BKC

What BKC does

BKC is a privately held affiliate marketing agency founded in April 2019 and headquartered in Reichlange, Luxembourg. The company operates with a five-person team and delivers performance-based digital marketing services to brands and businesses globally, working with more than 20 partners worldwide. BKC's core offering is organized around three pillars: Analysis & Improvement (KPI reporting, engagement and conversion tracking, and incremental A/B testing), Design & Marketing (graphic design and content production for email and social channels), and an Influencer Network spanning platforms such as Twitter and Twitch. Supporting service lines include Digital Strategy, UX Design, Product Design, Content Strategy, Design & Concept, and Social Media management.

The business model is a custom, quote-based affiliate marketing service billed monthly, with revenue tied to performance outcomes such as registrations and new customer acquisitions for clients. Since inception, BKC reports having generated over 85,000 registrations and more than 8,500 new customers for its clients. GTM is sales-led and relationship-driven, emphasizing a collaborative "working with you, not for you" positioning. The company is privately owned with no disclosed institutional investors, funding rounds, or M&A activity, and operates without proprietary technology, patents, certifications, or a parent company structure.

Name

BKC

Legal name

BKC

Website

https://bkc.lu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

BKC is a privately held, five-person affiliate marketing agency founded in 2019 in Luxembourg. It offers performance-based campaign management, design, and influencer network services to 20+ brand partners worldwide, with a focus on customer acquisition and measurable registrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Reichlange

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Services: BKC generates revenue by promoting client brands through their network of 20+ partners and influencers. They deliver measurable results including registrations and new customers, operating on a performance basis where they drive specific outcomes (customer acquisition, registrations) for their clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BKC is an affiliate marketing agency that promotes client brands through data analysis, graphic design, marketing content production, and an influencer network. The agency delivers measurable outcomes including customer registrations and new customer acquisition, working with more than 20 partners globally to drive performance-based marketing results.

Product overview

BKC is a single-service affiliate marketing agency, not a multi-module platform. The company offers an integrated suite of marketing services centered on affiliate/influencer marketing campaigns. Core offerings include Analysis & Improvement (data analytics and KPI reporting), Design & Marketing (graphic design and content creation), and Influencer Network services. Supporting services encompass Digital Strategy, UX Design, Product Design, Content Strategy, Design & Concept, and Social Media. All services work together to help brands generate registrations and customers through digital marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Analysis & Improvement Data analysis service providing in-depth reports on campaign KPIs such as customer engagement and conversion rates, with improvement recommendations derived from incremental changes and on/off testing methodology.
• Design & Marketing Graphic design service producing images and videos that promote client products while respecting the brand's graphic universe, paired with a marketing team that creates engaging emails and social media posts.
• Influencer Network Network of influencers that promotes client products across various online platforms and social networks, including Twitter and Twitch.
• Digital Strategy Strategic consulting service supporting digital marketing initiatives for client brands.
• Social Media Management Social media marketing and management service covering content planning and posting across social platforms.

Quantifiable outcome

• 85,000+ registrations generated for clients
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• PartnerStack: B2B-focused partner and affiliate platform with managed services. Comparable in serving brands that want outcome-based partner programs, though delivered primarily as SaaS rather than pure agency services.
• Acceleration Partners: Global affiliate marketing agency operating on a similar services-plus-influencer model with brand clients worldwide. Most direct comparable in terms of business model (managed affiliate programs, performance-based engagements).
• Refersion: Affiliate and influencer marketing platform targeting DTC and mid-market brands. Comparable in addressing the same brand use case (creator/affiliate-driven customer acquisition) and competing for the same marketing budget.
• Schaaf-PartnerCentric: Affiliate marketing agency focused on building and managing partner programs for brands. Closely comparable as an agency rather than a SaaS platform, competing for the same type of brand client.
• WebFX: Full-service digital marketing agency offering SEO, design, social, and content services. Comparable as a multi-service digital agency of similar shape, though much larger; competes for mid-market brand marketing budgets.
• Disruptive Advertising: Digital marketing agency providing paid media, design, and CRO services. Comparable as a performance-oriented digital agency targeting similar mid-market brand clients with multi-channel campaigns.
• Gen3 Marketing: Boutique-to-mid-market affiliate marketing agency that runs performance campaigns for brands. Comparable as a specialized affiliate agency competing for similar brand budgets and using similar influencer/partner channels.

Broad incumbents

• CJ Affiliate (Commission Junction): Large, established affiliate network owned by Publicis. Competes indirectly by offering brands self-serve affiliate program infrastructure, raising the bar for agencies like BKC to prove incremental value.
• Awin: One of the world's largest affiliate networks. Comparable in that BKC's influencer/affiliate activations often run against the same brand clients Awin serves; Awin is the network while BKC is an agency executing on top of such channels.
• impact.com: Global partner and affiliate marketing platform (SaaS) used by many of the same brand clients BKC serves. Adjacent rather than directly competitive, but the platform's self-serve tooling can disintermediate agencies like BKC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bkc-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BKC