ABCPública

What ABCPública does

ABCPública (Associação Brasileira de Comunicação Pública) is a Brazilian non-profit civil association founded in 2016 and headquartered in Brasília, Distrito Federal. It is the only national association in Brazil specifically dedicated to public and government communication, serving public communicators, journalists, researchers, students, and organizations working in the executive, legislative, and judiciary branches, public enterprises, and the third sector. The association maintains regional directorates in all 27 Brazilian states and operates thematic committees spanning Career and Structure, Cities, Internal Communication, Digital, AI, Projects, Advertising, and Regulation. Its membership tiers are priced at R$180/year (professional), R$60/year (student), and R$600/year (organization).

The association's core platform is the Portal ABCPública (a WordPress-based website at abcpublica.org.br), which functions as a content hub, membership portal, and digital library hosting over 1,400 academic works including 712 scientific articles, 201 books/chapters, 193 theses/dissertations, and 210 scientific event records. Beyond the portal, ABCPública runs the flagship annual ComPública Brazilian Congress of Public Communication (4th edition in September 2026 at the Câmara dos Deputados, with 800+ registrations and 190 research submissions), a 60-hour Complete Course in Public Communication co-developed with Aberje, the Mapa da Regulamentação regulatory mapping tool, online seminars, customized in-company training, and the podcast "Comunicação Pública: Guia de Sobrevivência." It maintains no proprietary software products or API/SaaS layer.

Revenue is generated primarily through annual membership subscriptions, paid course enrollment (with 30% member discount), congress registrations, and in-company training programs. Distribution is direct-to-consumer via the website portal, with the Aberje course partnership providing a secondary channel into corporate communication buyers. The association holds institutional co-organization partnerships with the Câmara dos Deputados, Senado Federal, Tribunal de Contas da União (Instituto Serzedello Corrêa), Conselho Nacional de Justiça, Conselho Nacional do Ministério Público, and a broad coalition of academic associations (Intercom, Abrapcorp, Alaic, Compolítica).

Name

ABCPública

Legal name

Associação Brasileira de Comunicação Pública

Website

https://abcpublica.org.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ABCPública is the Brazilian national non-profit association for public and government communication, serving professionals, researchers, students, and organizations across all three branches of government and the third sector via a membership portal, an annual congress, training courses, and a digital library of 1,400+ academic works.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Subscriptions: ABCPública generates revenue through annual membership fees charged to professionals, students, and organizations. Payments are collected annually. Professional members pay R$180/year, student members pay R$60/year, and organizational members pay R$600/year. These fees fund the association's activities including events, publications, and network services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

ABCP\u00fablica operates as a non-profit professional association dedicated to public and government communication in Brazil. It sells annual memberships to individual professionals, students, and organizations, and delivers a portfolio of training, events, and content services including an annual national congress (ComP\u00fablica), a 60-hour online course, a digital academic library with over 1,400 works, online seminars, in-company training, and an interactive regulatory mapping tool.

Product overview

ABCPública operates a platform-plus-program model. The Portal ABCPública is the central hub providing access to the association's news, member services, and curated content. This core platform is complemented by the annual ComPública congress (the flagship event), the 60-hour Curso Completo em Comunicação Pública (delivered jointly with Aberje), the digital Biblioteca with academic collections, the Mapa da Regulamentação (a regulatory mapping tool), a podcast series, online seminars, and in-company training programs. The offering spans events, education, research dissemination, and professional development for public communicators across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Comunicação Pública: Guia de Sobrevivência: Podcast hosted by Aline Castro covering public communication topics, including episodes on conversion funnels, strategic communication, and public sector communication challenges.
• ComPública (Congresso Brasileiro de Comunicação Pública)

Products and services

• Annual Membership (Professional, Student, Organization tiers) Annual membership subscription granting access to the professional network of public communicators across Brazil, exclusive curated content via email, discounts on courses/training/events, and participation in congresses. Tiers: Professional at R$180/year, Student at R$60/year, and Organization at R$600/year.
• Congresso Brasileiro de Comunica\u00e7\u00e3o P\u00fablica (ComP\u00fablica) Flagship annual academic and professional congress bringing together researchers, public communicators, and managers from across Brazil to discuss public communication topics, featuring research presentations, minicourses, roundtables, and panels. The 4th edition received over 800 registrations and 190 research submissions.
• Curso Completo em Comunica\u00e7\u00e3o P\u00fablica A 60-hour online training course developed in partnership with Aberje (Associa\u00e7\u00e3o Brasileira de Comunica\u00e7\u00e3o Empresarial), covering nine key topics for public communicators including media relations, process evaluation, and advertising management. Delivered online with live and recorded classes. Members receive a 30% discount.
• Biblioteca Digital de Comunica\u00e7\u00e3o P\u00fablica

