AGRICULTURAL TECHNOLOGY MANAGEMENT AGENCY (ATMA)

What AGRICULTURAL TECHNOLOGY MANAGEMENT AGENCY (ATMA) does

ATMA (Agricultural Technology Management Agency), Muzaffarpur, is a district-level autonomous society registered under the Society Registration Act 21, 1860 on April 24, 2000, operating as the designated nodal agency for agricultural extension services in Muzaffarpur district, Bihar. It was established under the National Agriculture Technology Project (NATP) with World Bank financial assistance and is one of four pilot districts in Bihar. ATMA delivers farmer-facing extension services through a multi-tier governance structure comprising the ATMA Governing Board (chaired by the District Magistrate), an ATMA Management Committee, District Farmers Advisory Committees, Block Farmers Advisory Committees, and Farmers Interest Groups / Farmers Producer Organizations operating across 16 blocks, 1,811 villages, and 385 panchayats. Service delivery is conducted through in-person Kisan Chaupal meetings, training programs, exposure visits, and skill development programs (DAESI, Certificate Course on INM, RPL).

The organization operates as a centrally sponsored scheme under the National Mission on Agricultural Extension & Technology (NMAET), now subsumed as a sub-scheme of the Umbrella Scheme Green Revolution – Krishonnati Yojana, with funding from central and state governments. ATMA receives no commercial revenue and charges no fees to farmers; its products are not technology platforms but rather programmatic services (Kisan Chaupal, Skill Development, DAESI, RPL, Kisan Kalyan Abhiyan) and informational resources (publications, technical CDs, blog posts about PM-Kisan). It has 19 employees and no proprietary software, no mobile applications, and no disclosed APIs. The scheme is replicated across 676 districts nationwide, with ATMA Muzaffarpur being one district-level implementation. Core partners include Krishi Vigyan Kendra, Zonal Research Station, NABARD, and the Lead Bank Officer, embedded in the governance structure.

Name

AGRICULTURAL TECHNOLOGY MANAGEMENT AGENCY (ATMA)

Legal name

Agricultural Technology Management Agency (ATMA)

Website

https://atmamuzaffarpur.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ATMA Muzaffarpur is a district-level government agricultural extension society in Bihar, India, delivering farmer training, technology dissemination, and capacity-building services to small and marginal farmers across 16 blocks and 1,811 villages under the centrally sponsored NMAET scheme.

Ownership category

akta.pro rank

Headquarters

HQ city

Muzaffarpur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: ATMA is a centrally sponsored scheme under the National Mission on Agricultural Extension & Technology (NMAET), now part of the Umbrella Scheme Green Revolution – Krishonnati Yojana. The scheme is funded by the central and state governments to implement extension reforms and deliver agricultural services to farmers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ATMA is a district-level autonomous society that delivers agricultural extension services free of charge to farmers, disseminating latest agricultural technologies and providing capacity-building programmes through trainings, kisan chaupals, and specialized courses. It serves small and marginal farmers, farm women, FIGs/FPOs, and SC/ST farmers via block-level networks operating under the National Mission on Agricultural Extension & Technology (NMAET).

Product overview

ATMA (Agricultural Technology Management Agency) is a government agricultural extension agency operating at district level in Muzaffarpur, Bihar. The organization functions as a single unified service rather than a platform-plus-modules architecture. Its portfolio includes Kisan Chaupal (farmer interaction programmes), Skill Development, DAESI diploma, Certificate Course on INM, Recognition of Prior Learning (RPL), and Kisan Kalyan Abhiyan (KKAI). These programmes work together to deliver technology dissemination, farmer training, and extension services through institutional arrangements including ATMA Governing Board (AGB), ATMA Management Committee (AMC), District Farmers Advisory Committees (DFAC), and Block Farmers Advisory Committees (BFAC).

Differentiator

Problem solved

Functional benefit

Products and services

• Kisan Chaupal A special farmer outreach programme where agricultural scientists and extension officers interact directly with farmers to discuss latest technologies, crop practices, and farmer queries at the village or block level. Targeted at small and marginal farmers in Muzaffarpur district.
• Skill Development (under ATMA) Capacity-building training programme designed to equip farmers, farm women, and rural youth with agriculture-related skills and competencies. Delivered through ATMA's district extension network.
• DAESI (Diploma in Agricultural Extension Services for Input Dealers) A specially designed certificate/diploma programme for agricultural input dealers to improve their knowledge of agricultural extension services and modern crop practices. Targeted at input dealers operating in the district.
• Certificate Course on INM (Integrated Nutrient Management) A certificate course covering Integrated Nutrient Management practices, aimed at improving farmers' and extension workers' understanding of balanced nutrient use and soil health. Targeted at farmers and field-level extension functionaries.
• RPL (Recognition of Prior Learning) A Recognition of Prior Learning programme that formally certifies the existing skills of farm workers and rural practitioners, enabling them to obtain recognized qualifications. Targeted at farmers and rural workers with existing agricultural experience.
• Kisan Kalyan Abhiyan Phase I (KKAI) A special campaign-phase programme focused on farmer welfare activities, combining technology dissemination, demonstrations, and farmer-oriented outreach events. Targeted at farmers across the district.
• PM-Kisan Information Portal An information portal providing farmers with access to PM-Kisan scheme details, government advisories, and agricultural information. Targeted at beneficiary farmers under the PM-Kisan scheme.
• Publications and Technical CDs Printed publications and technical CDs containing agricultural technology content, training material, and best-practice guidance, distributed to farmers and extension workers as part of ATMA's technology dissemination activities.

Quantifiable outcome

• ATMA scheme operational in 676 districts covering the entire country

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Krishi Vigyan Kendra (KVK)coreStrategic or Co-development Partner · 24 April 2000Krishi Vigyan Kendra serves as a key partner in the ATMA governance structure. The Programme Coordinator of KVK is a member of the ATMA Governing Board and the Head of KVK is a member of the ATMA Management Committee. KVKs provide research-backed technical support and conduct frontline extension activities.
• Zonal Research Station (ZRS)coreStrategic or Co-development Partner · 24 April 2000Zonal Research Station is represented in both the ATMA Governing Board and Management Committee. ZRS provides research expertise and technology inputs for the Strategic Research and Extension Plan (SREP) preparation and implementation.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• DeHaat: DeHaat is an Indian agri-tech platform providing farmers with agronomy advisory, input delivery, and market linkages via a digital and field-agent network. It competes with ATMA's advisory function through a technology-enabled, scalable model.
• AgroStar: AgroStar is an Indian agri-advisory and input-commerce platform serving farmers with agronomy recommendations and input purchases via mobile. It competes with ATMA's farmer advisory function through digital channels with greater scale and personalization.

Direct peers

• One Acre Fund: One Acre Fund delivers a bundled package of farm inputs, financing, and agronomic training to smallholder farmers in East Africa. It is comparable to ATMA in mission (smallholder farmer support through extension and input access) but operates in a different geography.
• Digital Green: Digital Green is a technology-enabled agricultural extension organization that disseminates farming best practices to smallholder farmers through video and community networks. It operates with a comparable mission of farmer capacity-building and technology dissemination, particularly in India.
• CABI Plantwise: CABI's Plantwise program operates a global network of plant clinics providing on-the-spot agricultural advisory to smallholder farmers. It shares ATMA's mission of farmer-facing extension and crop management advisory through a decentralized delivery model.
• Syngenta Foundation India: Syngenta Foundation India runs agricultural extension and smallholder farmer development programs in India, including agronomy advisory, input access, and market linkage initiatives. It is comparable to ATMA in targeting small and marginal farmers with capacity-building services.
• Krishi Vigyan Kendra (KVK): KVKs are ICAR-affiliated district-level agricultural extension centers that provide technology assessment, refinement, and frontline extension to farmers. They share ATMA's mandate of last-mile agricultural advisory and are explicitly embedded in ATMA's governance structure.
• IFFCO Kisan Sanchar: IFFCO Kisan Sanchar is a cooperative-led farmer advisory service providing voice-based agricultural information and extension content. It shares ATMA's farmer-facing advisory mission and is delivered through a similar community-oriented model in India.

Broad incumbents

• e-Choupal (ITC Limited): ITC's e-Choupal is one of India's largest private-sector agricultural extension and market-linkage platforms, serving smallholder farmers with advisory, input access, and procurement. It overlaps with ATMA's farmer-facing advisory function at significantly greater scale.
• ICAR (Indian Council of Agricultural Research): ICAR is the apex national body for agricultural research and extension in India and the parent organization of KVKs. It overlaps with ATMA's extension and technology-dissemination mandate at a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agricultural-technology-management-agency-atma-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AGRICULTURAL TECHNOLOGY MANAGEMENT AGENCY (ATMA)