Hurma Academy

What Hurma Academy does

Hurma Academy is an online education platform founded in 2020 and headquartered in Kharkiv, Ukraine, that delivers professional development content for HR practitioners and recruiters in the Ukrainian-speaking market. The platform operates under ФОП Медведєв Дмитро Олексійович (FOP Medvediev Dmytro Oleksiyovych), a Ukrainian sole proprietorship, and sits within the broader HURMA ecosystem alongside HURMA System, an HR automation SaaS product. The Academy offers a structured portfolio comprising long-form courses (HR Business Partner, IT Recruiting, Applied HR Analytics, Total Rewards Strategy, Corporate Culture), short workshops and seminars, mini-courses (Psychology for HR, Employer Brand, HR Analytics, Onboarding, Conflict Management), and the HURMA Community subscription tier, which provides access to a knowledge base of 400+ documents and 250+ hours of webinar recordings.

Technically, the platform is a lightweight content delivery operation: recorded video content, live sessions conducted via Google Meet, Telegram-based community communication, and self-serve purchase through the academy.hurma.work website. There are no proprietary learning technology components, mobile apps, or disclosed AI-driven personalization features. Distribution is exclusively digital with no physical locations. Marketing relies on a multi-channel community-led approach including YouTube (10,000+ subscribers), LinkedIn, Telegram communities, podcasts, blog content, and referral-driven peer acquisition.

The business model combines recurring community subscriptions (monthly/annual tiers with escalating benefits) with one-time course sales ($99-$650 USD), workshop fees, and donation-based charitable webinars (supporting Ukrainian military causes, with 677,765 UAH raised as of October 2024). Pricing is denominated primarily in Ukrainian Hryvnia with installment payment via Monobank. Customers are individual HR professionals, recruiters, HR business partners, and a secondary segment of CEOs/owners evaluating HR function effectiveness, with no disclosed enterprise customers or anchor accounts. A recently launched corporate subscription package (4+1 free) signals early B2B channel development. The Academy operates with only 5 employees, and no external funding has been disclosed.

Name

Hurma Academy

Legal name

ФОП Медведєв Дмитро Олексійович

Website

https://academy.hurma.work

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hurma Academy is a Kharkiv-based online education platform offering HR and recruiting courses, workshops, and a subscription community for Ukrainian-speaking HR professionals, operating as part of the HURMA ecosystem alongside an HR automation SaaS product.

Ownership category

akta.pro rank

Product category

Professional HR Education

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

People Analytics & Workforce Planning Training (EDABAIAH)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Training (EDABAIAD), Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), HRIS, Payroll & HR Operations Systems Training (EDABAIAI), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• HR professional training
• Recruiter education
• Online HR courses
• HR certification programs
• HR professional community

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. HURMA Community Subscription: Monthly and annual subscription providing access to knowledge base, webinars, events, mini-courses, expert consultations, and discounts on Academy courses. Subscription tiers range from 1 month to 12 months with increasing benefits at higher tiers.
2. Individual Course Sales: One-time purchase model for structured HR courses including IT Recruiting, HR Analytics, HR Business Partner, Corporate Culture, Total Rewards, People Partner, and Inclusion. Courses offered at various price points from approximately $99 to $520 USD.
3. Workshop and Seminar Fees: One-time purchase fees for individual workshops and seminars on specific HR topics such as eNPS, conflict management, onboarding, technical recruiting, and CEO assessment of HR functions.
4. Charitable Webinars: Donation-based webinars where proceeds support Ukrainian military (ZSU) and charitable causes. Funds raised through WayForPay payment system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Hurma Academy provides online professional education for HR managers and recruiters through structured multi-week courses, single-session workshops, mini-courses, and a subscription-based community (HURMA Community). Topics span the full HR lifecycle—recruitment, HR business partnering, HR analytics, total rewards, corporate culture, employer branding, psychology for HR, and inclusion—delivered in Ukrainian via recorded video, live Google Meet sessions, and Telegram-based community interaction.

Product overview

Hurma Academy is an educational ecosystem for HR professionals and recruiters offering structured courses, workshops, mini-courses, and a subscription-based professional community. The product portfolio includes: Courses (Курси) - comprehensive programs covering HR People Partner, HR Business Partner, IT Recruiting, Applied HR Analytics, Total Rewards Strategy, Corporate Culture, and more; Workshops (Воркшопи) - practical single-session events on topics like conflict management, performance assessment, and CEO evaluation of HR functions; Mini-courses (Мінікурси) - condensed programs on HR Psychology, Employer Branding, HR Analytics, Onboarding, and Inclusivity. The HURMA Community subscription provides knowledge base access (15+ sections, 400+ documents), 250+ hours of webinar recordings, free event entry, and up to 40% course discounts. Peer-to-peer meetings enable collaborative case analysis, while charitable webinars fund Ukrainian military support. The ecosystem is operated by FOP Medvediev Dmytro Oleksiyovych and is built on the HURMA platform (hurma.work/academy).

