Abakus Internet Marketing GmbH

What Abakus Internet Marketing GmbH does

Abakus Internet Marketing GmbH is a privately held, Hannover-based search engine optimization (SEO) agency operating continuously since 2002. The firm is positioned as a pure-play SEO specialist, organized around three integrated service lines: SEO Consulting (audits, technical SEO, relaunch support, workshops), OffPage SEO (link building, backlink analysis, online reputation management), and Content SEO (content creation and seeding). It complements these with add-on practices in International SEO, Local SEO, E-commerce SEO, and a newer "SEO für KI-Suchen" (SEO for AI Search) offering that targets visibility in generative-AI answer engines such as ChatGPT and Gemini.

The company's underlying technology stack consists of more than 20 proprietary SEO tools and browser add-ons (including Meta tag Generator, Redirect Generator, Hreflang Generator, SERP Snippet Generator, CSS Minifier, robots.txt Generator, llms.txt Generator, and an Inhaltsverzeichnis Generator) plus the public-facing SEO DIVER free tools platform for keyword research, backlink checking, and website analysis. The firm maintains deep, certified expertise in major German CMS and e-commerce platforms (JTL, Shopware, Plentymarkets, TYPO3, WordPress, InterRed, OpenCMS, Conterior) and operates an active SEO forum, blog, lexicon, podcast, and the ABAKUS SEO Roadshow as content and community assets.

Commercially, ABAKUS runs a consultative, sales-led B2B services model with no publicly disclosed pricing. Engagements are structured as project work, ongoing monthly retainers ("Komplettbetreuung"), one-time analyses (SEO Quick Check), and educational workshops/seminars, beginning with a free initial consultation ("Kostenlose Erstberatung"). Customer segments span German SMBs, e-commerce operators, local Hannover businesses, internationally active firms, and regulated professional services, with named clients including TUI Fly, expert e-Commerce GmbH (since 2013), BEST GmbH, PrintPlanet GmbH, APD Events, Stempel-Fabrik.de (10+ years), and others. Distribution combines direct enterprise and inside sales with referrals from web design agencies and developers, and is amplified by media/exhibitor partnerships with CAMPIXX, AI:CAN, SEODAY, OMKI, and IHK Hannover.

Name

Abakus Internet Marketing GmbH

Legal name

ABAKUS Internet Marketing GmbH

Website

https://abakus-internet-marketing.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Abakus Internet Marketing GmbH is a privately held, Hannover-based pure-play SEO agency founded in 2002, serving German SMBs, e-commerce, and enterprise clients with consulting, off-page link building, content SEO, and AI-search optimization, supported by 20+ proprietary tools and the SEO DIVER platform.

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industries

Paid Search (SEM) Media Buying (BPAFABAC), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Search engine optimization
• SEO consulting services
• Content SEO
• Off-page SEO
• Local SEO

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Consulting Services: Professional SEO consulting services including technical SEO, on-page optimization, content SEO, and off-page/link building services. Offered as project-based engagements, monthly retainer arrangements, and comprehensive SEO management ("Komplettbetreuung").
2. SEO Workshops and Training: Educational offerings including SEO workshops, seminars (including IHK Hannover seminars), and training programs for businesses and individuals.
3. One-time SEO Analysis: Discrete SEO audits and analysis services such as SEO Quick Checks and one-time website analyses for self-employed professionals and small businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Abakus Internet Marketing GmbH is an SEO agency that sells search engine optimization consulting and execution services to businesses. Its core offerings include SEO strategy consulting, OffPage SEO (link building), Content SEO, Local SEO, International SEO, E-Commerce SEO, and SEO for AI/LLM-based search. It also offers supplementary Google Ads management, reputation management, and SEO copywriting services.

