Tafes

What Tafes does

TAFES, formally TAJ Academy Of Fitness Education & Sports, is a sole-operator fitness training academy based in New Delhi, India, delivering yoga, martial arts, and wellness instruction directly to consumers. The academy is operated by founder Amit Yadav, who holds multiple degrees in Physical Education, Health Education & Sports and serves as Treasurer of the Kick-Boxing Federation of India. Services are delivered as personal, family, and group classes at customer homes or residential societies, and the business also offers martial arts and yoga demonstration programs for schools, colleges, and functions.

The core product portfolio spans weight reduction programs (combining yoga, fitness training, kickboxing, aerobics, and dance), martial arts training across disciplines such as kickboxing, Tae Kwon Do, Jeet Kune Do, Wushu, Judo, and Karate, and a wide range of yoga styles including Iyengar, Ashtanga, Hatha, Vinyasa, Power, and Hot yoga. Adjacent offerings include self-defense, massage, acupressure, ayurveda, and diet therapy, alongside professional certificate courses in martial arts and yoga instruction. There is no proprietary technology platform; the only digital presence is a Blogspot-hosted site (a-tafes.blogspot.com) and a directory listing on ThinkVidya.

The business model is direct-to-consumer professional services revenue from classes and certifications, with no publicly disclosed pricing, no app, no e-commerce, no subscription structure, and no institutional contracts. Marketing relies on the founder's personal network, the blog, the ThinkVidya listing, and direct contact via email and phone. Geographic scope is limited to Delhi, with no evidence of formal incorporation, institutional investment, subsidiaries, or hired management beyond the founder.

Name

Tafes

Legal name

TAJ Academy Of Fitness Education & Sports

Website

https://a-tafes.blogspot.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TAFES (TAJ Academy Of Fitness Education & Sports) is a New Delhi-based, founder-operated academy providing yoga, martial arts, and wellness training as personal, family, and group classes at customer homes and residential societies in Delhi.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Training Services

NAICS

Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ)

Keywords

• Fitness training services
• Yoga instruction classes
• Martial arts training
• Weight reduction programs
• Wellness therapy services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fitness Training Services: TAFES generates revenue through offering various fitness and martial arts training programs including yoga classes, kickboxing, martial arts instruction, weight reduction programs, and certificate courses. Services are delivered through personal classes, family classes, and group classes at customers' homes or societies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TAFES (TAJ Academy Of Fitness Education & Sports) delivers fitness, yoga, and martial arts training programs through personal, family, and group classes held at customers' homes or residential societies in the Delhi region. Offerings span weight reduction programs, multiple yoga styles (Power, Iyengar, Ashtanga, Hatha, Vinyasa, Hot), martial arts disciplines (Kickboxing, Tae Kwon Do, Jeet Kune Do, Wushu, Judo, Karate), therapeutic wellness services (Self-Defense, Massage, Acupressure, Ayurveda, Diet Therapy), institutional demonstration programs for schools and colleges, and professional certificate courses in martial arts and yoga instruction.

Product overview

TAFES (TAJ Academy Of Fitness Education & Sports) is a fitness education center offering a unified portfolio of services combining Yoga and Martial Arts training. The core offerings include Weight Reduce Programs, Martial Arts Sports Training (covering disciplines such as Kickboxing, Tae Kwon Do, Jeet Kune Do, Wushu, Judo, and Karate), and comprehensive Yoga Training Programs (including Power Yoga, Iyengar Yoga, Ashtanga Yoga, Hatha Yoga, Vinyasa Yoga, and Hot Yoga). The academy also provides Special Programs for wellness (Self-Defense, Massage, Acupressure Therapy, Ayurveda Therapy, Diet Therapy), Demonstration Programs for institutions and events, and professional Certificate Courses for instructors and practitioners. Classes are delivered through flexible options including Personal, Family, and Group sessions held at client locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Reduction Program Weight loss program combining Yoga, Fitness Training, Kickboxing, Aerobics, and Dance methodologies to help clients reduce weight.
• Martial Arts Sports Training Training program covering multiple martial arts disciplines including Kickboxing, Tae Kwon Do, Jeet Kune Do, Wushu, Judo, and Karate.
• Yoga Training Programs Comprehensive yoga instruction encompassing General Yoga, Health Promotion, Power Yoga, Iyengar Yoga, Ashtanga Yoga, Hatha Yoga, Vinyasa Yoga, Hot Yoga, and Disease Management programs.
• Special Wellness Programs Specialized wellness offerings including Self-Defense training for males and females, therapeutic Massage services, Acupressure Therapy, Ayurveda Therapy, and Diet Therapy.
• Demonstration Programs Martial arts and yoga demonstration services available for schools, colleges, societies, and event functions.
• Certificate Courses Professional certification programs including Instructor Course in Martial Art, Judge/Referee Course in Martial Art, Black Belt Course, Color Belt Course, Advance Course in Martial Art, Instructor Course in Yoga, Advance Course in Yoga, and Foundation Course of Acupressure.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cult.fit: Cult.fit operates a multi-disciplinary fitness and wellness platform in India offering yoga, kickboxing, martial arts, and home-delivered trainer services — directly overlapping TAFES's combined yoga + martial arts + at-home delivery model.
• Pahadi Yoga: Pahadi Yoga provides yoga instructor training and wellness programs in India, comparable to TAFES's Yoga Instructor and Advanced Yoga certificate courses.
• SARVA Yoga: SARVA Yoga is a yoga studio chain offering multiple yoga styles (Hatha, Ashtanga, Vinyasa, Hot) and instructor training, closely matching TAFES's core yoga instruction and yoga instructor-certification offerings.

Broad incumbents

• Talwalkars: Talwalkars is one of India's largest gym and fitness chains offering group classes, yoga, and personal training — a broad incumbent that overlaps with TAFES's yoga and fitness training but does not specialize in martial arts or at-home delivery.
• Anytime Fitness India: Anytime Fitness India is a 24/7 gym franchise network offering general fitness and personal training — a broad incumbent with overlapping group-fitness and personal-training services, though without TAFES's martial arts or yoga depth.
• Gold's Gym India: Gold's Gym India operates a large network of fitness centers offering group classes and personal training; comparable to TAFES on fitness training, but facility-based and broader in scope rather than focused on martial arts or home delivery.

Emerging players

• HealthifyMe: HealthifyMe is a digital wellness platform combining weight management, nutrition coaching, and AI-driven fitness — competing with TAFES's weight-reduction program and diet-therapy offerings via an app-led delivery model.
• FITTR: FITTR is an online fitness coaching community connecting users to certified trainers for personalized programs, overlapping with TAFES's personal/family training and weight-reduction services through a digital delivery format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tafes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tafes