What EAST Miami does

EAST Miami is a design hotel property located within the Brickell City Centre shopping complex in Miami, Florida, operated by Swire Properties Hotel Management Limited under the EAST Hotels brand owned by Hong Kong-listed Swire Properties Limited (HKEx: 1972). The property offers 10+ transient guest room categories spanning Urban, Corner, and Bay configurations in King and Double layouts, plus six extended-stay residence suite configurations (Junior through 3-Bedroom, including the 1,800 sq ft Workshop Suite) targeting long-duration guests. On-site amenities include six distinct food and beverage venues — Quinto (South American open-fire restaurant), Sugar (40th-floor rooftop bar), Tea Room (40th-floor Hong Kong-inspired speakeasy), Domain (lobby café and coworking), and Pool & Deck — alongside 20,000 sq ft of indoor and outdoor meeting and event space spanning the 6th through 40th floors, four swimming pools, and ADA-compliant accessible rooms.

The property's underlying technology stack centers on standard hotel property management and reservation systems integrated with the broader Swire Hotels brand platform. Third-party integrations include SevenRooms for restaurant reservations across Quinto, Sugar, and Tea Room; ResortPass for pool daycation passes and cabana rentals targeting non-hotel guests; FineDine Menu for digital menu display; ADP for HR; and Encore as the AV contractor for events. EAST Miami does not operate a proprietary mobile application or expose a public API. Distribution combines direct booking via easthotels.com with OTA presence, the Swire Hotels loyalty program, and the ResortPass channel.

Revenue is generated across multiple streams: transient room bookings, extended-stay residence stays, food and beverage across six venues, meeting and event venue rentals (corporate, social, weddings), and ancillary services including a $54 plus tax per night destination fee, package handling fees, pet fees, and other incidentals. Customer segments are diversified across leisure travelers, corporate meetings and events, wedding and social events, extended-stay guests, and local daycation visitors, with no named enterprise anchor customers and pricing structured transactionally rather than via long-term contracts.

Name

EAST Miami

Legal name

Swire Properties Hotel Management Limited

Website

https://easthotels.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

EAST Miami is a design hotel in Brickell City Centre operated by Swire Properties Hotel Management Limited, offering guest rooms, extended-stay residences, six food and beverage venues, and 20,000 sq ft of event space serving leisure, corporate, wedding, and local customers.

Ownership category

akta.pro rank

Product category

Design Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Design hotel accommodations
• Extended stay residences
• Rooftop bar dining
• Meeting event venues
• Wedding venue services

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from guest room bookings including Urban King, Urban Plus King, Urban Double, Urban Plus Double, Corner King, Corner Plus King, Bay King, Bay Plus King, One-bedroom Suite, and EAST Suite room categories. Rooms feature Brickell and Downtown views, spa-inspired bathrooms, private balconies, and essential tech.
2. Extended Stay Residences: Revenue from longer-term stays in residence suites including Junior Residence, 1-Bedroom Residence, 2-Bedroom Residence, 2-Bedroom Corner Residence, 3-Bedroom Residence, and Workshop Residence Suite. Residences feature full kitchens, laundry facilities, private elevator access, and hotel services.
3. Food and Beverage - Quinto: South American cuisine restaurant featuring open-fire parrilla, authentic Latin flavors, and indoor/outdoor terrace dining on 5th floor. Serves breakfast, lunch, dinner, and Sunday brunch (Brunch de Barrio at $80+ per person).
4. Food and Beverage - Sugar Rooftop Bar: Award-winning 40th floor rooftop bar serving Asian-inspired cocktails and share plates with panoramic Miami views, lush gardens, and live DJ sets. Open Sunday-Wednesday 4pm-2am, Thursday-Saturday 4pm-3am. Minimum consumption for table reservations.
5. Food and Beverage - Domain: Café and coworking space by day, cocktail bar by night, located in hotel lobby. Open daily 7am-11pm. Serves healthy eats, coffee, and evening cocktails to local community and hotel guests.
6. Food and Beverage - Pool & Deck: Poolside dining and refreshments service offering Quinto's cocktails and Latin American fare. Open daily 8am-6:30pm with last call at 6pm. Daycation passes and cabana rentals available for non-hotel guests.
7. Food and Beverage - Tea Room: Hong Kong-inspired speakeasy lounge on 40th floor featuring Asian-inspired mixology, live music, and Asian Night Brunch. Open Wednesday 6pm-2am, Thursday-Saturday 6pm-3am, Sunday. Dress code enforced.
8. Meetings and Events Venues: Revenue from venue rentals including The Crush (39th floor ballroom, 3,300 sq ft), RISE (38th floor event space), SET (38th floor customizable venue), The Workshops (6th floor modular spaces), High Noon (boardroom), and Outdoor Venues (The Shrubbery, Pool & Deck). Total 20,000 sq ft indoor and outdoor event space.
9. Weddings: Wedding venue rental and coordination services with 20,000 square feet of indoor and outdoor space. Dedicated team available for design, decorations, floral arrangements, and dining. Contact via [email protected].
10. Ancillary Services: Additional revenue streams including destination fee ($54 plus tax per night), security deposits ($150 per night), package handling ($12 per package), pet fees ($150 per pet per stay), rollaway beds ($50 plus 13% tax daily), and baby cribs (complimentary).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

