Australian Animal Protection Society

Name

Australian Animal Protection Society

Legal name

Australian Animal Protection Society

Website

https://aaps.org.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Animal Shelters & Rescue Operations (AFAEALAB), Animal Boarding (Kennels, Catteries) (AFAEALAA)

Keywords

• Animal shelter services
• Pet adoption services
• Veterinary care services
• Animal welfare charity
• Pet grooming boarding

Headquarters

HQ city

Keysborough

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Animal Adoptions: Adoption fees for cats and dogs ranging from $90 to $1,200 depending on animal type, age, and breed.
2. Vet Clinic Services: Veterinary services provided at the on-site clinic including desexing, vaccinations, and general animal healthcare.
3. Op Shop Sales: Three op-shops operating at Keysborough, Moorabbin, and Cheltenham generating revenue through retail sales of donated goods.
4. Grooming Salon: Professional grooming services for cats and dogs at the Keysborough location.
5. Cat Boarding: Cat boarding services providing accommodation for feline companions.
6. Donations and Fundraising: Donations, corporate sponsorship, workplace giving, bequests, kitten season appeals, and raffle participation (Play for Purpose).
7. Sponsorships: Corporate sponsors including AP Touring, Petbarn Foundation, Savour Life, Sharp, Snooza, The Paw Grocer, Neon Party, Daisy's Garden Supplies, and Bunnings provide financial and product support.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Australian Animal Protection Society (AAPS) is a community-based registered charity operating an animal shelter in Keysborough, Melbourne. Its core offering is the rehoming of homeless animals (dogs, cats, rabbits) through adoption services, complemented by an on-site veterinary clinic, professional grooming salon, cat boarding, three op-shops, and foster care and surrender programs.

Product overview

Australian Animal Protection Society (AAPS) operates as a community-based animal shelter providing a portfolio of integrated services centered around animal welfare and rehoming. The core offering is Animal Adoption, complemented by supporting services including a Vet Clinic offering desexing and general healthcare, a Grooming Salon, and three AAPS Op Shops generating retail revenue. Additional services include Cat Boarding (recently launched), Puppy Pre-School training courses, Foster Care for temporary animal housing, Animal Surrender Services, AAPS Memberships, an Online Shop (powered by Square), the AAPS Assist Program providing financial assistance for adopters of animals with health conditions, and the Play for Purpose Raffle for fundraising. The organization relies heavily on volunteers and community support as a registered charity.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Core rehoming service facilitating adoption of homeless dogs, cats, and rabbits at the Keysborough shelter, with adoption applications processed via the shelter management system and adoption fees ranging from $90 for senior cats to $1,200 for puppies.
• Vet Clinic On-site veterinary services at the Keysborough shelter (Mon-Fri 8 AM - 5:30 PM) including desexing procedures, vaccinations, and general animal healthcare for the public.
• Grooming Salon Professional grooming services for cats and dogs provided at the Keysborough shelter location.
• Cat Boarding Safe, loving cat boarding accommodation services offered at the Keysborough shelter.
• AAPS Op Shops Three retail op-shop stores at Keysborough, Moorabbin, and Cheltenham that sell donated goods to generate revenue supporting shelter operations.
• Foster Care Temporary foster care program placing animals with community members who provide short-term care before permanent adoption.
• Animal Surrender Services Program accepting surrendered animals by appointment, requiring vaccinations and intake assessments, supporting pet owners who need to relinquish their animals.
• Puppy Pre-School A 4-week puppy training course held Monday nights at the Keysborough Shelter, organized in partnership with Underdog Training, priced at $225 per puppy.
• AAPS Memberships Membership program for supporters of the organization that provides ongoing engagement benefits.
• AAPS Online Shop E-commerce store powered by Square selling merchandise and related items to support the shelter.
• AAPS Assist Program Financial assistance program offering support to future adopters for ongoing veterinary care of animals with health conditions.
• Play for Purpose Raffle Raffle fundraising program run in partnership with Play for Purpose, offering supporters the chance to win prizes including a $250K First Prize Pack, with proceeds supporting the shelter.

