Pro Senectute Aargau
- Company typePrivate
- Founded1920
- HeadquartersUnterentfelden, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
Pro Senectute Aargau firmographics
Firmographics- Name
- Pro Senectute Aargau
- Legal name
- Stiftung Pro Senectute Aargau
- Website
- https://ag.prosenectute.ch
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pro Senectute Aargau industry classification
Industry- Product category
- Senior Social Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Health Care and Social Assistance (62)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Dementia Personal Care (ADLs) Support (HSABAEAB), Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK)
Keywords
Where Pro Senectute Aargau is headquartered
LocationHeadquarters
- HQ city
- Unterentfelden
- HQ country
- Switzerland
- HQ region
- Europe
Offices12 records
Markets served
Pro Senectute Aargau business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Legacies: Pro Senectute Aargau relies on donations and bequests from the public as a primary funding pillar. General donations (IBAN CH16 0900 0000 5000 0333 3) and mourning/trauer donations (IBAN CH97 0900 0000 5000 1012 0) are accepted. Legacies and inheritances are actively cultivated. Donations are tax-deductible in Switzerland.
- Product Sales (Webshop): The organization operates an e-commerce shop selling sport subscriptions, guidebooks, prevention brochures, Docupass advance care documents, Go Wish card sets, and gift vouchers. Products include one-time purchases and subscription-style sport coupons (12 and 24 coupon booklets). Shipping within Switzerland only.
- Fee-Based Services: Certain services such as tax return preparation (Steuererklärungsdienst), fiduciary/treasury services (Treuhanddienst), and administrative services are offered for a fee, with reduced rates available for those with limited income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sport Subscriptions - Outdoor (Hiking, Cycling, MTB) |
| Unit Pricing | Pay-as-you-go | Sport Subscriptions - Fitness and Gymnastics |
| Unit Pricing | Pay-as-you-go | Sport Subscriptions - Nordic Walking and Walking |
| Unit Pricing | Pay-as-you-go | Sport Subscriptions - International Dances |
| One time/ perpetual license | Pay-as-you-go | Docupass - Meine Bestimmung |
| One time/ perpetual license | Pay-as-you-go | Kartenset Go Wish |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pro Senectute Aargau product offering
Product offeringCore offering
Pro Senectute Aargau is a charitable foundation that delivers free social and dementia counseling, household help, meal delivery, tax and fiduciary services, and sport/leisure programs to senior citizens in the Canton of Aargau. It operates 11 district-level consulting offices and an e-commerce shop selling advance care documents (Docupass, Go Wish), sport subscriptions, and guidebooks, supported by approximately 2,000 volunteers.
Product overview
Pro Senectute Aargau operates a multi-product service portfolio for seniors in the Canton of Aargau. The core offering centers on the Docupass system (Docupass - Meine Bestimmung), an official Swiss care dossier product containing patient directives, power of attorney, and funeral instructions, available individually or bundled with the Go Wish card set (Kartenset Go Wish) for end-of-life discussions. Supporting this are sport subscriptions (Sportabonnemente) covering Outdoor activities (hiking, cycling, mountain biking), Fitness/Gymnastics, Nordic Walking/Walking, and International Dances in 10-24 coupon formats. The organization also offers guidebooks and brochures (Ratgeber/Broschüren) addressing housing, retirement preparation, safety, fire prevention, dementia care, and wills/testaments. General gift certificates (Gutscheine) are available for courses, sport subscriptions, meals, and home care services. The portfolio is distributed through a dedicated e-commerce shop (shop.ag.prosenectute.ch) alongside 11 regional counseling centers throughout the canton.
Differentiator
Problem solved
Functional benefit
Products and services
- Social and Dementia Counseling
Quantifiable outcome
- Over 12,000 free annual consultations delivered by professional staff
- +3 more outcomes
Companies that use Pro Senectute Aargau
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Pro Senectute Aargau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Pro Senectute Aargau partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Aargauer Kantonalbank (AKB)coreAargauer Kantonalbank is a key partner providing financial support and co-branding (logo on website). As a cantonal bank, AKB shares alignment with Pro Senectute's mission to support seniors in the canton.
- Spitex AargaucoreSpitex Aargau provides home care and home nursing services. Pro Senectute coordinates with Spitex to provide comprehensive home-based support for seniors, avoiding duplication and ensuring complementary service delivery.
- KulturLegi Kanton AargaucoreCulture card program for people with limited income. Pro Senectute Aargau offers free sport subscriptions to KulturLegi holders, enabling low-income seniors to participate in movement programs.
- Alzheimer AargauminorCollaboration on dementia support services. Alzheimer Aargau provides specialized expertise that complements Pro Senectute's own dementia counseling offerings.
- Schweizerisches Rotes Kreuz Aargau (SRK Aargau)coreSwiss Red Cross Aargau works with Pro Senectute on humanitarian support for vulnerable seniors, including migration-related elder care programs.
- Kanton AargaucoreThe Canton of Aargau is a key institutional partner. Pro Senectute runs Anlauf- und Beratungsstellen on behalf of municipalities and the canton. The cantonal government page on aging (ag.ch/alter) links to Pro Senectute services.
- HEKS-AG-SO (HEKS Alter und Migration)minorHEKS (Hilfswerk der Evangelischen Kirchen Schweiz) supports migrants in old age. Partnership addresses the needs of foreign-language seniors in the canton.
- Palliative AargauminorPalliative Aargau provides end-of-life care expertise. Partnership supports Pro Senectute's advance care planning services including Docupass and will guidance.
- RaiseNow AGcoreRaiseNow AG provides the donation technology platform for online donations on Pro Senectute's website. Processes payments securely (PCI-DSS certified) and is contractually bound to data protection standards.
- Socialdesign AGminorExternal audit firm designated by the Federal Social Insurance Office (BSV) for contract-compliant performance reviews of social counseling services. Part of the BSV funding framework.
- benevol AargauminorVolunteer coordination organization in Aargau. Supports Pro Senectute's volunteer recruitment and management.
- TraitafinaminorFood/catering partner for meal delivery services (Daheim geniessen).
- Rohr AGminorPartner for household support and equipment services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pro Senectute Aargau competitors and assessment
Company assessmentBroad incumbents
- Pro Senectute Schweiz: The national umbrella organization for all Pro Senectute cantonal/regional foundations, including Pro Senectute Aargau. Operates the shared brand, Suisse Disco, and national initiatives, providing the parent network for cantonal service delivery.
- Caritas Schweiz: Major Swiss social services nonprofit. Provides elder and family support, social counseling, and emergency assistance — broadly overlapping with Pro Senectute Aargau's social support mission and free-counseling model.
- Schweizerisches Rotes Kreuz (SRK): Swiss Red Cross, a major humanitarian nonprofit with cantonal chapters including SRK Aargau. Provides elderly services (migration support, health courses) and shares Pro Senectute's cantonal nonprofit delivery model and donor-trust positioning.
Direct peers
- Pro Senectute Zürich: A cantonal Pro Senectute foundation serving Canton Zürich. Operates the same model (district consulting offices, sport subscriptions, Docupass, dementia counseling) under the shared Pro Senectute brand, making it the closest functional peer.
- Pro Senectute Bern: Another cantonal Pro Senectute foundation serving Canton Bern. Operates a near-identical service portfolio (social counseling, sport, household help, advance care products) and is directly comparable in mission, structure, and product mix.
- Spitex Schweiz: National association of nonprofit home care providers in Switzerland. Spitex Aargau is a core partner of Pro Senectute Aargau, delivering home nursing and personal care to seniors — overlapping in client base and service domain.
Others
- Curaviva Schweiz: Swiss association of care homes and social institutions. Represents residential care providers rather than community-based services — adjacent rather than directly competitive, but operates in the same Swiss elder care ecosystem.
- Benevol Schweiz: National competence and umbrella organization for volunteer management in Switzerland, with benevol Aargau as a direct partner of Pro Senectute Aargau. Adjacent — supports volunteer recruitment rather than competing for service delivery.
Emerging players
- Alzheimer Schweiz: Swiss national organization providing dementia support, counseling, and education — including through Alzheimer Aargau, a partner of Pro Senectute Aargau. Directly comparable for dementia-counseling services delivered to seniors and families.
Regional players
- HEKS (Hilfswerk der Evangelischen Kirchen Schweiz): Swiss church-affiliated aid organization running HEKS-AG-SO 'Alter und Migration' for foreign-language seniors. A direct partner of Pro Senectute Aargau with overlapping elder services focused on a specific underserved subpopulation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pro Senectute Aargau social profiles
Digital presencePro Senectute Aargau compliance and trust
Trust signalCompliance1 record
Pro Senectute Aargau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Senectute Aargau leadership team
Management profileNumber of profiles
Profiles3 records
Pro Senectute Aargau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Senectute Aargau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Senectute Aargau
What does Pro Senectute Aargau do?
Pro Senectute Aargau is a charitable foundation that delivers free social and dementia counseling, household help, meal delivery, tax and fiduciary services, and sport/leisure programs to senior citizens in the Canton of Aargau. It operates 11 district-level consulting offices and an e-commerce shop selling advance care documents (Docupass, Go Wish), sport subscriptions, and guidebooks, supported by approximately 2,000 volunteers.
Is Pro Senectute Aargau a public or private company?
Pro Senectute Aargau is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pro Senectute Aargau founded?
Pro Senectute Aargau was founded in 1920. It employs 11 to 50 people.
Where is Pro Senectute Aargau based?
Pro Senectute Aargau is headquartered in Unterentfelden, Switzerland, in the Europe region.
How does Pro Senectute Aargau make money?
Three revenue lines are on record. Donations and Legacies are the primary driver. The others are product Sales (Webshop) and fee-Based Services.
Who are Pro Senectute Aargau's main competitors?
Broad incumbents on record are Pro Senectute Schweiz, Caritas Schweiz and Schweizerisches Rotes Kreuz (SRK). Direct peers are Pro Senectute Zürich, Pro Senectute Bern and Spitex Schweiz. Others are Curaviva Schweiz and Benevol Schweiz. Alzheimer Schweiz is listed as an emerging player. HEKS (Hilfswerk der Evangelischen Kirchen Schweiz) is listed as a regional player.
Does Pro Senectute Aargau have an API?
No public API is recorded for Pro Senectute Aargau.
What industry is Pro Senectute Aargau in?
Pro Senectute Aargau's product category is Senior Social Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABAIAF, Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD). Its NAICS code is 62412 and its SIC code is 8300.