Aerial Equipment

What Aerial Equipment does

Aerial Equipment Parts (AEP) is a privately held US-based e-commerce distributor of aftermarket replacement parts for aerial work platforms, including scissor lifts, boom lifts, and other elevating equipment. The company operates a self-serve online storefront organized by OEM brand (JLG, Genie, Skyjack, and dozens of secondary brands) and part category, supplemented by phone-based sales and technical support in English and Spanish. Its catalog spans battery chargers, joystick controllers, electric motors, tires and wheels, decals and safety labels, switches, control boxes, hydraulic components, electrical parts, floor protection products, and alarms/strobes, with thousands of SKUs stocked in a US warehouse that ships to all 50 states.

The business model is purely transactional: one-time sales of individual replacement parts at unit pricing, with no disclosed tiered or subscription pricing. The go-to-market relies on SEO-driven catalog pages, brand- and model-keyed lookup, an educational blog, and verified customer reviews (772 reviews at a 4.9/5 average). A recently introduced Parts Points Rewards loyalty program layers a modest retention mechanism onto the otherwise one-off purchasing pattern. The stated operational capability is 98% same-day shipping, positioning fast fulfillment as the primary value lever against equipment downtime. The company is privately held with no disclosed funding, no parent company, and an estimated 5-person team; revenue and ownership structure are not disclosed in the available source material.

A strategic manufacturing and technical support partnership with Ultimate Services Inc. underpins joystick controller offerings and provides compatibility assistance to customers. Customer segments are horizontal-use-case oriented, targeting aerial lift operators ranging from single-unit owners to fleet managers across SMB, individual/consumer, and mid-market buyers, with no named enterprise anchor customers identified. The company does not develop technology itself; its competitive position rests on distribution scale, catalog breadth, and fulfillment speed rather than proprietary IP or AI capabilities.

Name

Aerial Equipment

Legal name

Aerial Equipment Parts

Website

https://aerialequipmentparts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aerial Equipment Parts is a US-based e-commerce distributor of aftermarket replacement parts for aerial lifts (scissor and boom lifts), serving SMB fleet operators and individual owners across all 50 states via a self-serve storefront with same-day shipping.

Ownership category

akta.pro rank

Product category

Aerial Lift Replacement Parts

NAICS

Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro industry

PRIMARYTLAKAHAD

Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Specialty Vehicle & Equipment MRO (Construction, Agricultural, Material Handling)

Keywords

• Aerial lift replacement parts
• Aftermarket scissor lift parts
• Boom lift components
• Construction equipment parts
• Material handling replacement parts

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Aftermarket Parts Sales: One-time transactional sales of replacement parts for aerial lifts and equipment. Products include battery chargers, electric motors, joystick controllers, tires, decals, hydraulic components, and other parts. No recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aerial Equipment Parts (AEP) operates an online storefront that sells aftermarket replacement parts for aerial work platforms — scissor lifts, boom lifts, and other elevating equipment — across brands such as JLG, Genie, Skyjack, Haulotte, Snorkel, MEC, Upright, and BilJax. The company stocks 3,500+ SKUs spanning battery chargers, joystick controllers, electric motors, tires and wheels, decals, switches, control boxes, hydraulic parts, electrical components, alarms/strobes, and floor-protection products, and fulfills orders from a US-based warehouse with same-day shipping to all 50 states.

