Bonsai
Bonsai Clean is a privately held, founder-owned American cleaning supplies company that sells American-made professional brushes, the proprietary Platescrape V2 dish-cleaning kit, and PURE Bioscience SDC sanitizers through a Shopify e-commerce site and B2B wholesale to foodservice, industrial, and residential customers across the United States.
- Company typePrivate
- Founded2016
- HeadquartersSan Luis Obispo, California, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bonsai does
Bonsai, doing business as Bonsai Clean, is a privately held, founder-owned American cleaning supplies company headquartered at 2705 McMillan Ave, Suite 120, San Luis Obispo, California. The company was founded by Nate Stein (Nathan Stein), who created the flagship Platescrape product out of frustration with inefficient dishwashing and water waste in his family's California catering business. Bonsai distributes a multi-category cleaning supplies catalog comprising American-made professional brushes, the proprietary Platescrape V2 dual-brush dish cleaning system, Genie Sheets household cleaners, an organic lavender essential oils line, Mr. LongArm extension poles, and EPA-registered PURE Hard Surface sanitizers distributed under an approved-vendor partnership with PURE Bioscience. Its core technical differentiators include a proprietary HACCP-approved metal-free fused bristle technology that eliminates metal-fragment risk in food, color-coded brush systems for cross-contamination prevention, and access to patented Silver Dihydrogen Citrate (SDC) sanitizer chemistry carrying NSF D2 food-contact certification with 99.999% efficacy and 30-second kill times.
Bonsai firmographics
Firmographics- Name
- Bonsai
- Legal name
- Bonsai
- Website
- https://bonsaiclean.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bonsai Clean is a privately held, founder-owned American cleaning supplies company that sells American-made professional brushes, the proprietary Platescrape V2 dish-cleaning kit, and PURE Bioscience SDC sanitizers through a Shopify e-commerce site and B2B wholesale to foodservice, industrial, and residential customers across the United States.
- Ownership category
- akta.pro rank
Bonsai industry classification
Industry- Product category
- Commercial Cleaning Supplies
- NAICS
- Broom, Brush, and Mop Manufacturing (339994), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Brooms, Brushes & Dustpans (CRAJAIAA)
- akta.pro secondary industries
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Specialty Household Cleaners (Glass, Oven/Grill, Toilet, Descalers, Disinfectants) (CRADAKAH)
Keywords
Where Bonsai is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo, California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bonsai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer and B2B sales of professional-grade cleaning brushes, sanitizers, and cleaning supplies through their Shopify e-commerce platform. Products are sold at unit pricing with bulk discounts available for wholesale orders.
- Wholesale and Bulk Orders: B2B wholesale channel offering bulk pricing on products like 55 and 275-gallon PURE sanitizers for industrial operations, with pallet orders available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Platescrape V2 Ultimate Kit |
| Unit Pricing | Pay-as-you-go | PURE Sanitizer Sizes |
| Unit Pricing | Multi-year contract | Wholesale Bulk Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Bonsai product offering
Product offeringCore offering
Bonsai manufactures and distributes American-made professional cleaning brushes, dishwashing equipment, sanitizers, and janitorial supplies through its direct e-commerce platform and B2B wholesale channel. Its portfolio spans proprietary Metal-Free Fused Technology brushes, color-coded HACCP-compliant foodservice brushes, the Platescrape V2 water-saving dish cleaning kit, EPA-registered PURE Hard Surface sanitizers featuring Silver Dihydrogen Citrate (SDC) technology, Genie Sheets household cleaners, and distributed brands such as Mr. LongArm extension poles.
Product overview
Bonsai is a cleaning supplies company offering American-made brushes and custom cleaning solutions across various industries. The product portfolio is organized as a multi-category platform centered around three main product lines: Platescrape V2 (an innovative dish cleaning kit for foodservice), PURE® Hard Surface Sanitizers and Disinfectants (silver-based antimicrobial products), and comprehensive brush collections featuring proprietary Metal-Free Fused Technology and color-coded hygiene brush systems. Additional offerings include Genie Sheets cleaning products, and three main catalog categories: Hygienic Cleaning Supplies (food-safe brushes and sanitizing equipment), Janitorial Maintenance Solutions (floor care and commercial cleaning tools), and Industrial and Paint Supplies (heavy-duty cleaners and painting equipment). Bonsai also distributes Mr. LongArm extension poles and related tools.
Differentiator
Problem solved
Functional benefit
Brands
- Platescrape: Innovative dish cleaning kit designed to streamline dishwashing, save water, and improve efficiency for restaurants, caterers, and rental pros
- Genie Sheets
- PURE Bioscience
- Mr. LongArm
Products and services
- Platescrape V2 Ultimate Dish Cleaning Kit An innovative dish cleaning kit with dual-brush design that streamlines dishwashing, conserves water, and reduces pre-washing time for caterers, restaurants, and rental professionals. Made in the USA with non-toxic food-grade materials.
- PURE Hard Surface Sanitizers and Disinfectants EPA-registered sanitizers and disinfectants using Silver Dihydrogen Citrate (SDC) technology, providing 99.999% efficacy in 30 seconds. NSF D2-certified for food-contact surfaces with no rinse required, available from 3oz travel bottles to 275-gallon totes.
- Genie Sheets Cleaning Products All-purpose cleaner, bathroom cleaner, and foaming hand soap product line targeted at household cleaning needs.
