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Patient Growth Lab

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uuid02m1uub

Namestring
Patient Growth Lab
Legal namestring
Patient Growth Lab
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Patient Growth Lab is a private, application-only membership community headquartered in Costa Mesa, California, that targets owners, executives, and senior marketing/operations leaders in the behavioral health sector, particularly addiction treatment and mental health. The core product is a paid membership that bundles monthly mastermind sessions, practical growth-strategy content (local SEO, Google Business Profile optimization, admissions follow-up, referral development, campaign accountability), and a curated peer community. A free Substack newsletter serves as the lead-qualifying entry point before prospective members submit an application reviewed for fit. The platform infrastructure is powered by Optifi.AI, a technology and AI company whose co-founders also serve as co-founders of Patient Growth Lab.

The company is founder-owned and operated by three individuals: Mark Shandrow (CEO of Asana Recovery with 15+ years in behavioral health), Karsyn Oconnor (digital strategist at Optifi.A specializing in SEO and ethical marketing for addiction treatment), and Kevin Leonard (veteran entrepreneur with 20+ years in finance and 25+ years in digital marketing). The community-led go-to-market relies on organic channels (Substack, LinkedIn, Facebook, YouTube) and word-of-mouth referrals within the behavioral health operator network. No external institutional funding, headcount figures, revenue figures, or pricing tiers are disclosed in available source material.

Short descriptiontext

Patient Growth Lab is an application-only membership community for verified behavioral health leaders that provides monthly mastermind sessions, practical growth-strategy content, and a curated peer network targeting addiction treatment and mental health operators.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersCosta Mesa, United States
HQ citystring
Costa Mesa
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
behavioral health growth, patient acquisition systems, treatment center operations, admissions optimization, referral network development
NAICS code1 code
  • Management Consulting Services54161
SIC code1 code
  • Services-Membership Organizations8600
Product category
Behavioral health growth services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Membership Subscription
TypeSubscription Recurring
Description

Patient Growth Lab operates as a membership-based community, generating recurring revenue through paid membership fees. The membership is application-only, suggesting a subscription model where accepted members pay to access monthly mastermind sessions, peer community, and operator-focused resources. Specific pricing tiers are not publicly disclosed.

patientgrowthlab.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Patient Growth Lab operates an application-only paid membership for behavioral health treatment leaders. Members receive monthly mastermind sessions, peer-level discussion, practical growth strategies, and operator-focused resources for ethical patient growth, admissions, referrals, and marketing accountability.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Patient Growth Lab is a single, application-only membership community for behavioral health treatment leaders. The core offering is the Patient Growth Lab Membership, which includes Monthly Mastermind Sessions, Real-World Growth Strategies resources, a Peer-Level Community for professional networking, and Operator-Focused Resources (tools, frameworks, and training). The company also offers a Substack Newsletter as a free entry point for potential members. All offerings are designed for treatment center owners, executives, and growth leaders in addiction treatment and mental health seeking ethical, predictable patient growth.

Product and service1 record
1Patient Growth Lab Membership
CategoryBehavioral health professional membership
Description

An application-only paid membership community for treatment center owners, behavioral health executives, and senior marketing/operations leaders. It provides monthly masterminds, real-world growth strategies, peer-level discussion, and operator-focused resources focused on ethical patient growth.

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

Patient Growth Lab is powered by Optifi.AI, a technology and AI company co-founded by Karsyn O'Connor and Kevin Leonard, who also serve as co-founders of Patient Growth Lab. Optifi.AI provides the underlying technology and platform infrastructure for the Patient Growth Lab community. The relationship is bidirectional: Optifi.AI provides the tech platform powering the community, and Patient Growth Lab serves as a use case and distribution vehicle for Optifi.AI's services.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
1Sober Media / Addiction Marketing Experts (e.g., Marketing Addiction)
TypeDirect peer
Description

Marketing agencies such as Marketing Addiction specialize in digital marketing services for addiction treatment and behavioral health operators. They are direct competitors to Patient Growth Lab's content because they sell growth services into the same verified treatment center owner segment.

TypeEmerging player
Description

CaredFor is an alumni and family engagement platform for addiction treatment and behavioral health providers. It overlaps with Patient Growth Lab in serving the same treatment center customer with tools that support admissions, retention, and referral outcomes.

TypeDirect peer
Description

The Addictions Academy provides training and certification programs for addiction treatment professionals and operators. It is comparable to Patient Growth Lab as a paid educational community targeting behavioral health practitioners seeking operational and clinical know-how.

