HeartSong Healing Arts

What HeartSong Healing Arts does

HeartSong Healing Arts LLC is a privately held, single-practitioner therapeutic bodywork practice operating from one professional office suite in Lafayette Hill, Pennsylvania (with contact details historically listing Erdenheim, PA). Founded in 2011 by Abbe Mogell — a Certified Occupational Therapy Assistant (COTA), Licensed Massage Therapist (LMT), and Board Certified practitioner — the business specializes in the John F. Barnes Myofascial Release (MFR) Approach, integrating complementary modalities including Upledger craniosacral technique, Therapeutic Touch energy work, and shamanic practices drawn from Hawaiian tradition. Service revenue is generated through standardized one-hour myofascial release sessions at $150 per session and a bundled 5-session Intensive MFR Program at $750, with a 6-month program completion window. Customer acquisition is referral-driven, sourced through the John Barnes practitioner directory, ABMP membership, and word-of-mouth, supported by an educational website and an active Facebook page with published testimonials from named healthcare professionals.

The company is organized as a Pennsylvania LLC, founder-owned and bootstrapped with no external investment, no headcount beyond the founder, and no disclosed revenue or financial filings. Operational footprint is intentionally constrained to published office hours roughly three days per week plus by-appointment availability, signaling a capacity-capped, lifestyle-aligned operating model rather than a scaling enterprise. Beyond core bodywork, the founder has layered two adjacent but materially smaller offerings under the same ownership: business consulting and coaching for wellness professionals and a photography sub-brand (purppwr.wixsite.com/abbemogell), neither of which carries disclosed revenue or scale metrics. There are no patents, regulatory licenses beyond standard massage and occupational therapy credentials, or third-party platform integrations.

Commercially, the practice targets individuals with chronic pain conditions (migraines, sciatica, TMJ, arthritis, post-surgical complications), athletes, and holistic wellness seekers pursuing non-pharmaceutical pain relief, with pricing and packaging structured around individual sessions rather than enterprise contracts. Distribution is exclusively direct-to-consumer, in-person, and geographically limited to the Philadelphia metropolitan area. The business does not maintain mobile apps, APIs, software products, or any AI/ML component, and shows no current signals of geographic expansion, hiring, or capital formation — characteristics consistent with a solo professional practice rather than an investable growth asset.

Name

HeartSong Healing Arts

Legal name

HeartSong Healing Arts LLC

Website

https://abbemfr.massagetherapy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

HeartSong Healing Arts LLC is a sole-practitioner therapeutic bodywork practice in Lafayette Hill, Pennsylvania, delivering John Barnes Myofascial Release therapy plus adjunctive craniosacral and energy-work services to individuals with chronic pain, athletes, and holistic wellness seekers in the Philadelphia metro area.

Ownership category

akta.pro rank

Product category

Therapeutic Bodywork and Myofascial Release Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Trigger Point & Myofascial Release Massage (HSALAEAE)

akta.pro secondary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Myofascial release therapy
• Craniosacral therapy
• Therapeutic massage services
• Holistic bodywork techniques
• Wellness coaching services

Headquarters

HQ city

Lafayette Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Therapy Sessions: One-on-one myofascial release therapy sessions at $150 per hour. Sessions are individualized based on client needs and may include craniosacral work and energy techniques.
2. Intensive Myofascial Release Programs: 5-session comprehensive program priced at $750. Includes myofascial release sessions, self-treatment tools and tips, chronic pain relief techniques, spiritual/emotional rebalancing, and one craniosacral session/fascial facial.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HeartSong Healing Arts provides hands-on myofascial release therapy using the John Barnes Myofascial Release Approach, delivered as one-hour individual sessions ($150) and a 5-session intensive program ($750) that combines myofascial release with self-treatment tools, spiritual/emotional rebalancing, and a craniosacral session. The practice also offers business consulting and coaching for wellness professionals and photography services as separate ancillary offerings. All bodywork is performed in-person at a single Lafayette Hill, Pennsylvania office by founder Abbe Mogell.

