What 4160 TUESDAYS does

4160 Tuesdays is a London-based independent artisan perfume house founded in 2012 by Sarah McCartney, who serves as the sole perfumer and creative force. The company operates from a single studio in Hammersmith, West London, where it handmakes and bottles niche fragrances and runs in-person perfumery workshops. Its portfolio spans 70+ SKUs organized into the Current Collection, The Vault (small-batch and discontinued scents), Special Editions, and taster/gift sets, with prices ranging from £40 for 8-vial taster sets to £750 for bespoke 100ml bottles, and a flagship bestseller "The Sexiest Scent on the Planet Ever (IMHO)" sold since 2013.

The business model is diversified across three monetization streams: direct-to-consumer fragrance sales via the company's own e-commerce storefront (with global shipping), a tiered education offering (single afternoon workshops at £200, week-long intensive Perfume Making Weeks at £850, and the online Scenthusiasm Scent School plus a 53 Materials Collection at £250), and a small bespoke fragrance service for individuals and niche brands. Distribution is primarily DTC complemented by independent stockists, plus a Patreon-driven Scenthusiasm community. The company is bootstrapped, privately held, and unaided by external capital; no funding rounds, acquisitions, or institutional ownership are recorded.

Brand-building has emphasized narrative-driven perfumery and cultural collaborations, most notably the 2025 Vianne's Confession co-created with author Joanne Harris (Chocolat), and multi-channel earned media across Wallpaper Magazine, the New York Times T Magazine, The Guardian, and industry endorsements such as Luca Turin. The team is small (7 employees reported), production is capacity-constrained enough to have triggered a 60% retirement sale to rationalize the SKU range, and there is no public revenue disclosure.

Name

4160 TUESDAYS

Legal name

4160 Tuesdays Limited

Website

https://4160tuesdays.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

4160 Tuesdays is a London-based independent artisan perfume house founded by Sarah McCartney, selling 70+ handcrafted fragrances direct-to-consumer via its e-commerce site and stockists, alongside perfumery workshops and the Scenthusiasm online scent school.

Ownership category

akta.pro rank

Product category

Artisan Perfumes

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Artisan perfumery
• Niche fragrances
• Perfume workshops
• Bespoke fragrance
• Perfumery materials

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fragrance Sales: Direct sales of artisan perfumes through their e-commerce platform. Products include eaux de parfum, parfum extraits, and special editions at various price points from £40 to £150.
2. Workshops and Courses: In-person perfume making workshops ranging from single afternoon sessions (£200) to week-long intensive programs (£850), plus the online Scenthusiasm School course.
3. Perfumery Materials: Sale of 53 key perfumery materials diluted in organic grain alcohol for students and enthusiasts, priced at £250.
4. Bespoke Fragrance Creation: Custom fragrance creation service for individual customers at £750 for a 100ml bottle.
5. Gift Vouchers: Gift vouchers available in £20 and £50 denominations for recipients to choose their own scents.
6. Room and Body Fragrance: Sale of room fragrances including ceramic diffusers (£15) and scented hand rubs.
7. Fragrance Creation for Brands: Bespoke fragrance creation services for niche brands and corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

4160 Tuesdays is a London-based artisan perfume house that creates, manufactures, and sells handmade narrative-driven fragrances (eaux de parfum, parfum extraits, and special editions). The company also runs in-person perfume-making workshops and an online artisan perfumery school, and offers bespoke fragrance creation services for individuals and brands.

Product overview

4160 Tuesdays is an artisan perfume company based in London, specializing in handmade fragrances with intriguing and imaginative names. The product portfolio includes: (1) Core Perfume Products - over 70 unique fragrances across collections including the 2026 Current Collection (with best-sellers like The Sexiest Scent on the Planet Ever and Hammersmith Tea & Biscuits), The Vault (small-batch unusual scents), Special Editions (limited releases like Vianne's Confession created with Joanne Harris), and the Blaze of Glory Collection; (2) Taster & Gift Sets - 8 Vial Taster Sets in themed collections, Pick Your Own Trio Sets, and gift vouchers; (3) Education & Workshop Services - in-person Perfume Making Workshops with Sarah McCartney, week-long Spring Perfume Making Week courses, and the online Scenthusiasm Scent School; (4) Materials & Accessories - the 53 Materials Collection for students, Formula Notebooks, Rondeau Ceramic Fragrance Diffusers, and Iris Scented Hand Rub; (5) Bespoke Services - custom fragrance creation for individuals and brands. The company emphasizes storytelling through scent, with each fragrance having an individual back-story.

