Action Plumbing, Heating, A/C and Electrical
Action Plumbing, Heating, A/C and Electrical is a family-owned Lincoln, Nebraska home services firm founded in 1968, delivering plumbing, HVAC, electrical, indoor air quality, and water quality services across Southeast Nebraska to residential and commercial customers via subscription maintenance plans and on-demand service.
- Company typePrivate
- Founded1968
- HeadquartersLincoln, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Action Plumbing, Heating, A/C and Electrical does
Action Plumbing, Heating, A/C and Electrical is a family-owned, Lincoln, Nebraska-based home services provider founded in 1968 by Jim J. Kreifels. The company delivers five integrated trade services - plumbing, heating and air conditioning, electrical, indoor air quality, and water quality - under a single brand to both residential and commercial customers across Lincoln and Southeast Nebraska. Its service offering is anchored by tiered Home Protection Plan subscriptions (Essential at $299/year, Preferred at $479/year, Total Home at $599/year) that bundle maintenance visits, priority scheduling, and 10% member repair discounts with hardware sales of HVAC systems, water heaters, and filters through an online shop with instant quoting.
Operational capabilities include NATE-certified HVAC technicians, a Master Electrician leading the electrical division, licensed plumbers, and onsite fabrication of sheet metal and parts supported by aluminum welding. Authorized-dealer relationships with Carrier (HVAC), AO Smith, State, and Bradford White (water heaters) provide manufacturer-grade warranty service, and a GreenSky partnership supplies customer financing. Distribution is exclusively direct-to-consumer: technicians are dispatched from a single headquarters at 4101 South 8th St, phone and web requests feed a 24/7 dispatch operation with same-day service emphasis, and customer-facing technology is limited to standard e-commerce and instant-quote tooling with no disclosed AI, mobile app, or API.
The customer base is dominated by long-tail residential homeowners in Lincoln and Southeast Nebraska, augmented by episodic commercial new-construction and renovation projects (apartment complexes, hotels, multi-family developments) executed for general contractors such as Sampson Construction, NGC Group, Ayars & Ayars, and Hausmann Construction. Marketing leans on community recognition (Lincoln's Choice 2025 in three categories), an Inc. 5000 (2023) credential, a 40-year BBB A+ rating, and a 2025 multimedia campaign featuring Nebraska broadcaster Kent Pavelka. The company has experienced a generational leadership transition following founder Jim J. Kreifels's passing in June 2025, with second- and third-generation Kreifels family members continuing in operating and board roles.
Action Plumbing, Heating, A/C and Electrical firmographics
Firmographics- Name
- Action Plumbing, Heating, A/C and Electrical
- Legal name
- Action Plumbing, Heating and Air Conditioning, Inc.
- Website
- https://actionlincoln.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action Plumbing, Heating, A/C and Electrical is a family-owned Lincoln, Nebraska home services firm founded in 1968, delivering plumbing, HVAC, electrical, indoor air quality, and water quality services across Southeast Nebraska to residential and commercial customers via subscription maintenance plans and on-demand service.
- Ownership category
- akta.pro rank
Action Plumbing, Heating, A/C and Electrical industry classification
Industry- Product category
- Residential and Commercial HVAC, Plumbing, and Electrical Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Electrical Work (1731), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industries
- HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), Lighting Fixture Relocation & New Wiring for Fixtures (HSAOAFAN)
Keywords
Where Action Plumbing, Heating, A/C and Electrical is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Action Plumbing, Heating, A/C and Electrical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Home Protection Plan Subscriptions: Annual subscription plans (Essential $299/yr, Preferred $479/yr, Total Home $599/yr) providing routine maintenance, priority service, and member discounts on repairs. Includes 2 HVAC maintenance visits per year, priority scheduling, and 10% member repair discounts.
- Service & Repair Fees: One-time fees for plumbing, heating, AC, and electrical repair and replacement services. Includes drain cleaning, water heater services, HVAC repairs, electrical panel upgrades, and emergency service calls. Dispatch fees may apply for standard service calls.
- Equipment & Product Sales: Sales of HVAC systems, water heaters, water softeners, water filtration systems, air purifiers, air filters and accessories through online shop. Company is authorized dealer and warranty repair center for AO Smith, State, and Bradford White water heaters.
