Portal dos Jornalistas

What Portal dos Jornalistas does

Portal dos Jornalistas is a Brazilian niche digital media platform founded in 2011 and operated by Jornalistas Editora Ltda. (CNPJ 67.984.492/0001-78), headquartered in São Paulo at Rua Diana, 914, Vila Pompeia. The platform is dedicated to covering the Journalism, Corporate Communication, and Public Relations markets in Brazil, serving working journalists, editors, public relations professionals, and communications executives. Editorial content is organized into recurring sections — Bastidores, Redações, Corporativo, Prêmios, Fique Ligado!, Livros, MediaTalks, and +Admirados — and is supplemented by a proprietary directory of thousands of Brazilian journalist profiles spanning 378 pages, the MediaTalks podcast and video interview series, and the flagship annual +Admirados and +Premiados industry rankings that recognize admired and award-winning professionals across multiple press segments (Agronegócio, Health, Science, Economics, Automotive, Black Journalists, and others).

The technical platform is built on a WordPress content management system with TranslatePress enabling multilingual content delivery and wpDiscuz powering community comments. There is no public or partner-facing API, no mobile application, and no AI/ML capabilities disclosed. Distribution is multi-channel, anchored on the owned portal and extended through LinkedIn, Facebook, Twitter, Instagram, YouTube, Vimeo, and podcast platforms (Anchor.fm).

The business model is advertising-driven with no subscription tier or public rate card. Revenue streams include display and brand advertising, branded/native sponsored content, events tied to the +Admirados and +Premiados rankings (ticket, sponsorship, and ceremony revenue), and bespoke commercial partnerships (acordos comerciais). Named advertisers include Jeep, Sicredi, Press Manager, and Radiofrequência. The company is privately held, with no external investors, parent company, or institutional shareholders disclosed in the source material; leadership comprises Diretor Geral Eduardo Ribeiro, Editor-Executivo Wilson Baroncelli, and Diretor de Projetos Vinícius Ribeiro, supported by a small editorial team of Editor Fernando Soares, Editor-Assistente Victor Félix, and intern Hellen Castro.

Name

Portal dos Jornalistas

Legal name

Jornalistas Editora Ltda.

Website

https://portaldosjornalistas.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Portal dos Jornalistas is a Brazilian niche digital media platform, founded 2011 by Jornalistas Editora Ltda. in São Paulo, that covers the journalism, corporate communications, and PR industries via editorial content, a proprietary journalist profile directory, the MediaTalks podcast/video series, and the annual +Admirados and +Premiados industry rankings.

Ownership category

akta.pro rank

Product category

Trade Media / Journalism Industry Publication

NAICS

Periodical Publishers (513120), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPACAIAJ

White-Label/Hosted Publishing Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

SECONDARYMPAJADAC

Business, Financial & Trade News Publishers

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJABAK

Scholarly Societies & Conference Proceedings Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

Keywords

• Journalism industry news
• Media trade publication
• Corporate communications coverage
• Journalist profile database
• PR industry reporting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Display and Brand Advertising: Sells advertising slots on the portal website to brands targeting the journalism and communications professional audience (e.g., Jeep, Sicredi, Press Manager, Radiofrequência). Recurring brand awareness placements.
2. Branded Content: Produces sponsored editorial content (native/branded articles) for advertisers seeking narrative integration with the journalism-industry audience.
3. Events: Hosts industry events tied to its +Admirados and +Premiados rankings, generating ticket, sponsorship, and ceremony revenue.
4. Commercial Partnerships and Agreements: Negotiates bespoke commercial agreements (acordos comerciais) with brands and industry partners for integrated campaigns across portal assets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Portal dos Jornalistas is a Brazilian digital trade publication that covers the journalism, corporate communication, and public relations industries. It produces original editorial content — including news, rankings, profiles, podcasts, video interviews, and an awards program — and operates a searchable database of journalist profiles organized by beats and topics for use by communications professionals.