Quantifiable outcome

• Over 1,000 animals annually find new homes through AAPS

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• AP TouringminorGTM or Marketing PartnerCorporate supporter of AAPS. Logo displayed on website under 'Our Suppawters' section as a partner providing support to the organization.
• Petbarn FoundationcoreGTM or Marketing PartnerMajor supporter of AAPS through the Petbarn Foundation. Logo prominently displayed on website as a key supporter of animal welfare initiatives.
• Savour LifecoreGTM or Marketing PartnerCorporate supporter of AAPS. Savour Life is a pet food company providing support to animal rescue organisations.
• SharpminorGTM or Marketing PartnerCorporate supporter of AAPS. Logo displayed on website under 'Our Suppawters' section.
• SnoozaminorGTM or Marketing PartnerPet product company supporting AAPS. Logo displayed on website under 'Our Suppawters' section.
• The Paw GrocerminorGTM or Marketing PartnerPet-focused business supporting AAPS. Logo displayed on website under 'Our Suppawters' section.
• Neon PartyminorGTM or Marketing PartnerCorporate supporter of AAPS. Logo displayed on website under 'Our Suppawters' section.
• Daisy's Garden SuppliesminorGTM or Marketing PartnerGarden supplies business supporting AAPS. Logo displayed on website under 'Our Suppawters' section.
• Bunnings (Keysborough)coreChannel Partner/ Reseller/ DistributorMajor retail partner with Bunnings Keysborough store supporting AAPS through various initiatives. Located at Keysborough, Victoria.
• Play for PurposecoreGTM or Marketing PartnerRaffle partnership allowing AAPS supporters to participate in raffles with adventure prizes, with proceeds benefiting the shelter.
• Victoria's Container Deposit SchememinorGTM or Marketing PartnerCDS Vic partnership enabling supporters to donate container deposit refunds to AAPS. For every eligible container donated, AAPS receives 10c.
• Underdog TrainingcoreStrategic or Co-development PartnerPartnership with Underdog Training to deliver Puppy Pre School programs at Keysborough shelter. 4-week course held Monday nights at $225 per puppy.
• Various Animal Welfare OrganisationscoreOthersAAPS works closely with many animal welfare organisations across Australia to provide protection, assistance, and welfare for animals in their care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASPCA: The ASPCA is one of America's oldest and largest animal welfare organizations providing shelter, adoption, and veterinary services. Comparable to AAPS in mission, nonprofit structure, and integrated service model spanning shelter, vet, and advocacy.
• Battersea Dogs & Cats Home: Battersea is a high-profile UK animal shelter with adoption, veterinary, and community education services, plus charity retail shops. Comparable to AAPS as a multi-service nonprofit shelter with diversified revenue including retail and veterinary services.
• Best Friends Animal Society: Best Friends Animal Society operates one of America's largest animal sanctuaries and adoption centers. Comparable to AAPS as a multi-decade nonprofit shelter with adoption, vet, and volunteer-driven operations, though at much larger scale.
• Petbarn Foundation: Petbarn Foundation is the charitable arm of Australia's largest pet specialty retailer, funding welfare organisations including AAPS. Comparable as a national animal welfare funding body that intersects with AAPS's sponsorship and fundraising channels.

Direct peers

• Animal Welfare League Australia: Animal Welfare League Australia operates shelters and adoption services across multiple states. Comparable to AAPS as a registered charity providing animal sheltering, adoptions, surrender services, and veterinary care with community fundraising.
• The Lost Dogs' Home: The Lost Dogs' Home is a long-established Melbourne animal shelter offering adoptions, veterinary services, and community education. Comparable as a Victoria-based nonprofit animal shelter with similar adoption/vet/grooming service mix and reliance on donations and volunteers.
• RSPCA Victoria: RSPCA Victoria is Victoria's largest animal welfare charity, operating shelters, veterinary services, and adoption programs across the state. Directly comparable to AAPS as a community-funded animal shelter with vet clinics, adoption services, and a volunteer base.
• Cat Protection Society Victoria: Cat Protection Society Victoria is a Melbourne-based cat-specific shelter offering adoptions, surrender services, and cat boarding. Closely comparable to AAPS's cat-focused services including the recently launched cat boarding program.

Emerging players

• PetRescue: PetRescue is Australia's largest online directory of adoptable pets, partnering with hundreds of shelters including AAPS. Comparable as an adoption-facilitating platform in the Australian animal welfare ecosystem, though digital rather than shelter-based.

Regional players

• SPCA New Zealand: SPCA New Zealand is the leading animal welfare charity across the Tasman, operating shelters and veterinary services. Comparable to AAPS in mission and operating model, serving the Australasian region but in a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1922817217964662
• LinkedInlinkedin.com/company/australian-animal-protection-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Animal Protection Society