Apotheek van Greuningen

What Apotheek van Greuningen does

Apotheek van Greuningen is an independent community pharmacy operating from Statenlaan 40 in 's-Gravenhage (The Hague), Netherlands, serving the Statenkwartier, Geuzenkwartier, and Scheveningen neighborhoods. It is led by two BIG-registered pharmacists (S.R.J.G. Verhagen-Smits MSc. and I.M.M. de Weert MSc.) supported by a staff of approximately 17 including 9 pharmacy assistants, 2 assistants in training, 3 delivery personnel, and 1 administrative staff member. The pharmacy provides prescription dispensing, repeat prescription management, mandatory new-medicine counseling, and specialized services such as Diabetesservice and Pilservice, and it packages medications in Baxter bags for three Respect Zorg care homes (Bosch & Duin, De Windes, Het Uiterjoon).

The underlying technology is third-party and standard healthcare-IT rather than proprietary: the Uw Zorg Online patient portal and mobile app for prescription reordering and medication overviews, integration with the Landelijk Schakelpunt (LSP) via VZVZ for electronic medication data exchange, an automated 24/7 pickup locker (Afhaalkluis) at Eisenhowerlaan 81 sited next to Huisartsenpraktijk Statenkwartier, and standard pharmacy dispensing systems. Patient educational content is delivered through partner services Kijksluiter (≈5,000 animated medication videos), BijsluiterPlus, the Apotheek.nl medical encyclopedia, and Lareb for adverse-event reporting. Distribution combines a physical storefront, the 24/7 locker, three delivery personnel, and a digital channel via the patient portal and app.

The business model is pharmaceutical dispensing covered by Dutch basic health insurance, with the pharmacy contracted to all Dutch health insurers for direct billing. The primary customer segment is walk-in general-public patients in the three Hague neighborhoods, with a secondary institutional segment of three Respect Zorg care homes; loyalty is reinforced through high patient satisfaction (9.2/10 average, 75% NPS in the 2024 PREM survey) and integrated GP and care-home workflows. The pharmacy also participates in the Spoedapotheek (emergency pharmacy) at Haga Ziekenhuis Leyenburg, extending its effective after-hours footprint. No funding rounds, parent company, or operating geographies beyond The Hague are recorded.

Name

Apotheek van Greuningen

Legal name

Apotheek van Greuningen

Website

https://apotheekvangreuningen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apotheek van Greuningen is an independent community pharmacy in The Hague, Netherlands, providing prescription dispensing, repeat prescriptions, and a 24/7 pickup locker to residents of Statenkwartier, Geuzenkwartier, and Scheveningen, contracted with all Dutch health insurers.

Ownership category

akta.pro rank

Product category

Community Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Home Health Care Services (62161)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYHSABALAC

Prescription Pickup, Delivery & Refill Coordination

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

SECONDARYHSABALAB

Medication Setup & Organization (Pill Boxes/Dispill/Packaging)

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

SECONDARYHSABALAJ

Medication Education, Counseling & Side-Effect Monitoring

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

SECONDARYHSABALAI

Remote Adherence Monitoring & Smart Dispenser Services

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

Keywords

• Community pharmacy services
• Prescription dispensing
• Medication management
• Repeat prescription services
• Pharmaceutical care

Headquarters

HQ city

's-Gravenhage (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Pharmaceutical dispensing and healthcare services: Revenue generated from dispensing prescription medications and providing pharmaceutical care services. The pharmacy has contracts with all Dutch health insurers and bills directly to insurance companies. Services include medication dispensing, new medication counseling consultations, and pharmaceutical guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Apotheek van Greuningen is an independent community pharmacy dispensing prescription medications and providing pharmaceutical care services to residents of Statenkwartier, Geuzenkwartier, and Scheveningen neighborhoods in The Hague. Core services include prescription dispensing, automated repeat prescription management (Herhaalservice), new medication counseling consultations (Begeleidingsgesprek), 24/7 medication pickup via an automated locker (Afhaalkluis), Baxter packaging for care home residents, and digital prescription management through the Uw Zorg Online patient portal and mobile app.

