BOR Hotel by Karisma
BOR Hotel by Karisma is a luxury boutique hotel in Zlatibor, Serbia, operated under Karisma Hotels, offering premium accommodation, dining, the award-winning Vassa Spa, event hosting, and wedding services to leisure travelers, families, couples, and remote workers in a mountain resort setting.
- Company typePrivate
- Founded-
- HeadquartersZlatibor, Serbia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BOR Hotel by Karisma does
BOR Hotel by Karisma is a single-property luxury boutique hotel located in Zlatibor, Serbia, operating under the management of Karisma Hotels. The hotel offers luxury accommodation (Double and Superior rooms), multiple on-site restaurants serving breakfast through dinner with 24-hour room service, and the Vassa Spa & Wellness center featuring pool, saunas, steam bath, gym, Elemis facial and body treatments, and Kerastase hair salon services. Vassa Spa was recognized as Serbia's Best Hotel Spa 2024 by World Spa Awards. The property also provides personalized concierge services, corporate event hosting, and wedding venues.
The business serves consumer and small-group travelers across multiple personas: couples and romantic travelers, families with multi-generational needs, remote workers/digital nomads (via a dedicated Stay & Work package), outdoor enthusiasts visiting Zlatibor for winter sports and nature excursions, and corporate/event clients. Pricing is in euros and delivered through four flagship packages (Valentine's Day at €350, St. Sava's family package from €528, Black Friday, and Stay & Work from €555) layered over standard accommodation rates.
Go-to-market is direct-to-consumer, with bookings processed through the hotel's own website, the Karisma centralized reservation platform, phone (+381 31 315 0353), and email. Marketing relies on the website, Facebook, Instagram (@borhotelbykarisma), email campaigns, and seasonal promotional offers. Technology is limited to standard hotel management/booking systems plus Google Analytics and Google Tag Manager; no proprietary technology, AI/ML capabilities, or disclosed funding is present. The company is privately held with 33 employees, and Karisma Hotels serves as the parent/management company.
BOR Hotel by Karisma firmographics
Firmographics- Name
- BOR Hotel by Karisma
- Legal name
- BOR Hotel by Karisma
- Website
- https://borhotel.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOR Hotel by Karisma is a luxury boutique hotel in Zlatibor, Serbia, operated under Karisma Hotels, offering premium accommodation, dining, the award-winning Vassa Spa, event hosting, and wedding services to leisure travelers, families, couples, and remote workers in a mountain resort setting.
- Ownership category
- akta.pro rank
BOR Hotel by Karisma industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where BOR Hotel by Karisma is headquartered
LocationHeadquarters
- HQ city
- Zlatibor
- HQ country
- Serbia
- HQ region
- Europe
Offices1 record
Markets served
BOR Hotel by Karisma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Accommodation: Revenue from luxury hotel rooms and suites including Double rooms, Superior rooms, with complimentary upgrades to Superior rooms for certain packages.
- Food & Beverage: Revenue from hotel restaurants offering diverse breakfast, luxurious dinners, and gourmet experiences prepared from fresh, natural, carefully selected ingredients. Also includes minibar and 24-hour room service.
- SPA & Wellness Services: Revenue from Vassa Spa center featuring pool, saunas, steam bath, gym, and premium Elemis facial and body treatments, plus Kerastase hair salon services. Discounts available (e.g., 15% off for Black Friday).
- Concierge Services: Personalized services including spa visits, hotel restaurant experiences, organizing excursions, and airport/hotel transfers.
- Event & Corporate Services: Revenue from hosting corporate groups, events, and weddings with dedicated event spaces and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Valentine's Day Package - Romantic couple's retreat |
| Subscription | Multi-year contract | St. Sava's Package - Family holiday package |
| Subscription | Multi-year contract | Black Friday Package - Holiday special |
| Subscription | Multi-year contract | Stay & Work Package - Remote work accommodation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BOR Hotel by Karisma product offering
Product offeringCore offering
BOR Hotel by Karisma operates as an upscale boutique hotel in Zlatibor, Serbia, providing luxury accommodation, multiple on-site restaurants and bars, the award-winning Vassa Spa, and dedicated concierge service. The hotel also hosts corporate groups, private events, and weddings, offering curated packages that combine accommodation with spa and dining experiences for both leisure and business guests.
Product overview
BOR Hotel by Karisma is a luxury hotel located in Zlatibor, Serbia, operating as a single unified property offering accommodation, dining, and wellness services. The core product portfolio centers on Vassa Spa (awarded Serbia's Best Hotel Spa 2024), hotel restaurants, concierge services, and luxury guest rooms including Superior accommodations with work amenities. The hotel also offers add-on packages including the Stay & Work remote work package, corporate events hosting, and wedding services. All offerings are delivered through the hotel's own facilities and staff, with no modular software products or standalone modules available.
Differentiator
Problem solved
Functional benefit
Brands
- Vassa Spa: SPA & Wellness center awarded 'Serbia's Best Hotel Spa 2024' by World Spa Awards
Products and services
- Luxury Accommodation Upscale overnight lodging at a boutique hotel in Zlatibor, Serbia, targeting leisure travelers, families, couples, and corporate guests seeking a mountain-resort stay with panoramic views.
