What Ullevi Tennisklubb does

Ullevi Tennisklubb is a non-profit tennis association (ideell förening) founded in 1944 and operating in Gothenburg, Sweden, with a venue history dating to 1901. The club runs two facilities: a main City center site near Avenyn (7 indoor PlexiPave courts, 2 outdoor clay courts, gym, shop, café, club rooms, conference facilities) and a Kallebäck site in southern Gothenburg opened in 2022 (4 indoor Greenset courts and a multi-sport activity area). All 11 indoor courts are equipped with PlayReplay digital line-calling and statistics, and the club uses the MATCHi platform for court booking, lesson registration, and membership management, with Backhandsmash powering its internal singles league (Singelserien).

The organization serves approximately 1,300 members across four primary segments: children and youth (ages 5–18) via structured tennis school with age-graded levels (Minitennis, Red, Orange, Green, Yellow), recreational adults through Tennispass sessions, beginner/continuing courses, and private lessons, dedicated competitive and elite players (including a 26,000 SEK/school-year competition group and Elitserien representation), and corporate/friskvård clients via Ullevi Business Day and Tennis Challenge packages with Epassi wellness-benefit integration. The club also hosts ITF J30 and Tennis Europe Category 3 junior tournaments, regional championships (Regionsmästerskapen), and 25+ league teams spanning ages 13 through 70+.

Revenue is generated through seven streams: annual memberships (Junior 250 SEK, Senior 500 SEK, Family 950 SEK), pay-as-you-go court rental (205–360 SEK/hour depending on member status and time), subscription programs (Tennispass, Abonnemang season subscriptions, elite competition group), private and group lessons (800–1,150 SEK per lesson), tournament hosting, on-site shop retail (rackets, stringing, apparel) and café sales, and corporate/friskvård packages. Pricing varies by member status, time slot, season, and surface (clay courts available weeks 17–end of season at 265/320 SEK per hour member/non-member). No external funding, parent company, or investor exists — the club is member-governed under a board chaired by Anders Rydberg and operated by club manager Kristian Persson with sports director Damien Croisat and elite lead Lars Jönsson (former ATP world #67).

Name

Ullevi Tennisklubb

Legal name

Ullevi Tennisklubb

Website

https://ullevitk.se

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Ullevi Tennisklubb is a non-profit tennis association in Gothenburg, Sweden, operating two facilities with 11 indoor courts and 2 outdoor clay courts and serving 1,300+ members across children, recreational adults, elite players, and corporate clients via training, leagues, and tournaments.

Ownership category

akta.pro rank

Product category

Tennis Club / Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Tennis Leagues & Team Competitions (MPAKAAAJ)

Keywords

• Tennis club services
• Court rental services
• Youth tennis training
• Tennis coaching programs
• Recreational sports facility

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees providing access to facilities, discounted court rates, club rooms, shop discounts, and eligibility for training programs. Junior 250 kr, Senior 500 kr, Family 950 kr.
2. Court Rental: Hourly court fees for indoor and outdoor courts. Members pay 230-300 kr/hour depending on time slot. Non-members pay 290-360 kr/hour. Student discounts available.
3. Training Programs: Revenue from tennis school, courses (beginner/continuing), tennispass sessions, and elite competition programs. Private lessons 800-1150 kr. Competition group: 26,000 kr per school year.
4. Retail Shop: Sale of tennis equipment including rackets, shoes, clothing, bags, balls, stringing services, and grip tape. Member discounts available.
5. Café: Café offering lunch items, sandwiches, smoothies, and coffee for players and visitors.
6. Corporate Events & Friskvård: Corporate packages (conference + tennis, team events), wellness benefit integration via Epassi, and team-building bookings.
7. Subscription (Abonnemang): Fixed weekly court time subscriptions for spring (weeks 1-24) and fall (weeks 33-52) terms, ensuring recurring revenue from dedicated players.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ullevi Tennisklubb is a non-profit tennis club operating two indoor facilities (City and Kallebäck) in Gothenburg with 11 indoor courts and 2 outdoor clay courts, providing court rental, structured tennis training programs for children, youth, adults, and elite players, organized competitions (Seriespel, ITF J30, Tennis Europe, Regionsmästerskapen, Singelserien), corporate event and friskvård packages, plus on-site retail shop and café. Members access facilities through annual subscriptions and per-hour court rental, with booking managed via the MATCHi platform.

