3 Dollar Bill
3 Dollar Bill operates Brooklyn's largest queer nightclub complex across three spaces — the flagship venue, The Yard outdoor patio, and sister club 9 Bob Note — featuring a flagship Pioneer Pro Audio GS-wave sound system. It serves the LGBTQ+ community through ticketed drag shows, concerts, viewing parties, dance events, burlesque, and private event bookings.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 3 Dollar Bill does
3 Dollar Bill is a privately held nightlife and live-music venue operator headquartered at 260 Meserole Street in Brooklyn, New York, self-positioned as the largest queer venue in Brooklyn. The company operates a multi-space complex consisting of the flagship 3 Dollar Bill main room, the adjacent outdoor patio called The Yard, and sister club 9 Bob Note at 270 Meserole Street. Its core product is event-driven nightlife programming — drag shows, concerts (including touring acts such as Cascada), RuPaul's Drag Race viewing parties, dance parties, burlesque and cabaret performances, and private/corporate bookings — sold direct-to-consumer through its website and third-party ticketing platforms (Eventim, Etix, Eventbrite).
Underlying the venue product is a premium physical technology stack: 3 Dollar Bill is a Pioneer Pro Audio (PPA) exclusive club featuring the proprietary GS-wave sound system co-developed by club-sound pioneer Gary Stewart, powered by Linea Research Amplifiers and augmented with Pioneer XY-122 surrounds, XY-152 booth fills, XY218 subwoofers, a four-deck Pioneer CDJ-3000 / DJM-900 Nexus2 DJ booth with Technics 1200 and Serato S11 support, and Pioneer XPRS Powered speakers in the patio. Sister club 9 Bob Note is being built out toward a 24-speaker Pioneer XY Series system with a four-corner dance floor. Audio infrastructure is the principal technical differentiator and is publicly documented on a dedicated tech-specs page.
The business model is transaction-based across four streams: general-admission and sliding-scale ticket sales (e.g., $25-$30+ for events such as INFERNO), bar/F&B revenue, door cover charges for walk-up customers, and a private-events vertical offering the three spaces with full kitchen and 4am patio availability to corporate, branded, and celebration clients. Go-to-market is community-led, amplified by social channels (Instagram, Facebook), press coverage (The New York Times, BuzzFeed News), partnerships with drag houses and named performers, and an official hotel partnership with Moxy Hotel Brooklyn Williamsburg. The customer base is anchored in the LGBTQ+ community and allies, with secondary audiences of drag-culture enthusiasts, dance-music fans, and private event bookers.
3 Dollar Bill firmographics
Firmographics- Name
- 3 Dollar Bill
- Legal name
- 3 Dollar Bill
- Website
- https://3dollarbillbk.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3 Dollar Bill operates Brooklyn's largest queer nightclub complex across three spaces — the flagship venue, The Yard outdoor patio, and sister club 9 Bob Note — featuring a flagship Pioneer Pro Audio GS-wave sound system. It serves the LGBTQ+ community through ticketed drag shows, concerts, viewing parties, dance events, burlesque, and private event bookings.
- Ownership category
- akta.pro rank
3 Dollar Bill industry classification
Industry- Product category
- Nightlife Entertainment Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightclubs & Dance Clubs (THAFAEAC)
- akta.pro secondary industry
- Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where 3 Dollar Bill is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
3 Dollar Bill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event Ticket Sales: Revenue generated from admission tickets to drag shows, concerts, viewing parties, burlesque performances, dance nights, and special events. Tickets sold through the venue's website and third-party platforms including Eventim, Etix, and Eventbrite.
- Bar Sales: Food and beverage sales including cocktails, beer, and non-alcoholic drinks at the venue's bar, generating revenue per transaction from attendees.
- Private Events & Bookings: Revenue from booking the venue's three spaces (3 Dollar Bill, The Yard, and 9 Bob Note) for private events, corporate functions, and branded parties. Includes full kitchen and outdoor patio spaces.
- Door Cover Charges: Revenue from door admission fees for walk-up customers not purchasing tickets in advance, complementing advance ticket sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Sliding scale tickets for INFERNO performance art event |
| Transaction based/ take rate | Pay-as-you-go | VIP table packages available |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
3 Dollar Bill product offering
Product offeringCore offering
3 Dollar Bill is Brooklyn's premiere queer nightclub and live music/performance venue, hosting nightly event programming including drag shows, concerts, dance parties, burlesque performances, viewing parties (e.g., RuPaul's Drag Race), and private/corporate event bookings across three spaces (3 Dollar Bill main room, The Yard outdoor patio, and sister club 9 Bob Note). The venue features a flagship Pioneer Pro Audio GS-wave sound system and operates as a 21+ bar and live entertainment venue.
Product overview
3 Dollar Bill is Brooklyn's premiere queer nightclub and live music performance venue operating a multi-space venue concept. The primary venue at 260 Meserole Street offers state-of-the-art sound and lighting with a collaboration with Pioneer Pro Audio featuring the GS-wave system. The venue operates sister club 9 Bob Note (270 Meserole Street) and outdoor space The Yard. Private events and bookings are offered across three spaces with full live music setup, stages, full kitchen, and extended outdoor hours until 4am. The venue hosts Ru Paul's Drag Race viewing parties, concerts like Cascada performances, and various themed events through third-party ticketing platforms.
Differentiator
Problem solved
Functional benefit
Brands
- The Yard: Outdoor patio space available at 3 Dollar Bill venue, operating until 4am.
- 9 Bob Note
Products and services
- 3 Dollar Bill Main Venue (Nightclub Events) Brooklyn's premiere queer nightclub and live music performance venue at 260 Meserole Street, offering nightly events including drag shows, concerts, dance parties, viewing parties and burlesque, with state-of-the-art Pioneer Pro Audio sound and lighting.
