Markt-Apotheke im Gesundheitszentrum

What Markt-Apotheke im Gesundheitszentrum does

Markt-Apotheke im Gesundheitszentrum is a family-owned German public pharmacy operating under the legal entity Markt-Apotheke Winsen OHG, founded in 1976 by Apotheker Heinz Gericke and currently run by Helmut Gericke alongside his son Felix Gericke since 2023. The business serves the local population of Winsen (Luhe) and surrounding areas through two physical locations: a 330 m² main branch at Marktstr. 4 inside the Gesundheitszentrum Winsen health center (co-located with 30+ medical providers since 1999), and a second branch opened in 2019 at Schanzenhof 6 inside the EDEKA Kröger shopping center. The stated workforce is 6 employees, though one source notes a photo showing up to 13 team members in pharmacy uniforms.

The core offering combines traditional prescription dispensing and OTC retail with an unusually broad portfolio of fee-based pharmaceutical services and preventive diagnostics. Operationally, the pharmacy runs a ROWA automated dispensing system, a paperless document management system (DMS), apocollect for HR scheduling, and Securpharm packaging-level authentication on every prescription dispensed since 2019. Digital customer-facing infrastructure includes a dedicated iOS/Android mobile app with e-prescription redemption via the health card and barcode scanning, a WhatsApp ordering channel for each location, an online shop, and a same-day zero-emission electric delivery service (Zebra-E-Mobil) introduced in 2023 covering nine postal codes. Customer-facing health services span statutory-insurance-covered pharmaceutical services (Medikationsberatung für polymedication patients with 5+ medications, blood pressure checks, inhalation training, oral antitumor therapy counseling), self-pay capillary blood tests ranging from €22.95 to €122.95 (with rapid results in 15 minutes for several markers), and specialty consultations including mother-child advisory, cosmetic counseling, gut-health advisory, and care aids for Pflegegrad 1+ patients. The pharmacy also markets its own German-manufactured micronutrient line, including Magnesium 130 Citrat, formulated to complement in-house test results.

The revenue model is fundamentally transaction-fee based: statutory and private insurance reimbursements for prescription dispensing form the core stream, supplemented by OTC sales (with a 3% customer-card discount), self-pay blood tests and preventive screenings, professional pharmaceutical services (some free to eligible patients, paid by health insurers), and the proprietary micronutrient supplement brand. Loyalty engagement is layered through a customer card with automatic interaction checking and a PAYBACK partnership. Distribution is omnichannel but strictly local: in-counter dispensing, same-day electric delivery within defined postal areas, postal shipping outside the delivery zone, and digital ordering via app, WhatsApp, and online shop. The customer base is highly fragmented across general consumers, chronic-disease patients, prevention-focused individuals, and mothers/families, with no enterprise customer concentration. The business is privately held with no institutional investors, no funding rounds, and no disclosed revenue.

Name

Markt-Apotheke im Gesundheitszentrum

Legal name

Markt-Apotheke Winsen OHG

Website

https://apotheke-winsen.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Markt-Apotheke im Gesundheitszentrum is a family-owned German public pharmacy in Winsen (Luhe) operating two retail locations with digital channels (mobile app, online shop, electric same-day delivery), prescription dispensing, statutory pharmaceutical care services, self-pay preventive blood tests, and a proprietary micronutrient supplement line.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Medical and Diagnostic Laboratories (62151)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medication Reconciliation & Transitions-of-Care Pharmacy Services (HLAFALAK)

akta.pro secondary industries

Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Medication Education, Counseling & Side-Effect Monitoring (HSABALAJ), Prescription Pickup & Pharmacy Runs (HSACAIAF)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Over-the-counter products
• Pharmaceutical consultation
• Blood testing services

Headquarters

HQ city

Winsen (Luhe)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medications: Dispensing of prescription medications covered by statutory and private health insurance. Core revenue stream of a German public pharmacy.
2. OTC and Self-Care Products: Over-the-counter medications, cosmetics, and care products. Offers 3% immediate discount on non-prescription items via customer card.
3. Blood Analysis Services: Self-pay capillary blood tests analyzed by certified medical laboratory, ranging from €22.95 to €122.95 per test.
4. Pharmaceutical Services (pDL): Fee-based pharmaceutical care services including medication reviews for polymedication patients (covered by health insurance for patients with 5+ medications), blood pressure checks, and inhalation training. Free for eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Markt-Apotheke im Gesundheitszentrum is a German public pharmacy dispensing prescription and over-the-counter (OTC) medicines, providing pharmaceutical consultation, and offering in-house blood testing services. It operates two physical stores in Winsen (Luhe) and supplements in-person retail with a mobile app, WhatsApp communication, an online shop, and a local electric delivery service.

