Pegasus Leisure Group

What Pegasus Leisure Group does

Pegasus Leisure Group (PLG) is a privately held Australian hospitality operator founded in 2010 and headquartered in Caulfield East, Victoria, with 59 employees recorded in the input data. The company runs a portfolio of 17 hotel and club venues across greater Melbourne and regional Victoria, including suburbs such as Frankston, Melton, Dromana, Hillside, Cheltenham, Springvale, Footscray, Caroline Springs, Bacchus Marsh, Pascoe Vale, Caulfield, Ringwood, Patterson Lakes, Point Cook, and Mulgrave, plus the Mornington Peninsula. Venues span brands such as The Grand, Golden Fleece Hotel, Peninsula Club, The Epsom, Sugar Gum Hotel, The Cheltenham, Highways, Steeples, The Club, Club Leeds, Stoney's, The Cumberland, The Glasshouse, The Coach, The Cove, The Brook, and Vegas at Waverley Gardens. Each venue combines food & beverage service, sports bars with TAB wagering facilities, electronic gaming machines (pokies), and function spaces for private and corporate events.

PLG generates revenue across four primary streams: food & beverage (transaction-based across restaurants, bistros, and lounge bars), gaming operations (EGMs and TAB betting), function & event hire, and a recurring loyalty program membership track. The Pegasus Rewards loyalty program operates on a four-tier points system — Silver (0–1,999), Gold (2,000–14,999), Platinum (15,000–49,999), and Crystal (50,000+) — with escalating benefits including food and beverage discounts, birthday and venue vouchers, and, at the top tier, a Melbourne Racing Club membership granting access to the Caulfield Cup Members' Enclosure. The Crystal tier has reached over 50,000 members, indicating substantial customer engagement.

The business model is direct-to-consumer via physical venues, with distribution and marketing concentrated through the corporate website, venue-specific websites, and the Melbourne Racing Club partnership. PLG is the de facto hospitality arm of the Melbourne Racing Club, with cross-promotional access to MRC events and the MRC Foundation. The company is a member of the Australian Hotels Association (Victoria) and operates under the regulatory framework of the Victorian Commission for Gambling and Liquor Regulation (VCGLR), integrating the YourPlay responsible-gaming tracking tool into its loyalty cards. There is no disclosed AI/ML capability, no proprietary technology patents, and no headcount growth, funding, or M&A activity indicated in the source data.

Name

Pegasus Leisure Group

Legal name

Pegasus Leisure Group

Website

https://pegasusleisure.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pegasus Leisure Group is a privately held Australian hospitality operator running 17 hotel and club venues across greater Victoria, offering food and beverage, gaming, TAB wagering, and function hire, integrated with the Melbourne Racing Club and a tiered Pegasus Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Hospitality Services (Hotels and Clubs)

NAICS

Casino Hotels (721120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Hospitality services
• Hotel and club venues
• Gaming operations
• Function and event hire
• Loyalty rewards program

Headquarters

HQ city

Caulfield East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food & Beverage: Revenue from food and beverage sales across all PLG venues including restaurants, bistros, lounge bars, and casual dining options. Open 7 days a week for lunch, dinner, and some breakfast service.
2. Gaming Operations: Revenue from electronic gaming machines (pokies) in venues, with responsible gaming practices in place. Venues feature TAB facilities with full betting services.
3. Function & Event Hire: Revenue from private and corporate event bookings including sit-down dinners, cocktail parties, and business conferences across venue function spaces.
4. Membership & Loyalty Program: Pegasus Rewards loyalty program tiers (Silver, Gold, Platinum, Crystal) offering discounted food and drinks, birthday vouchers, venue vouchers, and exclusive event access to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pegasus Leisure Group operates 17 hotel and club venues across greater Victoria, Australia, providing hospitality services including food and beverage (restaurants, bistros, lounge bars), electronic gaming machines (pokies), TAB sports and racing betting, private and corporate function hire, and the multi-tiered Pegasus Rewards loyalty program. The group operates as the hospitality arm of Melbourne Racing Club and serves local communities, racing enthusiasts, and corporate event bookers.

Product overview

Pegasus Leisure Group operates a portfolio of 17 hotel and club venues located across greater Victoria, Australia. The company's product portfolio consists of its core venue network (comprising brands like The Grand, Golden Fleece Hotel, Peninsula Club, The Epsom, Sugar Gum Hotel, The Cheltenham, Highways, Steeples, The Club, Club Leeds, Stoney's, The Cumberland, The Glasshouse, The Coach, The Cove, The Brook, and Vegas at Waverley Gardens) supplemented by the Pegasus Rewards loyalty program, responsible gaming compliance services, function space hire, and sports bar/TAB wagering facilities. Venues offer diverse hospitality options including state-of-the-art sports bars with full wagering facilities, bistros, outdoor dining, designated kids' areas, and private function facilities. The company positions itself as a family-friendly hospitality operator with great service and relaxed atmosphere.