- Installation Services: Professional installation services for HVAC systems, plumbing, electrical, geothermal systems, EV charging stations, and indoor air quality systems for both residential and commercial properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential HVAC Plan - $299/year |
| Subscription | Annual | Preferred HVAC + Plumbing Plan - $479/year |
| Subscription | Annual | Total Home HVAC + Plumbing + Electrical Plan - $599/year |
| Subscription | Annual | HVAC Service Plans from $249.95 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Action Plumbing, Heating, A/C and Electrical product offering
Product offeringCore offering
Action Plumbing, Heating, A/C and Electrical is a family-owned field service company that delivers plumbing, heating, air conditioning, electrical, indoor air quality, and water quality services to residential and commercial customers in Lincoln and Southeast Nebraska. It also sells HVAC systems, water heaters, and related accessories through an online shop and offers tiered Home Protection Plan subscriptions for ongoing preventive maintenance and priority service.
Product overview
Action Plumbing, Heating, A/C, and Electrical is a comprehensive home services company offering a unified portfolio of core services including Plumbing, Heating & AC, Electrical, Indoor Air Quality, and Water Quality. The company operates as a Factory Authorized Carrier Dealer and offers Home Protection Plans (Essential, Preferred, and Total Home tiers) that provide tiered maintenance coverage and priority service. An online shop enables customers to purchase HVAC systems, water heaters, and filters directly. Services span residential and commercial segments with 24/7 emergency availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Services Comprehensive plumbing services for residential and commercial properties, including repairs, replacements, drain cleaning with cordless equipment and camera inspection, fixture installation, water heater service, backflow testing, and new construction plumbing installation.
- Heating & AC Services HVAC repair, maintenance, replacement, and installation services for residential and commercial customers. Includes geothermal, heat pumps, mini splits, and infloor heating and cooling systems. Operates as a Factory Authorized Carrier Dealer.
- Electrical Services Licensed electrical services including panel upgrades, circuit breaker replacement, outlet and switch installation, EV charging station installation, surge protection, and generator installation for residential and commercial properties.
- Indoor Air Quality Services Indoor air quality solutions including air filtration, ventilation, purification (APCO-X / Air Scrubber), humidity control, duct cleaning, and duct/air quality testing to improve air quality in homes and businesses.
- Water Quality Services Water treatment services including water softener installation and service, whole-home water filtration systems, and water purifiers for clean drinking water.
- Home Protection Plans Annual subscription maintenance plans offering tiered coverage: Essential (2 HVAC maintenance visits, priority scheduling, 10% repair discount), Preferred (adds plumbing safety visit and no dispatch fees), and Total Home (adds electrical safety check). Provides routine maintenance and member benefits for residential customers.
- HVAC Systems (Online Shop) Direct online purchasing of HVAC systems for residential customers with instant quote functionality, sold by a Factory Authorized Carrier Dealer.
- Water Heaters (Online Shop) Direct online purchasing of water heaters with instant quote functionality, backed by factory-authorized warranty service.
- Filters & Accessories (Online Shop) Online store for HVAC filters and accessories for ongoing home maintenance by residential customers.
Quantifiable outcome
- 10% discount on all approved repairs for Home Protection Plan members
- +3 more outcomes
Companies that use Action Plumbing, Heating, A/C and Electrical
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Action Plumbing, Heating, A/C and Electrical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Action Plumbing, Heating, A/C and Electrical partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CarriercoreFactory Authorized Carrier Dealer. ACTION is an authorized dealer for Carrier HVAC systems, providing factory support, warranty services, and access to Carrier products and expertise for heating and cooling installations.
- AO Smith, State, Bradford WhitecoreAuthorized dealer and warranty repair center for AO Smith, State, and Bradford White water heaters. Provides factory-authorized installations, warranty service, and access to replacement parts for these major water heater brands.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Action Plumbing, Heating, A/C and Electrical competitors and assessment
Company assessmentDirect peers
- Roto-Rooter: National plumbing and drain cleaning service franchise that also operates water heater and sewer-line services. Highly comparable as a field-service residential/commercial plumbing operator, though at vastly greater geographic scale.
- Benjamin Franklin Plumbing: National plumbing franchise with on-time guarantees and punctual-service positioning. Comparable as a residential plumbing service operator with strong local-brand marketing tactics.
