98 Octane Foundation

Name

98 Octane Foundation

Legal name

98 OCTANE - HEROES HEALTH IMPACT INITIATIVE CORPORATION

Website

https://98octane.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Health & Wellness Education

NAICS

Educational Support Services (61171), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Nonprofit health education
• Veteran wellness programs
• First responder health
• Military fitness initiative
• MFR community advocacy

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Donations and Sponsorships: Tax-deductible donations from individuals and corporate sponsors supporting the mission of improving MFR health outcomes. 501(c)(3) status allows for charitable giving.
2. Merchandise Sales: Sale of mission-driven products including the 98 Manual, hats, and water bottles. Proceeds fund the mission and product is designed to both serve and symbolize the health initiative.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

98 Octane Foundation is a 501(c)(3) nonprofit that delivers health education and community programs to Military, Veterans, and First Responders (MFRs), teaching fundamentals of sleep, nutrition, training, and mental resilience across three pillars (Education, Advocacy, Community). It also sells mission-driven merchandise such as the 98 Manual, 98 Octane Hats, and Water Bottles through its online shop, with proceeds funding the mission.

Product overview

98 Octane Foundation is a nonprofit health initiative offering a unified program focused on improving the longevity, strength, and health of Military, Veterans, and First Responders (MFRs). The core offering centers on educational programs across three pillars—Education, Advocacy, and Community—teaching fundamentals of sleep, nutrition, training, and mindset. Physical products include the 98 Manual (foundational health guide), 98 Octane Hat, and 98 Octane Water Bottle. Additional resources include Vitality Stacks, the 98 Blog, and Recipes, all designed to support MFRs in achieving sustainable health improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Programs Health education pillar teaching fundamentals of sleep, nutrition, training, and mental resilience to MFRs (Military, Veterans, First Responders), aimed at reducing obesity, cardiovascular disease, and burnout.
• Advocacy Programs Advocacy pillar focused on advocating for the health and wellness needs of Military, Veterans, and First Responders.
• Community Programs Community pillar building peer support among MFRs for sustained health improvements, surfaced via Stories of Impact and events.
• 98 Manual Foundational guide that lays out the health and wellness fundamentals for Military, First Responders, and Veterans, covering sleep, nutrition, training, and mindset principles. Sold via the foundation's online shop with proceeds funding the mission.
• 98 Octane Hat Branded headwear representing commitment to the 98 Octane health mission, sold to support MFRs.
• 98 Octane Water Bottle Hydration bottle designed to keep MFRs hydrated on the move, with mission-driven 98 Octane branding.
• Donation and Sponsorship Program Tax-deductible giving and corporate sponsorship program (501(c)(3), EIN: 33-2260307) that funds the foundation's Education, Advocacy, and Community pillars for MFRs.

Quantifiable outcome

• 70%+ of MFRs are overweight or obese, with the organization's mission targeting this critical health disparity.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• American Red CrosscoreStrategic or Co-development PartnerGreater Pennsylvania Area partnership. American Red Cross logo appears in the partners section under the Three Pillars area of the website.
• Brave Bean Coffee CompanyminorOthersPartner organization supporting the 98 Octane mission. Logo displayed in the Three Pillars partner section.
• CYTO | PHLminorOthersPartner organization. Logo displayed in the Three Pillars partner section.
• HUNGRYminorOthersPartner organization. Logo displayed in the Three Pillars partner section.
• Penn State OutreachcoreStrategic or Co-development PartnerAcademic partnership with Penn State Outreach. Logo displayed in the Three Pillars partner section under the 'back on track' messaging.
• ED Shults FordminorOthersCorporate sponsor. Logo displayed in the Three Pillars partner section.
• Army ROTCcoreStrategic or Co-development PartnerMilitary partnership with Army ROTC program. Logo displayed in the Three Pillars partner section.
• Veterans Affairs - VBAcoreStrategic or Co-development PartnerGovernment partnership with Veterans Affairs VBA. Logo displayed in the Three Pillars partner section. VA is a key referral source for veterans served by the organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Concerns of Police Survivors (COPS): National nonprofit supporting families of fallen officers and addressing officer wellness and survivor needs. Operates in the broader first responder health and wellness space with comparable mission ethics.

Broad incumbents

• Wounded Warrior Project: Large, established veteran service nonprofit serving wounded warriors with health, wellness, and mental health programs. A broader incumbent overlapping with 98 Octane's MFR health focus but with national scale and significantly larger donor base.
• DAV (Disabled American Veterans): Established veterans service organization providing benefits navigation, health, and wellness support to disabled veterans. A larger incumbent with stronger institutional and government linkages than 98 Octane.

Direct peers

• Boot Campaign: Veteran-focused nonprofit specifically addressing physical and mental health challenges of military families through nutrition, fitness, and community programs. Closely aligned with 98 Octane's nutrition and lifestyle intervention approach.
• Travis Manion Foundation: Veteran nonprofit focused on character development, community service, and resilience among military families and first responders. Comparable mission emphasis on community and resilience fundamentals.
• Team RWB: Veteran service organization focused on community building and health/wellness for veterans through physical activity and social connections. Highly comparable to 98 Octane's mission-driven, community-led approach to MFR health.
• Move United: Nonprofit using sports and physical activity to support veterans and people with disabilities, including those injured in service. Highly comparable model of leveraging physical activity for MFR health outcomes.
• The Mission Continues: Nonprofit empowering veterans to continue their service through community impact and wellness-focused programming. Comparable target population and mission-driven, community-led model to 98 Octane.
• SoldierStrong: Military-focused nonprofit supporting veterans' physical and mental health through rehabilitation technology and wellness programs. Directly comparable in targeting active duty and veteran health outcomes.
• Yoga for First Responders: Nonprofit providing yoga and wellness training to first responders to address occupational stress and physical health. Closely comparable niche focus on first responder health intervention that complements 98 Octane's target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/98-octane

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 98 Octane Foundation