Graz99ers

What Graz99ers does

Graz99ers (legal entity: Graz99ers Profi-Eishockey GmbH, headquartered at Zoisweg 15, 8041 Graz) is a professional ice hockey club founded in 1999 that fields a senior team in the ICE Hockey League—the top-tier cross-border league spanning Austria, Germany, the Czech Republic, Hungary, Slovenia, and Italy—and additionally competes in the annual Champions Hockey League against top European club sides. The organization operates a multi-tiered sporting structure beyond the senior squad, including a Juniors team, the Eishockey Akademie Steiermark (Styrian Ice Hockey Academy), a Para Eishockey program, and a Frauen (women's) team. The senior roster comprises approximately 30 professional players recruited from Austria, the United States, Canada, Finland, Germany, and Denmark, supported by Head Coach Dan Lacroix, Sport Director Philipp Pinter, and President Herbert Jerich. The club won the 2025/26 ICE Hockey League championship and is currently executing a "Mission Titelverteidigung" title defense campaign for the 2026/27 season, with home games played at the Merkur Eishalle in the Liebenau district of Graz.

Name

Graz99ers

Legal name

Graz99ers Profi-Eishockey GmbH

Website

https://99ers.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Graz99ers is a professional ice hockey club based in Graz, Austria, that competes in the ICE Hockey League and Champions Hockey League. It generates revenue from tickets, merchandise, sponsorships, and livestream, serving fans, corporate partners, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional ice hockey
• Sports entertainment
• Team merchandise
• Corporate sponsorship
• Fan engagement

Headquarters

HQ city

Graz, Styria

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from individual game tickets and season ticket packages (PlayOff All-In Abonnement) for home games at the Merkur Eishalle. Season ticket holders receive access to all playoff games of the Moser Medical Graz99ers in the ICE Hockey League season 2026/27.
2. Merchandise Sales: E-commerce store selling official team merchandise including jerseys, apparel, accessories, and fan gear. The online fanshop also sells vouchers (Gutscheine) in denominations of €10, €20, €30, €50, and €100, valid for one year and redeemable at home game dates.
3. Sponsorship: Revenue from corporate sponsors including title sponsor Moser Medical, main partner Jerich, and diamond partners including Energie Steiermark, Merkur, and Holding Graz. The 999Chancen initiative offers businesses a €99 net voucher for advertising presence on the team website as official supporters.
4. Livestream and Media: Revenue generated through livestreaming of games via SportEurope TV and other digital media distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Graz99ers operates a professional ice hockey organization (Moser Medical Graz99ers) competing in the ICE Hockey League and Champions Hockey League. It generates revenue through ticket sales (individual games and PlayOff All-In season subscriptions), an official online fanshop selling jerseys, apparel, accessories, and vouchers, livestream access via SportEurope TV, corporate sponsorship packages, and a Friends membership program. The club also fields junior, women's, para ice hockey, and academy teams.

Product overview

Moser Medical Graz99ers operates as a professional ice hockey organization with three interconnected offerings: the core sports product (competitive ice hockey team in the ICE Hockey League), a digital ticketing and streaming platform, and an e-commerce merchandise business. The online fanshop (shop.99ers.at) sells official merchandise including jerseys, apparel, accessories, and personalized items. Additional products include season ticket packages, the 999Chancen sponsorship program, and Friends membership with exclusive benefits. The team competes in domestic league games and international competitions like the Champions Hockey League.

Differentiator

Problem solved

Functional benefit

Products and services

• Moser Medical Graz99ers Professional Ice Hockey Team Professional ice hockey team competing in the ICE Hockey League (top-tier European league covering Austria, Germany, Czech Republic, Hungary, Slovenia, Italy) and Champions Hockey League. Provides live game entertainment for fans at home games in Graz, with a roster of approximately 30 professional players.
• Online Fanshop Official e-commerce fanshop (shop.99ers.at) selling jerseys, apparel, accessories, plush toys, vouchers, and collectibles with nationwide delivery in Austria and in-stadium pickup on game days.
• Season Ticket Packages (PlayOff All-In Abonnement) Season ticket subscriptions (Abo) granting access to home games including all playoff matches for the 2026/27 ICE Hockey League season. Individual game tickets are also sold via tickets.99ers.at.
• Livestream Service Live digital streaming of home games via SportEurope TV and dedicated livestream platform, providing international digital distribution of matches to viewers across Europe.
• 999Chancen Sponsorship Program Sponsorship offering targeting businesses to become 'Official Supporters' of Graz99ers with advertising presence on the team website, priced at EUR 99 net per voucher.
• GRAZ99ERS Friends Membership Exclusive fan membership program offering special benefits and advantages to loyal supporters of the Graz99ers.
• Online Fanshop Gift Vouchers (Gutscheine) Gift vouchers sold in denominations of EUR 10, EUR 20, EUR 30, EUR 50, and EUR 100, valid for one year from issuance and redeemable exclusively at home games in the stadium fanshop.