Product overview

Apotheek van Greuningen is an independent community pharmacy offering a unified patient care platform centered around medication management and dispensing. The core product suite consists of in-pharmacy services (Herhaalservice, Begeleidingsgesprek, patient registration) and digital channels (Uw Zorg Online App and Patient Portal). The pharmacy operates a 24/7 Afhaalkluis pickup locker and provides specialized services including Pilservice, Diabetesservice, and Baxter-zakjes packaging for care home residents. The digital offering is supplemented by partner services including Kijksluiter (video medication explanations), BijsluiterPlus (comprehensive medication information), Medische Encyclopedie (Apotheek.nl), and Lareb side effect reporting. The pharmacy participates in the Landelijk Schakel Punt (LSP) for electronic health data exchange with other care providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Herhaalservice (Herhaalrecepten)

Quantifiable outcome

• Patient satisfaction average score of 9.2 out of 10 in 2024
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Respect Zorg (Bosch & Duin, De Windes, Het Uiterjoon)coreStrategic or Co-development PartnerPharmacy provides medication supply for care home residents, organizing medications in Baxter bags per administration time. Regular structured meetings with care staff for coordinated care.
• Huisartsenpraktijk Statenkwartier (Local GP Practices)coreStrategic or Co-development PartnerRegular structured consultation with GPs in Statenkwartier area. Coordinate prescription requests and patient care through LSP electronic system.
• All Dutch Health InsurerscoreOthersContracted with all health insurance companies in the Netherlands for direct billing of pharmaceutical services and medications.
• VZVZ (Vereniging van Zorgaanbieders voor Zorgcommunicatie)coreTechnology or IntegrationConnected to LSP (Landelijk Schakelpunt) network enabling electronic sharing of medication data between healthcare providers within regional clusters.
• Uw Zorg OnlinecoreTechnology or IntegrationProvides patient portal platform (uwzorgonline.nl) for online prescription management, repeat ordering, and pharmacy communication.
• Lareb (Nederlands Bijwerkingen Centrum)minorStrategic or Co-development PartnerNational reporting center for drug side effects. Pharmacy encourages patients to report adverse drug reactions through Lareb.
• Regionale Apotheken (Regional Pharmacy Network)minorStrategic or Co-development PartnerParticipation in regional pharmacy meetings for joint quality improvement programs in pharmaceutical care.
• MosadexminorOthersPharmaceutical wholesaler for medication supply. Mentioned in context of Eliquis availability discussions.
• BijsluiterPlusminorGTM or Marketing PartnerOnline medication information platform providing patient education materials including leaflets, brochures, videos, and instructions for medications.
• KijksluiterminorGTM or Marketing PartnerLibrary of approximately 5,000 animated videos explaining medication information from leaflets in understandable language.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DocMorris: Major online pharmacy operating in the Netherlands dispensing prescriptions and OTC medicines with home delivery. Comparable in prescription dispensing service, but competes via mail-order model rather than physical community presence.
• Boots Apotheek: Dutch pharmacy chain (part of Walgreens Boots Alliance) offering community pharmacy dispensing and health/beauty retail. Directly comparable product offering, with the addition of broader consumer health retail that an independent like Apotheek van Greuningen does not carry.
• BENU Apotheek: Largest Dutch pharmacy chain with hundreds of locations including in The Hague. Directly comparable as a community retail pharmacy dispensing prescriptions and OTC medicines to insured Dutch patients, though with significantly broader geographic reach.
• Service Apotheek: Dutch pharmacy franchise/formula organization operating hundreds of community pharmacies nationwide. Directly comparable in terms of dispensing, patient portal usage, and contracted insurer relationships, though organized as a chain rather than an independent.
• Alphega Apotheek: Alliance of independent Dutch community pharmacies sharing branding, procurement, and service standards. Closely comparable business model as an independent community pharmacy, with similar insurer contracts and patient services.
• LloydsApotheek: Dutch online and physical pharmacy chain offering prescription dispensing and OTC products. Comparable in product offering, though with a heavier digital and national-delivery orientation than a single-location community pharmacy.

Broad incumbents

• Apotheek.nl: National Dutch pharmacy information and service platform operated by KNMP. Provides medication information and education that complements community pharmacies like Apotheek van Greuningen, and is embedded in the partner service offering of this pharmacy.
• Etos: Dutch drugstore chain that also operates pharmacy services in selected locations. Comparable in OTC and personal care retail, though its core proposition is broader health/beauty retail rather than dispensing-focused community pharmacy.

Others

• Mosadex: Dutch pharmaceutical wholesaler that supplies Apotheek van Greuningen. Included as an ecosystem participant relevant to the pharmacy's supply chain rather than a direct dispenser competitor.
• VZVZ: Operator of the LSP (Landelijk Schakelpunt) national health data exchange. Adjacent infrastructure provider that enables the pharmacy's electronic medication data sharing with GPs and hospitals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apotheek-van-greuningen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheek van Greuningen