Product overview

Markt-Apotheke im Gesundheitszentrum is a traditional German pharmacy offering a comprehensive portfolio of pharmaceutical and healthcare services across two physical locations in Winsen (Luhe). The core offering centers on evidence-based pharmaceutical counseling and medication management, supported by an extensive blood testing service (Blutuntersuchungen) covering vitamins, minerals, metabolic markers, and specialized health profiles. The pharmacy operates a mobile app for e-prescription redemption and medication ordering, an online shop for product purchases, and an electric delivery service (Zebra-E-Mobil) for same-day medication delivery. A proprietary micronutrient supplement line (Mikronährstoff-Eigenmarke) complements the testing services, while free pharmaceutical services include medication checks, blood pressure monitoring, and inhalation training. The portfolio integrates with WhatsApp for communication, Payback for loyalty rewards, and major app stores for mobile access.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription medication dispensing Fulfilment of doctor-prescribed medicines for individual patients at the pharmacy counter in both Winsen (Luhe) locations.
• Over-the-counter (OTC) product retail Sale of OTC medicines and self-care products (e.g., remedies for everyday ailments) for walk-in retail customers.
• Pharmaceutical consultation Face-to-face advice from qualified pharmacy staff on medications, interactions, dosage and self-care. Available at both Winsen (Luhe) locations.
• Blood testing (Blutuntersuchung) In-pharmacy blood analysis service for individual customers seeking lab results without a separate clinical appointment.
• ApothekenApp (mobile pharmacy app) Mobile application enabling customers to order refills and pharmacy products, and to receive digital services from the pharmacy.
• Online shop (Web-Shop) Website-based e-commerce channel through which customers can browse and order pharmacy products and refills remotely.
• WhatsApp customer service Messaging-based customer service channel via WhatsApp for product enquiries and order support.
• Zebra-E-Mobil local delivery service Local delivery of pharmacy orders via an electric vehicle (Zebra-E-Mobil) to customers in the Winsen (Luhe) catchment area.

Quantifiable outcome

• Same-day delivery for orders placed before 12:00
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PAYBACKminorChannel Partner/ Reseller/ DistributorLoyalty points partnership allowing customers to collect PAYBACK points on all over-the-counter medications. Points can be accumulated and redeemed at participating partners.
• Gesundheitszentrum WinsencoreStrategic or Co-development PartnerSince 1999, the main pharmacy branch has been co-located in the Gesundheitszentrum Winsen health center, which houses over 30 health providers including various medical specialists and specialized therapists. Enables interdisciplinary collaboration and coordinated patient care with short distances between healthcare providers.
• Apothekerkammer NiedersachsencoreStrategic or Co-development PartnerCertified training site of the Lower Saxony Chamber of Pharmacists for continuing education toward specialized pharmacy credentials (Fachapotheker für Allgemeinpharmazie) and specialized pharmacy technician certifications (Fach-PTA).
• Medical Specialist LaboratoriescoreTechnology or IntegrationBlood samples collected in pharmacy are analyzed by certified medical specialist laboratories (zertifiziertes Labor) that also process samples from physician practices, ensuring professional quality standards for blood analysis services.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Rossmann: Major German drugstore chain with a wide assortment of OTC, cosmetics, and health products, plus in-store pharmacy partnerships. Competes with Markt-Apotheke for OTC and self-care baskets, including at the Schanzenhof EDEKA center where Markt-Apotheke's second branch is located.
• Redcare Pharmacy (Shop Apotheke): One of Europe's largest online pharmacies, formerly Shop Apotheke, offering prescription and OTC medications with home delivery across Germany. Comparable because it competes directly with Markt-Apotheke on OTC and increasingly on e-prescription fulfillment, but at a national scale.
• dm drogerie: Germany's largest drugstore chain, operating in-store pharmacy partnerships (dm Apotheke) and selling OTC, cosmetics, and health products. Comparable as a multi-channel competitor for OTC and self-care shopping in the same German retail environment.

Direct peers

• Medpex: German online pharmacy offering prescription and OTC medications with mail-order delivery. Comparable because it targets the same German OTC and e-prescription customers that Markt-Apotheke serves locally.
• DocMorris: Major German/European online pharmacy providing prescription and OTC mail-order delivery. Direct competitor on price-sensitive OTC categories and e-prescription redemption, representing the primary digital threat to a local community pharmacy.
• Apodiscounter: Discount-oriented German online pharmacy competing on price for OTC and self-care products. Comparable as a price-aggressive online peer that pressures OTC economics for community pharmacies like Markt-Apotheke.
• Sanicare: German online pharmacy providing OTC, prescription, and pharmacy-grade cosmetics via mail order. Direct peer on the online OTC and self-care side of the German pharmacy market.
• Easy Apotheke: German pharmacy chain and online platform operating both physical stores and an e-commerce site for OTC and prescription fulfillment. Closely comparable business model combining physical retail with digital ordering and delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/markt-apotheke-im-gesundheitszentrum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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