18Sixty

What 18Sixty does

18Sixty is a Bristol, UK-based full-service podcast agency that produces branded podcasts for enterprise, nonprofit, and institutional clients. Its roster of named engagements includes KFC, Transport for London, Universal Music Group, Oatly, the National Trust, the Wildfowl & Wetland Trust, Christian Aid, the University of Bristol, Kaspersky, and Vestas, spanning QSR, transport, entertainment, FMCG, conservation, education, cybersecurity, and renewable energy verticals. The agency's core offering covers podcast strategy, end-to-end production, and promotion, with recent expansion into video podcast production (e.g., Niterra's "The Spark Inside") and owned distribution infrastructure including a KFC private feed and the Transitor platform.

The agency's technical stack is built on standard professional podcast production tooling augmented by third-party AI services — specifically Descript for editing, Otter.ai for transcription, Swell AI for content repurposing, and ChatGPT for generative assistance. There is no proprietary AI model, no disclosed data flywheel, and no platform-as-a-product offering; technology is used to compress production cost rather than to differentiate the service. Creative output is driven by a named team of producers and sound designers (e.g., Tom Whalley, Hannah Brindle, Jess Sherwin), with award validation from the British Podcast Awards (Gold 2023, Finalist 2024) serving as external quality signaling.

The business model is project-based professional services: 18Sixty sells podcast strategy, production, and promotion engagements on a per-campaign or per-series basis, with pricing not publicly disclosed. Go-to-market is sales-led, with booking handled via Calendly on the company website, and the agency is increasingly bundling earned-media amplification through a partnership with POW PR. Distribution is both public (open RSS feeds on major platforms) and private (client-only feeds such as the KFC internal podcast and the Transitor platform), indicating a hybrid model that combines traditional content production with white-label distribution infrastructure. The company is privately held with no disclosed funding rounds, headcount, or financial metrics.

Name

18Sixty

Legal name

18Sixty

Website

https://18sixty.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

18Sixty is a Bristol, UK-based full-service podcast agency producing branded audio and video podcasts for enterprise, nonprofit, and institutional clients including KFC, Transport for London, Universal Music, and the National Trust.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Branded podcast agency
• Podcast production services
• Podcast strategy consulting
• Corporate podcast production
• Internal podcast services

Headquarters

HQ city

Bristol, Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Production Services: Full-service podcast agency providing end-to-end services from strategy and creative development through to production, editing, sound design, and promotion. Services include branded podcast creation, internal podcast production, and podcast promotion campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

18Sixty is a full-service branded podcast agency that creates, produces, and promotes podcasts for ambitious brands and organizations. Services span the entire workflow — audience research, strategy and concept development, studio/remote/on-location recording, editing, sound design, guest booking, distribution across major platforms, and targeted promotion. They also produce internal corporate podcasts with private feed distribution for employee engagement and communications.

Product overview

18Sixty is a full-service branded podcast agency offering end-to-end podcast creation from strategy through production to promotion. The core offerings include Branded Podcasts (full-service production for brands), Podcast Promotion (distribution and amplification services), Podcast Strategy (consultation and planning), and Internal Podcasts (corporate communications). Add-on services include Video Podcasts for social media clips and Podcast Analytics integration. The company has produced numerous named client podcasts including Mind The Gap (Transport for London), The Third Angle (PTC), A Life More Wild (Canopy & Stars), Waterlands (Wildfowl & Wetland Trust), Ricky & Tony: Pop Detectives (Universal Music), United By The Bucket (KFC), and The Persuasion Game (The Forge).

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Podcasts

Quantifiable outcome

• The Third Angle podcast won 'Best Business Podcast' at British Podcast Awards 2023 & 2024
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• POW PRsupportingGTM or Marketing Partner18Sixty works with POW PR, described as 'one of the best podcast publicists in the business,' for public relations and earned media coverage for their client podcasts. POW PR specializes in understanding podcasts and how to effectively promote them through traditional media channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lower Street: UK-based branded podcast production company serving enterprise clients with end-to-end podcast creation. Direct competitor in the same UK market with comparable service scope.
• Quill: UK-based full-service branded podcast agency offering strategy, production, and promotion services to enterprise clients. Highly comparable business model and geographic footprint to 18Sixty.
• Jar Audio: Canadian branded podcast agency focused on producing podcasts for brands and organizations. Directly comparable service offering (strategy through promotion) targeting enterprise marketing teams.
• Podcast.co: UK podcast production and strategy company serving brands and organizations with end-to-end podcast services. Geographic and service-line overlap with 18Sixty in the UK enterprise market.
• Pacific Content: Canadian branded podcast studio that creates original podcast content for major brands. Closely aligned business model producing full-service branded audio for enterprise marketing and internal comms use cases.
• Content10: Specialist branded podcast agency producing podcasts for enterprise and B2B brands. Comparable full-service production model targeting similar enterprise marketing and thought leadership use cases.

Broad incumbents

• Acast: Global podcast hosting and monetization platform that also works with brands on podcast creation and advertising. Broader incumbent in the podcast ecosystem with overlapping enterprise content capabilities.
• Spotify (Branded Content / Megaphone): Major podcast platform (including Megaphone enterprise hosting) that increasingly offers branded content and creator tools to advertisers and enterprises. Overlaps with 18Sixty via analytics and hosting integrations.

Emerging players

• Wondercraft: AI-powered podcast creation platform enabling brands to produce audio content with generative AI tools. Emerging competitive threat that lowers the barrier to in-house branded podcast production.

Others

• Squadcast: Remote podcast recording platform used by 18Sixty and peer agencies. Functions as ecosystem tooling provider rather than direct competitor, but enables competing agencies to deliver similar production quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/eighteen_sixty
• LinkedInlinkedin.com/company/18sixty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 18Sixty