- Len The Plumber: Regional multi-trade home services company (Mid-Atlantic) offering plumbing, heating, cooling, and drain cleaning with same-day service. Closely comparable business model, multi-trade platform, and field-service operations.
- One Hour Heating & Air Conditioning: National HVAC franchise under Neighborly with residential heating and cooling focus. Comparable in residential HVAC service delivery, technician dispatch model, and local-brand positioning.
- HELP Plumbing, Heating, Cooling and Drains: Midwest-based multi-trade home services provider (Cincinnati) combining plumbing, HVAC, drains, and electrical under one brand with 24/7 service—closely aligned with Action's multi-trade field-service model.
- Mr. Rooter Plumbing: Neighborly-owned plumbing franchise offering residential and commercial plumbing services. Directly comparable service mix (drain cleaning, water heaters, fixture work) with similar field-service delivery model.
- Horizon Services: Regional multi-trade home services company (Mid-Atlantic) offering plumbing, heating, cooling, and electrical with similar one-stop positioning and recurring-service plan model.
Others
- Carrier: HVAC equipment manufacturer for which Action is a Factory Authorized Dealer. Relevant as supplier/partner rather than competitor; Carrier's product roadmap, rebates, and dealer programs materially shape Action's installation economics.
Broad incumbents
- Apex Service Partners: PE-backed (RiverGlade) multi-trade residential services platform aggregating regional plumbing, HVAC, and electrical operators. Relevant as the consolidator archetype that could eventually target Action's market or similar family-owned operators.
Regional players
- Central Plumbing, Heating & Air: Regional multi-trade home services competitor operating in an adjacent Midwest geography. Comparable service mix and one-stop positioning though outside Action's Lincoln/Southeast Nebraska footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Action Plumbing, Heating, A/C and Electrical social profiles
Digital presenceAction Plumbing, Heating, A/C and Electrical compliance and trust
Trust signalCompliance3 records
Action Plumbing, Heating, A/C and Electrical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Plumbing, Heating, A/C and Electrical leadership team
Management profileNumber of profiles
Profiles6 records
Action Plumbing, Heating, A/C and Electrical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Plumbing, Heating, A/C and Electrical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Plumbing, Heating, A/C and Electrical
What does Action Plumbing, Heating, A/C and Electrical do?
Action Plumbing, Heating, A/C and Electrical is a family-owned field service company that delivers plumbing, heating, air conditioning, electrical, indoor air quality, and water quality services to residential and commercial customers in Lincoln and Southeast Nebraska. It also sells HVAC systems, water heaters, and related accessories through an online shop and offers tiered Home Protection Plan subscriptions for ongoing preventive maintenance and priority service.
Is Action Plumbing, Heating, A/C and Electrical a public or private company?
Action Plumbing, Heating, A/C and Electrical is a private company. It is classified as family owned and is currently operating.
When was Action Plumbing, Heating, A/C and Electrical founded?
Action Plumbing, Heating, A/C and Electrical was founded in 1968. It employs 11 to 50 people.
Where is Action Plumbing, Heating, A/C and Electrical based?
Action Plumbing, Heating, A/C and Electrical is headquartered in Lincoln, United States, in the North America region.
How does Action Plumbing, Heating, A/C and Electrical make money?
Four revenue lines are on record. Home Protection Plan Subscriptions are the primary driver. The others are service & Repair Fees, equipment & Product Sales and installation Services.
Who are Action Plumbing, Heating, A/C and Electrical's main competitors?
Direct peers on record are Roto-Rooter, Benjamin Franklin Plumbing, Len The Plumber, One Hour Heating & Air Conditioning, HELP Plumbing, Heating, Cooling and Drains, Mr. Rooter Plumbing and Horizon Services. Carrier is listed as an others. Apex Service Partners is listed as a broad incumbent. Central Plumbing, Heating & Air is listed as a regional player.
Does Action Plumbing, Heating, A/C and Electrical have an API?
No public API is recorded for Action Plumbing, Heating, A/C and Electrical.
What industry is Action Plumbing, Heating, A/C and Electrical in?
Action Plumbing, Heating, A/C and Electrical's product category is Residential and Commercial HVAC, Plumbing, and Electrical Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOAHAK, HVAC System Cleaning & Coil Service (Indoor Units). Its NAICS code is 238220 and its SIC code is 1731.