TypeDirect peer
Description

New Heights is a membership community for behavioral health and addiction treatment leaders focused on growth, leadership, and operational excellence. It directly competes with Patient Growth Lab for the same verified treatment center owner/executive persona in the behavioral health vertical.

TypeOthers
Description

Hub International's behavioral health practice group advises treatment centers on insurance, payer strategy, and risk. It is an adjacent ecosystem participant to Patient Growth Lab because it sells consulting services into the same treatment center buyer addressing similar growth and operations pain points.

TypeDirect peer
Description

Pavilion is a private membership community for healthcare and B2B executives offering peer masterminds, courses, and accountability groups. It is a direct peer because, like Patient Growth Lab, it monetizes recurring membership fees from vetted operators/executives through application-only or vetted access and runs masterminds plus content-driven programming.

TypeBroad incumbent
Description

NAATP is an established membership trade association serving addiction treatment providers with ethics standards, education, and advocacy. It overlaps with Patient Growth Lab as a membership organization for the same treatment center buyer, but operates as a broader industry association rather than a peer-led growth mastermind.

TypeOthers
Description

Behavioral Health Business is a media and events company covering the behavioral health provider industry. It is adjacent to Patient Growth Lab because it serves the same treatment center buyer with information and convening, though it does so via journalism and conferences rather than a paid mastermind community.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Patient Growth Lab

Behavioral health growth servicespatientgrowthlab.com

Patient Growth Lab is an application-only membership community for verified behavioral health leaders that provides monthly mastermind sessions, practical growth-strategy content, and a curated peer network targeting addiction treatment and mental health operators.

What Patient Growth Lab does

Patient Growth Lab is a private, application-only membership community headquartered in Costa Mesa, California, that targets owners, executives, and senior marketing/operations leaders in the behavioral health sector, particularly addiction treatment and mental health. The core product is a paid membership that bundles monthly mastermind sessions, practical growth-strategy content (local SEO, Google Business Profile optimization, admissions follow-up, referral development, campaign accountability), and a curated peer community. A free Substack newsletter serves as the lead-qualifying entry point before prospective members submit an application reviewed for fit. The platform infrastructure is powered by Optifi.AI, a technology and AI company whose co-founders also serve as co-founders of Patient Growth Lab.

The company is founder-owned and operated by three individuals: Mark Shandrow (CEO of Asana Recovery with 15+ years in behavioral health), Karsyn Oconnor (digital strategist at Optifi.A specializing in SEO and ethical marketing for addiction treatment), and Kevin Leonard (veteran entrepreneur with 20+ years in finance and 25+ years in digital marketing). The community-led go-to-market relies on organic channels (Substack, LinkedIn, Facebook, YouTube) and word-of-mouth referrals within the behavioral health operator network. No external institutional funding, headcount figures, revenue figures, or pricing tiers are disclosed in available source material.

Patient Growth Lab firmographics

Firmographics
Name
Patient Growth Lab
Legal name
Patient Growth Lab
Website
https://patientgrowthlab.com
Company type
Private
Operating status
Operating
Short description
Patient Growth Lab is an application-only membership community for verified behavioral health leaders that provides monthly mastermind sessions, practical growth-strategy content, and a curated peer network targeting addiction treatment and mental health operators.
Ownership category
akta.pro rank

Where Patient Growth Lab is headquartered

Location

Headquarters

HQ city
Costa Mesa
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Patient Growth Lab business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Membership Subscription: Patient Growth Lab operates as a membership-based community, generating recurring revenue through paid membership fees. The membership is application-only, suggesting a subscription model where accepted members pay to access monthly mastermind sessions, peer community, and operator-focused resources. Specific pricing tiers are not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Patient Growth Lab product offering

Product offering

Core offering

Patient Growth Lab operates an application-only paid membership for behavioral health treatment leaders. Members receive monthly mastermind sessions, peer-level discussion, practical growth strategies, and operator-focused resources for ethical patient growth, admissions, referrals, and marketing accountability.

Product overview

Patient Growth Lab is a single, application-only membership community for behavioral health treatment leaders. The core offering is the Patient Growth Lab Membership, which includes Monthly Mastermind Sessions, Real-World Growth Strategies resources, a Peer-Level Community for professional networking, and Operator-Focused Resources (tools, frameworks, and training). The company also offers a Substack Newsletter as a free entry point for potential members. All offerings are designed for treatment center owners, executives, and growth leaders in addiction treatment and mental health seeking ethical, predictable patient growth.

