Hurma System

What Hurma System does

Hurma System is a Ukraine-based (Kharkiv) HRM SaaS vendor, a product/subsidiary of IT Svit, founded in 2017–2018, serving 1,000+ customer teams primarily across Ukraine and selectively into the UK, Spain/LATAM, and international clients with cross-border workforces. Its platform consolidates Applicant Tracking (ATS, ATS PRO), HR management (HRM, HRM PRO), OKR goal management, employee surveys (eNPS/Q12), absence management, payroll, asset management, HRIS, knowledge base, and onboarding into a single product with a Single-Tenant SaaS architecture that isolates each customer's data on dedicated cloud infrastructure. The proprietary HURMA AI module (alongside the AI Fox Chrome sourcing plugin) adds automated resume screening, candidate ranking, voice language verification, and an onboarding bot that resolves 72% of routine HR queries in corporate messengers.

Hurma makes money primarily through per-seat subscriptions: ATS at $36/month per recruiter ($48/month for ATS PRO with SAML SSO, API, Zapier, and Ringostat) and HRM at $1.60–$2.20 per employee per month depending on tier, with 10–20% discounts for multi-month prepay and professional services for onboarding. The go-to-market combines product-led growth (free trial, self-serve pricing calculator) with inside/field sales for enterprise demos, a 40+ partner referral network, and a community-led content engine (HURMA Academy, HR Club, 982+ blog articles reaching 220,000+ monthly readers).

Recognized enterprise customers include Roshen, Whitebit, Beetroot, Crowdin, Cleveroad, Comfy, TSUM, Telesens, TechVill, WOW24-7, Goal Company, Nova Ukraine, and the Serhiy Prytula Charitable Foundation, spanning IT, retail, confectionery, fintech, education, nonprofit, and consulting verticals. Notable technical integrations cover Ukrainian job boards (Work.ua, robota.ua, grc.ua, Djinni, DOU), corporate messengers (Telegram, Slack, Viber, WhatsApp), Google Workspace, LinkedIn, and telephony (Ringostat), supported by GDPR and ISO 27001 positioning.

Name

Hurma System

Legal name

Hurma System

Website

https://hurma.work

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Hurma System is a Ukraine-based Single-Tenant SaaS HRM and ATS vendor (subsidiary of IT Svit) serving 1,000+ Ukrainian and international mid-market teams with recruiting automation, employee management, OKR, and HURMA AI-powered screening.

Ownership category

akta.pro rank

Product category

Human Resources Management Software

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies (561311), Executive Search Services (561312)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), HRIS/HCM Managed Services & Support (BPAEAGAF)

Keywords

• HRM software platform
• Applicant tracking system
• Employee onboarding software
• HR analytics dashboard
• OKR management tool

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Recruiting ATS Subscriptions: Monthly or annual subscription for ATS (Applicant Tracking System) functionality, priced per recruiter seat. Includes candidate tracking, job portal integration, AI Fox sourcing plugin, resume parsing, calendar integration, and basic analytics.
2. HRM Subscriptions: Monthly or annual subscription for HR management (HRM/HRM PRO) functionality, priced per employee. Includes employee database, absence tracking, analytics, automation, 1-on-1 meetings, surveys, OKR, knowledge base, asset management, and performance reviews.
3. Professional Services (Onboarding Support): Implementation and onboarding consultation services to help companies set up the system and adapt HURMA to their processes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hurma System sells a subscription-based HRM/HRIS and Applicant Tracking System (ATS) SaaS platform used by HR teams to manage recruiting, employee records, onboarding, OKRs, surveys, absence, assets, payroll, and analytics in a single dashboard. The platform is offered in four primary product tiers (ATS, ATS PRO, HRM, HRM PRO) with optional HURMA AI add-ons and the AI Fox Plugin Chrome extension, priced per employee or per recruiter per month.

Product overview

HURMA System is a comprehensive HRM platform offering an all-in-one solution for HR automation, recruiting (ATS), and employee management. The product portfolio includes ATS and ATS PRO for recruitment automation with candidate sourcing, Kanban boards, and job portal integrations; HRM and HRM PRO for core HR management including absence tracking, payroll, and employee records; HURMA AI as an AI-powered add-on for automated screening and candidate ranking; Knowledge Base for internal documentation; Onboarding for employee adaptation; OKR for goal management; Employee Surveys for eNPS and Q12 feedback; Asset Management for IT equipment tracking; and HR Analytics for reporting. The platform also includes AI Fox Plugin for Chrome-based candidate sourcing. Integration ecosystem includes job portals (Work.ua, robota.ua, Djinni, grc.ua, DOU), messengers (Telegram, Slack, Viber, WhatsApp), Google services (Calendar, Gmail), and enterprise tools (Ringostat, Google Looker Studio, Zapier, SAML SSO, Webhooks).

