AAV'36

What AAV'36 does

AAV'36 (Alphense Atletiekvereniging AAV'36) is a volunteer-run non-profit athletics club founded in 1936 and headquartered at Sportlaan 6, Alphen aan den Rijn, Netherlands. The club provides athletics training and competitive participation across all age groups and abilities, from youth Fit4Ukkies (ages 4–5) through masters-level adult athletes, including adaptive sports programs (VB-groep) for athletes with intellectual disabilities. Core services are organized into track athletics (Baanatletiek) and road athletics/walking (Wegatletiek), with sub-groups by age and ability (Pupillen, CD-junioren, BASM, Roadrunners, Running Bootcamp, Powerwalken, Trimmen, Sportief Wandelen).

The club operates a portfolio of three signature recurring events—the Drie Molenloop (60th edition scheduled for 2027), the Knikker Zegerplasloop (three-race series), and the Jaarmarktestafette (44th edition in 2026)—plus an annual Pupillenkamp youth camp. Supporting services include sports massage (€5 per 20-minute session), an injury rehabilitation group (Blessuregroep) co-run with Fysiotherapie Van den Berg, and official club merchandise sold via TDSportswear. Members are automatically affiliated with the Dutch Athletics Federation (Atletiekunie), receiving benefits including a Nationale sportpas and federation discounts.

Revenue is generated primarily through quarterly membership fees collected via automatic debit, with youth (4–17) and adult (18+) pricing tiers set by the General Members Meeting. Supplementary revenue streams include event entry fees, sponsorship from local businesses (main sponsor Vander Lijden plus eight subsponsors), sports massage fees, and a VriendenLoterij lottery partnership established in April 2025. The organization is entirely volunteer-driven, with members from C-junior age upward expected to contribute volunteer hours. The club has no proprietary technology, no AI/ML capabilities, and operates from a single facility with approximately 10 staff/coordination roles.

Name

AAV'36

Legal name

Alphense Atletiekvereniging AAV'36

Website

https://aav36.nl

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

AAV'36 is a volunteer-run non-profit athletics club founded in 1936 in Alphen aan den Rijn, Netherlands, offering track and road athletics training for all ages and abilities—from youth (age 4) through masters-level adults, plus adaptive sports for athletes with disabilities—and organizing three signature annual community running events.

Ownership category

akta.pro rank

Product category

Amateur Athletics Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Athletics club services
• Track and field training
• Road running programs
• Adaptive sports athletics
• Youth athletics membership

Headquarters

HQ city

Alphen aan den Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership fees (Contributie): AAV'36 generates revenue primarily through quarterly membership fees paid via automatic bank debit (automatische incasso). Membership fees vary by age group: youth members (4-17 years) pay lower rates than adult members (18+). The annual membership fee is determined by the General Members Meeting (Algemene Leden Vergadering). Members also receive free entrance to certain club events and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AAV'36 is a community athletics club providing structured track and field, road running, walking, and adaptive sports training for members aged 4 and up, led by qualified coaches at its Sportlaan 6 facility. The club also organizes annual community running events (Drie Molenloop, Knikker Zegerplasloop, Jaarmarktestafette), an annual Pupillenkamp youth camp, sports massage, an injury rehabilitation group, and official club clothing, with membership conferring automatic affiliation to the Atletiekunie federation.

Product overview

AAV'36 is a sports club (atletiekvereniging) offering a comprehensive athletics program. The core offering consists of track athletics (Baanatletiek) and road athletics (Wegatletiek) programs spanning all ages from 4 years old to adults, including adaptive sports for athletes with disabilities. The portfolio includes training groups organized by age and ability (Fit4Ukkies, Pupillen, CD junioren, BASM, Roadrunners, Running Bootcamp, Powerwalken, Trimmen, Sportief Wandelen, VB-groep), major recurring events (Pupillenkamp youth camp, Drie Molenloop, Knikker Zegerplasloop, Jaarmarktestafette), and support services (sports massage, injury rehabilitation group). The club's uniforms and merchandise are available through a TDSportswear webshop. Members automatically receive Atletiekunie membership with associated benefits. AAV'36 is a volunteer-driven organization with facilities at Sportlaan 6 in Alphen aan den Rijn.

Differentiator

Problem solved

Functional benefit

Brands

• Drie Molenloop: Annual running event held on Easter Monday in Aarlanderveen, featuring 5km, 10km, and 15km distances plus children's races.
• De Knikker Zegerplasloop
• Jaarmarktestafette
• Pupillenkamp

Products and services

• Track Athletics Membership (Baanatletiek) Track and field athletics training and competition across age-tiered groups, covering sprinting, middle/long distance (MILA), javelin, shot put, discus, pole vault, and combined events for members from age 4 through masters level.
• Road Athletics Membership (Wegatletiek) Road running and walking programs including Roadrunners (road running), Running Bootcamp, Trimmen, Powerwalken, Sportief Wandelen, and VB-wandelgroep for various fitness levels.
• Adaptive Sports (Aangepast Sporten) Athletics programs for youth and adults with disabilities, including the VB-groep (track athletics) and VB-wandelgroep (walking) for athletes with intellectual disabilities across all ages.
• Sports Massage (Sportmassage) Sports massage service provided by qualified masseurs Roland van der Giessen (Tuesday) and Dick van Wijk (Thursday) at €5 per 20-minute session. Bookable via SuperSaaS online agenda. Includes post-competition recovery, relaxation, and muscle activation treatments for members.
• Injury Group (Blessuregroep) Specialized training group for athletes aged 18+ unable to perform regular athletics due to injury. Wednesday 19:00-20:00 training delivered by partner physiotherapists Rick van de Noort and Elise Spijkers of Fysiotherapie Van den Berg.
• Drie Molenloop Annual traditional running and performance race held on Easter Monday in Aarlanderveen. Offers 5km, 10km, and 15km distances plus children's races; 60th edition scheduled for 29 March 2027.
• Knikker Zegerplasloop Series of three running races held in November, January, and February around the Zegerplas lake in Alphen aan den Rijn. Offers 5km, 10km, 15km, and 20km distances plus 400m and 1000m children's races, walking categories, and official MyLaps timing.
• Jaarmarktestafette