Differentiator

Problem solved

Functional benefit

Products and services

  • Patient Growth Lab Membership An application-only paid membership community for treatment center owners, behavioral health executives, and senior marketing/operations leaders. It provides monthly masterminds, real-world growth strategies, peer-level discussion, and operator-focused resources focused on ethical patient growth.

Companies that use Patient Growth Lab

Customer profile

Segments3 records

Ideal customer profiles3 records

Patient Growth Lab technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Patient Growth Lab partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Optifi.AIcoreTechnology or IntegrationPatient Growth Lab is powered by Optifi.AI, a technology and AI company co-founded by Karsyn O'Connor and Kevin Leonard, who also serve as co-founders of Patient Growth Lab. Optifi.AI provides the underlying technology and platform infrastructure for the Patient Growth Lab community. The relationship is bidirectional: Optifi.AI provides the tech platform powering the community, and Patient Growth Lab serves as a use case and distribution vehicle for Optifi.AI's services.

Recent moves5 records

Expansion highlights5 records

Patient Growth Lab competitors and assessment

Company assessment

Direct peers

  • Sober Media / Addiction Marketing Experts (e.g., Marketing Addiction): Marketing agencies such as Marketing Addiction specialize in digital marketing services for addiction treatment and behavioral health operators. They are direct competitors to Patient Growth Lab's content because they sell growth services into the same verified treatment center owner segment.
  • The Addictions Academy: The Addictions Academy provides training and certification programs for addiction treatment professionals and operators. It is comparable to Patient Growth Lab as a paid educational community targeting behavioral health practitioners seeking operational and clinical know-how.
  • New Heights: New Heights is a membership community for behavioral health and addiction treatment leaders focused on growth, leadership, and operational excellence. It directly competes with Patient Growth Lab for the same verified treatment center owner/executive persona in the behavioral health vertical.
  • Pavilion: Pavilion is a private membership community for healthcare and B2B executives offering peer masterminds, courses, and accountability groups. It is a direct peer because, like Patient Growth Lab, it monetizes recurring membership fees from vetted operators/executives through application-only or vetted access and runs masterminds plus content-driven programming.

Emerging players

  • CaredFor: CaredFor is an alumni and family engagement platform for addiction treatment and behavioral health providers. It overlaps with Patient Growth Lab in serving the same treatment center customer with tools that support admissions, retention, and referral outcomes.

Others

  • Hub International (Behavioral Health Practice Group): Hub International's behavioral health practice group advises treatment centers on insurance, payer strategy, and risk. It is an adjacent ecosystem participant to Patient Growth Lab because it sells consulting services into the same treatment center buyer addressing similar growth and operations pain points.
  • Behavioral Health Business: Behavioral Health Business is a media and events company covering the behavioral health provider industry. It is adjacent to Patient Growth Lab because it serves the same treatment center buyer with information and convening, though it does so via journalism and conferences rather than a paid mastermind community.

Broad incumbents

  • NAATP (National Association of Addiction Treatment Providers): NAATP is an established membership trade association serving addiction treatment providers with ethics standards, education, and advocacy. It overlaps with Patient Growth Lab as a membership organization for the same treatment center buyer, but operates as a broader industry association rather than a peer-led growth mastermind.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Patient Growth Lab social profiles

Digital presence

Patient Growth Lab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Patient Growth Lab leadership team

Management profile

Number of profiles

Profiles3 records

Patient Growth Lab funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Patient Growth Lab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patient Growth Lab

What does Patient Growth Lab do?

Patient Growth Lab operates an application-only paid membership for behavioral health treatment leaders. Members receive monthly mastermind sessions, peer-level discussion, practical growth strategies, and operator-focused resources for ethical patient growth, admissions, referrals, and marketing accountability.

Is Patient Growth Lab a public or private company?

Patient Growth Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Patient Growth Lab founded?

Patient Growth Lab was founded in -1.

Where is Patient Growth Lab based?

Patient Growth Lab is headquartered in Costa Mesa, United States, in the North America region.

How does Patient Growth Lab make money?

One revenue line is on record: membership Subscription.

Who are Patient Growth Lab's main competitors?

Direct peers on record are Sober Media / Addiction Marketing Experts (e.g., Marketing Addiction), The Addictions Academy, New Heights and Pavilion. CaredFor is listed as an emerging player. Others are Hub International (Behavioral Health Practice Group) and Behavioral Health Business. NAATP (National Association of Addiction Treatment Providers) is listed as a broad incumbent.

Does Patient Growth Lab have an API?

No public API is recorded for Patient Growth Lab.

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