Product overview

Aerial Equipment Parts (AEP) is a US-based supplier specializing in replacement parts and accessories for aerial work platforms, including scissor lifts, boom lifts, and other aerial lift equipment. The core offering is an e-commerce platform enabling customers to browse and purchase parts by brand (Genie, JLG, Skyjack, and others), category, or machine model. The product portfolio centers on high-volume replacement components including Battery Chargers, Joystick Controllers, Electric Motors, Tires & Wheels, Decals & Safety Labels, Switches, Control Boxes, Hydraulic Parts, Electrical Components, and Floor Protection products. Supporting services include a Parts Points Rewards Program for customer loyalty and technical support via phone. The company stocks over 3,500 parts across multiple brands and offers same-day shipping on most orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Battery Chargers Replacement battery chargers for aerial lifts including 12V, 24V, 36V, and 48V models compatible with Genie, Skyjack, JLG, and other leading brands. Includes universal chargers and OEM replacement units, sold to aerial lift owners, operators, and fleet maintenance teams needing to restore machine charging capability.
• Joystick Controllers Replacement joystick controllers and control boxes for scissor lifts and boom lifts, including dual-axis, single-axis, and lift-specific joystick models compatible with Genie, JLG, Skyjack, and other aerial lift brands. Sourced and supported via manufacturing partner Ultimate Services Inc. and sold to equipment operators needing to restore drive, lift, and steer control.
• Electric Motors Replacement electric motors including drive motors, wheel motors, and pump motor assemblies available in 24V, 36V, and 48V configurations with 2–5 horsepower ratings. Sold to maintenance technicians and fleet operators needing to replace failed propulsion or hydraulic-pump motors on aerial work platforms.
• Tires & Wheels Replacement tires and wheels including non-marking tires, standard tires, complete wheel assemblies, and dust caps for aerial work platforms and scissor lifts. Sold to operators needing to replace worn or damaged tires to keep machines deployable on indoor or outdoor job sites.
• Decals & Safety Labels Replacement decals, safety labels, decal kits, and caution tapes used to maintain compliance and safe operation of aerial lift equipment. Required by operators when original decals become faded or damaged, supporting equipment resale, inspection, and on-site safety.
• Switches Catalog of replacement switches including toggle, emergency stop, foot, key, push button, enable, limit, contact, selector, rocker, tilt, and vacuum switches used in aerial lift control systems. Sold to technicians maintaining or repairing operator-control interfaces.
• Control Boxes Replacement control boxes and manual boxes for operating aerial work platform functions including drive, lift, and steer controls. Sold to service technicians and fleet operators restoring full machine control after box failure.
• Hydraulic Parts Hydraulic system components including seals, seal kits, filters, hydraulic motors, cylinders, valves, and coils for aerial lift maintenance and repair. Sold to hydraulic service technicians and fleet shops performing routine maintenance or repair of lift, steer, and brake hydraulic systems.
• Electrical Components Electrical replacement parts including circuit breakers, connectors, terminals, gauges, fuses, plugs, relays, solenoids, motor controllers, and wire harnesses for aerial lift electrical systems. Sold to technicians troubleshooting or repairing electrical faults on work platforms.
• Alarms & Warning Lights Safety accessories including alarms, horns, warning lights, and strobes for aerial lift equipment visibility and safety compliance. Sold to operators maintaining audible/visual warning systems required for compliant job-site operation.
• Drip Diapers & Floor Protection Floor-protection products including drip diapers, tire covers/socks, lift covers, and drop-protection mesh covers used to prevent fluid leaks and protect finished surfaces during aerial work. Sold to operators and contractors working on finished floors, interiors, or sensitive surfaces.
• Parts Points Rewards Program A customer loyalty program in which buyers earn points on every order, redeemable for discounts on future purchases. Provided to all purchasing customers of the storefront to encourage repeat orders.
• Aerial Equipment Parts Online Store Self-serve e-commerce storefront offering searchable catalog browsing, brand/category navigation, parts lookup by machine model, customer account management, and integrated ordering for all replacement-part categories listed above. Primary purchase channel for US operators and fleet managers.

Quantifiable outcome

• 98% of orders ship same day

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ultimate Services Inc.coreStrategic or Co-development PartnerManufacturing and support partner for joystick controllers and other components. Provides technical support and assistance with compatibility questions for customers. Relationship enables Aerial Equipment Parts to deliver on support promises made to customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sunbelt Rentals: Major equipment rental company with aerial lift fleet and internal parts/service operations. Comparable at the fleet customer level to AEP's target buyer segments.
• United Rentals: Largest US equipment rental company; operates a parts and service business serving its own fleet and external customers. Competes with AEP on parts procurement for large fleet accounts.
• Haulotte Group: Global aerial lift OEM with US parts operations. Listed as one of AEP's supported brands; competes both as an OEM parts channel and at the fleet level.
• Genie (Terex): Major OEM of scissor and boom lifts; sells genuine and aftermarket parts through its parts portal. Directly competes with AEP's Genie-branded SKU catalog and is one of the three flagship brands AEP carries.
• JLG Industries (Oshkosh): OEM of aerial work platforms including boom and scissor lifts; sells replacement parts directly through its own parts portal, competing head-on with AEP's JLG-branded SKUs. Largest installed-base OEM in the segment.
• Skyjack: OEM of scissor lifts, boom lifts, and telehandlers with a parts and service program. Third flagship brand in AEP's catalog and competes on parts availability, pricing, and shipping speed.
• Snorkel (Xtreme Manufacturing): OEM of aerial work platforms and material lifts with its own parts program. Listed among AEP's 70+ supported brands and a competitor for fleet parts procurement.

Regional players

• Ahern Rentals: Privately-held US equipment rental company with significant aerial fleet and parts operations. Competes in the same fleet procurement market as AEP, though more concentrated in the western US.

Emerging players

• EquipmentShare: Tech-enabled equipment rental and fleet management platform with parts marketplace features. Emerging competitor in the equipment parts ecosystem, targeting fleet operators similar to AEP's customer base.

Direct peers

• Ultimate Services Inc. Manufacturing/aftermarket partner for joystick controllers and other aerial lift components. Direct relationship with AEP as a supplier and technical support partner; also a competitor in joystick/controller aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aerial-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerial Equipment