EAST Miami is a design hotel operating guest rooms, extended-stay residences, five food and beverage venues, and approximately 20,000 square feet of meeting and event space within the Brickell City Centre complex in Miami. The property generates revenue from overnight accommodations, longer-term residence rentals, restaurant and bar operations, event venue rentals, weddings, and ancillary services such as destination fees and pet fees.

Product overview

EAST Miami is a design hotel located in Brickell City Centre offering a comprehensive portfolio of accommodations, dining, and event services. The property features standard and premium guest rooms (Urban, Corner, and Bay categories in King and Double configurations, plus One-Bedroom and EAST Suites), extended-stay residence suites (Junior through 3-Bedroom configurations including The Workshop Suite), five distinct dining venues (Quinto South American restaurant, Domain café/coworking space, Sugar rooftop bar, Tea Room speakeasy lounge, and Pool & Deck poolside service), and extensive meeting/event facilities including The Crush ballroom, Rise, Set, High Noon boardroom, The Workshops modular spaces, Outdoor Venues, and wedding services totaling 20,000 sq ft. The hotel also provides accessibility-compliant rooms and comprehensive wellness amenities including four pools.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban King Room Standard guest room with king-size bed, spa-inspired bathroom, private balcony, and essential tech, offering Brickell and Downtown views.
• Urban Plus King Room Enhanced urban room category with upgraded amenities and features compared to the standard Urban King rooms.
• Corner King Room Corner-positioned guest room with king-size bed offering expanded views and enhanced layout.
• Corner Plus King Room Premium corner room with enhanced features and amenities beyond the standard Corner King category.
• Bay King Room Room category featuring views of Biscayne Bay with king-size bed and premium amenities.
• Bay Plus King Room Enhanced bay-view room with upgraded features and larger living space.
• One-Bedroom Suite Spacious suite with separate living area, full kitchen, and bay views suitable for extended stays.
• EAST Suite Premium suite on highest guest floor featuring 1,600 sq ft, three balconies, full kitchen, bay views, ambient lighting, large tub, and walk-in shower.
• Junior Residence Suite Spacious 750 sq ft extended-stay retreat with full kitchen, laundry facilities, south-facing views, walk-in closet, and modern amenities.
• 1-Bedroom Residence Suite Located between 8th-21st floors with south-facing Brickell and Miami skyline views, floor-to-ceiling windows, private balcony, full kitchen, and 1,040 sq ft living space.
• 2-Bedroom Residence Suite Ideal for families with two bedrooms, two bathrooms, spacious living area, three Smart TVs, full kitchen, and hotel guest services, sized 1,040-1,199 sq ft.
• 2-Bedroom Corner Residence Suite Luxurious 1,425 sq ft corner suite with king bed, two twins, generous living area, three 55-inch Samsung Smart TVs, and separate elevator access for privacy.
• 3-Bedroom Residence Suite Three bedrooms, two bathrooms, full kitchen, dining table, living area, and wrap-around balcony; accommodates 4 adults and 2 children with 2 kings and 2 twins.
• The Workshop Residence Suite Business-productivity focused 1,800 sq ft suite with dedicated conference room, private elevator access, wet bar, full kitchen, and spa-inspired bathroom.
• Quinto South American-inspired restaurant on 5th floor featuring open-fire parrilla, authentic Latin flavors, indoor/outdoor venues, and Sunday brunch experience; open for breakfast, lunch, and dinner.
• Domain Hotel lobby café and coworking space by day transforming into laid-back cocktail bar by night, welcoming community members, travelers, and creatives; open daily 7AM-11PM.
• Pool & Deck 5th floor tropical poolside area serving refreshments and snacks from Quinto's bar and kitchen; daycation passes available for non-hotel guests; open daily 8AM-6:30PM.
• Sugar Rooftop Bar Award-winning 40th floor rooftop bar featuring stunning Miami views, lush ambiance, hand-carved Balinese bar, Asian-inspired share plates, cocktails, and live DJ sets; open Sun-Wed 4PM-2AM, Thu-Sat 4PM-3AM.
• Tea Room Hong Kong-inspired speakeasy lounge on 40th floor with creative Asian-inspired cocktails, live music, and Asian Night Brunch; open Wed 6PM-2AM, Thu-Sat 6PM-3AM, Sun until late.
• The Crush Ballroom Versatile 39th floor ballroom with 3,300 sq ft, floor-to-ceiling windows, panoramic Biscayne Bay and Miami skyline views, full multimedia tech support, and pre-function bar area; capacity up to 310 theater.
• Rise Event Space 38th floor event space with high ceilings and Biscayne Bay views; customizable layout with dedicated events team for space and menu customization.
• Set Event Venue Customizable 38th floor venue with lofty ceilings and three walls of floor-to-ceiling windows, panoramic city views, and full media and catering support.
• High Noon Boardroom High-level boardroom for up to 14 people with dual 98-inch Smart TVs and Miami skyline and Biscayne Bay views; 480 sq ft.
• The Workshops Four modular meeting spaces on 6th floor configurable for diverse gatherings; combined 630-1,525 sq ft with full AV capabilities including Polycom 500 video conferencing.
• Outdoor Venues The Shrubbery and Pool & Deck outdoor spaces offering scenic Brickell backdrop with lush greenery; Pool & Deck offers 724-2,350 sq ft with capacity for 50-350 guests.
• Weddings at EAST Complete wedding services with 20,000 square feet of indoor and outdoor event space, decorations, floral arrangements, and dining options; coordinated via [email protected].