Product overview

HeartSong Healing Arts LLC operates as a single-location therapeutic bodywork practice offering specialized myofascial release services. The core offering consists of hourly myofascial release sessions using the John Barnes Myofascial Release Approach, complemented by an intensive 5-session program that combines treatment with self-care tools and craniosacral therapy. Additionally, the business provides business consulting services for wellness professionals and photography services, representing distinct sub-brands under the same ownership. The practice does not operate as a platform or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Myofascial Release Sessions (1-hour individual session) One-hour, one-on-one myofascial release therapy sessions using the John Barnes Myofascial Release Approach, a hands-on technique that applies sustained pressure to eliminate fascial restrictions and restore balance. Sessions may also incorporate Upledger craniosacral technique and Therapeutic Touch energy work, priced at $150 per session. Targeted at individuals with chronic pain, sports injuries, post-surgical scarring, and related dysfunctions.
• INTENSIVE Myofascial Release Program (5-session program) A 5-session intensive program priced at $750 that combines myofascial release treatments with self-treatment tools and tips, chronic pain relief techniques, spiritual and emotional rebalancing, and one craniosacral session/fascial facial. Optional addition of medium and spirit animal channeling. All sessions must be used within 6 months of purchase. Designed for clients seeking comprehensive intensive bodywork for chronic conditions.
• Business Consulting for Wellness Professionals Coaching and consulting services for healing arts professionals, providing business development support to wellness practitioners. Targeted at fellow massage therapists and healing arts professionals seeking practice-building guidance.
• Photography Services Photography services offered by Abbe Mogell, who has been published in an online literary journal and offers photography services to clients separate from the bodywork practice.

Quantifiable outcome

• Pain levels reduced from 8 to 1 in individual cases
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Associated Bodywork & Massage Professionals (ABMP)minorOthersPractitioner is a member of ABMP, displaying the ABMP Certified Logo on website. This represents professional membership and certification rather than a formal business partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Now Massage: Boutique massage studio concept focused on relaxation and recovery. Comparable as a newer, design-forward player targeting wellness-minded consumers with a session-based pricing model, though it focuses more on relaxation than specialized clinical MFR.
• Soothe: On-demand mobile massage booking platform connecting consumers to licensed therapists. Comparable as a channel competitor for therapeutic massage appointments, though it lacks HeartSong's specialized MFR modality focus.
• Zeel: Digital platform for booking in-home and on-demand massage therapy. Comparable as a tech-enabled disruptor in the same consumer massage category, though it competes more on convenience than modality specialization.

Direct peers

• Elements Massage: National massage therapy franchise offering therapeutic bodywork sessions with a focus on customizing each session to client needs. Comparable as a competitor for therapeutic massage dollars in the same customer segment (chronic pain, wellness seekers) and with a similar per-session pricing model.
• Massage Heights: Membership-based therapeutic massage franchise with single-session and multi-session packages. Comparable to HeartSong's hourly + 5-session intensive program structure and similar target customer seeking ongoing therapeutic care.
• Hand & Stone Massage and Facial Spa: Massage and facial spa franchise offering therapeutic massage with package pricing and membership options. Comparable as a multi-location, multi-session-priced massage provider competing for the same discretionary wellness spend.
• John F. Barnes Myofascial Release Treatment Centers: Operates the John Barnes Myofascial Release treatment centers and practitioner directory. Directly comparable because HeartSong explicitly uses the John Barnes Myofascial Release Approach and is listed in its practitioner directory; both deliver the same modality to pain and dysfunction patients.

Regional players

• Urban Company (formerly UrbanClap): International home-services marketplace including therapeutic massage and wellness. Comparable as a platform aggregating wellness professionals, but operating primarily in India/Middle East rather than the U.S. market HeartSong serves.

Others

• Associated Bodywork & Massage Professionals (ABMP): U.S. national membership association for bodywork and massage professionals. Comparable as a membership/credentialing organization in which HeartSong is already a member, providing the practitioner directory that drives referrals to the practice.

Broad incumbents

• Massage Envy: Largest U.S. massage and skin care franchise with a subscription/membership model. Comparable as a broad incumbent offering therapeutic massage at scale, but with a more standardized, less-specialized modality mix than HeartSong's MFR-led practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/heartsong-healing-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeartSong Healing Arts