Differentiator

Problem solved

Functional benefit

Products and services

• Structured HR Courses (Курси) Multi-week structured online courses for HR professionals and recruiters covering core HR domains such as business partnering, recruiting, analytics, total rewards, and corporate culture. Each course includes recorded lessons, materials, optional homework verification, and certificates upon completion. Priced from $290 to $650 USD depending on tier.
• Workshops (Воркшопи) Single-session practical training events focused on specific HR topics such as eNPS, conflict management, onboarding, technical recruiting, and CEO assessment of HR functions. Conducted as live online sessions or available in recording format for purchase.
• Mini-courses (Мінікурси) Concise learning products delivering concentrated knowledge on specific topics including HR Analytics, Employer Branding, Onboarding, Conflict Management, Psychology for HR, and Inclusivity. Available in recorded format with varying access tiers including Standard, Expert, and Premium options with homework verification and mentor sessions.
• HURMA Community Subscription Professional subscription-based community for HR and recruiters providing access to a knowledge base of 400+ documents, 250+ hours of webinar recordings, free entry to online and offline events, discounts up to 50% on Academy courses, and exclusive mini-courses. Available in 1-month, 3-month, 6-month, and 12-month subscription tiers with increasing benefits.
• Peer-to-peer Meetings Interactive group sessions (5-10 participants) where HR professionals and recruiters collaboratively analyze complex cases. Each meeting covers a specific theme with an invited expert and includes case presentation, voting, and two rounds of discussion. Free for HURMA Community members; 400 UAH for non-members with 10% donated to Ukrainian Armed Forces.
• Charitable Webinars (Благодійні вебінари) Online educational events where proceeds support Ukrainian military needs and charitable causes. Funds collected through WayForPay payment system are used to purchase equipment for the Ukrainian Armed Forces including drones, vehicles, thermal imaging devices, laptops, and radios. Recordings are available to HURMA Community members.

Quantifiable outcome

• 677,765 UAH raised for charitable causes supporting Ukrainian military and social institutions

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WayForPaycoreTechnology or Integration · 28 October 2024Ukrainian payment processing platform used for collecting donations for charitable webinars and processing course payments. Enables secure online payments for all Academy transactions.
• Hurma SystemcoreStrategic or Co-development PartnerParent company and integrated ecosystem partner providing HR automation services with AI. Hurma System offers complementary recruitment and HR task automation, with HURMA Academy serving as the education and professional development arm of the ecosystem.
• HURMA Community PartnersminorGTM or Marketing PartnerOver 60 partner companies offering discounts and special offers on their services and products to HURMA Community members. Partners include HR service providers, recruitment tools, and professional services companies serving the Ukrainian market.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BrainStation: Professional skills training provider with courses in tech, business, and design. Comparable as an emerging player targeting career-advancing professionals with structured courses and corporate training offerings, though more tech-focused than HR-specialized.
• Udemy: Global online course marketplace with thousands of HR, recruiting, and people management courses. Competes on price point and course breadth for individual learners, though with weaker community and specialization than Hurma Academy.
• Degreed: Learning and skill development platform serving enterprises and individuals with aggregated content from multiple providers. Comparable as an emerging player in professional learning infrastructure, with adjacent but not directly competing offerings to Hurma Academy.

Direct peers

• SHRM (Society for Human Resource Management): Global HR professional society offering certification, training, and learning resources for HR practitioners. Directly comparable to Hurma Academy's HR professional development mission, though at vastly larger scale and English-language, US-centric focus.
• HRCI (HR Certification Institute): HR certification and continuing education body serving HR professionals globally. Directly comparable as an HR-specific professional development provider, with analogous certification and recertification revenue models.

Regional players

• Skillbox: Major CIS-region EdTech platform offering professional courses across multiple disciplines including HR and management. Comparable as a regional EdTech player serving Russian-speaking markets with similar subscription-plus-course monetization, though geographically adjacent rather than overlapping.
• EdEra: Ukrainian online education platform offering courses across professional and academic subjects. Directly comparable regional peer operating in the same Ukrainian-language market with overlapping audience of professionals seeking upskilling.

Broad incumbents

• Skillsoft: Enterprise corporate learning platform with deep HR, leadership, and compliance content libraries. Comparable as a B2B training provider, but typically serves Fortune 500 enterprise customers rather than individual HR practitioners.
• Coursera: Online learning platform offering HR courses from universities and companies, including specializations in people analytics, HR management, and organizational leadership. Competes for the same professional development spend with broader catalog and credentialing partnerships.
• LinkedIn Learning: Massive professional development platform from LinkedIn with extensive HR, leadership, and business content. Overlaps with Hurma Academy's individual learner audience but serves a global, multi-language market at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HurmaSystem
• Facebookfacebook.com/hurma.academy
• LinkedInlinkedin.com/company/hurma-academy
• Instagraminstagram.com/hurma.system

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurma Academy