Product overview

ABAKUS Internet Marketing GmbH is a specialized SEO service agency based in Hannover since 2002. Their core offering consists of three integrated service lines: SEO Consulting (strategic and technical SEO including audits, workshops, and technical optimization), OffPage SEO (link building, backlink analysis, and reputation management), and Content SEO (content creation and seeding). The agency also offers specialized services including International SEO, Local SEO, E-commerce SEO, and SEO für KI-Suchen (optimization for AI search engines). All services are supported by proprietary tools including over 20 SEO applications and browser add-ons, as well as the free SEO DIVER tool suite.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Beratung (SEO Consulting) Strategic SEO consulting engagement for businesses seeking analysis of site performance, keyword strategy, and organic growth planning. Targets companies that lack in-house SEO expertise.
• OffPage SEO Link building, digital PR, and authority development service that improves a client's off-site search signals. Targets businesses needing backlink acquisition and brand mentions.
• Content SEO Search-optimized content production and on-page optimization service covering landing pages, category pages, and editorial content. Targets businesses needing SEO-driven content at scale.
• Local SEO Local search optimization service covering Google Business Profile optimization, local citation building, and MAP pack visibility. Targets regional service businesses dependent on local search traffic.
• International SEO Multi-market SEO service enabling businesses to rank across multiple countries and languages. Targets exporters and cross-border e-commerce operators.
• E-Commerce SEO Specialized SEO service for online retailers covering category, product, and technical SEO for storefronts. Targets online shops and DTC brands needing transactional search visibility.
• SEO für KI-Suchen (SEO for AI Search) Optimization service tailored to AI and LLM-driven search surfaces, helping clients remain visible as search shifts from traditional Google to large language model-based answers.
• Google Ads (SEA) Paid search advertising management service on Google Ads, offered as a complement to organic SEO for businesses seeking immediate paid search presence.
• Google-Bewertungen (Google Reviews / Reputation Management) Google review and reputation management service supporting businesses in building and maintaining their online review presence.

Quantifiable outcome

• Over 2,500 successfully optimized domains for clients across various industries
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IHK HannovercoreStrategic or Co-development Partner · 1 January 2026ABAKUS works closely with IHK Hannover organizing and conducting SEO seminars for beginners and advanced online marketing managers. They participate in IHK Hannover events including the annual kickoff event and various workshops. This partnership provides educational content and positions ABAKUS as an industry thought leader.
• JTL-Software-GmbHcoreTechnology or IntegrationABAKUS is an official JTL Service Partner for SEO, specializing in optimization of JTL Shop and JTL-Wawi e-commerce systems. They have deep technical expertise with JTL's platform.
• CAMPIXXcoreGTM or Marketing PartnerABAKUS is media partner and partner of the CAMPIXX and SEO CAMPIXX Extreme SEO conferences. They participate as exhibitors and presenters at these industry events.
• AI:CANminorGTM or Marketing PartnerABAKUS is media partner of the AI:CAN AI conference, focusing on artificial intelligence applications in digital marketing.
• SEODAYminorGTM or Marketing PartnerABAKUS exhibits at the SEODAY conference in Cologne, one of the leading SEO events in the German-speaking region.
• OMKI / OMKBminorGTM or Marketing PartnerABAKUS participates in the OMKI (Online Marketing Konferenz Intensiv) event in Bielefeld, focusing on online marketing and AI topics.
• Web Design Agencies and Web DevelopersminorChannel Partner/ Reseller/ DistributorABAKUS works closely with web design agencies and web developers who refer clients requiring SEO services. They collaborate with agencies for website improvements and ranking optimization.
• hannoverimpulsminorStrategic or Co-development PartnerABAKUS participates in events organized or supported by hannoverimpuls, the economic development agency for the Hannover region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Semrush: Global SEO/SEM SaaS platform with extensive toolset for keyword research, backlink analysis, and site auditing. Represents the broader incumbent tooling category that increasingly competes with agency labor.
• Ahrefs: Singapore-headquartered SEO toolset widely used by SEO professionals globally. Comparable as an SEO data and tooling incumbent whose products overlap with elements of ABAKUS's proprietary tool stack.

Direct peers

• Searchmetrics: Berlin-based SEO software and services company. Direct competitor in the German-speaking SEO market, offering both a data platform and professional services.
• Ryte: Munich-based SaaS platform combined with SEO consultancy services. Closely comparable as a Germany-headquartered SEO software-and-services provider targeting enterprise and mid-market clients.
• eology: German SEO agency specializing in sustainable, holistic search engine optimization. Direct competitor in the DACH market with comparable service offerings and target customer profile.
• SISTRIX: German SEO tool and consultancy founded in 2008. Competes directly with ABAKUS in the German SEO services market and also operates a widely used SEO data platform (SISTRIX Toolbox), creating overlapping competition on both consulting and tooling.
• Peak Ace AG: Berlin-based performance marketing agency with a strong SEO practice. Competes for the same DACH enterprise and mid-market clients on integrated SEO and content services.
• Claneo: Berlin-based international SEO and content marketing agency. Comparable as a DACH SEO services provider with international capabilities and content-driven methodology.
• Trusted Heroes SEO Agentur: Cologne-based SEO agency offering technical, content, and link building services. Comparable German SEO services peer competing for similar mid-market and SMB clients.

Regional players

• Aufgespießt GmbH (webschmiede / take it smart): Regional German web agency/SEO provider. Comparable as a smaller, locally focused SEO services competitor in the DACH market with similar SMB/KMU customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AbakusIM
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/abakus-internet-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abakus Internet Marketing GmbH