Hammarby Friidrott

What Hammarby Friidrott does

Hammarby Friidrott is a Stockholm-based, non-profit athletics (friidrott) club organized under the Swedish sports association framework (svensk idrottsförening). It serves a horizontally segmented member base spanning children from age 7 through veterans, with formal pathways from introductory Friidrottsskolan (athletics school) summer programs into competitive youth, junior, senior, and veteran categories. The club operates five training and event venues in the Stockholm area — Enskede IP (main training facility, with a new multihall under construction targeted for Fall 2028), Sätrahallen, an on-site gym, and Västberga IP — and is affiliated with Svensk Friidrott (Swedish Athletics Federation) for SM qualifications and national team selection.

The portfolio combines recurring training programs (youth and junior squads, Hammarby Löpträning adult running program) with a calendar of self-organized competitions (Hammarbyspelen, Lilla Hammarbyspel, Bauhausgalan, Klubbkampen, Stockholmskampen, Vårmångkampen, Kraftmätningen, Hammarbydagen) and the Midnattsloppet partnership. Revenue is generated from annual/membership fees, subscription training fees, transaction-based event and competition participation fees, and one-time Friidrottsskolan fees (1,600 SEK + 59 SEK admin per week, with subsidies for residents of Familjebostäder, Stockholmshem, and Svenska Bostäder). Channel partnerships include Stadium.se for club clothing and discounts with three rehabilitation clinics. The club has 7 employees and an active volunteer-led coaching team, including Lotta Borgius, Tony Darkwah, Johan Wissman, and Cia Borg, credited with developing the three fastest P17 sprinters in Sweden.

Distribution is community-led: members register through the website and SportAdmin, and growth is driven by word-of-mouth, community events, and youth-development funnel. The club is part of the Hammarby IF family, benefiting from strong local brand recognition in Stockholm. In 2026 it announced a merger with Huddinge AIS to form a combined club (proposed name 'Hamminge Friidrott'), aimed at expanding geographic reach and bargaining power with the municipality for training times. No external funding, venture capital, or revenue figures are disclosed.

Name

Hammarby Friidrott

Legal name

Hammarby Friidrott

Website

https://hammarbyfriidrott.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hammarby Friidrott is a Stockholm-based non-profit athletics club serving children, youth, juniors, seniors, and veterans through training programs, competitions, and events such as Midnattsloppet and Hammarbyspelin, with multiple venues including Enskede IP.

Ownership category

akta.pro rank

Product category

Athletics Club / Track and Field Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Club Sports Programs (EDALAIAB)

Keywords

• Athletics club services
• Track and field training
• Youth sports development
• Athletics competition events
• Recreational running programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual and monthly membership fees for athletes of all ages participating in club training programs
2. Training fees: Fees for specialized training programs including Hammarby Löpträning for runners aged 20+
3. Event participation fees: Fees from club-organized events including Midnattsloppet, Hammarbyspelen, Lilla Hammarbysielen, and other competitions
4. Competition fees: Fees for participation in SM-tävlingar and other competitive events
5. Friidrottsskola fees: Fees for summer athletics school programs for children

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hammarby Friidrott is a Swedish athletics (track and field) club that provides year-round training programs for athletes from age 7 through senior and veteran categories, organized at training facilities including Enskede IP, Sätrahallen, and a club gym. It runs a portfolio of club-organized competitions and events (Hammarbysielen, Midnattsloppet, Bauhausgalan, Kraftmätningen, Klubbkampen, Stockholmskampen, Vårmångkampen, Hammarbydagen) and a summer Friidrottsskolan (athletics school) for children. The club also offers an adult running program (Hammarby Löpträning) for members aged 20+.

Product overview

Hammarby Friidrott is a Swedish athletics (track and field) club offering a comprehensive suite of programs and events. The club operates as a unified product portfolio centered around athletics training and competition. Core offerings include the Friidrottsskolan (Athletics School) for youth development, competitive events like Hammarbyspelen, Midnattsloppet, and Bauhausgalan, as well as team competitions including Kraftmätningen and Klubbkampen. Training programs span from children's groups (starting age 7) through junior, senior, and veteran levels, with facilities at Enskede IP and Sätrahallen. The club also provides running training, competition registration, and member services through integrated platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Friidrottsskolan: Athletics school program for children offering introductory athletics training
• Hammarbyspelen
• Midnattsloppet
• Lilla Hammarbyspelen
• Hammarby Löpträning
• Gröna Linjen