- Mr. LongArm Extension Poles and Cleaning Tools Extension poles, stain applicators, window cleaning tools, and flow-through cleaning systems distributed by Bonsai under the Mr. LongArm brand.
- Hygienic Cleaning Supplies Catalog A product catalog of food-safe brushes, sanitizing equipment, and hygienic cleaning tools for healthcare facilities, food service establishments, and households requiring high sanitation standards.
- Janitorial Maintenance Supplies Catalog Professional janitorial supplies including mops, brooms, floor buffers, floor squeegees, and other specialty and standard products for maintaining commercial spaces.
- Industrial and Paint Supplies Catalog Heavy-duty industrial cleaning products, industrial-grade cleaners, paint brushes, roller covers, and protective gear for industrial cleaning and painting tasks.
Quantifiable outcome
- 99.999% kill rate with PURE sanitizers in as little as 30 seconds
- +3 more outcomes
Companies that use Bonsai
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Bonsai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bonsai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PURE BiosciencecoreBonsai has become an approved vendor for PURE Bioscience, gaining the ability to distribute the full line of PURE Hard Surface Sanitizers and Disinfectants. PURE's patented Silver Dihydrogen Citrate (SDC) technology provides 30-second kill times with 99.999% efficacy, is NSF-certified for food-contact safety, and requires no PPE or rinsing. Products are available through Bonsai in sizes from 3oz bottles to 275-gallon totes.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bonsai competitors and assessment
Company assessmentBroad incumbents
- O-Cedar: Major incumbent cleaning products brand (Procter & Gamble) covering mops, brooms, and brushes; competes broadly with Bonsai's home essentials and janitorial categories.
- Rubbermaid Commercial Products: Large incumbent commercial cleaning, waste, and janitorial products portfolio; overlaps with Bonsai's janitorial maintenance and foodservice cleaning categories.
Direct peers
- Brady Industries: U.S. janitorial and sanitation supplies distributor serving facilities and foodservice; directly comparable to Bonsai's janitorial maintenance and hygienic cleaning catalogs.
- Carlisle Foodservice Products: Large U.S. foodservice equipment and supplies manufacturer whose janitorial and cleaning brush lines overlap directly with Bonsai's foodservice brush and color-coded hygiene brush categories.
- Tundra Restaurant Supply: Direct-to-restaurant online distributor of commercial kitchen and janitorial supplies, overlapping with Bonsai's Platescrape, brush, and cleaning categories for foodservice customers.
- Spartan Chemical: U.S. manufacturer of industrial and institutional cleaning compounds (sanitizers, disinfectants, all-purpose cleaners); comparable to Bonsai's Genie Sheets and PURE sanitizer lines for B2B buyers.
- Ettus / Apex Cleaning Supplies: Cleaning brush and tool distributor with overlapping food-safe and janitorial brush product lines aimed at foodservice and industrial buyers.
- Fuller Commercial / Fuller Brush Company: Long-standing U.S. brush and cleaning products manufacturer/distributor covering foodservice, janitorial, and industrial cleaning — directly competitive with Bonsai's core brush business.
- Webstaurant Store: Largest U.S. online foodservice supplies retailer carrying comparable brush, janitorial, and cleaning product catalogs; competes directly with Bonsai for the same restaurant, catering, and institutional buyers.
Others
- PURE Bioscience: Manufacturer of the SDC-based sanitizers distributed by Bonsai; upstream supplier/partner whose EPA-registered products anchor Bonsai's sanitizer growth and brand association.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bonsai social profiles
Digital presenceBonsai compliance and trust
Trust signalCompliance4 records
Bonsai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonsai leadership team
Management profileNumber of profiles
Profiles1 record
Bonsai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonsai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonsai
What does Bonsai do?
Bonsai manufactures and distributes American-made professional cleaning brushes, dishwashing equipment, sanitizers, and janitorial supplies through its direct e-commerce platform and B2B wholesale channel. Its portfolio spans proprietary Metal-Free Fused Technology brushes, color-coded HACCP-compliant foodservice brushes, the Platescrape V2 water-saving dish cleaning kit, EPA-registered PURE Hard Surface sanitizers featuring Silver Dihydrogen Citrate (SDC) technology, Genie Sheets household cleaners, and distributed brands such as Mr. LongArm extension poles.
Is Bonsai a public or private company?
Bonsai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bonsai founded?
Bonsai was founded in 2016. It employs 1 to 10 people.
Where is Bonsai based?
Bonsai is headquartered in San Luis Obispo, California, United States, in the North America region.
How does Bonsai make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are wholesale and Bulk Orders.
Who are Bonsai's main competitors?
Broad incumbents on record are O-Cedar and Rubbermaid Commercial Products. Direct peers are Brady Industries, Carlisle Foodservice Products, Tundra Restaurant Supply, Spartan Chemical, Ettus / Apex Cleaning Supplies, Fuller Commercial / Fuller Brush Company and Webstaurant Store. PURE Bioscience is listed as an others.
Does Bonsai have an API?
No public API is recorded for Bonsai.
What industry is Bonsai in?
Bonsai's product category is Commercial Cleaning Supplies. Its primary akta.pro industry code is CRAJAIAA, Brooms, Brushes & Dustpans, with a secondary code of CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen). Its NAICS code is 339994 and its SIC code is 2842.