Berry Good

Name

Berry Good

Legal name

Ivan Sacristan Serrano

Website

https://berrygood.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fresh Berry Production

NAICS

Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Mountain berry farming
• Fresh blueberry cultivation
• Open-air berry production
• Agritourism berry picking
• Specialty berry wholesale

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Fruit Sales: Direct sales of fresh berries (blueberries, raspberries, blackberries, currants) through multiple channels: wholesale to Mercamadrid, direct to stores and restaurants, consumer groups, and online store. Seasonal production from June-July through September-October.
2. Agrotourism: On-farm experiential activities where visitors (children and adults) pick their own berries directly from plants during production season. Creates additional revenue while building brand loyalty and direct customer relationships.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Berry Good is a mountain agricultural producer that cultivates and sells fresh berries—blueberries, raspberries, blackberries, and currants—at 1,300 meters altitude in Sierra de Ayllón, Spain. Its cultivation relies on a natural, open-air ecosystem with minimal intervention, producing seasonal fruit from June through October. The company commercializes its harvest through wholesale (Mercamadrid), direct retail/fruterías, consumer groups, an online store, and on-farm agrotourism U-pick experiences.

Product overview

Berry Good® is an agricultural company producing mountain-grown berries in Sierra de Ayllón at 1,300 meters altitude. The company offers a portfolio of fresh berry products including Arándanos (Blueberries) with three seasonal varieties (Bluecrop, Elliot, Aurora), Frambuesas (Raspberries) including Polka, Heritage, Zeva and yellow varieties, Zarzamoras (Blackberries), and Grosellas (Currants). Commercialization spans multiple channels: direct-to-consumer online store, wholesale distribution to Mercamadrid, consumer groups, retail stores, and agritourism experiences where visitors pick berries on-site. Production season runs June-July through September-October. The Berry Good® brand is registered for commercializing these products.

Differentiator

Problem solved

Functional benefit

Products and services

• Arándanos (Blueberries) Fresh open-air blueberries grown at 1,300 meters altitude in Sierra de Ayllón, available in three varieties—Bluecrop (July-August), Elliot (August-September), and Aurora (September-October). Sold wholesale, to retail/hospitality, to consumer groups, online, and on-farm.
• Frambuesas (Raspberries) Fresh raspberries including Polka, Heritage, and Zeva varieties, plus yellow raspberries, harvested June through October depending on spring weather. Sold through wholesale, retail, consumer groups, online, and agrotourism channels.
• Zarzamoras (Blackberries) Fresh blackberries cultivated naturally at high altitude, sold during the production season alongside other berries via wholesale, retail, and on-farm channels.
• Grosellas (Currants) Red currants produced at the mountain farm and sold during the seasonal production period through wholesale and direct retail channels.
• Agroturismo Berry Good Agritourism experience at the Sierra de Ayllón farm in Riofrío de Riaza, allowing visitors (children and adults) to pick their own berries directly from the plants during the June-October production season. Generates revenue and builds direct consumer relationships.
• Venta a Mayoristas (Wholesale Berry Distribution) Wholesale berry sales to distributors, consumer groups, retail stores (fruterías), and the hospitality sector (restauración). Located 120 km from Madrid with fast delivery to Mercamadrid distribution platform.
• Tienda Online Berry Good Online store for direct-to-consumer sales of fresh berries and derived products, delivered to customers' homes. Noted as closed for the 2023 season.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Planasa: Spanish berry and fruit plant breeder/producer with significant raspberry, blueberry, and blackberry breeding programs. Overlaps with Berry Good on berry production and the same varietal categories (e.g., Heritage and Polka raspberries) but operates across breeding, nursery, and large-scale production.
• Hortifrut: World's largest blueberry producer with significant operations in Spain and Europe. Comparable as a major producer in the same product category (blueberries prominently, plus raspberries and blackberries) though at vastly greater scale and with international reach.
• BerryWorld: International premium berry producer-marketer with operations across Europe, Africa, and the Americas. Comparable as a multi-berry supplier focused on premium positioning across raspberry, blueberry, and blackberry categories, though at much larger scale.
• Driscoll's: Global market leader in berries (blueberries, raspberries, blackberries, strawberries). Comparable as the dominant scale player in the same product categories Berry Good grows, though Driscoll's operates at industrial scale across many regions.

Regional players

• Berry Gardens: UK berry cooperative growing and marketing raspberries, blueberries, blackberries, and strawberries. Comparable as a specialized multi-berry producer serving premium retailers with a similar varietal approach, though UK-focused and at larger scale.
• Atlantic Blue: Spanish blueberry producer with significant cultivated acreage in southern Spain (Huelva region). Comparable as a Spanish blueberry specialist targeting premium European markets, though operating at industrial scale in a different geography.
• Onubafruit: Large Spanish berry cooperative based in Huelva that produces and exports berries including blueberries, raspberries, and blackberries. Comparable as a Spanish producer in the same berry categories, but operating at much larger scale and a different (lowland) production region.

Emerging players

• Agroberry: Smaller-scale berry producer and packer in southern Spain focused on blueberries, raspberries, and blackberries. Comparable as a Spanish berry producer in similar product categories with a focus on quality and direct customer relationships, though with conventional lowland production.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC7igNX4H-xCU1j26h-xVQoA
• Facebookfacebook.com/berrygoodinfo
• Instagraminstagram.com/berry_good_info
• LinkedInlinkedin.com/company/berry-good

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry Good