Quantifiable outcome

• Graz99ers defeated DEL finalist Adler Mannheim 4:3 in a pre-season game on August 16, 2026, demonstrating competitive strength against top-tier German league teams.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered main, title_sponsor, diamond, core and minor.

• JerichmainStrategic or Co-development PartnerJerich is the main partner (Hauptpartner) of Graz99ers. The partnership includes prominent logo placement on team apparel and the official website. The Jerich logo appears prominently on the team website header.
• Moser Medicaltitle_sponsorStrategic or Co-development PartnerMoser Medical is the title sponsor of Graz99ers. The team is officially known as 'Moser Medical Graz99ers'. Moser Medical operates a hair transplantation clinic (haarestattglatze.com) and provides primary sponsorship branding across all team communications.
• Energie SteiermarkdiamondStrategic or Co-development PartnerEnergie Steiermark is a diamond-level partner of Graz99ers, providing energy services and branding visibility on team platforms.
• Merkur VersicherungdiamondStrategic or Co-development PartnerMerkur Versicherung is a diamond-level insurance partner. The Merkur Eishalle (home arena) is named after the Merkur brand, indicating a significant venue partnership.
• Holding GrazdiamondStrategic or Co-development PartnerHolding Graz is the municipal holding company of the City of Graz and a diamond-level partner. The Graz99ers also use Holding Graz's tram infrastructure for stadium access (tram line 4).
• win2daycoreStrategic or Co-development Partnerwin2day is an online gaming and betting platform operating as a sponsor of Graz99ers, with branding visible on team platforms.
• GAW GroupcoreStrategic or Co-development PartnerGAW Group is a sponsor of Graz99ers, contributing to the team's corporate partnership portfolio.
• Sportpark KitzbühelcoreStrategic or Co-development PartnerSportpark Kitzbühel is the cooperation partner (Kooperationspartner) for Graz99ers' annual pre-season training camp. The team conducts its pre-season training and exhibition games at the Kitzbühel facility for 5-day training camps, which has become a tradition. The partnership has produced games against top European teams including Adler Mannheim.
• ICE Hockey LeaguecoreOthersICE Hockey League is the elite international ice hockey league in which Graz99ers competes. The league encompasses teams from Austria, Germany, Czech Republic, Hungary, Slovenia, Italy, and other Central European countries.
• Champions Hockey LeagueminorOthersChampions Hockey League is the annual European club competition in which Graz99ers participates, representing the ICE Hockey League alongside other top European club teams.
• SportEurope TVcoreChannel Partner/ Reseller/ DistributorSportEurope TV is the broadcast partner for livestreaming Graz99ers games. The platform provides international digital distribution of ice hockey matches to viewers across Europe.
• Jack Coleman / Full Thinking Agentur GmbHcoreTechnology or IntegrationJack Coleman (Full Thinking Agentur GmbH) is the website concept and implementation partner for Graz99ers, based at Lendplatz 9, 8020 Graz. Responsible for website design, development, and ongoing digital marketing support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klagenfurter AC (KAC): Historic Austrian ICE Hockey League club based in Klagenfurt, directly competing with Graz99ers in league play and sharing the same Champions Hockey League ecosystem.
• HC TWK Innsbruck: Tyrolean ICE Hockey League club directly competing with Graz99ers, operating a similar regional club model with sponsorship-driven revenue and matchday ticketing.
• HDD Olimpija Ljubljana: Slovenian ICE Hockey League club and Champions Hockey League participant that competes against Graz99ers in the same international league, with comparable Central European mid-market franchise scale.
• Adler Mannheim: German DEL powerhouse that Graz99ers faced in pre-season 2026 (winning 4:3) and frequently meets in Champions Hockey League competition; comparable professional ice hockey club operating with similar ticketing, merchandise, and sponsorship revenue mix.
• Vienna Capitals: Vienna-based ICE Hockey League club directly competing against Graz99ers in Austria's top professional ice hockey competition, with overlapping corporate sponsorship and ticketing models.
• ERC Ingolstadt: German DEL club and fellow Champions Hockey League participant with comparable mid-market European professional ice hockey franchise economics, sponsorship structure, and digital commerce operations.
• HC Bozen-Bolzano (Alperia): Italian ICE Hockey League club that competes head-to-head with Graz99ers in the same international league and Champions Hockey League, sharing similar cross-border sponsorship and broadcasting dynamics.
• HC Kometa Brno: Czech Extraliga club and frequent Champions Hockey League opponent of Graz99ers, operating a similar regional professional ice hockey franchise with multi-tier youth development.
• EC Red Bull Salzburg: Fellow Austrian ICE Hockey League club and one of the most storied franchises in Austrian ice hockey, directly competing with Graz99ers in domestic league play and Champions Hockey League qualification.
• Fehervar AV19: Hungarian ICE Hockey League club directly competing against Graz99ers in the same international league and Champions Hockey League, sharing cross-border sponsorship and broadcast dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/graz99ers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graz99ers