Ad. Bachmann AG
Ad. Bachmann AG is a Swiss Generalvertreter (general representative) selling and servicing premium agricultural, municipal, electric, and forestry equipment from Kubota, ALKÈ, LIGIER, TIMAN, FARMI, KAWASAKI, and UV-Boosting for Swiss farmers, municipalities, fruit-growers, foresters, and private users.
- Company typePrivate
- Founded-
- HeadquartersTägerschen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ad. Bachmann AG does
Ad. Bachmann AG is a privately held Swiss Aktiengesellschaft headquartered in Tägerschen, Canton Thurgau, founded in 1953. The company operates as a Generalvertreter (general representative/distributor) in Switzerland for a portfolio of premium agricultural, municipal, off-road, electric, and forestry equipment brands, including Kubota (tractors from 13 PS compact models up to the M7004 130-175 PS flagship, ride-on mowers, compact tractors, RT wheel loaders, RTV utility vehicles), ALKÈ and LIGIER (electric utility vehicles), TIMAN (tool carriers), FARMI (forestry woodchippers), KAWASAKI (MULE side-by-side off-road vehicles), and UV-Boosting (UV-C plant-strengthening systems for orchards and viticulture). It also distributes STIHL, ecotech, and matev attachments, plus Alhambra single-axis mowers. End customers span Swiss farmers, municipal works departments (e.g., Werkhof Ittigen), enterprise fruit-growers (e.g., Hungerbühler Obstbau AG), forestry operators, facility/property managers, and private users/horse farms. The company runs an enterprise field-sales motion supplemented by a showroom in Tägerschen, three major Swiss trade shows, and a multi-channel digital presence (bilingual website, Facebook, LinkedIn, YouTube, Instagram, TikTok).
The business model is hardware-led: revenue is generated through equipment sales, spare parts and accessories (Ersatzteildienst & Shop with a hydraulic quick-service hub), and service/repair operations. Pricing is quote-based and not publicly disclosed. Ad. Bachmann AG adds value as a single-source multi-brand channel partner, providing pre-sales consultation, product demonstrations and test drives, after-sales service, spare parts logistics, and warranty support (including Kubota's 5-year factory warranty on M-Series tractors). Notable technology features carried through the portfolio include Kubota's TIM (Tractor Implement Management) for part-autonomous operation, Bi-Speed steering for narrow tractors, K-Monitor precision-farming displays, and UV-Boosting's UV-C plant-defense technology claiming up to 60% reduction in chemical spraying, ~2-year ROI, +21% yield, and -43% apple-scab reduction.
In March 2026 the company underwent a generational leadership transition, documented across Schweizer Bauer and 100% Landtechnik press coverage. The firm remains family-owned with no external funding rounds, parent company, or subsidiaries identified.
Ad. Bachmann AG firmographics
Firmographics- Name
- Ad. Bachmann AG
- Legal name
- Ad. Bachmann AG
- Website
- https://adbachmannag.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ad. Bachmann AG is a Swiss Generalvertreter (general representative) selling and servicing premium agricultural, municipal, electric, and forestry equipment from Kubota, ALKÈ, LIGIER, TIMAN, FARMI, KAWASAKI, and UV-Boosting for Swiss farmers, municipalities, fruit-growers, foresters, and private users.
- Ownership category
- akta.pro rank
Ad. Bachmann AG industry classification
Industry- Product category
- Agricultural and Municipal Equipment Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
Keywords
Where Ad. Bachmann AG is headquartered
LocationHeadquarters
- HQ city
- Tägerschen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Ad. Bachmann AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of agricultural tractors, municipal equipment, compact tractors, wheel loaders, telehandlers, electric vehicles (Alkè, Ligier), off-road vehicles (Kawasaki MULE), forest machines (FARMI), and implements. Sales through general representative network with direct customer consultation.
- Spare Parts & Accessories: Ersatzteildienst & Shop providing replacement parts and accessories for all sold equipment. Hydraulic quick-service support available.
- Service & Repairs: Service and repair services for agricultural and municipal machinery. Includes motor device service scheduling and workshop capabilities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Ad. Bachmann AG product offering
Product offeringCore offering
Ad. Bachmann AG sells and services branded agricultural tractors, municipal machinery, off-road utility vehicles, electric utility vehicles, tool carriers, forestry equipment, and UV-Boosting plant-strengthening technology in Switzerland as the Generalvertreter for Kubota, TIMAN, Alkè, Ligier, FARMI, Kawasaki, and UV-Boosting. The offering combines equipment sales with spare parts supply, repair workshop services, product consultation, and demonstration.
Product overview
Ad. Bachmann AG operates as a general representative (Generalvertreter) of branded agricultural and municipal equipment in Switzerland, rather than offering a unified software platform. The product portfolio comprises multiple branded product lines that the company sells, services, and supports. Kubota tractors and agricultural equipment form the primary category, including M4003, M5002, M5002 Narrow, M6001 Utility, and M7004 agricultural tractor series, complemented by RT wheel loaders (RT100-RT280 and KTH4815 telehandler), LK front loaders, and comprehensive attachment implements. The municipal technology division offers Kubota ride-on mowers across 12 series (GR, G, GZD, FC2, FC3, FC4, F, Z1, Z2, Z4, ZD, Ze including the electric Ze Serie) and compact tractors in seven series (BX, B1, B2, LX, L1, L2, EK1), supplemented by ecotech and matev attachment brands. Terrain vehicles include Kubota RTV utility vehicles and Kawasaki MULE side-by-side vehicles. Electric utility vehicles encompass Alkè ATX Range (including new ATX4 4x4) and Ligier Professional PULSE models. The TIMAN tool carrier line (3330, RC-751, RC-1000, Tool-Trac) addresses specialized carrier applications. Forestry equipment includes FARMI wood chippers. An innovative specialty is the UV-Boosting technology (Helios Orchard for fruit growing, Helios Vigne for viticulture) that uses UV-C light to strengthen plant immunity and reduce fungicide use by up to 60%. Services include parts supply, repair, consulting, and sales support across all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Kubota M-Series Agricultural Tractors (M4003, M5002, M5002 Narrow, M6001 Utility, M7004) Agricultural tractor series from 66 to 175 PS including narrow-tractor variants for vineyards and orchards; 5-year Kubota factory warranty; for Swiss farmers and agricultural contractors.
- Kubota RT Wheel Loaders (RT100, RT140, RT150, RT210, RT270, RT280) Series of 6 articulated wheel loaders with operating weights from 1000 to 2820 kg, hydrostatic drive, Kubota diesel engines, for agriculture, horticulture, construction, and public facilities.
- Kubota KTH4815 Teleskopstapler (Telehandler) Compact telehandler capable of lifting 1.4 tonnes to 4.8 meters height for farm, horticulture, industry, and construction with compact design for tight spaces.
- Kubota LK Front Loaders (LK U, LK M, LK H) Modern front loader series for Kubota M4, M5, M6, and M7 tractor series with precision operation, various coupling, control, and attachment options.
- Kubota Compact Tractors (BX, B1, B2, LX, L1, L2, EK1 series) Compact Kubota tractors from 12 to 40 PS with Bi-Speed steering on B1, B2, LX models for year-round municipal, horticultural, and agricultural applications.
- Kubota Ride-On Mowers (GR, G, GZD, FC2, FC3, FC4, F, Z1, Z2, Z4, ZD, Ze series) Comprehensive ride-on mower range from entry-level to professional zero-turn including electric Ze Serie; diesel and gasoline options with grass collection from 250L to 1300L.
- Kubota RTV-X1110 Utility Vehicle Off-road utility vehicle with high terrain capability for agriculture, municipal use, forestry, and daily transport tasks.
- Kawasaki MULE Side-by-Side Vehicles (SX, PRO-DX, PRO-DXT) Side-by-side off-road vehicles for demanding transport and work tasks in all terrain conditions.
- Alkè ATX Range Electric Utility Vehicles (ATX340E, ATX340ED, ATX440S, ATX440M, 4x4 ATX480 / ATX4) Professional electric utility vehicles with zero emissions, including the new 4x4 ATX480 for demanding transport tasks in yards, municipalities, and property maintenance.
- Ligier Professional PULSE Electric Vehicles (PULSE 3, PULSE 4) Professional zero-emission electric vehicles for transport and utility applications.
- TIMAN Tool Carriers (3330, RC-751, RC-1000, Tool-Trac) Versatile tool carrier systems for municipal, agricultural, and construction applications.
- FARMI Forestry Wood Chippers Professional forestry wood chipper machines for wood processing and shredding.
- UV-Boosting Plant Technology (Helios Orchard, Helios Vigne) UV-C light impulse technology that activates natural plant defenses; reduces chemical spraying up to 60%, strengthens plants against frost, drought, and disease; Helios Orchard for fruit growing, Helios Vigne for viticulture; ROI in approximately two years.
Quantifiable outcome
- Up to 60% reduction in chemical/biological sprayings through UV-Boosting technology
- +4 more outcomes
Companies that use Ad. Bachmann AG
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Ad. Bachmann AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ad. Bachmann AG partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Kubota CorporationcoreAs Generalvertreter (General Representative), Ad. Bachmann AG is the primary distributor for Kubota tractors, municipal vehicles, wheel loaders, and compact tractors in Switzerland. They offer the full Kubota M-Series, BX, B1, B2, LX, L1, L2, EK1 tractor ranges, as well as Kubota riding mowers and implements.
- TIMANcoreAd. Bachmann AG is the Swiss representative for TIMAN tool carriers (Geräteträger), offering the TIMAN 3330, RC-751, RC-1000, and Tool-Trac models for versatile equipment carrier applications.
- ALKÈcoreGeneral representative for ALKÈ electric vehicles in Switzerland, including the ATX Range (ATX340E, ATX340ED, ATX440S, ATX440M, 4x4 ATX480). New Alkè ATX4 with all-wheel drive introduced in 2026.
- LIGIER GroupcoreSwiss representative for LIGIER Professional electric vehicles, offering PULSE 3 and PULSE 4 models for professional electric transport needs.
- FARMIcoreSwiss distributor for FARMI forest machines, including woodchippers and forestry equipment. FARMI won comparison test for crane-trailer combinations.
- KAWASAKI Heavy IndustriescoreGeneral representative for KAWASAKI Geländefahrzeuge (off-road vehicles), specifically the MULE series including MULE SX, MULE PRO-DX, and MULE PRO-DXT models.
- UV-BoostingcoreGeneralvertretung (General Representation) for UV-Boosting technology in Switzerland. This innovative UV-C technology strengthens plants naturally, reducing chemical sprayings by up to 60%. Products include Helios Orchard for fruit growing and Helios Vigne for viticulture.
- STIHLminorOffers STIHL products including chainsaws and power equipment through their shop, marketed as 'STIHL by Ad. Bachmann AG'.
- ecotechminorSwiss distributor for ecotech attachments, offering ecotech attachments for municipal equipment including sweeping machines.
- matevminorSwiss distributor for matev attachments, offering matev front mower attachments for municipal equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ad. Bachmann AG competitors and assessment
Company assessmentBroad incumbents
- John Deere: World's largest agricultural machinery manufacturer; comparable as a broad-line OEM whose tractor, mower and implement categories overlap with the agricultural and municipal equipment Ad. Bachmann AG sells.
- CLAAS: German manufacturer of combines, forage harvesters, tractors and balers; comparable as a broad-line ag machinery OEM whose tractor and harvesting-equipment categories overlap with the Kubota line and complementary implements Ad. Bachmann AG distributes.
- Husqvarna Group: Swedish manufacturer of outdoor power equipment, robotic mowers and forest products; comparable as a broad-line outdoor-equipment OEM whose professional and consumer categories overlap with the Kubota ride-on mowers and STIHL power tools Ad. Bachmann AG carries.
- Kubota Corporation: Japanese OEM of agricultural tractors, compact tractors, mowers and utility vehicles; Ad. Bachmann AG's primary supplier and brand partner, directly comparable as the source of the core product portfolio the dealership distributes.
- AGCO Corporation: Global agricultural machinery manufacturer (Massey Ferguson, Fendt, Valtra, PTx); comparable as a broad-line OEM whose tractor and implement lines overlap directly with the product categories Ad. Bachmann AG distributes in Switzerland.
Regional players
- Reform Werke: Austrian manufacturer of specialized slope, alpine and municipal equipment (Metrac, Mounty); comparable as a regional specialized-equipment OEM serving Alpine agriculture and municipal use cases similar to those Ad. Bachmann AG addresses with TIMAN tool carriers.
Direct peers
- Aebi Schmidt Group: Swiss-based manufacturer of specialized municipal and agricultural vehicles (formed from Aebi & Co. and Schmidt); directly comparable as a Swiss-based supplier of compact municipal equipment, mowers and carrier vehicles serving overlapping customer segments.
Others
- STIHL: German power-equipment manufacturer (chainsaws, trimmers, blowers); complementary partner brand sold through Ad. Bachmann AG's shop and comparable as a premium outdoor power-equipment supplier for similar end-customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ad. Bachmann AG social profiles
Digital presenceAd. Bachmann AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ad. Bachmann AG leadership team
Management profileNumber of profiles
Ad. Bachmann AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ad. Bachmann AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ad. Bachmann AG
What does Ad. Bachmann AG do?
Ad. Bachmann AG sells and services branded agricultural tractors, municipal machinery, off-road utility vehicles, electric utility vehicles, tool carriers, forestry equipment, and UV-Boosting plant-strengthening technology in Switzerland as the Generalvertreter for Kubota, TIMAN, Alkè, Ligier, FARMI, Kawasaki, and UV-Boosting. The offering combines equipment sales with spare parts supply, repair workshop services, product consultation, and demonstration.
Is Ad. Bachmann AG a public or private company?
Ad. Bachmann AG is a private company. It is classified as family owned and is currently operating.
When was Ad. Bachmann AG founded?
Ad. Bachmann AG was founded in -1. It employs 1 to 10 people.
Where is Ad. Bachmann AG based?
Ad. Bachmann AG is headquartered in Tägerschen, Switzerland, in the Europe region.
How does Ad. Bachmann AG make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are spare Parts & Accessories and service & Repairs.
Who are Ad. Bachmann AG's main competitors?
Broad incumbents on record are John Deere, CLAAS, Husqvarna Group, Kubota Corporation and AGCO Corporation. Reform Werke is listed as a regional player. Aebi Schmidt Group is listed as a direct peer. STIHL is listed as an others.
Does Ad. Bachmann AG have an API?
No public API is recorded for Ad. Bachmann AG.
What industry is Ad. Bachmann AG in?
Ad. Bachmann AG's product category is Agricultural and Municipal Equipment Distribution. Its primary akta.pro industry code is AFAAAAAA, Tractors (Utility, Row-Crop, Articulated, Specialty), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.