Differentiator

Problem solved

Functional benefit

Brands

• Scenthusiasm: Online artisan perfumery school and community created by Sarah McCartney, offering courses, materials collections, and community access via Patreon.
• Scenthusiasm Scent School

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Joanne HarriscoreStrategic or Co-development Partner · 1 January 2025Joanne Harris, author of Chocolat, collaborated with 4160 Tuesdays perfumer Sarah McCartney to create Vianne's Confession fragrance to accompany her novel 'Vianne'. Harris spent a day at the studio discovering perfumery materials, and the resulting fragrance was created to illustrate the book. This partnership combines literary storytelling with artisan perfumery.
• Cockpit Theatre / Tete-a-Tete OperaminorStrategic or Co-development Partner · 22 September 2024Aqua Tofana fragrance launched on 22nd September 2024 at the Cockpit Theatre to accompany the Aqua Tofana opera about Renaissance serial killer Giulia Tofana.
• The Beaumont HotelminorStrategic or Co-development PartnerLondon Craft Week collaboration with The Beaumont Hotel for the Burnt Cedar Rainbow Doves fragrance, inspired by Lord Berners and reading his autobiographies.
• Harry SherwoodminorStrategic or Co-development PartnerPhilosopher/perfumer/walking-perfumery-encyclopedia contributed to the Hammersmith Tea & Biscuits fragrance by suggesting the addition of bran absolute for more fibre.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Penhaligon's: Heritage British perfumery with a portfolio of classic and contemporary fragrances. Comparable as a UK-based fragrance house with narrative heritage and global multi-channel distribution, though much larger and corporate-owned.
• Diptyque: Paris-founded niche fragrance and home scent brand with storytelling at its core. Comparable to 4160 Tuesdays in artisanal positioning, narrative-led product design, and home fragrance extension, though at much larger scale.
• Commodity: Niche fragrance brand offering layered, narrative-driven scent collections with e-commerce focus. Comparable to 4160 Tuesdays as an indie niche fragrance brand with a strong direct-to-consumer digital model.
• Jo Malone London: British artisanal fragrance brand with global retail footprint. Highly comparable to 4160 Tuesdays in positioning as a Storytelling-driven, British-rooted perfume house, though at significantly larger scale and now owned by Estée Lauder.
• Le Labo: Niche fragrance brand built on artisanal positioning, storytelling, and city-specific scents. Comparable to 4160 Tuesdays in craft ethos and narrative merchandising, though Estée Lauder-owned and globally scaled.
• Atelier Cologne: Niche fragrance house specialising in concentrated colognes with storytelling-driven branding. Comparable to 4160 Tuesdays as a niche, narrative-led fragrance brand targeting premium consumer occasions.
• Shay & Blue: British indie niche perfume house offering handcrafted fragrances with a focus on storytelling and editorial reach. Closest direct comparison to 4160 Tuesdays in size, founder-led model, and indie niche positioning.
• Miller Harris: London-based niche perfumery founded by a perfumer, offering narrative-driven fragrances with broad distribution. Closest direct comparison to 4160 Tuesdays in craft approach, brand voice, and product breadth.
• Floris London: Britain's oldest perfumery, family-owned since 1730, offering bespoke fragrance services and a curated portfolio. Comparable to 4160 Tuesdays as an independent, family/founder-owned British perfumery with bespoke offerings.
• Memo Paris: Paris-based niche fragrance house with travel-inspired storytelling and limited-edition collections. Comparable to 4160 Tuesdays for its narrative-led product launches and curated small-batch positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi6Ebkjd5hWtZffi1Mric7A
• Facebookfacebook.com/4160Tuesdays
• LinkedInlinkedin.com/company/4160-tuesdays-limited
• Instagraminstagram.com/4160tuesdays
• TikToktiktok.com/@4160tuesdays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4160 TUESDAYS