Alice Ferraz

What Alice Ferraz does

Fhits Publicidade-Comunicação e Conteúdo S.A., doing business as Fhits The Content House, is a privately held Brazilian company headquartered at Rua Peixoto Gomide 2088, Jardim Paulista, São Paulo. The company self-positions as 'Brazil's first influtech' — a B2B influencer marketing technology company — and operates a vertically integrated platform-plus-modules architecture covering strategy, influencer curation, campaign execution, and analytics. The product portfolio consists of four service modules (Fhits Storytell for strategic immersion and market analysis, Fhits Voices for influencer curation using a 12-year proprietary Data Lake, Fhits Campaign Management for creative execution with art direction, and Fhits Analytics for real-time first-party social data) and three proprietary technology components (SIG Fhits, a 10-year-old campaign management system for quotations, contracts, briefings, and payments; BI Fhits, a data structuring and strategic analysis unit; and Fhits IA, an AI module integrating OpenAI and Veo3 APIs). The platform aggregates hundreds of social media, web, market, and competitive indicators, and pulls native real-time data via Meta, TikTok, and YouTube APIs.

Fhits serves two primary customer segments: brand marketers at enterprises seeking data-driven influencer campaigns for brand awareness, repositioning, and purpose-driven brand building, and advertising/marketing agencies seeking a specialized influtech execution partner. Named enterprise clients include Estapar (parking/mobility), Pipizito (food/beverage), and Royal Prestige/Hy Cite (kitchen/home products, partnership active since 2023). GTM is sales-led B2B, with client acquisition driven by direct senior-team engagement, partnerships with agencies, and referrals. Pricing is quote-based, project/campaign-based, structured as multi-year contracts. The company is registered as a Sociedade Anônima (S.A.), operates exclusively within Brazil, and discloses no external investors or parent company ownership in the available sources.

Name

Alice Ferraz

Legal name

Fhits Publicidade-Comunicação e Conteúdo S.A.

Website

https://aliceferraz.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fhits is a Brazilian B2B influencer marketing technology company (influtech) offering end-to-end campaign management — strategy, curation, execution, and analytics — powered by a 12-year proprietary Data Lake, Meta/TikTok/YouTube API integrations, and AI via OpenAI and Veo3, serving enterprise brand marketers and agencies in Brazil.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing services
• Influtech platform
• Campaign management
• Creator marketing analytics
• Data-driven content strategy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Influencer Marketing Campaign Services: Full-service influencer marketing campaigns including strategy, influencer selection, content production, campaign management, and analytics. Services span from Fhits Storytell (strategy) through Fhits Voices (influencer curation), Fhits Campaign Management (execution), and Fhits Analytics (performance measurement).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fhits delivers end-to-end influencer marketing campaigns for brands and agencies, combining four service modules — strategy (Fhits Storytell), influencer curation (Fhits Voices), campaign execution (Fhits Campaign Management), and real-time analytics (Fhits Analytics) — with a proprietary technology stack (SIG Fhits, BI Fhits, Fhits IA) and a 12-year proprietary Data Lake. Services are sold B2B on a project/campaign basis and powered by direct API integrations with Meta, TikTok, YouTube, OpenAI, and Veo3.

Product overview

Fhits The Content House operates as Brazil's first influence technology (influtech) company, offering a unified platform-plus-modules architecture for data-driven influencer marketing campaigns. The portfolio consists of four core service modules—Fhits Storytell (strategic immersion and market analysis), Fhits Voices (influencer curation and selection), Fhits Campaign Management (creative execution), and Fhits Analytics (real-time data analysis via Meta, TikTok, YouTube APIs)—supported by three proprietary technology components: SIG Fhits (10-year-old campaign management system for quotations, proposals, contracts, and payments), BI Fhits (data structuring and strategic analysis unit), and Fhits IA (AI integration using OpenAI and Veo3). The platform processes hundreds of social media, web, market, and competitive indicators through a robust proprietary database.

Differentiator

Problem solved

Functional benefit

Brands

• Fhits Storytell: Immersion and strategic planning phase for campaigns using market analysis, trending topics, and web analytics tools
• Fhits Voices
• Fhits Campaign Management
• Fhits Analytics
• SIG Fhits
• BI Fhits
• Fhits IA

Products and services

• Fhits Storytell Strategic immersion and market analysis service module for influencer marketing campaigns; uses market analysis tools, trending topics, and web analytics to guide campaign strategy; targets brand marketers and agencies.
• Fhits Voices Influencer curation and selection service module leveraging a 12-year proprietary Data Lake for regional/diverse profile matching, influencer qualification, adherence analysis, performance analysis, and disaster check; targets brand marketers and agencies.
• Fhits Campaign Management Campaign execution service module combining creative content expertise and art direction to develop narratives that associate influencer editorial lines with brand objectives; targets brand marketers and agencies running influencer marketing campaigns.
• Fhits Analytics

Quantifiable outcome

• Client reported positive campaign results and important deliverables for their brand
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• MetacoreTechnology or IntegrationAPI integration for real-time first-party data analysis as part of the Fhits Analytics platform. Meta data is combined with TikTok and YouTube data for comprehensive social media analytics.
• TikTokcoreTechnology or IntegrationAPI integration for real-time first-party data analysis. Combined with Meta and YouTube APIs to provide comprehensive influencer campaign analytics.
• YouTubecoreTechnology or IntegrationAPI integration for real-time first-party data analysis as part of the Fhits Analytics platform, working alongside Meta and TikTok integrations.
• OpenAIsupportingTechnology or IntegrationAPI integration used for AI-powered insights and analyses in the Fhits IA platform, enabling dynamic and updated campaign insights.
• Veo3supportingTechnology or IntegrationAI API integration used alongside OpenAI in the Fhits IA platform for enhanced analysis capabilities across campaign phases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Squid: Squid is a Brazilian creator economy platform that enables brands to run influencer campaigns through a marketplace of vetted creators. Comparable to Fhits as a Brazilian influencer marketing company competing for the same enterprise brand budgets and offering a workflow/payments platform.
• Klear: Klear is a global influencer marketing platform offering discovery, campaign management, analytics, and reporting. Comparable to Fhits' Fhits Voices and Fhits Analytics modules in providing data-driven influencer curation and performance measurement to brand marketers.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by large brands to manage creator relationships, content workflows, and analytics. Comparable to Fhits at the enterprise/agency-of-record tier for global brand marketers with deep data and workflow capabilities.
• Vamp: Vamp is a Brazilian influencer marketing platform connecting brands with creators via marketplace and self-service tools. Directly comparable to Fhits as a Brazilian influtech serving enterprise brand marketers with influencer campaign workflow and analytics.
• Aspire (formerly AspireIQ): Aspire is an influencer marketing platform combining creator marketplace, campaign management, and affiliate tools. Comparable to Fhits as a full-stack influencer marketing platform serving brand marketers with workflow software and analytics.
• Captiv8: Captiv8 is an influencer marketing platform offering discovery, workflow, content approval, and analytics for brands. Comparable to Fhits as a workflow-and-analytics oriented influencer marketing platform serving enterprise brand marketers.
• Traackr: Traackr is an influencer marketing platform focused on discovery, vetting, performance analytics, and benchmarking campaigns. Comparable to Fhits' data-driven influencer selection and BI capabilities for brand marketers running global or regional campaigns.

Broad incumbents

• Ogilvy Brasil: Ogilvy is one of the largest global advertising agency networks with a Brazilian operation running influencer marketing campaigns within a broader creative portfolio. Comparable to Fhits as a competing influencer marketing service provider for enterprise brands in Brazil, but operating as a multi-service agency rather than an influtech specialist.

Others

• Brandwatch (now part of Cision): Brandwatch is a social listening and consumer intelligence platform with APIs and analytics used by influencer marketers. Comparable to Fhits in providing social listening and analytics capabilities that overlap with Fhits Analytics, though Brandwatch is a horizontal data platform rather than an influencer-specialized agency.

Emerging players

• Heinz Marketing (B2B Influencer Agency): Heinz Marketing is a B2B marketing agency that operates an influencer marketing practice. Comparable to Fhits as a B2B-focused influencer marketing services provider, though smaller and US-focused rather than Brazilian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alice-ferraz
• Instagraminstagram.com/fhits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Ferraz