Capitol Husting Co. / Allstate Liquor & Wine Co.

What Capitol Husting Co. / Allstate Liquor & Wine Co. does

FYIN LLC is a Denver, Colorado-based digital transformation and custom software development firm operating under a professional services model. The company delivers a unified portfolio spanning custom software engineering (ASP.NET, web development, server engineering), ERP integration (Microsoft Dynamics 365, Oracle NetSuite, SAGE ERP), CMS solutions (Umbraco Gold Partner, Kentico, Optimizely), CRM integration (Salesforce, HubSpot, Marketo), eCommerce development (nopCommerce, Shopify, WooCommerce), digital marketing (PPC, SEO, social media), UI/UX and financial web design, and ADA compliance services. Underlying technical capabilities are centered on certified integrations with major enterprise platforms rather than proprietary IP, with Microsoft Partner and Umbraco Gold Partner credentials serving as the primary technical differentiators.

The firm's go-to-market is consultative enterprise field sales targeting mid-market and enterprise clients, anchored by free initial consultations and weekly progress visibility engagements. Revenue is generated through professional services billing on either standard monthly rates or multi-year enterprise contracts; specific pricing is not publicly disclosed. Customer segmentation is hybrid, with enterprise digital transformation as the primary segment and a dedicated Financial Services vertical for specialized web design and ADA compliance work. Geographic scope is regional, with the Denver HQ (230 N. Broadway) serving as the sole disclosed office and operating market focus on the USA.

The firm employs approximately 115 people and reports no parent company, subsidiaries, funding rounds, or acquisitions. Source data shows a founding date of 2020 for the LLC entity, while website imagery references a 25th anniversary — an inconsistency in the source suggesting a longer effective operating history than the current legal entity. Ownership, investor, and management team details are not disclosed.

Name

Capitol Husting Co. / Allstate Liquor & Wine Co.

Legal name

FYIN LLC

Website

https://capitolhusting.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

FYIN is a Denver-based digital transformation firm delivering custom software development, ERP/CRM/CMS integration, eCommerce, digital marketing, and ADA compliance services to mid-market and enterprise clients, with Microsoft Partner and Umbraco Gold Partner credentials.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development Services: Billable custom development services including software engineering, web development, ASP.NET development, and server engineering.
2. ERP/CRM Integration Services: Integration services for enterprise systems including Microsoft Dynamics 365, Oracle NetSuite, Salesforce, HubSpot, and others.
3. Digital Marketing Services: Pay-per-click, search engine optimization, and social media marketing services.
4. Design & UI/UX Services: Branding, custom design, user experience, and financial web design services.
5. ADA Compliance Services: Legal protection and accessibility compliance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FYIN is a digital transformation and custom software development firm that delivers strategy, systems, and build services under one roof. Core offerings include custom software and web development, ERP integration (Microsoft Dynamics 365, Oracle NetSuite, SAGE ERP), CMS implementation (Umbraco, Kentico, Optimizely), CRM integration (Salesforce, HubSpot, Marketo), eCommerce development (nopCommerce, Shopify, WooCommerce), digital marketing, design/UI/UX, and ADA compliance services for mid-market and enterprise clients.

