Revista Terra&Cia / CanaMix

What Revista Terra&Cia / CanaMix does

Revista Terra&Cia, operating commercially as CanaMix / Portal CanaMix, is a privately held Brazilian vertical media company headquartered in Ribeirão Preto, São Paulo. The business publishes a monthly magazine covering Brazil's sugarcane (cana-de-açúcar), biofuels, livestock, grains, and sustainability sectors, distributed in print and digital form via the Magtab reader platform. Its editorial and commercial portfolio includes the print and digital magazine itself, the CITEC annual technology congress for the sugarcane industry, the Programa Terra&Cia video platform, the Caderno CanaMix supplement, and the Guia de Compras online purchasing guide. The company also sells supporting services including digital advertising, ozone-technology offerings, and consulting/courses/training for the agribusiness sector.

The underlying technology stack is a digital publishing platform with three notable components: an interactive QR Code media kit that links print readers to digital content, the Magtab reader integration for current and archived editions, and the Programa Terra&Cia video delivery system covering event recordings and industry interviews. The publication has produced over 300 monthly editions since 2016 (Edition 326 published March 2026) and operates with a small team of approximately 5 employees. Ownership is associated with Grupo AgroBrasil, an institutional body sharing the same website; no external investors, private equity, or public listing is indicated.

Revenue is generated through three streams: (1) advertising and sponsorship sold to agribusiness advertisers, equipment manufacturers, input suppliers, and service providers — this is the primary revenue line; (2) print and digital magazine subscriptions on an annual billing cadence; and (3) event revenue from the CITEC congress via sponsorships and participation fees. The go-to-market is sales-led, with direct outbound (email [email protected], phone 16 98242-1177) for enterprise advertising packages and CITEC sponsorships, alongside self-serve digital access for individual readers. Pricing is not publicly disclosed; subscription and advertising rates are quoted on inquiry. The customer base is concentrated in Brazil's sugarcane value chain — sugar mills, ethanol distilleries, bioenergy producers, and their suppliers — with named advertisers including Mecat, Finardi Agromáquinas, and DRUL GROUP.

Name

Revista Terra&Cia / CanaMix

Legal name

Revista Terra&Cia / CanaMix

Website

https://canamix.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Revista Terra&Cia / CanaMix is a privately held Brazilian vertical media company in Ribeirão Preto, São Paulo, publishing a monthly magazine and digital platform serving sugarcane, biofuels, livestock, and broader agribusiness sectors, with revenue from advertising, subscriptions, and the CITEC annual congress.

Ownership category

akta.pro rank

Product category

Agricultural Trade Media

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Agricultural publishing
• Trade media
• Sugarcane industry news
• Agribusiness advertising
• Agricultural events

Headquarters

HQ city

Ribeirão Preto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Primary revenue stream from selling advertising space in the magazine and on the website to agricultural companies, equipment manufacturers, input suppliers, and service providers in the sugarcane and broader agribusiness sector. Includes banner advertising, sponsored content, and event sponsorships.
2. Magazine Subscriptions: Print and digital magazine subscriptions providing recurring revenue. Subscribers receive monthly issues plus access to archived editions of Revista CanaMix and related publications.
3. Event Revenue (CITEC): Annual CITEC conference generates revenue through event sponsorships, participation fees, and associated networking opportunities for the agricultural sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Revista Terra&Cia / CanaMix is a Brazilian agricultural media company that publishes a monthly print and digital magazine covering sugarcane, biofuels, livestock, grains, and sustainability. The company monetizes this audience primarily through advertising sales to agribusiness suppliers, complemented by magazine subscriptions, an annual sugarcane technology congress (CITEC), a video program (Programa Terra&Cia), and a digital purchasing guide (Guia de Compras) for the Brazilian agribusiness sector.

Product overview

Revista Terra&Cia / CanaMix is a Brazilian agricultural media platform consisting of a monthly print and digital magazine focused on agribusiness (particularly sugarcane, biofuels, livestock, grains, and sustainability), a digital news portal, and the CanaMix advertising network. The portfolio also includes the annual CITEC technology congress, the Programa Terra&Cia video program, the Caderno CanaMix supplement, and an online purchasing guide. Additional services include digital advertising, ozone technology offerings, and consulting/training services. The platform is owned by Grupo AgroBrasil and serves the Brazilian agricultural sector through publications, events, and digital content.