Quantifiable outcome

• More than 800 participants in the 4th Congress of Public Communication
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• Aberje (Escola Aberje de Comunicação)coreStrategic or Co-development Partner · 1 January 2016Aberje (Associação Brasileira de Comunicação Empresarial) is a key institutional partner and co-developer of the Complete Course in Public Communication. Aberje is listed as an institutional member and organizational partner, collaborating on educational content and professional training programs.
• ASTRAL (Associação dos Servidores do Tribunal Regional Administrative)minorOthersASTRAL is listed among ABCPública's organizational partners, with a logo displayed on the partnerships section of the website.
• ABEL (Associação Brasileira das Escolas do Legislativo e de Contas)coreStrategic or Co-development PartnerABEL is a key institutional partner supporting the ComPública Congress. The association works with ABEL on legislative communication standards and professional development for legislative communicators.
• Amazônia VoxminorStrategic or Co-development PartnerAmazônia Vox is a partner organization led by ABCPública founder Daniel Nardin. The project produces solutions journalism and creates a database of freelancers and sources from the Amazon region, aligned with ABCPública's mission of public interest communication.
• SBAP (Sociedade Brasileira de Administração Pública)minorOthersSBAP (Sociedade Brasileira de Administração Pública) is listed as an organizational partner on ABCPública's website, with a logo displayed in the partnerships section.
• Câmara dos Deputados (Chamber of Deputies)coreStrategic or Co-development PartnerThe Câmara dos Deputados is the primary institutional host and co-organizer of the 4th ComPública Congress, held at its facilities in Brasília. This is a flagship annual partnership for the association.
• Universidade de Brasília (UnB)coreStrategic or Co-development PartnerUnB is an academic partner of the 4th ComPública Congress, collaborating with ABCPública and the Câmara dos Deputados on the organization of the event.
• Senado Federal (Federal Senate)coreStrategic or Co-development PartnerThe Federal Senate is an institutional partner of the 4th ComPública Congress, contributing to the organization of the annual public communication congress.
• Instituto Serzedello Corrêa (Tribunal de Contas da União)coreStrategic or Co-development PartnerThe Instituto Serzedello Corrêa of the TCU (Superior Audit Office) is a partner of the 4th ComPública Congress, supporting the annual event and professional development in public communication.
• CNJ (Conselho Nacional de Justiça)coreStrategic or Co-development PartnerCNJ is listed as a supporting partner of the 4th ComPública Congress, supporting efforts to qualify communication between the state and citizens.
• CNMP (Conselho Nacional do Ministério Público)coreStrategic or Co-development PartnerCNMP is a supporting partner of the 4th ComPública Congress, backing the national initiative to improve public communication.
• FNDC (Fórum Nacional pela Democratização da Comunicação)coreStrategic or Co-development PartnerFNDC is a supporting partner of the 4th ComPública Congress. FNDC is a civil society forum dedicated to democratizing communication in Brazil, aligning with ABCPública's mission.
• Fenaj (Federação Nacional dos Jornalistas)coreStrategic or Co-development PartnerFenaj is a supporting partner of the 4th ComPública Congress, representing Brazilian journalists and contributing to the public communication agenda.
• Conferp (Conselho Federal de Relações Públicas)coreStrategic or Co-development PartnerConferp is a supporting partner of the 4th ComPública Congress, contributing to the public relations and public communication professional agenda.
• Abrapcorp (Associação Brasileira de Pesquisadores de Comunicação Organizacional e Relações Públicas)coreStrategic or Co-development PartnerAbrapcorp is a supporting partner of the 4th ComPública Congress, contributing academic research expertise in organizational communication and public relations.
• Alaic (Associação Latina-Americana de Pesquisadores da Comunicação)coreStrategic or Co-development PartnerAlaic is a supporting partner of the 4th ComPública Congress, bringing Latin American communication research perspectives.
• Compolítica (Associação de Pesquisadores em Comunicação Política)coreStrategic or Co-development PartnerCompolítica is a supporting partner of the 4th ComPública Congress, contributing expertise in political communication research.
• Intercom (Sociedade Brasileira de Estudos Interdisciplinares da Comunicação)coreStrategic or Co-development PartnerIntercom is a supporting partner of the 4th ComPública Congress, one of Brazil's major communication studies associations.
• Atricon (Associação dos Membros dos Tribunais de Contas do Brasil)coreStrategic or Co-development PartnerAtricon is a supporting partner of the 4th ComPública Congress, contributing from the audit and accountability perspective in public administration.
• Obcomp (Observatório da Comunicação Pública)coreStrategic or Co-development PartnerObcomp is a supporting partner of the 4th ComPública Congress, bringing academic research on public communication monitoring.
• MPDFT (Ministério Público do Distrito Federal e Territórios)minorStrategic or Co-development PartnerMPDFT is listed as a supporting partner of the 4th ComPública Congress.
• TC-GO (Tribunal de Contas do Estado de Goiás)minorStrategic or Co-development PartnerTC-GO is listed as a supporting partner of the 4th ComPública Congress.
• CENP (Fórum de Autorregulação do Mercado Publicitário)minorOthersCENP is listed as an institutional member of ABCPública alongside Aberje and Portal dos Jornalistas.
• Portal dos JornalistasminorOthersPortal dos Jornalistas is listed as an institutional member of ABCPública.
• Instituto Compolitica (Associação Brasileira de Pesquisadores em Comunicação e Política)minorStrategic or Co-development PartnerInstituto Compolitica is listed as a partner with a logo displayed on ABCPública's partnerships section.
• DoityminorGTM or Marketing PartnerDoity is listed as a sponsor of the 4th ComPública Congress, providing event technology and registration platform services.
• Social MedIA GovminorGTM or Marketing PartnerSocial MedIA Gov is listed as a sponsor of the 4th ComPública Congress, supporting the event focused on AI in public communication.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ABEL (Associação Brasileira das Escolas do Legislativo e de Contas): Brazilian association of legislative and accountability schools. A strategic partner of ABCPública focused on legislative communication — overlapping in audience (legislative communicators) and policy advocacy.
• Alaic (Asociación Latinoamericana de Investigadores de la Comunicación): Latin American association of communication researchers, providing a regional platform for academic publishing and congresses. Comparable as a higher-tier regional counterpart supporting ABCPública's congress.

