Baxter Tavern

What Baxter Tavern does

Baxter Tavern is a single-venue traditional Australian pub operating at 117 Baxter-Tooradin Rd, Baxter, Victoria, under the corporate ownership of Black Rhino Group Pty Ltd. The business serves the local Baxter community with an integrated hospitality offering that combines a bistro, public bar, six-room hotel accommodation, a drive-in/drive-through-style bottle shop (operating 12:00 PM to 08:00 PM), electronic gaming machines, TAB wagering, and Keno gaming. The bistro operates seven days for lunch and dinner serving classic pub fare including chicken parma, wood-fired pizzas, schnitzels, and steaks; the public bar offers tap beers and local wines with counter meals. Beverage service runs into the early morning, with the venue trading from 10:00 AM to 04:00 AM.

The underlying technology stack is conventional third-party hospitality tooling rather than bespoke platform infrastructure: online table reservations are processed via Obee, accommodation bookings via RMScloud, and responsible gaming compliance is operated against Victorian frameworks including the VCGLR and AHA Victoria codes. There is no proprietary software, app, or API surface disclosed. The business employs 8 staff, conducts marketing through local community presence, word-of-mouth, and on-site events, and relies on walk-ins, phone, and online reservations rather than a structured digital marketing funnel. Baxter Tavern sits within a broader Black Rhino Group portfolio of pubs and hotels across Victoria, South Australia, and Queensland.

Baxter Tavern monetises through multiple one-time transaction revenue streams — food and beverage sales across the bistro and public bar, room nights in the 6-room hotel, takeaway alcohol via the bottle shop, and gaming/wagering revenue from EGMs, TAB, and Keno. Pricing is not publicly disclosed; menu prices are communicated only via downloadable PDFs. The customer base is predominantly local Baxter residents with a secondary segment of overnight travellers, with no enterprise or contracted customer relationships. As a privately held single venue, Baxter Tavern is a small-scale, mature community hospitality asset within a multi-venue parent group rather than a standalone growth-stage company.

Name

Baxter Tavern

Legal name

Black Rhino Group Pty Ltd

Website

https://baxtertavern.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Baxter Tavern is a single-venue Australian pub in Baxter, Victoria, operated under Black Rhino Group Pty Ltd. It serves the local community with bistro dining, public bar service, six-room accommodation, a bottle shop, and gaming including EGMs, TAB, and Keno.

Ownership category

akta.pro rank

Product category

Pub and Hotel Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (72111)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Pub dining services
• Hotel accommodation
• Bottle shop retail
• Gaming entertainment
• Venue hospitality

Headquarters

HQ city

Baxter

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from bistro dining (lunch and dinner seven days a week) and public bar sales including tap beers, local wines, and counter meals such as wood-fired pizzas, chicken schnitzels, and steaks.
2. Accommodation: Revenue from 6 hotel rooms available for booking, targeting travelers and visitors to the Baxter area.
3. Bottle Shop: Retail alcohol sales from bottle shop operating 12:00 PM to 08:00 PM.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Baxter Tavern is a community pub and small hotel offering a bistro serving lunch and dinner seven days a week with classic pub fare and wood-fired pizzas, a public bar with tap beers and local wines, six accommodation rooms, electronic gaming machines, TAB and Keno wagering, and an on-site bottle shop for takeaway alcohol. The venue combines dining, drinking, gaming, accommodation, and liquor retail under a single roof in Baxter, Victoria.

Product overview

Baxter Tavern is a single-venue Australian pub offering an integrated hospitality experience across three main service areas: dining (Bistro and Public Bar), accommodation (6 rooms), and gaming entertainment (electronic gaming machines, TAB, and Keno). The venue operates under the Black Rhino Group hospitality portfolio and functions as a traditional hotel/pub establishment rather than a platform-based product.

Differentiator

Problem solved

Functional benefit

Products and services

• Bistro Full-service restaurant at Baxter Tavern serving lunch and dinner seven days a week, featuring classic pub fare including chicken parma, wood-fired pizzas, counter meals, chicken schnitzels, and steaks, for dine-in patrons from the local community.
• Public Bar Casual bar area at Baxter Tavern open daily serving a range of tap beers, local wines, and counter meal options including wood-fired pizzas, schnitzels, and steaks, for walk-in patrons and casual social drinkers.
• Accommodation Six hotel rooms at Baxter Tavern available for booking, providing overnight stay options in the heart of Baxter, Victoria, for travelers and visitors to the area.
• Electronic Gaming Machines Electronic gaming machines available at Baxter Tavern, with responsible gambling practices including self-exclusion programs and YourPlay pre-commitment scheme support, for adult gaming patrons.
• TAB Racing and sports betting services offered at Baxter Tavern under a responsible gambling code of conduct, for patrons seeking on-site wagering.
• Keno Keno gaming available at Baxter Tavern, operated in accordance with the Keno Responsible Gambling Code of Conduct, for adult gaming patrons.
• Bottle Shop On-site bottle shop at Baxter Tavern operating from 12:00 PM to 08:00 PM, selling takeaway alcohol to local consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Black Rhino GroupcoreOthersBlack Rhino Group Pty Ltd is the parent company operating Baxter Tavern. The group manages a network of hotels and taverns across Victoria, South Australia, and Queensland, including venues such as Cardinia Park Hotel, Commercial Hotel, Courthouse Hotel, Craig's Royal Hotel, and many others.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Pegasus Leisure Group: Victorian venue operator running pubs, clubs and gaming venues — directly relevant to Baxter Tavern's Melbourne-area suburban pub competitive set.
• Australian Venue Co. Melbourne-headquartered multi-venue hospitality operator (owned by Moelis) running pubs, bars and hotels — overlapping with Baxter Tavern's suburban pub format and broader Victoria focus.
• ALH Group: Largest Australian pub operator (owned by Endeavour Group) running 330+ venues; the dominant scale incumbent whose suburban pub portfolio represents the broad competitive set for Baxter Tavern.
• Redcape Hospitality: ASX-listed pub operator managing 30+ Australian venues including suburban pubs with bistro, bar and gaming — comparable at the portfolio/operating-model level.
• Iris Hotel Group: Australian pub and hotel operator managing suburban and regional venues across multiple states — comparable suburban pub/bistro/gaming portfolio.

Direct peers

• Courthouse Hotel Footscray: Sister Black Rhino Group venue combining pub, bistro, accommodation and gaming — same operational template, similar mid-scale footprint.
• Cardinia Park Hotel: Sister Black Rhino Group venue in Victoria offering a similar multi-stream pub/bistro/gaming format, making it the closest operational and structural comparable to Baxter Tavern.
• Commercial Hotel Camperdown: Black Rhino Group regional Victorian hotel offering pub, dining and accommodation — directly comparable in venue mix and group operating model.
• Hampton Park Tavern: Another Black Rhino Group suburban Melbourne pub with bistro, bar and gaming — directly comparable in format, scale and Victorian catchment profile.
• Craig's Royal Hotel: Black Rhino Group heritage hotel in regional Victoria combining accommodation, dining, bar and gaming — directly comparable multi-revenue-stream pub format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/baxter-tavern

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baxter Tavern