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• AtletiekuniecoreOthersAAV'36 members are automatically registered as members of the Atletiekunie (Athletics Union). Members receive a free Nationale sportpas with many benefits, 25% discount on Atletiekunie-organized clinics and fitness tests, 20% discount on pre-registration fees for performance runs, and discounts on the Atletiekunie webshop.
• Fysiotherapie Van den BergcoreStrategic or Co-development PartnerPhysiotherapy practice that provides trainers for the injury group (blessuregroep) at AAV'36. Rick van de Noort (physiotherapist at Van den Berg and AAV'36 member) and Elise Spijkers lead the Wednesday 19:00-20:00 injury recovery training group. Also provides referral pathway for members requiring medical care beyond massage.
• Running & Walkingcenter Alphen aan den RijnminorStrategic or Co-development PartnerProvides free leg massages in the massage room of AAV'36 during Zegerplasloop events. Members are advised to bring a towel and preferably shower before treatment.
• VriendenLoterij (Friends Lottery)minorGTM or Marketing PartnerSince April 16, 2025, AAV'36 is a designated charity (goed doel) for the VriendenLoterij. Members and supporters can designate AAV'36 as their charity of choice, with at least 40% of each ticket purchase going to the club.
• Vander LijdenminorGTM or Marketing PartnerMain sponsor (hoofdsponsor) of AAV'36. Local business providing financial and marketing support to the athletics club.
• 20 Van AlphenminorGTM or Marketing PartnerSubsponsor of AAV'36. Local business providing sponsorship support.
• KriekminorGTM or Marketing PartnerSubsponsor of AAV'36.
• Fysiotherapie Van den BergminorGTM or Marketing PartnerSubsponsor of AAV'36.
• PonsioenminorGTM or Marketing PartnerSubsponsor of AAV'36.
• Van der Lee en van der HavenminorGTM or Marketing PartnerSubsponsor of AAV'36.
• SuperSub SportbasesminorGTM or Marketing PartnerSubsponsor of AAV'36.
• Verhoog ICTminorGTM or Marketing PartnerSubsponsor of AAV'36 providing technology/infrastructure support.
• Covato SporttrofeeënminorGTM or Marketing PartnerSubsponsor of AAV'36.
• Het ScalacollegecoreStrategic or Co-development PartnerLocal secondary school co-organizing the annual Jaarmarktestafette together with AAV'36 and Rotary Alphen aan den Rijn.
• Rotary Alphen aan den RijncoreStrategic or Co-development PartnerLocal Rotary club co-organizing the annual Jaarmarktestafette together with AAV'36 and Het Scalacollege.
• de Knikker KeukensminorGTM or Marketing PartnerSponsor of the Knikker Zegerplasloop event.
• Refresh MediaminorGTM or Marketing PartnerSponsor of the Knikker Zegerplasloop event.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rotterdam Atletiek: Rotterdam-based amateur athletics association providing youth development, adult training, and competitive athletics programs. Direct peer as a Dutch regional athletics club competing for similar members in the Randstad.
• Haag Atletiek Vereniging (HAV): The Hague-based amateur athletics club offering track and field, youth development, and recreational running programs. Directly comparable as a fellow Dutch amateur athletics association in the Randstad, targeting the same segments as AAV'36.
• AV'34 (Apeldoorn): Long-running Dutch amateur athletics club based in Apeldoorn. Offers a comparable multi-discipline athletics program (track, field, road running) with youth through masters age groups and competing in national championships — directly comparable in mission, structure, and programming to AAV'36.
• PAC Nijmegen: Nijmegen amateur athletics club offering youth and adult athletics training, road running, and competitive participation in regional and national competitions. Directly comparable amateur vereniging structure to AAV'36.
• Phanos Amsterdam: Established Amsterdam-based amateur athletics club offering youth and adult athletics training, road running, and competitive team participation. Closely comparable to AAV'36 as another volunteer-supported, multi-discipline Dutch athletics vereniging serving a regional community.

Broad incumbents

• Basic-Fit: Largest low-cost commercial fitness chain in the Netherlands and Europe with hundreds of locations. Competes with AAV'36 for recreational runners, walkers, and casual fitness participants in the same Dutch geography, but operates a fundamentally different (commercial, multi-site, no coaching) model.
• SportCity: Mid-market Dutch commercial gym chain offering group fitness and personal training across multiple locations. Adjacent competitor for AAV'36's recreational runner/walker and adult fitness member segments.

Others

• Atletiekunie (Koninklijke Nederlandse Atletiek Unie): The Dutch national athletics federation of which AAV'36 members are automatic affiliates. Included as an adjacent/ecosystem player that defines competitive structure, officiating, and member benefits referenced throughout AAV'36's offering.
• NOC*NSF: Dutch umbrella organization for elite and amateur sport federations. Comparable as an ecosystem/administrative entity that influences funding, policy, and federation coordination relevant to AAV'36's operations.
• Run2Day: Dutch specialty running retailer and running-event organizer with multiple stores. Comparable as an adjacent player serving the same regional running community that participates in AAV'36 events (Drie Molenloop, Zegerplasloop) and clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aav36nl
• Facebookfacebook.com/AAV36
• LinkedInlinkedin.com/company/aav36

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAV'36