Direct peers

• Intercom (Sociedade Brasileira de Estudos Interdisciplinares da Comunicação): Brazil's major interdisciplinary communication studies society, hosting national congresses and academic publications. Overlaps directly with ABCPública in academic communication research, congresses, and membership of researchers/professionals.
• Abrapcorp (Associação Brasileira de Pesquisadores de Comunicação Organizacional e Relações Públicas): Brazilian association of organizational communication and PR researchers. A close comparable as a niche communication-research association holding academic events and producing publications, and an existing partner of ABCPública's congress.
• Aberje (Associação Brasileira de Comunicação Empresarial): Brazil's leading association for corporate/business communication, operating the same association-plus-education model. It is a direct comparable as it also serves Brazilian communication professionals, offers courses and events, and is ABCPública's course co-development partner.

Emerging players

• FNDC (Fórum Nacional pela Democratização da Comunicação): Civil-society forum focused on democratizing communication in Brazil. Overlaps with ABCPública's mission around public-interest communication and citizen engagement, and is a current supporting partner of ComPública.
• Obcomp (Observatório da Comunicação Pública): Academic observatory monitoring public communication in Brazil. Operates as a research-focused peer with overlapping mission, currently a supporting partner of ComPública.

Broad incumbents

• IABC (International Association of Business Communicators): Global association for business communicators. A broader international incumbent that serves a similar professional-association role for communicators worldwide and represents a benchmark for what a scaled communication association can become.
• Fenaj (Federação Nacional dos Jornalistas): National federation representing Brazilian journalists. A broader incumbent that overlaps in audience (journalists working in public communication) and is a current supporting partner of ComPública.
• Conferp (Conselho Federal de Relações Públicas): Federal council regulating the PR profession in Brazil. Adjacent in mandate (PR/public-relations professionals), with overlap in members and congress sponsorship, and a current supporter of the ComPública congress.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ABCPublica
• LinkedInlinkedin.com/company/abcpublica
• Instagraminstagram.com/abcpublica

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABCPública