafront resort hotel in Playa Blanca, Lanzarote, operated by H10 Hotels. It serves leisure travelers—families, adults-only guests, and premium Privilege customers—through all-inclusive packages, multiple dining venues, spa, children's entertainment, and MICE facilities.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Adults-Only All-Inclusive Resorts (THAGAKAB), Destination Spa Resorts (THAGAMAA)

Keywords

• Seafront resort hotel
• All-inclusive accommodations
• Thalasso spa services
• Family resort amenities
• Adults-only hospitality

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across multiple room categories (Double, Junior Suite, Privilege, Adults Only). Pricing varies by season, room type, and view (sea view premium). Rates from 184 EUR per night for base double rooms.
2. All Inclusive Package: Full board inclusive package covering all meals (2 buffet restaurants, themed à la carte restaurants), top brand drinks, cocktails, snacks, and access to multiple bars and food trucks. Premium priced tier.
3. Privilege Upgrade: Premium upgrade service adding exclusive rooms, private pool, El Volcán restaurant access, Privilege lounge, and enhanced services. Additional fee on top of room rate.
4. Spa and Wellness Services: Despacio Thalasso Centre offering seawater treatments, massages, and beauty services for additional fee.
5. Dive Center and Activities: Additional fee activities including Dive Center, games room, beauty salon, boutiques, and medical services.
6. Meeting and Event Spaces: 6 meeting rooms available for corporate events, weddings, and celebrations with custom catering options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

H10 Rubicón Horizons Collection is a 5-star seafront resort hotel offering overnight accommodation across multiple room categories (Double, Junior Suite, Privilege, Adults Only) starting from 184 EUR per night. The property delivers a full-service all-inclusive holiday experience including 7 restaurants and bars, 5 adult pools and 3 children's pools, Despacio Thalasso Centre spa, Daisy Adventure children's entertainment area with pirate ship, Privilege exclusive tier, Adults Only area, Blue Team daytime and night entertainment, and 6 meeting rooms for corporate events and weddings.

Product overview

H10 Rubicón Horizons Collection is a 5-star seafront resort hotel in Playa Blanca, Lanzarote, offering accommodation across multiple room categories: standard Double Rooms (34 m²) with optional sea views, Junior Suites (56 m²) with separate living areas, and Privilege upgrades with exclusive services. The hotel features 5 à la carte restaurants (Italian, Asian, American, pool-side, and the exclusive El Volcán for Privilege guests) plus 2 buffet restaurants, and 7 bars. Add-on experiences include the All Inclusive package, Privilege premium tier, Despacio Thalasso Centre spa with 7 treatment rooms, Daisy Club children's entertainment with pirate ship, Adults Only section with dedicated pool and Blue Moon restaurant, and Blue Team activities programme. The hotel operates under the H10 Horizons Collection brand and is part of the H10 Hotels chain.

Differentiator

Problem solved

Functional benefit

Brands

• H10 Horizons Collection: Premium seafront hotels in Spain.
• Ocean Signature Resorts
• The One

Products and services

• Double Room Spacious 34 m² (366 ft²) double room with bright and modern decoration, furnished terrace or balcony. Base room category for the resort.
• Double Room Sea View Large 34 m² (366 ft²) double room with sea views and modern decoration, with terrace or balcony. Premium room category offering panoramic Atlantic views.
• Junior Suite Superior 56 m² (603 ft²) room with separate bedroom, living room, and terrace or balcony. Premium accommodation tier for guests seeking extra space.
• Double Room Adults Only Ample 34 m² (366 ft²) room with modern decoration in an exclusive adults-only area, with furnished balcony or terrace. Recommended for ages 18 and over.
• Double Room Sea View Adults Only 34 m² (366 ft²) room with modern decoration, terrace or balcony with sea views in an exclusive adults-only area. Recommended for ages 18 and over.
• Junior Suite Only Adults Elegant 56 m² (603 ft²) Junior Suite with Lanzarote-inspired interior design, king-size beds, seating area with sofa bed, and private balcony or terrace overlooking gardens in exclusive adults-only area. Recommended for ages 18 and over.
• Privilege Room Superior 34 m² (366 ft²) Privilege room with special attentions and exclusive services, including access to Privilege amenities.
• Privilege Junior Suite Junior Suite of 56 m² (603 ft²) with bedroom, living room, bathroom and balcony or terrace. Includes special attentions and exclusive services. Sold exclusively on the hotel website.
• All Inclusive Package All-inclusive meal package featuring top brand food and drinks, cocktails and snacks, 2 buffet restaurants, 3 themed à la carte restaurants, and 7 bars.
• Privilege, Exclusive Rooms and Services Premium upgrade offering exclusive rooms, special services, access to El Volcán à la carte restaurant, private pool, and enhanced amenities for a unique experience.
• Despacio Thalasso Centre Health and Beauty Centre offering a wide range of seawater-based treatments, massages, and personalized care. Features 7 treatment rooms.
• Daisy Club & Daisy Adventure Full children's entertainment programme with activities for all ages led by professional staff and mascot Daisy. Features Daisy Adventure area with pirate ship and water attractions.
• Adults Only Area Exclusive adults-only section with dedicated rooms, private swimming pool, pool bar, and Blue Moon restaurant for guests seeking ultimate peace and relaxation. Recommended for ages 18 and over.
• Janubio Buffet Restaurant Main restaurant offering varied buffet with show cooking and different dish stations, featuring local and international specialities. Open for breakfast, lunch, and dinner.
• El Volcán Restaurant À la carte gastronomic restaurant exclusively for Privilege guests, with live music at dinner three times a week.
• Dolce Vita Restaurant À la carte restaurant specializing in Italian cuisine with terrace connected to the hotel's Plaza Mayor.
• Sakura Restaurant À la carte restaurant offering Asian cuisine with minimalist interior design.
• Steak House Restaurant À la carte restaurant featuring American cuisine specialities with privileged location surrounding the main swimming pool.
• Blue Team Entertainment Entertainment team providing extensive daytime and night-time activities including Aquagym, water polo, minigolf, excursions, dance classes, shows and themed parties.
• H10 Rewards Loyalty Programme Hotel rewards programme offering members 5% discount on all bookings. Free to join, with surprise welcome treats and priority access to special offers.
• H10 Hotels App Mobile application for hotel services, booking management, and digital check-in functionality across the H10 Hotels chain.
• Meeting and Event Spaces 6 meeting rooms available for corporate events, weddings, and celebrations with custom catering options.

