909
909 Group (909集团) operates twelve online lottery and card-game portals targeting Chinese-speaking consumers, alongside a curated portal linking to major Chinese internet services. Founded in 2009 and headquartered in Melbourne, Australia.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
909 firmographics
Firmographics- Name
- 909
- Legal name
- 909集团
- Website
- https://909.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 909 Group (909集团) operates twelve online lottery and card-game portals targeting Chinese-speaking consumers, alongside a curated portal linking to major Chinese internet services. Founded in 2009 and headquartered in Melbourne, Australia.
- Ownership category
- akta.pro rank
909 industry classification
Industry- Product category
- Online Gaming and Lottery
- NAICS
- Other Gambling Industries (713290), Other Gambling Industries (71329), Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- Poker Networks, Aggregators & White-Label Platforms (MPAEAEAI), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
909 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels1 record
909 product offering
Product offeringCore offering
909 Group (909集团) operates a network of 12 Chinese-language consumer websites: six lottery betting portals (彩票一站 through 彩票六站) and six chess/card gaming portals (棋牌一站 through 棋牌六站). A central portal site aggregates these offerings and links to major Chinese internet services across news, sports, finance, video, music, shopping, travel, and lifestyle. The business is a direct-to-consumer online gaming and lottery service targeting Chinese-speaking users.
Differentiator
Problem solved
Functional benefit
Brands
- 彩票一站: Primary lottery portal
- 彩票二站
- 彩票三站
- 彩票四站
- 彩票五站
- 彩票六站
- 棋牌一站
- 棋牌二站
- 棋牌三站
- 棋牌四站
- 棋牌五站
- 棋牌六站
Products and services
- 909 Lottery Gaming Portal Network (彩票一站 through 彩票六站) Network of six branded lottery betting portals (彩票一站 through 彩票六站) operated by 909 Group, providing online lottery participation services to adult Chinese-speaking consumers across separate consumer-facing domains.
- 909 Chess and Card Gaming Portal Network (棋牌一站 through 棋牌六站) Network of six branded chess and card gaming portals (棋牌一站 through 棋牌六站) operated by 909 Group, providing casual gaming entertainment to adult Chinese-speaking consumers across separate consumer-facing domains.
- 909 Group Aggregation Portal Central navigation website (k2rfpt.fiib7.zqfj0j-f168f.com) operated by 909 Group that links to the company's own six lottery and six chess/card gaming portals and to major Chinese internet platforms across news, sports, finance, video, music, shopping, travel, and lifestyle.
Companies that use 909
Customer profileSegments1 record
Ideal customer profiles1 record
909 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
909 competitors and assessment
Company assessmentRegional players
- The Lottery Corporation: Australia-listed operator of The Lott and Keno digital lottery platforms (formerly Tatts Group), comparable as a regulated digital lottery/iLottery platform and notably headquartered in the same Australian city (Melbourne) where 909 Group is registered.
- Lottoland: Malta-headquartered online lottery operator offering wagering on international lottery draws, comparable in business model to 909's lottery aggregation thesis but operating in fully licensed European/global markets rather than the China gray zone.
Direct peers
- Boyaa Interactive International: Hong Kong-listed online card and board game operator focused on Chinese-speaking markets (including poker and mahjong), the most direct regulated comparable to 909 Group's 棋牌一站 through 棋牌六站 card/board-game portals.
- Hao123 (Baidu): Baidu's flagship Chinese web navigation portal that aggregates links to the same major Chinese internet services (Baidu, Tencent, JD, Taobao, Ctrip, Bilibili) as 909 Group's main portal — the archetypal direct competitor for navigational/portal traffic.
- 500.com: Was the most prominent publicly listed Chinese online lottery sports betting and lottery service platform, directly comparable to 909 Group's Chinese-facing online lottery aggregation model before regulatory pressure forced a strategic pivot.
Broad incumbents
- Tencent Games: Operates dominant Chinese online card/board and casual gaming franchises (QQ games, 欢乐斗地主, etc.), the entrenched incumbent in the same 棋牌 (chess/card) category that 909's six card-game portals compete against for user attention.
- Zynga: Global leader in online social card and casual games (Zynga Poker, Words With Friends, etc.), comparable to 909 Group's card/board-game vertical at the digital product and casual-gamer-monetization layer.
- China Welfare Lottery (福彩 / CWL): State-authorized monopoly operator of China's welfare lottery (双色球, 3D, etc.), explicitly linked from 909 Group's portal as the official lottery destination. Represents the licensed incumbent against which 909 Group's unlicensed aggregation operates.
- China Sports Lottery (体彩): State-authorized operator of China's sports lottery (足彩, 大乐透, etc.), the second of only two legal lottery channels in mainland China and directly referenced in 909's curated link directory.
- NetEase Games: Major Chinese online game publisher with substantial card/board and casual gaming presence (梦幻西游, 大话西游, etc.), representing the scale incumbent competing for the same 棋牌 user wallet as 909 Group's portals.
Market position
Customer concentration
909 social profiles
Digital presence909 financial estimates
Financial estimateRevenue estimate
Valuation estimate
909 leadership team
Management profileNumber of profiles
909 subsidiaries and ownership
Company hierarchySubsidiaries12 records
909 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
909 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 909
What does 909 do?
909 Group (909集团) operates a network of 12 Chinese-language consumer websites: six lottery betting portals (彩票一站 through 彩票六站) and six chess/card gaming portals (棋牌一站 through 棋牌六站). A central portal site aggregates these offerings and links to major Chinese internet services across news, sports, finance, video, music, shopping, travel, and lifestyle. The business is a direct-to-consumer online gaming and lottery service targeting Chinese-speaking users.
Is 909 a public or private company?
909 is a private company. It is classified as unknown and is currently operating.
When was 909 founded?
909 was founded in -1. It employs 1 to 10 people.
Who are 909's main competitors?
Regional players on record are The Lottery Corporation and Lottoland. Direct peers are Boyaa Interactive International, Hao123 (Baidu) and 500.com. Broad incumbents are Tencent Games, Zynga, China Welfare Lottery (福彩 / CWL), China Sports Lottery (体彩) and NetEase Games.
Does 909 have an API?
No public API is recorded for 909.
What industry is 909 in?
909's product category is Online Gaming and Lottery. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAEAI, Poker Networks, Aggregators & White-Label Platforms. Its NAICS code is 713290 and its SIC code is 7900.