Products and services

• Hammarby Löpträning (Group Running Training) Group running training program for adult members aged 20 and older, delivered on a monthly subscription basis.
• Training and Membership (Träning och Medlemskap) Annual club membership providing access to year-round athletics training groups for youth, junior, senior, and veteran athletes at Enskede IP, Sätrahallen, and the club gym.
• Friidrottsskolan (Athletics School) Summer athletics program for children offering running, jumping, and throwing activities, available at Enskede IP and Västberga IP across multiple age groups (starting from age 7) and weeks.
• Hammarbysielen Annual indoor athletics competition event hosted by the club, open to participants across age categories.
• Midnattsloppet (Midnight Run) Annual nighttime running event held in Stockholm, including Lilla Midnattsloppet for children born 2013-2016 (free for club training children).
• Bauhausgalan Annual track and field gala event hosted by the club, open to participants.
• Lilla Hammarbysielen Smaller-scale version of the Hammarbysielen competition, designed for younger athletes.
• Klubbkampen Team running competition for youth ages 10-14, conducted across four sub-events.
• Stockholmskampen Competition between Stockholm athletics clubs.
• Vårmångkampen Spring multi-event/combined events competition for athletes.
• Kraftmätningen Team competition for youth athletes (born 2011-2012) that qualifies for a national final; the club qualified for the final in Söderhamn.
• Hammarbydagen Annual club day event with activities for all members.
• Gröna Linjen (Green Line) Club initiative/program within the organization's operations, likely an environmental or sustainability program.

Quantifiable outcome

• 9th place in SM-pokalen national ranking after indoor season
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Huddinge AIScoreStrategic or Co-development Partner · 1 January 2026Hammarby Friidrott and Huddinge AIS announced a merger to form a single club. The clubs have collaborated on shared bus trips to SM competitions and have similar structures with strong youth development programs. The merger will expand the club's geographical reach and increase bargaining power with the municipality for training times. A potential new name 'Hamminge Friidrott' has been proposed with mixed green and red colors.
• Medicine in MotionminorOthersRehabilitation clinic partnership offering discounted rates for Hammarby Friidrott members, active athletes, and coaches/leaders for sports injury treatment.
• AgiloklinikenminorOthersRehabilitation clinic partnership offering discounted rates for Hammarby Friidrott members for sports injury treatment.
• Atrokliniken GlobenminorOthersRehabilitation clinic partnership offering discounted rates for Hammarby Friidrott members for sports injury treatment.
• MidnattsloppetcoreGTM or Marketing PartnerAnnual partnership for Midnattsloppet Stockholm running event. The club organizes participants and functionaries for the event held on August 15. Children born 2013-2016 who train at the club can participate free of charge in Lilla Midnattsloppet.
• StadiumminorChannel Partner/ Reseller/ DistributorStadium.se supplies club clothing (klubbkläder) for Hammarby Friidrott members. Members order through a dedicated club page on Stadium's website.
• Svensk Friidrott (Swedish Athletics Federation)coreStrategic or Co-development PartnerNational athletics federation governing competition rules, SM qualification standards, and national team selection. The club participates in federation-organized competitions and events.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hässelby SK: Major Stockholm athletics club competing in the same national SM competitions and serving a similar youth-to-elite athletics pathway. Highly comparable in product (track & field training, competitions, youth schools) and Stockholm catchment.
• Malmö AI (MAI): Major Swedish athletics club offering full-spectrum track and field programs across age groups. Comparable training programs, event organization, and SM competition participation.
• Spårvägen FK: Stockholm athletics club with a long history in Swedish track and field, competing in national championships and offering youth development. Similar operational scale and program mix.
• Täby IS Friidrott: Stockholm-area athletics club that competes in SM events and offers youth and adult training. Comparable product portfolio and customer base to Hammarby Friidrott.
• Ullevi FK: Gothenburg-based athletics club with broad youth and senior programs. Comparable in offering athletics training, competitions, and youth schools to Hammarby Friidrott.
• Huddinge AIS: Stockholm-area athletics club that has announced a merger with Hammarby Friidrott. Operates youth development programs, training groups, and competes in SM events with a similar structure.
• Heleneholms IF: Malmö-based athletics club competing in SM events and running youth development programs. Similar product offering and consumer base, though geographically separate.
• IF Göta Karlstad: Swedish athletics club with strong youth development and SM-level competition. Comparable in program offerings (youth training, events, competitions) and member-based structure.
• AIK Friidrott: Stockholm-based athletics club with strong youth development and a track record of producing national-level athletes. Comparable membership structure, event hosting, and competitive positioning in the SM standings.

Broad incumbents

• Hammarby IF: Parent multi-sport organization under the Hammarby brand that supports Hammarby Friidrott and offers football, hockey, and bandy. Brand and fan ecosystem is comparable and shared, though Hammarby IF uses a different business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hammarbyfriidrott

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammarby Friidrott