Sitzmark Sports

What Sitzmark Sports does

Sitzmark Sports is an independent specialty outdoor sports retailer founded in 2007 in Shawnee Mission, Kansas. It sells skis, snowboards, skateboarding hardware, water sports equipment, clothing, and accessories to local consumers and families, with a particular focus on serving families whose children outgrow equipment quickly. The business operates a single physical storefront alongside an e-commerce website, carrying major brand lines including Salomon, Rossignol, Atomic, Volkl, Lib Tech, GNU, Bataleon, Nidecker, Marker, Liquid Force, Roxy, and Dalbello. The company has a small staff of approximately 7 employees.

The product offering spans five verticals — skiing, snowboarding, skateboarding, water sports, and clothing/accessories — each broken into detailed sub-categories (e.g., skis, boots, bindings, poles within skiing; decks, trucks, wheels, bearings within skateboarding). Beyond products, Sitzmark offers professional boot-fitting services (30 minutes to 1 hour per session, including foot measurement, lower-leg volume assessment, insole education, and heat-molded liner customization), post-purchase boot troubleshooting with on-mountain issue resolution, equipment tuning and waxing services, and a consignment program for kids' outgrown gear. The website also hosts a Snowboard Museum section featuring vintage boards and limited-edition artist collaborations. There are no patents, trademarks, partnerships, or technology platforms disclosed; the underlying technology is a standard retail/e-commerce site with a point-of-sale system and no app, API, or AI features.

Revenue mechanics are straightforward direct-to-consumer retail: one-time sales of sporting equipment at MSRP set by manufacturers (with industry restrictions preventing discounting on current-season product), supplemented by service fees (boot fitting, tuning, waxing) and consignment resale for store credit. Gift cards are sold in $50-$500 denominations. The company previously offered equipment rentals and lift ticket sales but discontinued both — rentals due to space constraints and demand, lift tickets after COVID-related closure of its travel department and changes in partner resort structures. Geographic scope is domestic United States, concentrated in the Midwest, with no funding rounds, parent company, or management bios disclosed.

Name

Sitzmark Sports

Legal name

Sitzmark Sports

Website

https://sitzmarksports.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Sitzmark Sports is a Kansas-based specialty outdoor sports retailer founded in 2007, selling skis, snowboards, skateboards, water sports gear, apparel, and accessories through a single storefront and e-commerce site. It serves local consumers and families with professional boot fitting, equipment tuning, and a kids' equipment consignment program.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Ski equipment retail
• Snowboard gear sales
• Professional boot fitting
• Outdoor sports apparel
• Water sports equipment

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail product sales: One-time sales of sporting equipment including skis, snowboards, boots, bindings, clothing, and accessories. Products are sold at manufacturer-set prices with occasional sales during off-season or end-of-season periods. The company also offers consignment services for kids equipment in exchange for store credit.
2. Services: Boot fitting services included with purchase, equipment tuning and waxing services mentioned in FAQ section.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Sitzmark Sports is a specialty outdoor sports retailer that sells skiing, snowboarding, skateboarding, and water sports equipment (skis, snowboards, boots, bindings, wakeboards, water skis, etc.) along with apparel and accessories from major brands. Sales are conducted both at a single physical store in Shawnee Mission, Kansas and online. The company differentiates with value-added services including professional boot fitting (30 minutes to 1 hour), post-purchase boot support, equipment tuning and waxing, and a consignment program for kids' gear.

Product overview

Sitzmark Sports is an outdoor sports specialty retail store offering a diverse portfolio of products across multiple sports categories. The store operates as a single unified retail offering with the following main product lines: Clothing (Mens, Ladies, Kids, Socks, Hats, Baselayers, Boots/Shoes), Skiing Equipment (Skis, Boots, Bindings, Poles), Snowboarding Equipment (Snowboards, Boots, Bindings, Accessories, Museum), Skateboarding Equipment (Decks, Trucks, Wheels, Bearings, Hardware, Complete Boards, Safety Gear), Water Sports Equipment (Wakeboards, Wakeskates, Wakesurf, Water Skis, Life Vests, Inflatables), and Accessories (Sunglasses, Goggles, Bags, Helmets, Car Racks). The company also provides services including professional boot fitting, equipment tuning/waxing, and a consignment program. They carry numerous major brands including Salomon, Rossignol, Atomic, Volkl, Lib Tech, GNU, Bataleon, Marker, LOOK, Nidecker, Liquid Force, Roxy, and Dalbello.

Differentiator

Problem solved

Functional benefit

Brands

• The Museum: A section of the website dedicated to a Snowboard Museum featuring vintage snowboarding equipment including Burton Craig Kelly Mystery Air (1990), Burton Backhill (1982), and limited edition collaborations with Marilyn Monroe and Andy Warhol Foundation.

Products and services

• Skiing Equipment

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sturtevant's: Family-owned Pacific Northwest ski and outdoor specialty retailer offering premium brands with in-store boot fitting and equipment services. Comparable as a specialty, service-led ski/snowboard retailer with deep brand assortment and curated retail experience.
• Sun & Ski Sports: Specialty outdoor retailer with stores across multiple US states focused on ski, snowboard, running, cycling, and water sports. Comparable in multi-sport product breadth and seasonal inventory model, though at greater scale and geographic reach.
• Christy Sports: Specialty ski and snowboard retailer with multiple brick-and-mortar locations across mountain communities in the Western US. Comparable in its ski/snowboard-focused assortment, in-store boot fitting services, and seasonal retail operating model.
• Powder7: Online specialty ski and snowboard retailer based in Colorado with deep hardgoods assortment and curated brand mix. Comparable as a ski/snowboard-focused specialty peer that competes with Sitzmark's e-commerce channel for hardgoods buyers.
• Evo: Multi-channel ski, snowboard, and outdoor specialty retailer combining e-commerce, retail stores, and a hotel/lodge concept. Most directly comparable to Sitzmark on product breadth across ski/snowboard/surf/skate and on the retail-plus-online model.

Broad incumbents

• Sportsman's Warehouse: National sporting goods chain with strong hunting, fishing, and outdoor presence and growing ski/snowboard assortment. Relevant as a broad-line competitor for outdoor equipment dollars in regions overlapping Sitzmark's Midwest customer base.
• Scheels: Large-format US sporting goods chain with full assortments including ski, snowboard, hunting, and water sports. Relevant as a regional sporting goods incumbent, including in the Midwest, that competes for the same outdoor family customer Sitzmark serves.
• Backcountry: Online-first outdoor specialty retailer selling ski, snowboard, and broader outdoor equipment and apparel. Relevant as a major e-commerce competitor that competes directly on Sitzmark's online channel with much larger inventory and marketing investment.
• Moosejaw: Outdoor specialty retailer (now part of Walmart) carrying ski, snowboard, and general outdoor gear with both online and physical channels. Comparable as a broader outdoor peer that overlaps Sitzmark on winter sports assortment while extending into apparel and general outdoor categories.
• REI: National outdoor cooperative retailer carrying a broad assortment including ski, snowboard, and water sports. Relevant as a much larger incumbent that competes with Sitzmark on multi-sport assortment and online catalog depth, though REI's portfolio is far wider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sitzmark-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitzmark Sports