Aura Dental Centre

What Aura Dental Centre does

Aura Dental Centre is a privately held, family-owned general dental practice operating from a single clinic at 4/63 Torquay Road, Pialba, Hervey Bay, Queensland, Australia. Founded in 2009 by Dr Elizabeth Rowland, the practice delivers a full suite of general dentistry services — examinations and x-rays, emergency dental guidance, veneers, take-home teeth whitening, crowns and bridges, root canal treatments, wisdom teeth extraction, restorations/fillings, preventative check-ups, hygiene appointments, and dental implants — for patients of all ages across the Hervey Bay and Fraser Coast region. The clinical team comprises five dentists (Dr Rowland plus Dr Andrew Macaulay, Dr Simon Shannon, Dr Emily Harris, and Dr Arushi Joshi) supported by dental assistants and administrative staff; the founder herself has been non-clinical for several years due to injury and now directs practice philosophy.

The business operates a standard fee-for-service direct-to-consumer model, with appointments booked via phone or an online DentalHub integration, and Monday–Friday operating hours. Revenue is generated primarily from general patient fees; the practice also participates as a bulk-billing provider for two Australian government programs — the Department of Veterans Affairs (DVA) Gold and White card scheme (no out-of-pocket cost for Gold holders) and the Medicare Child Dental Benefits Schedule (CDBS), capped at A$1,095 per eligible child over two years — and supplements its offering through referral partnerships with local specialists for treatments beyond general dentistry. The practice is QIP-accredited and an Australian Dental Association Accredited Practice, and reports a 95%+ five-star satisfaction rating through Customer Radar reputation management software. There are no funding rounds, no acquisitions, no patents, no proprietary technology, and no institutional ownership; the entity remains entirely founder/family controlled with a single physical point of care.

Name

Aura Dental Centre

Legal name

Aura Dental Centre

Website

https://auradental.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Aura Dental Centre is a family-owned general dental practice in Hervey Bay, Queensland, founded in 2009, delivering examinations, restorative, cosmetic, emergency, and preventative dental services to families, veterans, and children across the Fraser Coast region via bulk-billing for DVA and CDBS programs.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dental services
• Family dental care
• Preventative dentistry
• Cosmetic dentistry
• Emergency dental care

Headquarters

HQ city

Pialba, Hervey Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Dental Services - Fee for Service: General dental services including examinations, x-rays, emergency dental, veneers, teeth whitening, crowns and bridges, root canal treatments, wisdom teeth extraction, restoration fillings, preventative check-ups, and hygienist appointments. Standard fee-for-service model with bulk billing for eligible government program patients (DVA Gold card holders, Child Dental Benefits Schedule).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Aura Dental Centre is a modern general dental practice in Hervey Bay, Queensland, providing comprehensive dental services to patients of all ages, from routine examinations, x-rays, and preventative check-ups through to emergency care, restorative treatments (fillings, crowns, bridges, root canals), cosmetic procedures (veneers, teeth whitening), dental implants, and oral surgery (wisdom teeth extraction). The practice bulk bills eligible DVA veterans and Child Dental Benefits Schedule recipients and partners with local specialists for comprehensive care.

Product overview

Aura Dental Centre is a modern General Dental practice founded in 2009, offering a comprehensive range of dental services as a unified offering rather than a platform-plus-modules architecture. The practice provides core dental services including Examinations and X-rays, Emergency Dental Guidance, Veneers, Take Home Teeth Whitening, Crowns and Bridges, Root Canal Treatments, Wisdom Teeth Extraction, Restoration (Fillings), Preventative (Check-Ups), and Hygiene Appointments. The practice also offers specialized services such as Dental Implants and participates in government programs including the Child Dental Benefits Schedule (CDBS) for children aged 2-17 and Department of Veterans Affairs (DVA) dental services. All services are provided at a single location in Hervey Bay, QLD, with no mention of modular add-ons, separate product tiers, or API-based product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Examinations and X-Rays
• Emergency Dental Guidance
• Veneers
• Take Home Teeth Whitening Treatment
• Crowns and Bridges
• Root Canal Treatments
• Wisdom Teeth Extraction
• Restoration (Fillings)
• Preventative Check-Ups
• Hygienist Appointments
• Dental Implants
• Department of Veterans Affairs (DVA) Dental Services
• Child Dental Benefits Schedule (CDBS) Services

Quantifiable outcome

• 95%+ of respondents give 5-star satisfaction rating
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local SpecialistsminorStrategic or Co-development PartnerAura Dental Centre partners with local specialists to offer patients comprehensive dental care beyond general services. This allows the practice to refer patients for specialized treatments while maintaining continuity of care.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• National Dental Care: Private Australian dental group operating general dentistry practices in regional and metropolitan areas. Comparable as a multi-site private dental operator with similar service offering (general, restorative, cosmetic) and reliance on local reputation and family-driven patient flow.
• Denticare: Australian dental payment-plan and clinic-services provider. Comparable as a participant in the same consumer dental market, particularly for elective and family-oriented general dentistry services similar to those Aura offers.
• Dental Boutique: Australian cosmetic and general dental group with multiple clinics. Comparable as a multi-site private dental operator offering veneers, whitening, implants, and general dentistry — overlapping directly with Aura's service menu — but with a more brand-driven marketing model.
• 1300SMILES: Australian corporate dental network (now absorbed into Pacific Smiles Group) historically operating branded general dentistry clinics in regional Queensland. Comparable as a direct competitor in the same regional Queensland catchment with similar fee-for-service general dentistry model.
• iSmile Dental Centres: Private multi-site dental group operating general dentistry clinics in Australia. Comparable as a private dental operator offering similar routine and cosmetic services, competing for the same family and individual patient segment in regional markets.
• Primary Dental: Australian dental network operating clinics within medical centre locations across multiple states. Comparable as a multi-site general dentistry operator competing for similar family and government-program patients, often co-located with primary healthcare services.

Broad incumbents

• Bupa Dental: Dental services arm of Bupa Australia, operating clinics and accepting Bupa-insured patients. Comparable as a competitor for privately-insured and government-program dental patients in Australia, with the added advantage of integrated health-insurance cross-sell.
• Maven Dental Group: One of Australia's largest dental groups operating more than 100 clinics across the country. Comparable as a multi-site general dentistry consolidator competing for the same regional Queensland patient pool that Aura targets, with greater capacity for capitation and corporate-partnership contracts.
• Pacific Smiles Group: ASX-listed corporate dental group operating a network of branded dental centres across Australia. Comparable as a scaled multi-site general dentistry operator pursuing the same Australian consumer and government-program patients Aura serves, but with materially larger footprint and marketing budget.
• Medibank Dental: Dental service offering from Medibank Private, Australia's largest private health insurer. Comparable as a channel competitor for the same insured patient base, with potential to bundle dental access into insurance products in ways an independent like Aura cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aura-dental-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Dental Centre