Product overview

Ullevi Tennisklubb operates as a multi-facility tennis club with two locations in Gothenburg (City and Kallebäck) offering court rental, structured training programs, and tournament organization. The core offering spans: (1) Facilities at City (7 indoor PlexiPave + 2 outdoor clay) and Kallebäck (4 indoor Greenset), both equipped with PlayReplay digital line-calling; (2) Ullevi Tennisskola for children 5-18 with age-based levels (Red/Orange/Green/Yellow); (3) Elit- och tävlingsprogram with Young Guns, Tävlingsgrupp, and Case-by-Case development tracks; (4) Bredd & Motion adult training including Tennispass, courses (4-week or season), and Privatlektioner; (5) Organized competitions including Seriespel, ITF and Tennis Europe tournaments, Regionsmästerskapen, and Singelserien via Backhandsmash; (6) Special offerings including 60+ Tennis, Damsektionen, Sommarläger, Företagspaket, Café, and Shop. Booking and membership management handled through MATCHi platform, with Epassi integration for wellness benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Ullevi Tennis City Facility (Smålandsgatan 2)
• Ullevi Tennis Kallebäck Facility (Mejerigatan 1)
• Ullevi Tennisskola (Tennis School)
• Elit- och tävlingsprogram (Elite & Competition Program)
• Privatlektioner (Private Lessons)
• Banhyrning (Court Rental)
• Annual Membership (Medlemsskap)
• Abonnemang (Court Time Subscription)
• Adult Tennis Courses (Kurser)
• 60+ Tennis (Senior Program)
• Damsektionen (Women's Section)
• Seriespel (Team Competition)
• Ullevi Tennis Open (ITF J30)
• Ullevi Tennis Open (Tennis Europe, U14 Category 3)
• Regionsmästerskapen (Bäst i Stan)
• Singelserien (Internal Singles League)
• Sommarläger (Summer Camps)
• Företagspaket (Corporate Packages)
• Café
• Pro Shop
• Privatlektioner Fys (Personal Fitness Training)

Quantifiable outcome

• Club has produced multiple national-level players and international competitors including ATP professionals and national team representatives
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• EpassicoreOthersUllevi Tennis is connected to Epassi, the Swedish wellness benefit portal. Members and corporate clients can pay for tennis activities using their workplace friskvårdsbidrag (wellness allowance). Direct payment on site with receipt for wellness reimbursement is also offered.
• MATCHicoreTechnology or IntegrationStrategic partnership with MATCHi booking platform for all court reservations, private lessons, course registrations, membership management, and activity bookings. MATCHi app and website serve as the primary digital interface for members and visitors.
• ProlympiastrategicStrategic or Co-development PartnerSchool partnership with Prolympia (upper secondary school) enabling students to combine tennis training with secondary education. Part of the club's talent development ecosystem.
• AsperostrategicStrategic or Co-development PartnerSchool partnership with Aspero (gymnasium/upper secondary) enabling student-athletes to combine tennis with high school studies. Complementary to the club's elite development program.
• Klein PlayersminorStrategic or Co-development PartnerExternal collaboration with Klein Players team initiative for player development support. Part of the club's network for advanced talent development.
• Eva Linger (Fysioterapeut)minorImplementation/ SI/ Consulting PartnerPhysiotherapy partnership providing injury prevention and rehabilitation services for club players. Club offers access to physiotherapist for injured players in the competition program.
• Svenska TennisförbundetstrategicStrategic or Co-development PartnerThe Swedish Tennis Association supports the club's ITF tournaments, provides competition licensing infrastructure, and coordinates national junior development programs. The club participates in Svenska Tennisligan and Damdubbelserie organized by the federation.
• Sponsors (via logo display)minorGTM or Marketing PartnerMultiple sponsor logos displayed on website and facility materials. Sponsors receive visibility in club's digital and physical channels. Contact for sponsorship: Kristian Persson.
• MATCHi (Facility)coreChannel Partner/ Reseller/ DistributorMATCHi distributes court time and club services through its platform, making Ullevi Tennis visible to their user base across Sweden. App-based booking with payment processing.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SATS: Largest fitness chain in the Nordics offering broad sport and wellness facilities including racquet sports. Competes for share-of-wallet against Ullevi's fitness and corporate wellness offerings but does not focus on competitive tennis development.
• Nordic Wellness: Major Swedish fitness chain with multiple facilities across Gothenburg. Competes with Ullevi for the recreational and corporate wellness customer but offers broader fitness programming rather than tennis specialization.

Others

• Friskis & Svettis: Swedish non-profit fitness organization with strong friskvård integration that overlaps with Ullevi's corporate wellness channel. Not a direct tennis competitor but competes for the same workplace wellness benefit spend.

Regional players

• Kungliga Lawn Tennisklubben (KLTK): Premier tennis club in Stockholm with similar member-owned non-profit structure, elite development programs, and Elitserien participation. Comparable in programming model but operates in a different geography.
• Malmö Tennisklubb: Established Swedish tennis club based in Malmö with comparable programming (youth development, recreational programs, team competition). Serves a similar role in its regional market but does not overlap geographically with Ullevi.
• Helsingborgs Tennisklubb: Long-established tennis club in Helsingborg with youth development, recreational, and team competition programs. Comparable in structure and offerings to Ullevi, though serving a different geography in southern Sweden.
• Näsets Tennisklubb: Tennis club in the Malmö area offering similar youth and recreational programming with multiple indoor courts. Comparable as a Swedish member-owned tennis club but operates in a different regional market.

Direct peers

• Göteborgs Lawn Tennis Klubb (GLTK): The other major tennis club operating in Gothenburg, competing directly with Ullevi for the same metropolitan member pool, coaching talent, and tournament hosting opportunities within the city's tennis ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ullevitennis
• Instagraminstagram.com/ullevi_tk
• LinkedInlinkedin.com/company/ullevi-tennisklubb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ullevi Tennisklubb