Product overview

FYIN is a digital transformation and custom software company offering a unified suite of professional services built around strategy, systems, and build capabilities. The core portfolio consists of Custom Development Services (software engineering, web development, ASP.NET, server engineering), ERP Integration Services (Microsoft Dynamics 365, Oracle NetSuite, SAGE ERP), CMS Solutions (Umbraco as Gold Partner, Kentico, Optimizely), CRM Integration Services (Salesforce, HubSpot, Marketo), eCommerce Development (nopCommerce, Shopify, WooCommerce), Digital Marketing (PPC, SEO, social media), Design & UI/UX (branding, custom design, user experience), and ADA Compliance Services. The company operates on four principles: strategy before software, people and adoption focus, technology that connects systems, and weekly visibility into progress and cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Development Services Custom software engineering, web development, ASP.NET development, and server engineering services for building tailored digital solutions for enterprise and mid-market clients.
• ERP Integration Services Integration services connecting enterprise resource planning systems including Microsoft Dynamics 365, Oracle NetSuite, and SAGE ERP to unify finances, supply chain, and HR operations.
• CMS Solutions Content management system implementation and customization using Umbraco (Gold Partner), Kentico, and Optimizely platforms.
• CRM Integration Services Integration services for customer relationship management platforms including Salesforce, HubSpot, and Marketo.
• eCommerce Development Online store development and customization using nopCommerce, Shopify, and WooCommerce platforms.
• Digital Marketing Services Performance marketing services including pay-per-click advertising, search engine optimization, and social media marketing.
• Design & UI/UX Services Brand identity development, custom design, user experience design, and financial website design services.
• ADA Compliance Services Accessibility compliance services covering legal protection, inclusivity and equal access, and brand reputation management for websites and digital platforms.
• Server Engineering Infrastructure and server-side engineering services for deploying and maintaining digital solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner with capabilities in Microsoft Dynamics 365, Microsoft Azure, and other Microsoft technologies. Featured technology partner for ERP integration services.
• Oracle NetSuitecoreTechnology or IntegrationCertified integration partner for Oracle NetSuite ERP implementations. Featured as primary ERP integration service offering.
• SAGE ERPcoreTechnology or IntegrationSAGE ERP integration partner providing custom integrations for SAGE ERP systems.
• UmbracocoreTechnology or IntegrationUmbraco Gold Partner with certified expertise in Umbraco CMS implementation and development.
• SalesforcecoreTechnology or IntegrationCRM integration partner for Salesforce implementations and custom integrations.
• HubSpotcoreTechnology or IntegrationCRM integration partner for HubSpot implementations and marketing automation integrations.
• nopCommercecoreTechnology or IntegrationFeatured eCommerce platform partner for nopCommerce development and implementation.
• ShopifycoreTechnology or IntegrationeCommerce development partner for Shopify store development and customization.
• WooCommercecoreTechnology or IntegrationeCommerce development partner for WooCommerce WordPress-based stores.
• ClickmentalityminorStrategic or Co-development PartnerAgency partner listed in footer as part of partner network.
• UmbriciansminorStrategic or Co-development PartnerUmbraco-focused agency partner in ecosystem.
• MC9minorStrategic or Co-development PartnerPartner in agency network ecosystem.
• SQUWIXminorStrategic or Co-development PartnerPartner in agency network ecosystem.
• Patient GrowthminorStrategic or Co-development PartnerPartner in agency network ecosystem.
• Delicious PromotionsminorStrategic or Co-development PartnerPartner in agency network ecosystem.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Perficient: Perficient is a digital consultancy focused on ERP, CRM, CMS, and eCommerce implementations across Microsoft, Oracle, Salesforce, and other enterprise platforms — directly mirroring FYIN's multi-platform integration portfolio.
• Saggezza: Saggezza is a technology consulting firm offering custom software, data, and digital transformation services to mid-market and enterprise clients — a comparable boutique-sized peer to FYIN.
• West Monroe Partners: West Monroe is a digital and technology consultancy delivering custom software, ERP/cloud, and customer experience work to mid-market and enterprise clients — comparable to FYIN's target segments and engagement model.
• Avanade: Avanade is a Microsoft-focused digital transformation and managed services provider. Given FYIN's Microsoft Partner status and Dynamics 365/Azure integration services, Avanade is the most directly comparable Microsoft-centric peer.
• RGP (Resources Connection): RGP provides on-demand professional services for digital transformation, finance, and technology initiatives, including ERP/CRM implementation support — comparable in service-line mix and client profile to FYIN.
• Slalom: Slalom is a mid-sized digital transformation and technology consulting firm that combines strategy, experience design, and engineering across major enterprise platforms — the closest structural analogue to FYIN's 'strategy, systems, and build under one roof' model.

Broad incumbents

• Infosys: Infosys provides enterprise digital transformation services across major ERPs, CRMs, and custom platforms — a broad incumbent alternative for the same mid-market and enterprise clients FYIN targets.
• Accenture: Accenture operates a global digital transformation practice spanning strategy, ERP, CRM, cloud, and custom software — the largest broad incumbent overlapping with FYIN's entire service portfolio.
• Deloitte Digital: Deloitte Digital delivers enterprise digital transformation including ERP, CRM, and custom application services — a broad incumbent competitor for the same enterprise transformation RFPs FYIN targets.
• Cognizant: Cognizant's Digital Business and Operations practice offers ERP, CRM, and custom application services to enterprise clients — a broad incumbent competing for the same transformation engagements FYIN pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/capitol-husting-co.-allstate-liquor-&-wine-co.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Husting Co. / Allstate Liquor & Wine Co.