- Vassa Spa Award-winning on-site spa offering wellness treatments and relaxation services to hotel guests and spa visitors.
- Restaurants and Dining Multiple on-site restaurants and bars providing upscale food and beverage service to hotel guests and walk-in diners.
- Concierge Service Personalized guest assistance for reservations, local recommendations, and tailored guest experiences during their stay.
- Corporate Groups and Events Hosting Venue and accommodation services for corporate retreats, conferences, team-building events, and MICE groups, combined with on-site dining and spa.
- Weddings and Private Celebrations Wedding and private-event venue service offering upscale on-site ceremony and reception hosting with accommodation, catering, and coordination.
Quantifiable outcome
- Recognized as 'Serbia's Best Hotel Spa 2024' by World Spa Awards
Companies that use BOR Hotel by Karisma
Customer profileSegments6 records
Ideal customer profiles3 records
BOR Hotel by Karisma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BOR Hotel by Karisma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Karisma HotelscoreKarisma Hotels is the parent hotel management company for BOR Hotel. The hotel operates under the Karisma brand, utilizing their centralized reservation system and brand association. This is a management/ownership relationship rather than a commercial partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BOR Hotel by Karisma competitors and assessment
Company assessmentDirect peers
- Hotel Palisad: Long-established full-service hotel in the same Zlatibor mountain resort, directly competing for the same leisure, family and corporate guest pool with comparable room, F&B and event inventory.
- Mona Hotel Zlatibor: Premium full-service hotel in central Zlatibor offering spa, restaurant and conference facilities to the same Serbian and regional leisure/business travelers as BOR Hotel.
- Hotel Zlatibor (Tara Zlatibor): Mountainside hotel in Zlatibor targeting families, couples and conference guests with similar mid-to-upper tier positioning and on-site dining/wellness.
Broad incumbents
- Hyatt Regency Belgrade: International luxury full-service hotel in Serbia's capital; competes for the same corporate, event and upscale leisure travelers that BOR targets, especially inbound business and wedding guests.
- Accor (Sofitel/MGallery) — regional Balkans properties: International hospitality group with upscale and luxury brands active across the Balkans; overlaps with BOR on premium leisure, spa, and meeting/event demand in regional resort destinations.
- Hilton Belgrade (or Hilton Serbia portfolio): Global luxury operator with Serbian presence; comparable on full-service hospitality, F&B, spa, events, and corporate group business — but at significantly larger scale.
- Aman Resorts: Ultra-luxury resort operator with destination properties in mountain and resort settings; comparable on premium positioning, wellness emphasis, and ability to command outsized ADRs through differentiated experience.
Emerging players
- Six Senses Hotels Resorts Spas: Luxury wellness-led resort brand expanding across Europe; comparable to BOR on integrated wellness/spa as a core revenue driver and on remote-destination premium pricing strategy.
- Taj Hotels (Indian Hotels Co.) — European properties: International luxury operator with heritage properties in mountain/leisure destinations; comparable on full-service luxury, premium spa, and curated cultural guest experience playbooks.
Regional players
- Falkensteiner Hotels & Residences: Central European hotel group operating upscale mountain and resort properties in Austria and the Western Balkans; comparable on premium-resort positioning, spa focus, and family/romantic segment targeting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BOR Hotel by Karisma social profiles
Digital presenceBOR Hotel by Karisma financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOR Hotel by Karisma leadership team
Management profileNumber of profiles
BOR Hotel by Karisma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOR Hotel by Karisma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOR Hotel by Karisma
What does BOR Hotel by Karisma do?
BOR Hotel by Karisma operates as an upscale boutique hotel in Zlatibor, Serbia, providing luxury accommodation, multiple on-site restaurants and bars, the award-winning Vassa Spa, and dedicated concierge service. The hotel also hosts corporate groups, private events, and weddings, offering curated packages that combine accommodation with spa and dining experiences for both leisure and business guests.
Is BOR Hotel by Karisma a public or private company?
BOR Hotel by Karisma is a private company. It is classified as corporate owned and is currently operating.
When was BOR Hotel by Karisma founded?
BOR Hotel by Karisma was founded in -1. It employs 11 to 50 people.
Where is BOR Hotel by Karisma based?
BOR Hotel by Karisma is headquartered in Zlatibor, Serbia, in the Europe region.
How does BOR Hotel by Karisma make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, SPA & Wellness Services, concierge Services and event & Corporate Services.
Who are BOR Hotel by Karisma's main competitors?
Direct peers on record are Hotel Palisad, Mona Hotel Zlatibor and Hotel Zlatibor (Tara Zlatibor). Broad incumbents are Hyatt Regency Belgrade, Accor (Sofitel/MGallery) — regional Balkans properties, Hilton Belgrade (or Hilton Serbia portfolio) and Aman Resorts. Emerging players are Six Senses Hotels Resorts Spas and Taj Hotels (Indian Hotels Co.) — European properties. Falkensteiner Hotels & Residences is listed as a regional player.
Does BOR Hotel by Karisma have an API?
No public API is recorded for BOR Hotel by Karisma.
What industry is BOR Hotel by Karisma in?
BOR Hotel by Karisma's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.