Differentiator

Problem solved

Functional benefit

Brands

• Pegasus Rewards: Loyalty rewards program offering tiered membership benefits including Silver, Gold, Platinum, and Crystal tiers with perks such as birthday vouchers, food and drink discounts, and exclusive event access

Products and services

• The Grand (Frankston) A hotel and club venue in Frankston offering hospitality services including sports bar, TAB facilities, bistro, and function spaces for local patrons.
• Golden Fleece Hotel (Melton) A hotel venue in Melton providing hospitality options ranging from sports bars with wagering facilities to dining and function spaces for local community members.
• Peninsula Club (Dromana) A club venue in Dromana offering hospitality services including gaming facilities, dining, and function options on the Mornington Peninsula.
• The Epsom A PLG venue offering hospitality services, associated with racing and entertainment.
• Sugar Gum Hotel (Hillside) A hotel venue in Hillside offering food, beverage, gaming, and hospitality services to local community members.
• The Cheltenham (Cheltenham) A club venue in Cheltenham providing hospitality services including gaming, dining, and entertainment facilities.
• Highways (Springvale) A sports bar and entertainment venue in Springvale with full wagering facilities and casual dining.
• Steeples (Mornington) A venue in Mornington offering hospitality, gaming, and function facilities.
• The Club (Caroline Springs) A club venue in Caroline Springs offering gaming, hospitality, and entertainment services.
• Club Leeds (Footscray) A club venue in Footscray providing gaming and hospitality services.
• Stoney's (Bacchus Marsh) A club venue in Bacchus Marsh offering hospitality and gaming facilities.
• The Cumberland (Pascoe Vale)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Melbourne Racing ClubcoreStrategic or Co-development PartnerPegasus Leisure Group operates as the hospitality arm of Melbourne Racing Club, providing venue services and integrated loyalty programs. The partnership includes cross-promotional access to MRC calendar events, Spring Racing Carnival events, and MRC Foundation initiatives.
• Australian Hotels Association (Victoria)coreStrategic or Co-development PartnerPLG is a member of the Australian Hotels Association and operates under their codes and guidelines regarding responsible gambling. The AHA provides regulatory framework and industry representation.
• Victorian Commission for Gambling and Liquor RegulationcoreOthersGovernment regulatory body overseeing gambling and liquor operations in Victoria. PLG operates under VCGLR compliance requirements.
• Victorian Responsible Gambling FoundationminorOthersPartner organization providing responsible gambling support and resources. PLG provides links to Gambling Help Online and implements responsible gaming codes of conduct.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mounties Group: NSW-based hospitality and clubs group operating club venues with food, beverage, gaming, function spaces, and loyalty benefits — comparable Australian club operator with multi-revenue venue model similar to PLG.
• ALH Group: One of Australia's largest pub, club, and hotel operators with hundreds of venues combining F&B, gaming, sports betting, and event spaces — directly comparable to PLG's multi-venue hospitality model with integrated gaming and TAB facilities.
• TFE Hotels: Australian hotel operator running multiple hotel brands (Adina, Vibe, etc.) with F&B, function spaces, and leisure amenities — comparable Australian accommodation and hospitality operator to PLG's hotel venues.
• Norths Collective: Australian hospitality and clubs collective operating club venues across NSW with F&B, gaming, function hire, and member loyalty engagement — comparable club/hospitality operator to PLG's club venues.
• Solotel: Sydney-headquartered hospitality group operating pubs, bars, and hotels with integrated F&B, gaming, and entertainment offerings — comparable Australian hotel/pub operator with similar venue scale and multi-revenue model.
• Redcape Hotels: Australian pub and hotel operator running a portfolio of venues with integrated F&B, gaming, and event hire services across multiple regions — very similar mid-sized hospitality venue model to PLG's 17 properties.

Broad incumbents

• The Star Entertainment Group: ASX-listed integrated resort and casino operator with casino hotels in Sydney, Brisbane, and the Gold Coast — broader incumbent in the gaming/hospitality space that competes for similar leisure and event consumer dollars.
• Crown Resorts: Australian integrated resort operator with casino hotels in Melbourne and Perth offering accommodation, gaming, F&B, and event facilities — much larger premium incumbent operating gaming-integrated venues in similar Melbourne geography.
• Endeavour Group: Major ASX-listed Australian drinks, hotels, and gaming operator (parent of ALH Group) — much larger incumbent operating thousands of hotels and gaming venues broadly across Australia, overlapping with PLG's hotel/gaming space but at significantly greater scale.

Others

• Tabcorp Holdings: Australia's largest gambling and entertainment operator running TAB betting and lotteries — directly relevant as the partner for TAB/betting facilities embedded in PLG venues and as the regulatory/economic counterpart in the betting value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pegasus-leisure-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Leisure Group