415 PRO Hardware

What 415 PRO Hardware does

415 PRO Hardware, operating under the legal name 415 TRUE VALUE HARDWARE, is a single-location, locally owned hardware retail store based in Dallas, Pennsylvania. The store is an independently owned and operated member of the True Value hardware cooperative, with a 6-person staff operating out of a single storefront at 3101 Memorial Highway. It serves two primary customer segments — DIY homeowners undertaking home improvement projects and professional contractors and tradespeople sourcing materials and equipment — within the local Dallas, PA catchment area. Store hours span seven days per week, with extended weekday availability.

The company's product offering is organized across roughly 18 departments, including building materials, hardware, tools, electrical, plumbing, paint, automotive, lawn and garden, outdoor living and patio, heating and cooling, farm and ranch, pet supplies, and holiday and seasonal categories. It stocks products from over 40 national brands, with prominent featured partnerships including Scotts, Melnor, Barenbrug, Chapin, and Lyric. There is no proprietary technology; the underlying platform is a standard e-commerce website paired with an in-store inventory and special-order system. Most products are listed as "Special Order" with pricing requiring direct store inquiry, indicating a quote-based, transaction-by-transaction pricing model rather than published online pricing.

The business model is traditional brick-and-mortar retail with a complementary e-commerce storefront. Revenue is generated entirely from one-time product sales — both in-store purchases and special orders placed via the website or phone — across the broad horizontal assortment. The store relies on the True Value brand identity, its own website, and an email mailing list for top-of-funnel marketing, with co-op advertising support flowing from the True Value franchise network. As a sole proprietorship with no disclosed external funding or institutional backing, the company operates with straightforward, low-overhead economics typical of small-town independent hardware retailers.

Name

415 PRO Hardware

Legal name

415 TRUE VALUE HARDWARE

Website

https://415hardware.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

415 PRO Hardware is a locally owned, single-location True Value hardware store in Dallas, Pennsylvania, serving local DIY homeowners and professional contractors with a broad 18-department assortment of home improvement products through in-store retail and an e-commerce website.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Hardware Retailers (44414), Hardware Retailers (444140), Home Centers (444110)

SIC

Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Hardware retail
• Home improvement supplies
• Lawn and garden products
• Building materials retail
• DIY hardware store

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Traditional brick-and-mortar retail model selling hardware, building materials, lawn & garden, paint, automotive, and related products. Customers purchase products either in-store or through the online store. Products include both in-stock items and special order items requiring store inquiry for availability and pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

415 PRO Hardware (operating as 415 True Value Hardware) is a locally owned, independent member of the True Value hardware cooperative that runs a brick-and-mortar retail store in Dallas, Pennsylvania, complemented by an e-commerce website. It sells hardware, building materials, lawn and garden supplies, paint, plumbing, electrical, tools, automotive, farm and ranch, and pet products across 18+ departments, with many items available via special order. The store serves both DIY homeowners and professional contractors through in-store shopping, online browsing, and quote-based special orders.

Product overview

415 TRUE VALUE Hardware is a locally owned hardware retail store that is an independent member of the True Value hardware cooperative. The company operates as a traditional brick-and-mortar hardware store with a comprehensive online shopping platform. Its product portfolio is organized into multiple departments spanning Lawn & Garden (with brands like Scotts fertilizers, Melnor watering products, Barenbrug grass seeds, Chapin sprayers), Outdoor Living & Patio, Paint, Automotive, Building Materials, Hardware, Electrical, Tools, Plumbing, Heating & Cooling, Farm & Ranch, and Pet Supplies. The store serves both professional contractors and DIY homeowners in the Dallas, PA area, offering products across 21 major department categories with thousands of SKUs available for special order or in-store purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• 415 True Value Hardware Retail Store A retail hardware storefront and e-commerce platform offering hardware, building materials, lawn and garden, paint, automotive, plumbing, electrical, tools, and home improvement products to DIY homeowners and contractors in the Dallas, PA area.
• Special Order Service A service allowing customers to order hardware and home improvement products not in current store inventory by contacting the store for availability and pricing, with options for in-store pickup.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• True Value CompanycoreChannel Partner/ Reseller/ Distributor415 TRUE VALUE HARDWARE is an independently owned and operated member of the True Value family of hardware stores. The franchise provides the store with access to True Value's brand identity, national marketing, supply chain, and distribution network, while the local ownership maintains day-to-day operations and customer relationships.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Regional players

• Menards: Menards is a U.S. big-box home improvement chain concentrated in the Midwest with category breadth that overlaps 415 PRO Hardware's assortment. Although primarily regional, its stores reach Pennsylvania-adjacent markets and exert competitive pressure.

Broad incumbents

• The Home Depot: The Home Depot is the largest U.S. home improvement big-box retailer with category coverage that overlaps substantially with 415 PRO Hardware (hardware, building materials, paint, plumbing, electrical, tools, lawn & garden). It competes for the same DIY and pro customers at a much larger scale.
• Tractor Supply Company: Tractor Supply is a rural-lifestyle retailer overlapping with 415 PRO Hardware's farm & ranch, lawn & garden, pet supplies, and hardware categories. It competes for the same rural and semi-rural customer base in Pennsylvania but with a broader lifestyle framing.
• Lowe's: Lowe's is the second-largest U.S. home improvement big-box retailer with directly overlapping categories in hardware, paint, plumbing, electrical, tools, and lawn & garden. It is a broad incumbent competitor drawing customers from the same trade area as 415 PRO Hardware.
• Harbor Freight Tools: Harbor Freight Tools is a value-oriented tools and equipment retailer with a strong e-commerce channel. It competes with 415 PRO Hardware on the tools and equipment portion of the assortment and increasingly online via its own website.

Others

• True Value Company: True Value is the franchisor whose brand, cooperative supply chain, and marketing programs 415 PRO Hardware leverages. It is not a direct competitor but the parent of the operating model and a critical ecosystem counterpart.

Direct peers

• Do it Best: Do it Best is a U.S. hardware and lumber cooperative serving independent retailers with a similar product mix across hardware, building materials, paint, and lawn & garden. Its franchise model, dealer-owned structure, and mid-market positioning closely parallel 415 PRO Hardware's True Value affiliation.
• Ace Hardware: Ace Hardware operates the largest hardware retail cooperative in the U.S., with independently owned neighborhood stores carrying comparable multi-category assortments (hardware, paint, tools, lawn & garden, plumbing, electrical). Its franchise model and category breadth make it the closest direct peer to 415 PRO Hardware.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/415-pro-hardware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 415 PRO Hardware