Cardinal Logistics LLC

What Cardinal Logistics LLC does

Cardinal Logistics LLC is an asset-based third-party logistics provider (3PL) headquartered in the Phoenix/Scottsdale, Arizona metropolitan area, with approximately 19 employees. The company specializes in domestic truckload (TL) and less-than-truckload (LTL) freight shipping services, serving business shippers ranging from single-pallet SMB clients to mid-market customers handling 100-plus load truckload projects. Cardinal operates as an authorized agent of Wel Companies and Priority 1, two established freight and logistics partners, leveraging their infrastructure and pricing capacity rather than owning a large private fleet. Its core products are TL shipping, LTL shipping, and a web-based online shipment tracking add-on for real-time freight visibility.

The company generates revenue through per-shipment transaction fees on freight transportation services, with all pricing handled via custom quotes rather than published tiers. Its go-to-market motion is sales-led and direct, operating primarily through its website quote-request CTAs, phone (480-590-6347), and email ([email protected]); there is no evidence of programmatic digital marketing, content strategies, or self-service onboarding. Customers are acquired and served through both direct outreach and partner-directed flows, with client testimonials indicating geographic reach into Florida, California, and Arizona. Cardinal emphasizes relationship-driven, personalized service as a differentiator, with several customers citing local accessibility and one-on-one engagement as reasons for preferring it over larger brokers.

Structurally, Cardinal Logistics LLC is a privately held, LLC-domiciled entity with no disclosed parent company, no institutional investors, no funding rounds, and no M&A activity. The company's website and careers page indicate an active but not-expanding posture, with hiring explicitly paused. No AI/ML capabilities, proprietary technology beyond online tracking, certifications, or industry awards are disclosed. The business model is therefore asset-light in terms of ownership (capacity provided via Wel Companies and Priority 1), but operationally asset-based in service delivery, and is positioned as a small, relationship-oriented regional agent within the broader U.S. freight brokerage ecosystem.

Name

Cardinal Logistics LLC

Legal name

Cardinal Logistics LLC

Website

https://cardinallogisticsllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cardinal Logistics LLC is an asset-based 3PL in Scottsdale/Phoenix, Arizona that provides domestic truckload and less-than-truckload freight shipping services to SMB and mid-market business shippers, operating as an authorized agent of Wel Companies and Priority 1.

Ownership category

akta.pro rank

Product category

Freight Transportation / Third-Party Logistics

NAICS

Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Less-Than-Truckload (LTL) / Groupage Forwarding (TLACACAB)

akta.pro secondary industry

LTL Bulk/Commodities (Terminal-to-Terminal) Carriers (TLADAEAN)

Keywords

• Truckload shipping services
• Less than truckload
• Freight transportation
• Third-party logistics
• Asset-based logistics

Headquarters

HQ city

Scottsdale, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Logistics and Transportation Services: As an asset-based logistics provider, Cardinal Logistics generates revenue by charging for truckload and less-than-truckload freight transportation services. Revenue is derived from transportation fees based on shipment size, distance, and service requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Cardinal Logistics LLC is an asset-based third-party logistics provider that arranges and moves truckload (full-trailer) and less-than-truckload (LTL) freight shipments for business shippers. Operating as an authorized agent of Wel Companies and Priority 1, the company leverages those carriers' asset infrastructure while focusing entirely on customer service, competitive LTL pricing, and shipment tracking for shipments ranging from single pallets to 100-plus-load truckload projects.

Product overview

Cardinal Logistics LLC is an asset-based third-party logistics provider (3PL) offering a unified logistics service platform centered on truckload and less-than-truckload (LTL) freight shipping. As an authorized agent of Wel Companies and Priority 1, the company leverages these strategic partnerships to deliver competitive LTL pricing and expanded capacity. The core product portfolio consists of Truckload Shipping Services for full trailer shipments and Less Than Truckload (LTL) Shipping Services for shared-space shipments, complemented by an online tracking feature for real-time shipment visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Truckload Shipping Services

Quantifiable outcome

• Customer testimonials indicate successful shipment handling from single pallets to 100+ truckload projects

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Wel CompaniescoreChannel Partner/ Reseller/ DistributorCardinal Logistics is an authorized agent of Wel Companies. This partnership allows Cardinal Logistics to leverage Wel Companies' infrastructure and network while focusing their efforts entirely on customer needs. The relationship enables Cardinal to offer comprehensive trucking and logistics services under the Wel Companies umbrella.
• Priority 1coreChannel Partner/ Reseller/ DistributorCardinal Logistics is an authorized agent of Priority 1. This strategic partnership enables the company to provide competitive LTL pricing and comprehensive logistics solutions. The relationship allows Cardinal Logistics to focus 100% of their time and energy on customer needs while leveraging Priority 1's service capabilities.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• AIT Worldwide Logistics: A global 3PL offering truckload, LTL, and supply chain services. Comparable to Cardinal's LTL/TL offerings but operates at much larger scale with broader modal and international capabilities.
• Echo Global Logistics: A larger, publicly traded freight broker offering truckload, LTL, and managed transportation services. Comparable to Cardinal in core LTL/TL offerings but operates at significantly greater scale with proprietary technology, serving as both a competitive incumbent and a potential benchmark for Cardinal's growth trajectory.
• Hub Group: A large publicly traded 3PL/intermodal provider with truckload and LTL capabilities. Overlaps with Cardinal's TL/LTL product offerings but operates at significantly greater scale with owned assets and intermodal diversification.
• Coyote Logistics: A major US freight broker (owned by UPS) focused on truckload and LTL services. Shares Cardinal's core product set but competes at much larger scale with technology-enabled brokerage capability.
• SEKO Logistics: A global 3PL providing freight forwarding, LTL, and e-commerce logistics. Overlaps with Cardinal in LTL services but serves a broader geography and customer set with more diverse service offerings.

Direct peers

• Priority 1: Both a strategic partner and a direct competitor. Priority 1 is a national 3PL offering LTL, truckload, and logistics services with an authorized-agent network—the same model Cardinal operates under. Their services and target customer base (SMB shippers) closely overlap with Cardinal's, making them the most direct comparable.
• Redwood Logistics: A non-asset 3PL providing truckload, LTL, intermodal, and managed transportation. Comparable to Cardinal in its asset-light brokerage model serving SMB and mid-market shippers with multi-modal freight services.
• Unishippers: A small-package and LTL freight broker operating an authorized-agent/franchise model similar to Cardinal Logistics. They serve SMBs with negotiated LTL pricing through UPS and partner carriers, directly comparable to Cardinal's agent-based LTL business using Priority 1's network.
• Worldwide Express: A non-asset-based 3PL providing LTL, truckload, and logistics services through a sales-agent and franchise model. Comparable to Cardinal in its SMB-targeted LTL brokerage approach and partner-carrier network leverage.

Emerging players

• Mode Global: A digital freight broker offering TL and LTL services with technology-enabled brokerage. Comparable to Cardinal's TL/LTL focus but competes with a tech-native approach that could pressure traditional agent-based models like Cardinal's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cardinal-logistics-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardinal Logistics LLC