Tawfiq Al Alawi & Sons Holding CO W.L.L.

What Tawfiq Al Alawi & Sons Holding CO W.L.L. does

Tawfiq Al Alawi & Sons Holding CO W.L.L. (operating as "Al Alawi BH") is a Bahrain-based private retail company founded in 2017 and owned by Mr. Hussein Al Alawi and Mr. Ahmed Al Alawi. The business specializes in sanitary tools, bathroom accessories, plumbing supplies, electrical components, water pumps, LED lighting, door hardware, and general building materials, serving individual consumers, homeowners, and small contractors undertaking residential construction and renovation projects in Bahrain. The store operates both a physical retail location at Block 314, Road 1414, Shop 737, Building 739 in Bahrain and a WordPress-based e-commerce storefront at alalawibh.com with approximately 28 active SKUs priced in Bahraini Dinar. Delivery is provided across all four Bahrain governorates (Muharraq, Southern, Capital, and Northern), with pickup available at the store.

The company's technology stack is a standard WordPress e-commerce deployment via begin.shopping, with no proprietary features, no mobile app, no API surface, and no third-party integrations beyond WhatsApp commerce and BenefitPay payment acceptance. Marketing is constrained to the e-commerce site and WhatsApp ordering channel at +973 32130213; there is no documented social media presence, email marketing, or paid acquisition. The GTM motion is self-serve, with customers browsing the catalog online, adding items to cart, and either checking out via the website (cash on delivery or BenefitPay) or initiating the order via WhatsApp. Pricing is unit-based with no subscription or recurring component, and there are no enterprise or B2B contracts disclosed. The business is independently owned and managed by the founders with no institutional investors, no subsidiaries, no funding history, no certifications, and no patents or trademarks.

Name

Tawfiq Al Alawi & Sons Holding CO W.L.L.

Legal name

السيد حسين و السيد أحمد العلوي لمواد البناء (Mr. Hussein and Mr. Ahmed Al Alawi for Building Materials)

Website

https://alalawibh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tawfiq Al Alawi & Sons Holding CO W.L.L. (Al Alawi BH) is a Bahrain-based family-owned retailer selling sanitary tools, plumbing, electrical, lighting, and building materials to individual consumers and homeowners via a physical store, e-commerce site, and WhatsApp ordering.

Ownership category

akta.pro rank

Headquarters

HQ city

Bahrain

HQ country

Bahrain

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: The company generates revenue through direct sales of building materials and sanitary supplies via its e-commerce platform. Products are sold at fixed prices with various price points ranging from under 1 BD to over 40 BD. Transactions are one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Tawfiq Al Alawi & Sons Holding CO W.L.L. operates a specialized retail store in Bahrain selling sanitary tools, plumbing fixtures, bathroom accessories, electrical components, LED lighting, water pumps, water heaters, door hardware, and construction materials. The company serves individual consumers and homeowners through an e-commerce website, WhatsApp ordering, a physical store location, and home delivery across all governorates of Bahrain.

Product overview

Tawfiq Al Alawi & Sons Holding CO W.L.L. operates as a Bahrain-based building materials and sanitary supplies retailer offering a diversified portfolio of plumbing materials (PVC pipes in various sizes including 20mm, 25mm, 40mm), bathroom fixtures (shower mixers by ZAT, Kastianmscher German brand, Nova; basin mixers; shattaf bidet sprayers including American and Italian styles), water heating equipment (80L and 100L water heaters), and water pumping systems (PEDROLLO and MARQUIS branded pumps with 1/2 HP to 1 HP capacities, pressure controls). The store also stocks LED lighting products (LED downlights, panel lights, spotlights, tube lights by ADNEXT, Trito brands ranging from 6W to 40W), electrical components (switches, sockets by SATO and TENBY), door hardware (door handles in brass, copper, silver, gold, and black finishes by KOPEX and ARI brands; cylinder locks), bathroom accessories (glass and aluminum corner shelves, soap dispensers, toilet paper holders), and construction tools (paint rollers, cement trowels, pipe cutters, glass cutters, silicon guns). The company has been operating since 2017 and provides delivery services across all areas of Bahrain.

