Kevin Sands, DDS

What Kevin Sands, DDS does

Kevin B. Sands, DDS is a privately held, founder-operated cosmetic dentistry practice headquartered at 414 N. Camden Drive, Suite 940, Beverly Hills, CA 90210, with a second location in Dubai serving international diplomats and HNW patients in the Middle East. The practice was founded by Dr. Kevin B. Sands (per the company history record; firmographics list 1990, likely the dentist's earlier career anchor) and operates under the DBA '90210 Dentist.' It employs approximately 12 people across the two sites.

The practice delivers a comprehensive portfolio of cosmetic and restorative dental services spanning porcelain veneers, dental implants, Zoom! professional teeth whitening, dental bonding, Invisalign clear aligners, full mouth restoration, All-on-4 dental implants, smile makeovers, sedation dentistry, gum contouring, tooth-colored fillings, periodontal care, and orthodontic services. Its primary marketed technology is the Zoom! Teeth Whitening System, a light-activated whitening protocol that the practice advertises as brightening smiles up to eight shades in under one hour. The rest of the technology stack is described generically as 'advanced dental technology' without proprietary or patented components.

Commercially, the practice runs a direct-to-consumer model with consultation-based, quote-driven pricing (no publicly disclosed price list). Acquisition channels center on celebrity social proof and earned media — the practice has built a roster of 30+ named A-list clients including Kris Jenner, Kim Kardashian, Taylor Swift, Emma Stone, Penelope Cruz, Drake, Miley Cyrus, and Oscar De La Hoya, and has been featured in W Magazine (as 'The World's Most Connected Dentist'), Vogue, and Vanity Fair. Revenue streams are split between high-ticket one-time cosmetic procedures (veneers, implants, bonding, smile makeovers), recurring orthodontic and periodontal care, and sedation dentistry packaged into comprehensive treatment plans. The customer base is concentrated in two segments: Hollywood celebrities and HNW individuals, and UAE-based international diplomats and elite patients.

Name

Kevin Sands, DDS

Legal name

Kevin B. Sands, DDS

Website

https://90210dentist.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kevin Sands, DDS is a Beverly Hills cosmetic dentistry practice serving A-list celebrities, athletes, and HNW patients with veneers, implants, whitening, and Invisalign, operating from Beverly Hills and Dubai under the DBA '90210 Dentist.'

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

Keywords

• Cosmetic dentistry services
• Porcelain veneer treatments
• Dental implant procedures
• Teeth whitening services
• Celebrity dental care

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cosmetic Dental Procedures: One-time cosmetic dental procedures including porcelain veneers, dental implants, dental bonding, and smile makeovers. These are high-value procedures with prices varying based on complexity and materials used.
2. Orthodontic Services: Invisalign and orthodontic treatments that may involve multiple visits and ongoing care.
3. Sedation Dentistry: Sedation options provided to patients with dental anxiety, offered as part of comprehensive treatment plans.
4. Periodontal Care: Ongoing periodontal maintenance and care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kevin B. Sands, DDS operates a private cosmetic dental practice providing aesthetic and restorative dental treatments including porcelain veneers, dental implants, Zoom! teeth whitening, dental bonding, Invisalign clear aligners, full mouth restoration, All-on-4 implants, smile makeovers, sedation dentistry, gum contouring, tooth-colored fillings, periodontal care, and orthodontic services. The practice serves individual patients seeking premium cosmetic dental outcomes through direct consultation-based care.

