SLS Lux Brickell
SLS Lux Brickell is the Cays Realty-operated sales and leasing platform for two luxury Brickell condominium towers — SLS Lux (450 units plus 12 penthouses) and Dua Miami (450 residences) — serving high-net-worth buyers and renters through direct real estate brokerage and digital listing channels.
- Company typePrivate
- Founded-
- HeadquartersMiami, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What SLS Lux Brickell does
SLS Lux Brickell is the marketing and operations platform for two luxury residential condominium developments in Miami's Brickell financial district, operated through Cays Realty, a North Miami-based real estate brokerage. The portfolio consists of SLS Lux Brickell (801 S Miami Ave), a 57-story tower of 450 condominiums plus 12 penthouse residences designed by Arquitectonica with interiors by Yabu Pushelberg, and Dua Miami (1300 S Miami Ave), a 450-residence complex on the 10th-51st floors designed by Philippe Starck, completed in 2016 and 2018 respectively by developer The Related Group.
The platform monetizes through one-time condominium sales (units priced from $582K to $8.8M, including penthouses with private rooftop pools and panoramic Biscayne Bay and Atlantic Ocean views) and recurring monthly rentals ($3,690-$12,700/month) on the same inventory. Underlying technology is a smart-building stack including a custom SLS LUX App for concierge, room service, fitness and spa reservations, valet, and home automation (lighting, window treatments, AV, Nest thermostats), supplemented by biometric elevator security and pre-wired high-speed communications.
Customers are high-net-worth individuals and investors seeking luxury waterfront urban living with resort-style amenities (rooftop pools, spa, fitness, on-site dining by Katsura, Bazaar by Jose Andres, and Michael Genuine) plus cross-property perks such as VIP Hyde Beach access and Equinox Brickell membership. Distribution is direct-to-consumer via the company's listing website, social channels, downloadable brochures, and direct phone/WhatsApp contact with Cays Realty agents.
SLS Lux Brickell firmographics
Firmographics- Name
- SLS Lux Brickell
- Legal name
- Cays Realty
- Website
- https://slsbrickellavenue.com
- Company type
- Private
- Operating status
- Operating
- Short description
- SLS Lux Brickell is the Cays Realty-operated sales and leasing platform for two luxury Brickell condominium towers — SLS Lux (450 units plus 12 penthouses) and Dua Miami (450 residences) — serving high-net-worth buyers and renters through direct real estate brokerage and digital listing channels.
- Ownership category
- akta.pro rank
SLS Lux Brickell industry classification
Industry- Product category
- Luxury Residential Real Estate
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Luxury Serviced Residences (THAGAEAJ)
Keywords
Where SLS Lux Brickell is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SLS Lux Brickell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Infrastructure, Personnel, Technology or R&D
Revenue model
- Real Estate Sales: One-time sale of luxury condominiums and penthouse residences at SLS Lux Brickell and Dua Miami. Properties range from standard units to multi-million dollar penthouses with private rooftop pools.
- Residential Leasing: Monthly rental of luxury residences ranging from $3,690 to $12,700 per month depending on unit size, floor, and amenities. Association fees are separate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Luxury Penthouse Residences |
| Unit Pricing | Monthly | Standard Luxury Condominiums |
| Subscription | Monthly | Monthly Rentals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
SLS Lux Brickell product offering
Product offeringCore offering
SLS Lux Brickell is a luxury residential real estate operation marketing, selling, and leasing condominium units across two high-rise developments in Miami's Brickell district. Sales offerings include standard condominiums ($582,000–$998,000) and luxury penthouses ($1,635,000–$8,800,000), while monthly rentals range from $3,690 to $12,700. The company bundles residential units with hotel-grade amenities, designer interiors, smart-home technology, and on-site dining via its brokerage arm, Cays Realty.