- Private Events & Bookings Event hosting service offering three distinct spaces (3 Dollar Bill, The Yard, and 9 Bob Note) with full live-music setup, stages, full kitchen, and outdoor patio spaces available until 4am, for corporate functions, branded activations, and personal celebrations.
- 9 Bob Note (Sister Club) Sister venue located at 270 Meserole Street adjacent to 3 Dollar Bill, featuring a full 24-speaker Pioneer XY Series system and dynamic 4-corner dance floor, with outdoor patio spaces and access to The Yard.
- The Yard (Outdoor Patio) Outdoor patio space operated as part of the 3 Dollar Bill venue complex, available for events until 4am and bookable for private functions.
Quantifiable outcome
- Featured in The New York Times for 2am event with RuPaul's Drag Race star Shangela
- +2 more outcomes
Companies that use 3 Dollar Bill
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
3 Dollar Bill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
3 Dollar Bill partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Pioneer Pro Audiocore3 Dollar Bill has a strategic collaboration with Pioneer Pro Audio, becoming a PPA exclusive club. The venue features the exclusive GS-wave system developed by club legend Gary Stewart with Pioneer Pro Audio. All DJ equipment throughout the venue features Pioneer products including CDJ-3000s, DJM-900 Nexus2, and extensive XY Series speaker systems. This is a flagship partnership for the venue's core differentiator - premium audio quality.
- Moxy Hotel Brooklyn WilliamsburgminorOfficial hotel partner of 3 Dollar Bill. The venue promotes Moxy Hotel as the preferred accommodation option for guests visiting from out of town, offering special booking arrangements for venue attendees.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
3 Dollar Bill competitors and assessment
Company assessmentDirect peers
- The Eagle NYC: Long-running NYC LGBTQ+ bar/nightclub in Chelsea. Comparable as a NYC queer nightlife venue with bar-driven revenue and recurring event programming.
- Pieces Bar: West Village gay bar with strong drag programming and recurring drag competition nights. Comparable as a NYC LGBTQ+ nightlife venue competing for the same drag-show-going audience.
- House of Yes: Brooklyn-based queer-affirming nightclub and performance venue hosting drag, burlesque, dance parties, and immersive events. Most directly comparable peer given shared Brooklyn location, queer-community focus, and production-driven nightclub model.
- Henrietta Hudson: Long-standing NYC lesbian/queer bar offering nightly programming and community events. Comparable as a NYC LGBTQ+ venue with similar bar-driven revenue mix and event-based customer acquisition.
- Metropolitan Bar: Williamsburg LGBTQ+ bar with weekly drag and themed events. Comparable as a Brooklyn queer venue targeting overlapping nightlife customers.
- The Stonewall Inn: Iconic LGBTQ+ bar in Greenwich Village serving as a community gathering space. Comparable as an NYC LGBTQ+ venue with strong cultural identity, though smaller and more dive-bar style than 3 Dollar Bill's premium nightclub format.
- Industry Bar: Hell's Kitchen LGBTQ+ bar known for drag shows and nightly entertainment. Comparable NYC LGBTQ+ venue with a ticketed drag show and bar revenue model similar to 3 Dollar Bill's drag programming.
Broad incumbents
- Knockdown Center: Queens-based multi-room event venue hosting concerts, dance parties, and private events. Comparable as a NYC nightlife operator running premium sound and ticketed events across distinct spaces, similar to 3 Dollar Bill's three-space model.
- Avant Gardner: Large Brooklyn music venue complex hosting electronic, pop, and live events. Comparable as a multi-room Brooklyn nightlife operator with premium production, though broader audience focus than 3 Dollar Bill.
- Elsewhere: Large Brooklyn live music and nightlife complex with multiple rooms. Comparable as a multi-space Brooklyn venue operator with premium sound infrastructure, though it targets a broader, music-first audience rather than the LGBTQ+ niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
3 Dollar Bill social profiles
Digital presence3 Dollar Bill financial estimates
Financial estimateRevenue estimate
Valuation estimate
3 Dollar Bill leadership team
Management profileNumber of profiles
Profiles1 record
3 Dollar Bill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3 Dollar Bill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3 Dollar Bill
What does 3 Dollar Bill do?
3 Dollar Bill is Brooklyn's premiere queer nightclub and live music/performance venue, hosting nightly event programming including drag shows, concerts, dance parties, burlesque performances, viewing parties (e.g., RuPaul's Drag Race), and private/corporate event bookings across three spaces (3 Dollar Bill main room, The Yard outdoor patio, and sister club 9 Bob Note). The venue features a flagship Pioneer Pro Audio GS-wave sound system and operates as a 21+ bar and live entertainment venue.
Is 3 Dollar Bill a public or private company?
3 Dollar Bill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3 Dollar Bill founded?
3 Dollar Bill was founded in -1. It employs 1 to 10 people.
Where is 3 Dollar Bill based?
3 Dollar Bill is headquartered in Brooklyn, United States, in the North America region.
How does 3 Dollar Bill make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are bar Sales, private Events & Bookings and door Cover Charges.
Who are 3 Dollar Bill's main competitors?
Direct peers on record are The Eagle NYC, Pieces Bar, House of Yes, Henrietta Hudson, Metropolitan Bar, The Stonewall Inn and Industry Bar. Broad incumbents are Knockdown Center, Avant Gardner and Elsewhere.
Does 3 Dollar Bill have an API?
No public API is recorded for 3 Dollar Bill.
What industry is 3 Dollar Bill in?
3 Dollar Bill's product category is Nightlife Entertainment Venue. Its primary akta.pro industry code is THAFAEAC, Nightclubs & Dance Clubs, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 7224 and its SIC code is 5810.