Differentiator

Problem solved

Functional benefit

Products and services

• LED DOWN LIGHT 24 W LED downlight fixture, 24W power rating for indoor ceiling installation.
• LED PANEL SQUARE 36W Square LED panel light, 36W power rating for indoor ceiling installation.
• LED ROUND PANEL 36W Round LED panel light, 36W power rating for indoor ceiling installation.
• 2GANG 1 WAY Switch Electrical light switch with 2 gangs, 1-way configuration for room lighting control.
• ONE GANG 2 WAY Switch Electrical light switch with 1 gang, 2-way configuration for stairwell or room entry/exit lighting control.
• White Plastic Pipes (20mm/25mm/40mm) White PVC pipes in 20mm, 25mm, and 40mm diameters for water supply and drainage applications.
• Water Heater (80L / 100L) Residential water heater tanks with 80-liter and 100-liter capacities.
• Modern Shower Mixer Set Complete shower mixer set with modern design for bathroom installation.
• NOVA Basin Mixer Washbasin mixer faucet by Nova brand for bathroom sink installation.
• Bathroom Corner Shelves (Aluminum and Glass, 2-tier) Two-tier aluminum and glass corner shelves for bathroom toiletries storage.
• Kitchen Sink Mixer Kitchen sink mixer faucet for hot/cold water control at kitchen sink.
• Soap Dispenser Wall-mounted or countertop soap dispenser for bathroom hygiene.
• PEDROLLO EASY SMALL 2M Pressure Control Electronic pressure control unit by Pedrollo for water pump systems, 2-meter capacity.
• PVC Glue EZ WELD (125g / 250g / 500g) PVC adhesive/glue for bonding PVC pipes and fittings, available in 125g, 250g, and 500g containers.
• MARQUIS Water Pump (1/2 HP / 1 HP) Marquis water pump available in 1/2 HP and 1 HP capacities for residential water supply.
• English Toilet Siphon Set English-style toilet siphon mechanism set for toilet repair or installation.
• Shattaf (Bidet Sprayer) Handheld bidet sprayers (shattaf) for toilet hygiene, available in American and Italian styles.
• Circular Drill Bit Set (11-piece) Set of 11 circular drill bits for woodworking or construction applications.
• Exhaust Fans (6-inch Ceiling, Window, Wall) 6-inch exhaust fans for ceiling, wall, and window installation for bathroom or kitchen ventilation.
• Door Handles and Locks (Brass, Golden, Black, Silver) Door handles and cylinder locks in brass, golden, black, and silver finishes by KOPEX and ARI brands for residential doors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Danube Home: UAE-based home improvement and building materials retailer with GCC expansion. Directly comparable on the building materials, sanitary, lighting, and hardware categories the subject company carries, with a similar multi-category one-stop-shop proposition.
• HomeBox: Saudi Arabia-based home furnishings and DIY retailer with GCC ambitions. Comparable in offering affordable home improvement, bathroom, lighting, and hardware products to mass-market consumers.
• Y.K. Almoayyed & Sons: Long-established Bahraini conglomerate with operations in building materials, sanitary ware, and home products. Operates within the same Bahrain market with overlapping customer base of contractors and homeowners, making it a directly comparable local peer.
• Mr. DIY: Large-scale value home improvement retailer operating across the GCC with thousands of low-priced SKUs in plumbing, hardware, electrical, and household goods. Comparable on assortment philosophy (broad, low-ticket, multi-category) and target consumer.
• Home Centre: Landmark Group's home improvement, DIY, and furnishings retail chain with a strong GCC footprint including Bahrain. Overlaps directly on lighting, bathroom fixtures, kitchen accessories, and home hardware.
• ACE Hardware: Global home improvement and hardware retail chain with stores across the Middle East. Directly comparable as a multi-category retailer of plumbing, electrical, lighting, and tools serving DIY homeowners and small contractors — the same customer segments the subject company targets.

Regional players

• Nesto: GCC-based value retail chain with hypermarket and home improvement format, present in Bahrain and Saudi Arabia. Comparable regional home and DIY assortment, though operating primarily outside the subject company's home market of Bahrain.

Others

• Landmark Group: Middle East retail conglomerate and parent of Home Centre, with broad GCC operations including Bahrain. Relevant as the operator of one of the subject company's most directly comparable competitors, shaping the competitive landscape in home and DIY retail.

Broad incumbents

• Lulu Hypermarket: Large GCC hypermarket chain with stores in Bahrain. Sells an extensive range of household hardware, lighting, plumbing accessories, and DIY tools as part of its general merchandise assortment, competing for category share with specialty retailers.
• Carrefour: Global hypermarket chain with significant Bahrain presence. Carries building materials, lighting, plumbing accessories, and household hardware as part of a much broader assortment; competes for the same DIY household shopper and exerts pricing pressure on the subject's categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tawfiq-al-alawi-&-sons-holding-co-w-l-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tawfiq Al Alawi & Sons Holding CO W.L.L.