Product overview
SLS Lux Brickell operates as a real estate brokerage and property listing platform for two luxury residential developments in Miami's Brickell district. The portfolio consists of SLS Lux Brickell (801 S Miami Ave.), a 57-story condominium tower with 450 units and 12 penthouse residences designed by Yabu Pushelberg, and Dua Miami (1300 S Miami Ave.), a Philippe Starck-designed complex with 450 residences featuring hotel-style amenities. Both properties offer units for sale and lease through Cays Realty.
Differentiator
Problem solved
Functional benefit
Products and services
- SLS Lux Brickell Condominiums A 57-story luxury residential tower at 801 S Miami Ave., Miami, FL, comprising 450 condominiums plus 12 penthouse residences, designed by Arquitectonica with interiors by Yabu Pushelberg. Features private elevator biometrics, smart building technology, panoramic Biscayne Bay and Atlantic Ocean views, and first LED facade by Ana Isabel Martinez. Units available for purchase ($582,000–$8,800,000) and monthly rental ($3,690–$12,700).
- Dua Miami (SLS Brickell Residences) A luxury residential complex at 1300 S Miami Ave., Miami, FL, comprising 450 residences from floors 10 to 51 (11 units per floor), designed by Philippe Starck with hotel-style amenities including rooftop pool, on-site restaurants (Katsura, Bazaar by Jose Andres, Michael Genuine), spa, and fitness center. Available for purchase and monthly rental.
Quantifiable outcome
- Walking distance to Brickell City Centre shopping and entertainment complex
- +1 more outcomes
Companies that use SLS Lux Brickell
Customer profileSegments1 record
Ideal customer profiles1 record
SLS Lux Brickell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SLS Lux Brickell partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- The Related GroupcoreThe Related Group is the developer of SLS Lux Brickell and Dua Miami properties. They are one of Florida's leading developers of luxury residential properties, responsible for the conception and construction of the 57-story SLS Lux tower and the Dua Miami complex in Miami's Brickell financial district.
- ArquitectonicacoreInternationally renowned architecture firm Arquitectonica designed SLS Lux Brickell and Dua Miami. They brought an urban edge to the tropical atmosphere with sleek contemporary design. Arquitectonica is responsible for the distinctive 57-story tower architecture.
- Yabu PushelbergcoreCanadian interior design duo George Yabu and Glenn Pushelberg designed the interiors of SLS Lux Brickell. They selected imported porcelain tile flooring, cabinet finishes, stone countertops, and designer bathroom fixtures throughout the residences.
- Philippe StarckcoreWorld-renowned designer Philippe Starck created the interiors for Dua Miami (formerly SLS Brickell Residences). The 450 residences are known for their cutting-edge architecture and luxurious details.
- KatsuraminorWorld-renowned restaurant Katsura by Stark located at ground level retail of Dua Miami building.
- Bazaar by Jose AndresminorWorld-renowned restaurant by chef Jose Andres located at ground level retail of Dua Miami building.
- Michael Schwartz (Michael Genuine)minorChef Michael Schwartz's restaurant Michael Genuine located at ground level retail of Dua Miami building.
- Ana Isabel MartinezminorProminent lighting artist Ana Isabel Martinez created the first LED facade for SLS Lux Brickell, providing a distinctive visual landmark for the building.
- Fernando BoterominorRenowned artist Fernando Botero's museum-quality artwork is displayed in common areas of SLS Lux Brickell.
- Matias DuvilleminorRenowned artist Matias Duville's museum-quality artwork is displayed in common areas of SLS Lux Brickell.
- Fabian BurgosminorArtist Fabian Burgos created the exterior mural installation at SLS Lux Brickell.
- Equinox BrickellminorExclusive membership option available to SLS Lux residents at Equinox Brickell located across the street in upcoming Brickell Heights residences.
