What vebo does

Vebo (legal entity VEBO SAS) is a French hardware startup founded in 2023 and headquartered in Roubaix, with an additional presence in Nantes, that designs, assembles, and sells a removable electric-assist kit that converts conventional bicycles into e-bikes. The core product, the Pack vebo° STANDARD (€580), combines a 3.3 kg motor unit that clips onto a permanently installed front-fork "arceau" bracket in roughly one second, an intelligent pedal-assist algorithm that multiplies the rider's muscular effort, and an automatic anti-slip system that reduces power on low-traction surfaces; the kit is specified at 250 W nominal power, 25 km/h top assisted speed, and a 30–40 km range per charge, compatible with approximately 75% of standard 26–29 inch bicycles. Accessories — additional mounting brackets at €49 and interchangeable recycled-Dibond side panels at €29 — enable a single motor unit to be shared across a household's bicycles and to be customized aesthetically.

The company's revenue model is almost entirely transactional hardware sales via pre-order production batches, supplemented by accessory upsells and partner-led installation services (≈€90 per install). Go-to-market is a hybrid of direct-to-consumer e-commerce at vebo.eco, a 60+ partner bicycle workshop network across France offering trials and installation, an enterprise/B2B sales motion channelled through France's Forfait Mobilités Durables for employer mobility programs, and a direct public-sector sales motion targeting municipalities and intermunicipal authorities for shared lending and subsidized purchase programs aimed at peri-urban and modest-income households. Public financial backing from France 2030, Région Hauts-de-France, Région Pays de la Loire, and Métropole Européenne de Lille functions as both capital and institutional credibility.

Commercial scale at the time of input is early-stage: 300+ units deployed, a 4.7/5 customer rating, and a €600,000 seed round closed in October 2025 with ABAB, Bpifrance, Marco & Co, and Pays de la Loire Participations; share capital stands at €287,594, headcount is 1–10, and leadership comprises President Vincent Habart plus co-founders Hicham Lahmamsi (publication/webmaster) and Grégory Delemazure (enterprise engagement), with no disclosed revenue. Geographic scope is primarily Metropolitan France, with shipments also extending to Belgium.

Name

vebo

Legal name

VEBO

Website

https://vebo.eco

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Vebo is a French hardware startup that designs and sells a removable electric-assist kit converting conventional bicycles into e-bikes, serving individual urban commuters, employers via the Forfait Mobilités Durables program, and municipalities running shared lending programs.

Ownership category

akta.pro rank

Product category

E-bike Conversion Kits

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), E-Bikes & Electric Bicycles (CRACASAA), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Electric bicycle conversion
• Removable e-bike motors
• Pedal-assist systems
• Bike electrification kits
• Sustainable mobility hardware

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. vebo° kit sales: One-time hardware sales of the vebo° electric assist kit including motor unit, mounting bracket, and charger. Products sold via pre-order in production batches. Main revenue stream from individual consumers and B2B clients.
2. Accessories: Additional brackets (arceau) for equipping multiple bicycles at 49€ each, and interchangeable side panels (flancs) at 29€ per pair. Upsell opportunities during and after initial purchase.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

vebo designs, manufactures and sells "vebo°", a removable electric motor kit that clips in seconds onto a small bracket pre-installed on a bicycle's front fork, instantly converting a standard bicycle into a pedal-assist e-bike. The kit can be detached and shared across multiple bikes, and is sold as the Pack vebo° STANDARD (€580) with optional accessories such as additional mounting brackets and customizable side panels.

Product overview

vebo° offers a modular electric bicycle electrification system built around the Pack vebo° STANDARD as the core product—a detachable 3.3kg electric motor unit priced at €580 that clips onto a mounting bracket installed on the front fork of any compatible bicycle. The system converts traditional muscle-powered bikes into electric-assisted vehicles (VAE) with a maximum speed of 25 km/h, 30-40 km range, and 250W power. The product line extends through add-on accessories: additional mounting brackets (€49) enabling users to share one vebo° unit across multiple bicycles, and customizable side panels (€29) in nine different designs. vebo° also offers specialized B2B solutions including employer programs compatible with France's Forfait Mobilités Durables and a collectivites program allowing local governments to lend vebo° units to residents for trial periods with subsidized purchase options.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack vebo° STANDARD

Quantifiable outcome

• 30-40 km range per charge
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Communauté de communes Pévèle CarembaultflagshipStrategic or Co-development Partner · 4 March 2025Partnership for long-term lending program: 60 vebo° units deployed for 3-month loans to residents, with option to purchase at subsidized rate. Includes 2-month free trial period starting March 2025. 200€ subsidy specifically for vebo° customers in 38 communes (~95,000 inhabitants).
• Partner bicycle workshops (Ateliers partenaires)coreChannel Partner/ Reseller/ DistributorNetwork of 60+ bicycle workshops across France serving as resellers and installers. Partners receive demo units, exclusive promotions (free shipping, complimentary side panels), and installation support. Customers can try product before purchase.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shimano Steps: Shimano's e-bike drive system line used by many European bicycle OEMs. Broad incumbent setting the standard for integrated pedal-assist systems against which retrofit kits are benchmarked.
• Yamaha Power Assist Bicycles: Long-established Japanese manufacturer of e-bike drive units (PW series) used by many European OEMs. Broad incumbent providing integrated electric assist systems that compete indirectly with retrofit kits.
• Bafang: Large Chinese manufacturer of e-bike motors, batteries and complete drive systems sold globally to OEMs and aftermarket. Adjacent incumbent whose mid-drive and hub motors compete with Vebo's retrofit approach at scale.
• Bosch eBike Systems: Division of Bosch supplying integrated e-bike drive systems, batteries and connected services to most major European e-bike brands. Major incumbent whose OEM partnerships and scale set the competitive baseline for any retrofit player.
• Decathlon (B'Twin / Elops e-bikes): French sporting goods retailer selling its own low-cost electric bicycles and accessories. Comparable as a domestic French mass-market alternative; competes for the same value-conscious commuter as Vebo's retrofit kit.

Direct peers

• Skarper: UK startup that developed a clip-on e-bike motor that attaches to a rear disc-brake mount. Direct peer in removable/retrofit e-bike drive systems with similar target customers and premium positioning.
• e-Roadster (Copenhagen Wheel successor / Superpedestrian): US-based pioneer of the Copenhagen Wheel clip-on e-bike rear wheel. Direct predecessor-style peer in removable retrofit electric drive technology for standard bicycles.
• Swytch Technology: UK-based maker of a clip-on e-bike conversion kit (front-wheel motor and handlebar-mounted battery pack). Directly comparable to Vebo on retrofit value proposition, DTC pre-order GTM and target urban commuter.
• Pendix: German manufacturer of e-bike retrofit kits featuring a bottom-bracket mounted motor with removable battery. Comparable as a premium, professionally-installed retrofit e-bike system targeting existing bicycle owners in Europe.
• add-e: Austrian producer of an add-on electric assist for bicycles using a friction drive. Comparable niche retrofit e-bike play focused on making cycling easier for existing bike owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/veboeco
• LinkedInlinkedin.com/company/vebo-eco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vebo