Quantifiable outcome

• 4.2/5 guest satisfaction rating from 8,742 TripAdvisor reviews
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and moderate.

• Desarrollo SocialminorOthersCollaboration with social enterprise providing employment opportunities to people with functional diversities as part of Stay Green sustainability and social responsibility program.
• TripadvisorcoreGTM or Marketing PartnerPrimary review platform and marketing channel. Hotel maintains 4.2/5 rating from 8,742 reviews; recipient of Travellers' Choice awards (2023, 2021, 2020) and Certificate of Excellence (2019-2015). Critical reputation management and customer acquisition platform.
• TÜV RheinlandminorOthersCertification body for ISO 9001:2015 quality management standard, providing third-party validation of operational quality and processes.
• Biosphere Sustainable (Biosphere Tourism)moderateOthersSustainable tourism certification body granting Biosphere Sustainable certification 2025. Validates hotel's environmental and social responsibility practices including carbon neutrality, water management, and sustainable sourcing.
• Training Centres (Various)minorOthersPartnerships with vocational training centers offering students practical training opportunities with potential for future recruitment as part of social commitment initiatives.
• Pequeño Valiente FoundationminorOthersFinancial contribution to pediatric cancer charity supporting families of children with serious illnesses as part of social commitment program.
• APSAL (Asociación de personas sordas de Arrecife y Lanzarote)minorOthersPartnership with association supporting deaf and hearing-impaired individuals in Lanzarote, providing accessibility accommodations and inclusive services.
• Asociación Acciones UnidasminorOthersCharitable partnership involving donation of amenities, mattresses, cushions, and duvets to disadvantaged people in Arrecife as part of social responsibility program.
• SARA, Unión Norte, Sant Bartolomé, AFOLminorOthersLocal associations receiving stay vouchers donations as part of community support and social commitment initiatives.
• Lanzarote sin BarrerasminorOthersFinancial contributions to foundation supporting accessibility and inclusion for people with disabilities in Lanzarote.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Princess Hotels & Resorts: Spanish hotel chain operating 4-5 star all-inclusive resorts in the Canary Islands (including Lanzarote) and other destinations. Closest direct competitor given shared market, all-inclusive model, and family + adults-only segmentation.
• Barceló Hotel Group: Major Spanish hotel chain with extensive Canary Islands presence and a strong all-inclusive resort portfolio (Barceló, Occidental, Allegro brands). Comparable 5-star family and adults-only positioning.
• RIU Hotels & Resorts: Spanish family-owned chain specializing in 4-5 star all-inclusive beachfront resorts across the Canary Islands, Caribbean, and Mediterranean. Closely comparable all-inclusive model and customer mix.
• Palladium Hotel Group: Spanish hotel group operating 4-5 star all-inclusive resorts in Spain (including Canary Islands), Caribbean, and Mediterranean. Comparable all-inclusive model with family and adults-only tiers.
• Lopesan Hotels Group: Canary Islands-headquartered hotel operator with major 4-5 star resorts in Gran Canaria and other islands. Direct competitor in the Canary Islands family and adults-only all-inclusive segment.

Broad incumbents

• Meliá Hotels International: Largest Spanish hotel chain, with significant Canary Islands and Caribbean all-inclusive resort properties (Paradisus, Sol, Meliá brands). Comparable resort product but broader portfolio and global scale.
• Iberostar Hotels & Resorts: Spanish hotel group with premium 5-star beachfront and all-inclusive resorts in the Canary Islands and Caribbean. Comparable sustainability positioning and family-oriented amenities.
• TUI Hotels & Resorts: European tour operator's hotel arm operating extensive 4-5 star all-inclusive resort brands (TUI Blue, Robinson, TUI Magic Life) in the Canary Islands and beyond. Comparable all-inclusive offering with strong family focus.

Regional players

• Seaside Hotels: German-headquartered operator with flagship 5-star resorts in Lanzarote (e.g., Seaside Los Jameos). Direct competitor in the Lanzarote 5-star family resort market with comparable amenities.
• Globales Hotels: Spanish hotel chain with significant presence in the Balearic and Canary Islands, operating 3-4 star family and couples resorts. Comparable regional positioning in Spanish island leisure markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/h10rubiconhorizonscollection
• Instagraminstagram.com/h10rubiconhorizons
• LinkedInlinkedin.com/company/h10-rubicon-palace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H10 Rubicon Palace