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SLS Brickell: Lifestyle hotel directly in Brickell, Miami, targeting the same downtown leisure and corporate market with design-forward F&B. Operates by Ennismore/SBE; directly comparable in submarket and positioning.
• Thompson Miami Beach: Hyatt lifestyle brand operating design-led hotels with rooftop F&B, event venues, and a leisure/cultural traveler focus. Comparable in product mix (rooms, multiple F&B, event space) and target guest.
• 1 Hotel South Beach: Lifestyle hotel in Miami Beach with sustainability focus, multiple F&B outlets, rooftop programming, and meeting/event spaces. Closely comparable in product mix (rooms + residences + multiple F&B venues + daycation culture).
• Kimpton EPIC Hotel: Boutique lifestyle hotel in downtown Miami with rooftop pool, multiple F&B outlets, and meeting/event space. Directly comparable in downtown Miami lifestyle positioning and mixed leisure/business demand.
• W South Beach: Lifestyle design hotel in Miami Beach targeting similar design-conscious leisure and group travelers with F&B and event venues. Operates as a Marriott luxury collection property, directly comparable in positioning and guest demographic.
• Hyatt Centric Brickell Miami: Design-forward lifestyle hotel located in Brickell, Miami. Closely comparable urban downtown Miami lifestyle-hotel positioning with similar leisure and small-meeting target customer.

Broad incumbents

• Conrad Miami: Luxury full-service hotel in downtown Miami/Brickell with extensive meeting space, residences, and multiple dining venues. Comparable in location and breadth of product (rooms, F&B, residences, MICE) but operates at a broader luxury tier with corporate booking emphasis.
• Mandarin Oriental Miami: Luxury waterfront hotel in Miami with multiple F&B venues, spa, event space, and resort amenities. Comparable in mixed-use luxury hospitality product but at a different price tier with broader international corporate appeal.
• Four Seasons Hotel Miami: Luxury full-service hotel in downtown Miami with residences, extensive meeting/event facilities, and multiple dining options. Comparable product breadth in the same downtown market but at a higher price tier with broader luxury corporate mix.

Others

• ResortPass: Daycation platform partner that distributes EAST Miami pool and cabana access to non-hotel guests. Listed as an ecosystem/distribution enabler rather than competitor — comparable because they partner on this channel and several direct competitors in Miami use the same platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@easthotels
• Facebookfacebook.com/EAST-Hotels
• Instagraminstagram.com/east.hotels
• LinkedInlinkedin.com/company/east-miami

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAST Miami