- Hyde Beach at SLS Hotel South BeachminorVIP Access provided to SLS Lux Brickell residents for South Beach's hottest beach club with lounges, beach and pool towel services, cabanas, and seaside snack and beverage services.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
SLS Lux Brickell competitors and assessment
Company assessmentDirect peers
- Fortune International Realty: Florida-founded luxury residential brokerage with deep Brickell/Downtown Miami relationships and developer sales center experience. A close local comparable to Cays Realty's model.
- Douglas Elliman: Long-standing luxury residential brokerage with a strong Florida presence and dedicated new-development division. Competes head-to-head for luxury Brickell condo mandates and HNW buyer representation.
- Sotheby's International Realty: Global luxury residential brand with significant Miami/Brickell activity and an affiliated ONE Sotheby's franchise. Direct competitor for high-end listings, global HNW referrals, and developer marketing engagements.
- The Corcoran Group: Luxury-leaning residential brokerage with active Florida operations. Competes for new-development sales centers, resales, and leasing in the same Brickell luxury condo segment.
- Compass: Tech-enabled residential real estate brokerage with a large luxury segment in South Florida, including Brickell. Competes directly for the same seller mandates, buyer clients, and resale/brokerage market share.
- Engel & Völkers: International luxury brokerage with a Miami shop that focuses on high-end condos and new developments. Directly comparable in client profile, product type, and price band.
- ONE Sotheby's International Realty: Florida-based affiliate of Sotheby's International Realty with strong Brickell luxury condo market share. Competes directly for seller mandates and HNW buyer traffic.
Broad incumbents
- Berkshire Hathaway HomeServices: National residential brokerage franchise with strong Florida presence and a luxury EWM legacy in Miami. Operates as a broad incumbent offering overlapping services in luxury residential sales and leasing.
- Coldwell Banker Realty: Largest U.S. residential brokerage network with a sizable Florida luxury segment. Competes broadly for Brickell listings, resales, and rentals as an established incumbent with greater geographic reach.
- Related Sales (The Related Group's in-house sales arm): The in-house new-development sales operation of The Related Group—the very developer that built SLS Lux and Dua Miami. A potential internal competitor or parent counterpart that controls the underlying developer mandates Cays Realty depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SLS Lux Brickell social profiles
Digital presenceSLS Lux Brickell financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLS Lux Brickell leadership team
Management profileNumber of profiles
SLS Lux Brickell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLS Lux Brickell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLS Lux Brickell
What does SLS Lux Brickell do?
SLS Lux Brickell is a luxury residential real estate operation marketing, selling, and leasing condominium units across two high-rise developments in Miami's Brickell district. Sales offerings include standard condominiums ($582,000–$998,000) and luxury penthouses ($1,635,000–$8,800,000), while monthly rentals range from $3,690 to $12,700. The company bundles residential units with hotel-grade amenities, designer interiors, smart-home technology, and on-site dining via its brokerage arm, Cays Realty.
Is SLS Lux Brickell a public or private company?
SLS Lux Brickell is a private company. It is classified as unknown and is currently operating.
When was SLS Lux Brickell founded?
SLS Lux Brickell was founded in -1.
Where is SLS Lux Brickell based?
SLS Lux Brickell is headquartered in Miami, United States, in the North America region.
How does SLS Lux Brickell make money?
Two revenue lines are on record. Real Estate Sales are the primary driver. The others are residential Leasing.
Who are SLS Lux Brickell's main competitors?
Direct peers on record are Fortune International Realty, Douglas Elliman, Sotheby's International Realty, The Corcoran Group, Compass, Engel & Völkers and ONE Sotheby's International Realty. Broad incumbents are Berkshire Hathaway HomeServices, Coldwell Banker Realty and Related Sales (The Related Group's in-house sales arm).
Does SLS Lux Brickell have an API?
No public API is recorded for SLS Lux Brickell.
What industry is SLS Lux Brickell in?
SLS Lux Brickell's product category is Luxury Residential Real Estate. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of THAGAEAJ, Luxury Serviced Residences. Its SIC code is 6500.