The Movement Factory

What The Movement Factory does

The Movement Factory is a virtual-first Pilates and dance instruction studio based in Lakewood, Ohio, operated by a single primary instructor (Alyssa Wilmot) and a small support team. The company transitioned from physical studio locations in Lakewood and Rocky River to a virtual and on-location service model in 2020, and now delivers all classes via Zoom with automated email link delivery 5-10 minutes before each session. The core product portfolio consists of group Pilates mat classes (45-60 minutes), Pilates mat with props (stability ball, Theraband, weights), one-on-one virtual private sessions, and a separate wedding dance instruction vertical offering tiered packages.

The business operates on a direct-to-consumer, product-led model with self-serve online booking through its website. Pricing is transactional and unit-based: $12 per group class, $50 for a 5-class card, $30-$60 for private sessions, $15 for a 7-day intro week pass, and $100-$675 for wedding dance packages depending on format and lesson count. Marketing is organic and digital-first (Facebook, Instagram, YouTube, email mailing list, gift cards), with no paid advertising detected. Revenue is not publicly disclosed, and the company has no external funding, no parent organization, and no recorded M&A or partnership activity.

Customer segments include adults seeking fitness and movement instruction (primary), engaged couples planning wedding choreography, and corporate clients seeking on-site wellness or team-building instruction. The customer base is long-tail and distributed, with no enterprise anchors or named logo customers. Geographic reach is dual-scoped: in-person services are limited to the Cleveland, Ohio area, while virtual classes are accessible globally via Zoom.

Name

The Movement Factory

Legal name

The Movement Factory

Website

https://themovementfactory.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Movement Factory is a Cleveland, Ohio-based virtual Pilates and dance instruction studio operated by a single primary instructor, serving individual consumers globally via Zoom and in-person in Northeast Ohio, with a wedding dance choreography package vertical.

Ownership category

akta.pro rank

Product category

Fitness Instruction Services

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Online/Remote Personal Training & Programming (HSADAAAM), Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Virtual pilates classes
• Wedding dance instruction
• Online fitness instruction
• Private pilates sessions
• Dance choreography services

Headquarters

HQ city

Cleveland Area (Lakewood and Rocky River)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group Pilates Classes: Single class drop-in at $12 or discounted class cards (5 classes for $50). Class cards expire within 6-12 months. Revenue is transaction-based with per-class pricing.
2. Private Pilates Sessions: One-on-one virtual Pilates instruction at $30 (30 min) or $60 (60 min) per session. Personalized instruction via Facetime, Zoom, or Skype.
3. Wedding Dance Packages: Wedding dance instruction packages ranging from single lessons ($100-150) to comprehensive multi-session packages ($275-675). Includes choreography, music editing, and optional photo ops.
4. Intro Week Pass: New client acquisition product offering unlimited classes for 7 consecutive days at $15. Designed to convert first-time users into recurring customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Movement Factory delivers virtual and on-location Pilates and dance instruction services, including group Pilates Mat classes, props-based Pilates classes, one-on-one private Pilates sessions, and wedding dance choreography packages. Classes are delivered via Zoom for virtual participants and on-location for clients in the Cleveland, Ohio area. Customers book and pay directly through the company's website, with no intermediary sales layer.

Product overview

The Movement Factory is a virtual and on-location fitness studio offering a unified portfolio of Pilates and dance instruction services. The core offering consists of online Pilates group classes (Pilates Mat and Pilates Mat with Ball & Props) conducted via Zoom, supplemented by personalized virtual private sessions in 30-minute and 60-minute formats. The business also provides wedding dance instruction through various tiered packages ranging from single lessons to comprehensive Diamond packages, available both in-person in the Cleveland, Ohio area and virtually via Zoom. Entry-level offerings include a $15 Intro Week Pass for new clients and class card packages. All services are booked through the company's website and paid for via major credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Pilates Mat Class A 45-minute virtual Pilates mat class conducted via Zoom for adults seeking accessible group fitness instruction. Participants join from home using a computer, tablet, or laptop and receive a Zoom link 5-10 minutes before class starts.
• Pilates Mat with Ball & Props Class A virtual Pilates class requiring a large stability ball and optional props such as a Theraband or small weights, available in 45 or 60 minute formats. Designed for clients seeking an advanced home workout experience with props.
• Virtual Pilates Private Lessons One-on-one personalized virtual Pilates private lessons conducted via Facetime, Zoom, or Skype in the comfort and privacy of the client's home. Available in 30-minute ($30) and 60-minute ($60) formats.
• Wedding Dance Packages (In-Person) Tiered in-person wedding dance instruction packages for couples preparing their first dance and reception. Available as Single ($150), Essential ($275, 2 lessons), Classic ($450, 3 sessions + finishing), and Diamond ($675, 5 sessions + finishing) packages. Includes customized choreography, music editing, and optional photo ops with lifts and dips.
• Wedding Dance Packages (Virtual via Zoom) Virtual wedding dance instruction packages delivered via Zoom for couples who prefer remote learning. Includes Single Wedding Lesson ($100) and Classic Package ($275, 3 sixty-minute sessions) with customized choreography and basic steps for first dance and reception.
• Corporate Pilates and Dance Training On-site Pilates and dance instruction brought to corporate events, team building activities, and employee wellness programs in the Cleveland, Ohio area. Pricing available by request.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Glo: Online yoga, Pilates, and meditation platform offering live and on-demand classes via subscription. Comparable as a virtual movement and mind-body instruction service competing for the same consumer Pilates audience.
• Pilates Anytime: Online Pilates platform offering streaming Pilates classes on-demand via subscription. Directly comparable as a virtual Pilates instruction business, though it operates as a marketplace of multiple instructors rather than a single-instructor studio.
• Obé Fitness: Live and on-demand virtual fitness platform offering group classes including Pilates, strength, and dance. Comparable as a direct-to-consumer online fitness business competing for the same at-home Pilates customer segment.
• First Dance Studios: Wedding dance instruction service offering choreography packages for engaged couples. Directly comparable as a personalized wedding dance instruction business offering tiered lesson packages.

Broad incumbents

• Club Pilates: Largest Pilates studio franchise in the U.S. with hundreds of locations offering group reformer and mat classes. Comparable as a Pilates instruction business serving the same consumer need but operating a brick-and-mortar franchise model at significantly greater scale.
• Peloton: Connected fitness platform offering live and on-demand classes including Pilates, yoga, strength, and cycling via subscription. Comparable as a virtual group fitness business with overlapping consumer segments, though operating at vastly greater scale with proprietary hardware.
• Life Time Fitness: National premium fitness club chain offering Pilates, yoga, group classes, and wellness amenities across hundreds of locations. Comparable as a comprehensive fitness instruction provider with overlapping Pilates and group class offerings.
• Pure Barre: National barre-focused fitness franchise with hundreds of studio locations offering group classes. Comparable as a low-impact, movement-based group fitness concept targeting similar customer demographics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ3SlqzYYWhlDYTeU0GOfqA
• Facebookfacebook.com/themvmtfactory
• Instagraminstagram.com/themvmtfactory
• LinkedInlinkedin.com/company/the-movement-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Movement Factory