Differentiator

Problem solved

Functional benefit

Brands

• MediaTalks: A content line/series by J&Cia covering media industry analysis, journalism trends, and related commentary.
• +Admirados

Products and services

• Portal dos Jornalistas Core digital trade publication covering the Brazilian journalism, corporate communication, and public relations industries through editorial news, rankings, profiles, and analysis aimed at media and communications professionals.
• Journalist Profile Database Searchable directory of journalist profiles indexed by beat, topic, and outlet, used by press officers and PR professionals to find sources for media outreach.
• MediaTalks Video and interview series featuring in-depth conversations with figures from the Brazilian journalism, communications, and public relations industries.
• +Admirados Awards Program Awards program that recognizes admired figures, outlets, and agencies in the Brazilian journalism and communications industry, supported by event sponsorship and related commercial packages.
• Jornalistas&Cia Associated brand under Jornalistas Editora that extends coverage of the Brazilian journalism industry alongside the main Portal dos Jornalistas, distributed via newsletter and related channels.

Quantifiable outcome

• 378 pages of journalist profiles (thousands of individual profiles in proprietary directory)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Associação de Jornalismo Digital (Ajor)coreStrategic or Co-development PartnerReported in Portal dos Jornalistas news coverage as engaging in partnership activity around solutions journalism in climate coverage alongside SJN. Both Ajor and Portal dos Jornalistas operate in the Brazilian journalism ecosystem.
• Solutions Journalism Network (SJN)coreStrategic or Co-development PartnerMentioned in Portal dos Jornalistas news coverage as partnering with Ajor on solutions journalism initiatives, including climate-coverage programming that intersects with Portal dos Jornalistas' editorial scope.
• JeepminorGTM or Marketing PartnerListed as an advertiser on the portal, Jeep purchases advertising inventory reaching the journalism and communications professional audience in Brazil.
• SicrediminorGTM or Marketing PartnerListed as an advertiser on the portal, Sicredi purchases advertising placements targeting media and PR professionals across Brazil.
• Press ManagerminorGTM or Marketing PartnerListed as an advertising/partner brand promoted on the portal.
• RadiofrequênciaminorGTM or Marketing PartnerListed as an advertising/partner brand promoted on the portal.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Poder360: Brazilian digital news outlet covering politics, business, and media. Comparable as a Brazil-focused digital news operation whose coverage of journalism industry issues (such as press-freedom topics referenced on Portal dos Jornalistas) overlaps with Portal's editorial scope.
• Mídia Ninja: Brazilian independent media collective producing journalism across digital and live channels. Partial overlap with Portal dos Jornalistas around Brazilian journalism industry coverage, though operating with a different editorial and distribution model.

Direct peers

• Propmark: Brazilian trade publication covering marketing, advertising, and communications. Comparable niche trade-media positioning in the Brazilian marcomms ecosystem, with similar coverage of agencies, brands, and industry awards.
• Meio & Mensagem: Brazilian trade publication covering advertising, marketing, media, and communications. Closely comparable to Portal dos Jornalistas as a Brazil-based trade media outlet serving overlapping PR/communications professional audiences with editorial coverage, rankings, and events.
• Comunique-se: Brazilian media platform serving communications and PR professionals with news, courses, and industry content. Comparable as a Brazil-focused, advertising-and-services-driven digital media company targeting the same professional segment as Portal dos Jornalistas.
• Coletiva.net: Brazilian portal dedicated to corporate communications, PR, and journalism. Directly comparable in target audience (PR/communications professionals in Brazil), editorial focus on the journalism industry, and digital-only distribution model.
• Observatório da Imprensa: Historical Brazilian outlet dedicated to media criticism and journalism-industry coverage. Closely comparable in editorial mission (covering the journalism profession itself) even though its publishing activity has been intermittent in recent years.

Broad incumbents

• Revista Piauí: Brazilian long-form magazine covering politics, culture, and media. Overlaps with Portal dos Jornalistas in covering the Brazilian journalism and media industry, but operates as a premium consumer magazine rather than a niche trade portal.
• Poynter Institute: US-based journalism institute publishing news and analysis about the journalism industry, plus running the Pulitzer Prizes-adjacent programs. Comparable as an established authority in journalism-industry coverage, though operating at much broader scale and including education/training rather than purely trade media.

Regional players

• Press Gazette: UK-based trade publication covering the journalism industry. Comparable business model — journalism-trade editorial, advertising, events, awards — but serving a different (UK/international) geography rather than directly competing in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jornalistasecia
• Facebookfacebook.com/jornalistasecia
• LinkedInlinkedin.com/company/portal-dos-jornalistas
• Instagraminstagram.com/portaldosjornalistas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portal dos Jornalistas