Product overview

Kevin Sands, DDS is a cosmetic dental practice offering a comprehensive portfolio of aesthetic and restorative dental services. The practice operates as a single-service clinic providing VIP cosmetic dentistry, with services including porcelain veneers, dental implants, Zoom! teeth whitening, dental bonding, and Invisalign clear aligners as core offerings. Additional specialized services include full mouth restoration, All-on-4 dental implants, smile makeovers, sedation dentistry, gum contouring, tooth-colored fillings, periodontal care, and orthodontic services. The practice serves celebrity and high-profile clients in Beverly Hills, CA with locations also in Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers Ultra-thin porcelain shells bonded to the front surface of teeth to transform teeth affected by discoloration, chips, wear, or mild misalignment. Provided to patients seeking aesthetic smile improvement.
• Dental Implants Gold standard tooth replacement that restores both the root and visible crown portion of missing teeth, providing natural-looking and functional results. For patients needing permanent tooth replacement.
• Zoom! Teeth Whitening Professional teeth whitening treatment that brightens smiles up to eight shades in less than an hour using a specially designed light source. For patients seeking rapid tooth discoloration removal.
• Dental Bonding Restorative treatment that repairs stained, chipped, misshapen, and gapped teeth in a single visit as an economical alternative to porcelain veneers. For patients seeking affordable same-day aesthetic repair.
• Invisalign Discreet clear aligner system that straightens misaligned teeth without traditional metal braces, virtually invisible during wear. For patients seeking orthodontic correction without visible hardware.
• Full Mouth Restoration Comprehensive dental treatment plan combining multiple procedures to restore and rejuvenate the entire mouth. For patients requiring extensive dental rehabilitation.
• All-on-4 Dental Implants Full arch tooth replacement solution using four strategically placed dental implants to support a complete set of prosthetic teeth. For patients requiring full-arch restoration.
• Smile Makeover Customized combination of cosmetic dental procedures designed to transform the overall appearance of a patient's smile. For patients seeking comprehensive aesthetic transformation.
• Sedation Dentistry Anxiety management options for patients who experience fear or anxiety during dental visits, enabling comfortable treatment experiences. For patients with dental phobia or anxiety.
• Gum Contouring Cosmetic periodontal procedure that reshapes the gum line to improve smile aesthetics. For patients seeking improved gum line symmetry.
• Tooth-Colored Fillings Composite resin dental restorations that blend with natural tooth color for discreet cavity treatment. For patients requiring discreet cavity restoration.
• Periodontal Care Gum disease prevention and treatment services to maintain oral health. For patients requiring ongoing gum health management.
• Orthodontic Services Traditional and modern orthodontic treatments for teeth alignment and bite correction. For patients requiring teeth alignment and bite correction.

Quantifiable outcome

• Brightens smiles up to eight shades in less than one hour
• +2 more outcomes

Named customers33 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Academy of Cosmetic Dentistry (AACD)coreOthersProfessional membership association for cosmetic dentistry professionals. Dr. Sands is a member, demonstrating expertise and commitment to cosmetic dentistry standards.
• American Dental Association (ADA)coreOthersProfessional membership association representing dentists in the United States. Dr. Sands maintains active membership.
• California Dental Association (CDA)coreOthersState-level professional dental association in California. Dr. Sands maintains active membership in his home state.
• W MagazineminorOthersFeatured as 'The World's Most Connected Dentist' in W Magazine editorial coverage, contributing to celebrity branding and brand recognition.
• VogueminorOthersMagazine coverage positioning Dr. Sands as a celebrity dentist, featured alongside Vanity Fair in media partnerships.
• Vanity FairminorOthersMagazine coverage contributing to celebrity dentist positioning and brand prestige.
• Plastic Surgery StudiosminorOthersWebsite design partner responsible for practice website design and digital presence.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dr. Daniel Naysan: Beverly Hills cosmetic and restorative dentist serving affluent clientele with veneers, implants, and Invisalign. Competes in the same 90210 zip code for similar premium patient demand.
• Dr. Bill Dorfman: Beverly Hills cosmetic dentist also known as the 'Dentist to the Stars' with similar celebrity clientele and aesthetic dentistry focus. Competes for the same high-net-worth patient segment using a comparable celebrity-anchored brand.
• Dr. Rodney Raanan: Beverly Hills cosmetic dentist specializing in porcelain veneers and smile makeovers for high-profile patients. Comparable service portfolio and luxury patient mix.
• Beverly Hills Dental Group: Multi-dentist Beverly Hills practice offering cosmetic, implant, and orthodontic services to a similar affluent local market. Differs by being a multi-clinician group rather than a single founder brand.
• Dr. Jonathan B. Levine: NYC-based aesthetic dentist and brand founder (GoSmile, Lumineux) offering premium cosmetic services with a comparable celebrity/founder-driven brand model and similar VIP positioning.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners. Not a direct competitor — rather a key supplier and enablement partner for clear-aligner orthodontic services Dr. Sands offers.

Broad incumbents

• Aspen Dental: Large DSO offering implants, cosmetic, and general dentistry across the US. Competes in the same basic services but at a mass-market, insurance-friendly positioning rather than the luxury segment.
• ClearChoice Dental Implant Centers: National implant-focused chain overlapping on All-on-4 and full-arch implant services. Competes on procedure expertise but lacks the celebrity-driven brand premium.

Regional players

• Disrupt Dental Group: Dubai-based premium dental group focused on cosmetic and implant dentistry for high-net-worth Middle Eastern patients. Direct overlap with the Dubai location and comparable celebrity/elite positioning.

Emerging players

• Mint Dental: Beverly Hills-area modern dental practice offering cosmetic and general services with a hospitality-driven patient experience. Competes for the same affluent patient base with a newer, design-led brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drkevinsands
• YouTubeyoutube.com/user/cosmeticdentistLA
• Facebookfacebook.com/cosmeticdentistbeverlyhills
• Instagraminstagram.com/drkevinsands
• LinkedInlinkedin.com/company/kevin-sands-dds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kevin Sands, DDS