Differentiator

Problem solved

Functional benefit

Brands

• HURMA Academy: Educational platform offering HR courses including 'Corporate Culture and Employee Engagement,' 'Total Rewards Strategy,' 'Applied HR Analytics,' and 'IT Recruiting.' Provides webinars, training programs, and an HR community (HR Club).
• AI Fox

Products and services

• ATS Entry-level applicant tracking system subscription for recruiters, priced at €1.6/recruiter/month up to 3 recruiters. Provides candidate pipeline management and core ATS functionality.
• ATS PRO Premium ATS tier for companies, built for teams of recruiters and hiring managers, priced per recruiter/month with discounts for 3- and 6-month commitments and annual billing.
• HRM Human resources management subscription priced at €1.6 per employee/month, providing core HR functionality for smaller teams.
• HRM PRO Premium HRM bundle for companies priced per employee/month, combining HRM and ATS PRO functionality with payroll, HRIS, HR analytics, and other HRM-suite modules.
• HURMA AI Proprietary AI assistant add-on for Hurma that screens candidates, drafts messages, searches profiles, and answers FAQ inside the recruiter and HR workflow.
• AI Fox Plugin Chrome browser extension that brings HURMA AI candidate-screening capabilities to external sites such as LinkedIn and job boards, enabling recruiters to evaluate candidates without leaving the browser.

Quantifiable outcome

• Primary screening time reduced from 4 hours to 40 minutes with HURMA AI
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability6 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and major.

• Work.uacoreTechnology or IntegrationWork.ua is one of the most popular job search websites in Ukraine. HURMA integrates with Work.ua for automatic vacancy posting and candidate response management directly within the HURMA system.
• robota.uacoreTechnology or Integrationrobota.ua is the first online job search platform in Ukraine with over 4 million Ukrainian users. 22 years helping specialists of all levels find work. HURMA integrates for synchronized vacancy posting and application management.
• grc.ua (formerly hh.ua)coreTechnology or Integrationgrc.ua is a job search site with current vacancies from reliable companies in Ukraine and abroad. HURMA integrates for vacancy publishing and candidate sourcing.
• DjinnicoreTechnology or IntegrationDjinni is a Ukrainian website for anonymous IT job search by software developers. HURMA integrates for IT-specific recruiting and candidate management.
• DOUcoreTechnology or IntegrationDOU (Dou.ua) is a programmers' community focused on communication, experience sharing, and job search in IT. HURMA integrates for IT recruiting automation.
• LinkedInmajorTechnology or IntegrationLinkedIn is a popular professional network with 500+ million users from 200 countries. AI Fox plugin enables sourcing candidates from LinkedIn directly into HURMA database.
• TelegrammajorTechnology or IntegrationTelegram is a fast and convenient cloud-based messenger. HURMA integrates with Telegram bot for employees to request absences, receive notifications, and access HR information without logging into the system.
• SlackmajorTechnology or IntegrationSlack is a popular corporate messenger used by most modern companies. HURMA integrates with Slack for notifications, absence requests, and HR chatbot functionality.
• Google GmailmajorTechnology or IntegrationGoogle's free email service. HURMA integrates with Gmail for email communications with candidates and employees.
• Google CalendarmajorTechnology or IntegrationGoogle's scheduling service. HURMA synchronizes with Google Calendar for event scheduling, meeting planning, and absence tracking integration.
• AI FoxcoreTechnology or IntegrationAI Fox is a revolutionary sourcing plugin for recruiters and sourcers. Adds candidates from popular job portals and LinkedIn in just a few clicks. 25% faster candidate funnel filling. Built-in resume parser automatically transfers candidate information to their card.
• RingostatmajorTechnology or IntegrationRingostat is a telephony service. After each call, information is automatically added to the candidate profile in HURMA, enabling seamless communication tracking.
• ZapiermajorTechnology or IntegrationZapier enables HURMA to connect with thousands of popular services through automated workflows without requiring API development.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PeopleForce: PeopleForce is a Ukrainian HRM/ATS platform offering recruiting, employee management, performance, and analytics for SMB and mid-market. Closest regional head-to-head competitor to HURMA with similar positioning and customer base in Ukraine and CIS.
• Workable: Workable is a global ATS and recruitment platform with job posting, candidate sourcing, AI-powered screening, and HRIS extensions. Direct peer to HURMA ATS for SMB/mid-market recruiting automation.
• Lever: Lever offers ATS plus Talent CRM with automation, analytics, and CRM-style candidate relationship features. Direct competitor to HURMA's ATS and candidate management capabilities, particularly for mid-market customers.
• Recruitee: Recruitee is an SMB-focused ATS offering job posting, candidate tracking, and collaborative hiring. Direct peer to HURMA ATS for small and mid-sized companies seeking affordable recruiting automation.

Broad incumbents

• BambooHR: BambooHR is a leading global HRIS/HRM SaaS for SMB and mid-market, covering employee records, onboarding, time-off, and reporting. Comparable as a horizontal HRM competitor to HURMA HRM, though with much broader geographic reach.
• Greenhouse Software: Greenhouse is a leading enterprise recruiting/ATS platform with structured hiring, integrations, and AI-assisted sourcing. Comparable to HURMA ATS but targeting larger enterprises; broader incumbent with stronger brand.
• Zoho People: Zoho People is part of the broader Zoho productivity suite providing HRIS, time tracking, leave, and performance management. Comparable horizontal HRM competitor with deep resources and global distribution.
• Workday: Workday is a global enterprise HCM and recruiting platform serving large organizations with payroll, talent, and analytics. Comparable as the dominant HR SaaS incumbent, though targeting enterprise vs. HURMA's SMB/mid-market focus.

Emerging players

• Kler: Kler is a Ukrainian-focused HR and accounting automation platform with payroll and basic HR modules. Emerges as a regional competitor primarily within Ukraine, with narrower scope than HURMA's full HRM suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Hurma_System

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurma System