AGRAVIS Technik

What AGRAVIS Technik does

AGRAVIS Technik is the agricultural equipment distribution and service division of AGRAVIS Raiffeisen AG, a German agricultural cooperative group. The company operates through 11 wholly-owned regional subsidiaries (including AGRAVIS Technik BvL, Lenne-Lippe, Münsterland-Ems, Raiffeisen, Sachsen-Anhalt/Brandenburg, Saltenbrock, Landtechnik Steigra, Technik Center Alpen, TecVis GmbH, NEWTEC-Gruppe, and AGRAVIS Technik Polska) running more than 100 branch locations across Germany and six additional locations in Poland, with service territory spanning from the Dutch to the Polish border. The company sells agricultural machinery — primarily as an authorized dealer for New Holland via NEWTEC-Gruppe and other equipment brands — and provides technical service, repair, and maintenance through branch-based service technicians. Its primary customers are farmers and agricultural SMB operators, with a secondary segment serving municipal and communal equipment needs.

The company's technology layer centers on the myfarmvis digital farm management portal, which provides farmers with online access to manage agricultural operations and engage with AGRAVIS Technik services digitally. Beyond myfarmvis, AGRAVIS Technik operates multiple e-commerce and marketplace platforms: AGRAVIS Technik Parts and ATC Trader for spare parts, raiffeisenmarkt.de for general agricultural supplies, and ab-auction for used equipment auctions. Revenue is generated through one-time agricultural equipment sales, recurring service and maintenance contracts, spare parts e-commerce, and transaction fees on the auction platform. Pricing is quote-based and varies by product, region, and customer requirement. The company is privately held as part of the AGRAVIS Raiffeisen cooperative group, has no public listing, and operates from its registered base in Isernhagen, Lower Saxony. Marketing and customer engagement combine a multi-channel digital presence (corporate website, online shops, social media including Facebook, Instagram, LinkedIn, Xing, and YouTube, and a digital online magazine) with regional field events such as "Feldabende" (field evenings) for customer engagement at the local level.

Name

AGRAVIS Technik

Legal name

AGRAVIS Raiffeisen AG

Website

https://agravis-technik.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Agricultural Equipment Services

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Harvesting & Forage Equipment (IMAHACAD), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

Keywords

• Agricultural machinery
• Farm equipment service
• Spare parts ecommerce
• Digital farm management
• Agricultural equipment dealer

Headquarters

HQ city

Münsterland

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Equipment Sales: Sale of agricultural machinery and equipment from brands including New Holland through regional subsidiaries and service centers
2. Service and Maintenance: Technical service, repair and maintenance of agricultural equipment through service technicians at branch locations
3. Spare Parts E-commerce: Online sales of agricultural equipment spare parts through dedicated e-commerce platforms including AGRAVIS Technik Parts and ATC Trader
4. Online Auction Platform: Digital marketplace for agricultural equipment through ab-auction platform

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AGRAVIS Technik sells agricultural machinery and equipment (including New Holland and other major brands), provides technical service, repair and maintenance through 100+ regional branch locations, and operates online spare parts and equipment auction platforms. It also offers the myfarmvis digital farm management portal for farmers to manage their agricultural operations digitally.

Product overview

AGRAVIS Technik is a network of regional agricultural technology companies offering comprehensive solutions for farmers. The portfolio consists of 11 regional subsidiaries (AGRAVIS Technik BvL, AGRAVIS Technik Lenne-Lippe, AGRAVIS Technik Münsterland-Ems, AGRAVIS Technik Raiffeisen, AGRAVIS Technik Sachsen-Anhalt/Brandenburg, AGRAVIS Technik Saltenbrock, Landtechnik Steigra, Technik Center Alpen, TecVis GmbH, NEWTEC-Gruppe, and AGRAVIS Technik Polska) with more than 100 branches covering an area from the Dutch to the Polish border. These subsidiaries provide sales, service, maintenance, and support for agricultural machinery and equipment from various brands including New Holland. Additional services include online shops for parts and trading platforms.

Differentiator

Problem solved

Functional benefit

Brands

• myfarmvis: Digital farm management portal for farmers

Products and services

• Agricultural Machinery and Equipment Sales

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• New Holland AgricultureminorOthersNEWTEC-Gruppe operates as AGRAVIS Technik's expert subsidiary for the New Holland brand, providing service and representing this major agricultural equipment brand within the company's portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• BayWa AG: BayWa is a large German agricultural conglomerate with parallel machinery retail, service, and digital farming offerings serving German and European farmers. Highly comparable to AGRAVIS Technik as a vertically diversified agribusiness with a multi-brand equipment dealer network and inputs business.
• RWZ Rhein-Main: RWZ is a German agricultural cooperative group operating in inputs, machinery, and energy with a regional branch network. Comparable to AGRAVIS Technik's cooperative structure and combined retail/service model for farmers.

Broad incumbents

• Kverneland Group: Kverneland is a European-based manufacturer of agricultural implements (plows, sprayers, tillage) with a European dealer network. Comparable as a broad incumbent whose equipment is sold/serviced in competition with AGRAVIS Technik's portfolio.
• SDF Group: SDF Group (Same Deutz-Fahr) is a European agricultural tractor and harvester manufacturer with significant German presence. Comparable as a broad incumbent whose dealer network competes with AGRAVIS Technik and whose tractors compete for farmer wallet share.
• John Deere: John Deere is the global leader in agricultural machinery with an extensive European dealer/service network. Comparable as a broad incumbent whose dealer relationships and direct-sales initiatives directly compete with AGRAVIS Technik's service/parts business.
• Fendt / AGCO Corporation: Fendt is the German tractor brand of AGCO Corporation, with a strong German dealer/service network. Comparable as a broad incumbent whose tractors compete with New Holland equipment sold and serviced by AGRAVIS Technik.
• Maschinenfabrik Bernard Krone: Krone is a major German agricultural machinery manufacturer (forage harvesters, balers, mowers) with its own dealer/service network in Germany and Europe. Comparable as a broad incumbent whose machines AGRAVIS Technik may sell/service in competition with Krone-authorized dealers.
• CNH Industrial / New Holland: CNH Industrial is the parent of New Holland Agriculture, the principal brand represented by AGRAVIS Technik via the NEWTEC-Gruppe subsidiary. Comparable as a broad incumbent whose OEM strategy shapes AGRAVIS Technik's equipment supply and dealer economics.
• CLAAS Group: CLAAS is a leading German-based agricultural machinery manufacturer (combines, forage harvesters, tractors) operating an extensive European dealer/service network. Comparable as a broad incumbent whose machinery AGRAVIS Technik may also service and whose dealer network competes with AGRAVIS Technik's New Holland-aligned network.

Emerging players

• E-FARM GmbH: E-FARM is a German-based online marketplace for used agricultural equipment, analogous to AGRAVIS Technik's ab-auction platform. Comparable as an emerging digital-native player competing for the secondary equipment marketplace opportunity that AGRAVIS Technik is also pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtfvUHMajSGjDV1ZmbtGDEA
• Facebookfacebook.com/agravis.raiffeisen
• LinkedInlinkedin.com/company/agravis-technik
• Instagraminstagram.com/agravis_raiffeisen_ag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRAVIS Technik