Differentiator

Problem solved

Functional benefit

Brands

• CITEC: Annual conference/event program organized by the publication for the agricultural and sugarcane industry.
• Guia de Compras SA
• Programa Terra&Cia

Products and services

• Revista Terra&Cia (print and digital magazine subscription) A monthly Brazilian agricultural magazine covering sugarcane, biofuels, livestock, grains, and sustainability topics, sold via print and digital subscriptions to agribusiness professionals and subscribed-to companies.
• Portal CanaMix (digital news portal) Online news portal providing agribusiness news, market indicators, and multimedia content related to Brazilian sugarcane and broader agribusiness sectors.
• CITEC (Congresso de Tecnologia para o Setor Canavieiro) Annual technology congress for the sugarcane sector, offering sponsorship packages and participation fees to agribusiness companies seeking event-driven visibility and networking.
• Programa Terra&Cia (video program) Video content program featuring interviews, event coverage, and industry news for the Brazilian agribusiness audience, including FENASUCRO specials and CITEC recordings.
• Guia de Compras Online (Online Purchasing Guide) Online purchasing guide/directory for agricultural products and services, offered as a paid advertising and distribution channel for agribusiness suppliers.
• Digital Advertising Services (Anúncios Digitais) Digital advertising packages sold to agribusiness companies for placement across Revista Terra&Cia, Portal CanaMix, email newsletter, and video channels.
• Consultoria, Cursos e Treinamentos (Consulting, Courses and Training) Consulting, courses, and training services offered to companies and professionals in the agricultural sector.

Quantifiable outcome

• Edition 326 published March 2026

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Grupo AgroBrasilcoreStrategic or Co-development PartnerParent organizational entity for Grupo AgroBrasil, with the director of Grupo AgroBrasil serving as moderator for biogas and biomethane panel at the Usinas do Futuro event. Associated with institutional content and company positioning within the agricultural sector.
• Grupo TereosminorStrategic or Co-development PartnerMajor sugarcane processing group visited by Grupo AgroBrasil director at Usina Mandu facility. Represents one of Brazil's largest sugar and ethanol producers, indicating industry relationship and content coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Revista Observatorio de la Economía Latinoamericana (agro section): Latin American economics/agribusiness publication covering regional agro-industrial themes. Comparable to CanaMix as a niche agriculture-economics media brand, but operating in a different geography (Spanish-language LATAM) rather than directly competing in Brazil.

Broad incumbents

• Globo Rural: Globo's long-running agricultural magazine, TV show, and digital property covering Brazilian agribusiness. Directly comparable as a legacy agricultural media brand with advertising-supported print, digital, and video content, though broader in crop and livestock coverage than CanaMix.
• Canal Rural: Brazil's leading agribusiness broadcaster and digital media platform, covering crop production, livestock, and markets. Overlaps with CanaMix as a multi-channel agribusiness content and advertising platform, but at a national scale and broader crop focus.
• Gazeta do Povo (Agro section): Brazilian newspaper with a dedicated agricultural vertical covering crops, livestock, and agribusiness markets. Comparable to CanaMix as a Brazilian agricultural media brand with digital and print content monetized through advertising, but inside a broader general-news publisher.

Direct peers

• Notícias Agrícolas: Brazilian agricultural news portal providing daily market quotes, news, and agronomic content for farmers and agribusiness. Comparable to Portal CanaMix as a digital-first agricultural content and advertising platform serving Brazilian producers.
• Datagro: Brazilian agribusiness consultancy and research firm covering sugarcane, grains, biofuels, and livestock, with conferences, reports, and data services. Comparable to CanaMix as a sugarcane-specialized intelligence and event provider, with deeper pivot to paid research and consulting.
• Safras & Mercado: Brazilian agribusiness consultancy publishing market reports, forecasts, and news on grains, coffee, and sugarcane. Comparable to CanaMix as a content and intelligence provider for the sugarcane value chain, with paid reports and events layered on top.
• Agrolink: Brazilian agribusiness portal offering news, market information, weather, and classifieds for farmers, with advertising and listing services. Comparable to CanaMix as a digital agribusiness media platform monetized through advertising and product/service listings.

Others

• Itaú BBA / Cepea (Esalq): Cepea (linked to ESALQ/USP) is Brazil's leading agricultural research and price-indexing center, supplying market intelligence reports widely consumed by sugarcane and grain professionals. Comparable as a content/information provider to the same sugarcane audience, but as a research institution rather than commercial media.
• Fenasucro & Agrocana: Brazil's largest sugarcane industry trade fair, in which CITEC is already integrated. Comparable to CanaMix as an event-driven sugarcane networking and sponsorship platform, but organized at a larger scale and broader scope covering equipment, technology, and industrial processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/revista-terra&cia-canamix

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista Terra&Cia / CanaMix